here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Quotes of cultural and tourism giants

This week’s giant market focuses on the setback in the bidding for the Hong Kong Ocean Park expansion project。

Recently，According to Pang Jianyi, Chairman of the Board of Directors of Ocean Park Hong Kong，The tender invitation announced earlier has expired at the end of July，willPart of the space in Hong Kong Ocean Park has been transformed into a leisure space、Projects in catering and entertainment areas did not attract bids from foreign investors。

February this year，The company issued bid invitations to several potential investors，The original deadline of May 31 was later extended to July 29，But before the deadline，Potential investors on the list have expressed no interest in bidding。

As understood，The area developed this time is located near the entrance of the park，An area of ​​80,000 square meters，Transformation Project Retail、The dining and entertainment area is similar to the commercial complex in Disneyland, Downtown Disney or Disney Springs，This is also part of the entire HK$6.8 billion revitalization plan of Hong Kong Ocean Park。

After repeated impacts of the epidemic，After changing company executives several times，Ocean Park Hong Kong repositioned as a resort and educational attraction，Play to your strengths，Focus on the two major themes of conservation and education，But this timeThe bidding process inviting bids from potential investors did not usher in“Good start”, the most embarrassing thing is that no one paid attention to the public bidding.

Pang Jianyi said,It may be the fifth wave of the epidemic in Hong Kong this year that scares away investors，Resulting in no one bidding。Obviously，Repeated epidemics not only cause the park to be suspended，Even when the park reopens，More manpower and energy are needed to implement epidemic prevention and control，Not only the flow of people has decreased，There is also a possibility that the money invested may not be recovered，It can only be said that investors are currently taking a very cautious attitude towards investing in ocean parks。

The so-called three feet of ice does not freeze in one day，The current predicament of Hong Kong Ocean Park was not formed in one or two years，After naturally launching a major transformation project or revitalization plan，Don’t expect immediate results，Both businesses and tourists need to slowly regain their confidence。

It can be said,Ocean Park Hong Kong has faced internal and external difficulties for many years，There are three main problems: the impact of the epidemic、Fierce competition and slow updates of park facilities and attractions。

Affected by the new crown epidemic, politics and other factors,The number of mainland tourists visiting Hong Kong has dropped significantly，In addition, competition in the Asian theme park market was becoming increasingly fierce before the epidemic，Tokyo Disney and Shanghai Disney are both competing for mainland tourists to Hong Kong，Not to mention Hong Kong，It is difficult to guarantee that tourists will not go to Hong Kong Disneyland，Only go to Hong Kong Ocean Park。

Also,The tourist facilities in the park have become obsolete over the years、Slow updates make it increasingly difficult to attract new local and foreign tourists，Lack of major new facilities since completion of major redevelopment program in 2012。Under internal and external difficulties，The number of visitors to Ocean Park in Hong Kong is gradually declining，Operation performance has suffered losses for many consecutive years。

Financial report data shows that Ocean Park Hong KongThe number of tourists dropped from 7.8 million at the peak of the 2013-2014 fiscal year to 1.4 million in the 2020-2021 fiscal year；Four-year period from 2016 to 2019，Ocean Park lost 12.HK$700 million。May 2020，Ocean Park received a HK$5.4 billion investment from the Hong Kong SAR Government;Nation-saving allocation”，Avoided bankruptcy，And began to drastically reform its business model。

Ocean Park CEO Huang Sihui once stated,Ocean Park Hong Kong is celebrating its 45th anniversary，Will use multiple innovative methods to achieve change。The park will not only set up new retail、Dining and leisure area、Health theme area and adventure theme area，Will also start the journey to the metaverse，Reimagining the interaction model between parks and visitors、Contact between visitors，And their adventures in Ocean Park。

except“Disney Town”Outside the leisure area，The health theme area covers an area of ​​12.50,000 square meters，Equipped with outdoor attractions and various themed activities，The health theme area covers an area of ​​16.20,000 square meters，Equipped with immersive experience projects related to health themes。In terms of reconstructing the interaction model with tourists，Ocean ParkCooperating with TheSandbox, a decentralized gaming virtual world，Featured content and products related to creating an ocean park in the metaverse virtual land，Let park visitors or the NFT community ";Virtual Ocean Park”Liyouwan、Create and share content。

Just，HK$5.4 billion in just over two years“Burned out”，After the allocation of HK$6.8 billion，The water park that has been delayed for four years will require HK$2.3 billion for initial operations after its opening，Follow this way of spending money，The progress and future effects of other projects are still a bit worrying。

From its opening in 1977 to before the opening of Hong Kong Disneyland,Ocean Park Hong Kong has always been Hong Kong，Even one of the more famous theme parks in Asia，I also had my own “Highlight Moment”。

Miao Lok-man, former president of Hong Kong Ocean Park, once revealed in his book，Ten years from 2006 to 2015，Only 2006 and 2010，The number of visitors to Hong Kong Disneyland is higher than that of Ocean Park Hong Kong，The rest of the years are lower than Ocean Park Hong Kong，Even though the number of tourists was the highest in 2014，Reached 7.5 million people，Also slightly lower than the 7.8 million visitors of Hong Kong Ocean Park，Profit for the fiscal year as of the end of June 2014 reached more than HK$96 million。As a non-profit organization，After Hong Kong Ocean Park set a record profit of HK$200 million in 2008，Hong Kong SAR government-related board shareholders demand it to reduce surplus。

Miao Lewen once said,The development direction of ocean parks in the mainland is to build ocean parks as an independent comprehensive tourist destination and entertainment center，Toward the theme (ocean、Polar) Tourism and Leisure Community Transformation，We need to pay more attention to the scale of Ocean Park in the future、Theming、Specialization and marketization。It seems，Ocean Park Hong Kong, which is currently transforming in this direction, can also take corresponding measures by referring to this suggestion。

Destination Investment Barometer

This week’s destination investment barometer focuses on the travel consumption trends of domestic consumers during the National Day holiday。

National Day holiday this year，It is the last long holiday that the tourism industry can seize this year，ButWith the introduction of“Advocate celebrating the festival in situ”Policy，Local travel、There is a high probability that surrounding tours will become a &ldquo again;Eleven”Consumption dominance during the period。

Meituan、Tongcheng Travel、horsefengwo、Look at the National Day booking and travel data released by Tuniu and other major platforms，Self-driving tour、Family-child travel continues to be popular，Camping、B&B、Resort hotels and other businesses have become hot search terms，Due to the limited travel radius for tourists，Locals travel local、Staying in hotels for the holidays has become a new trend。In addition，“Impromptu vacation”Becoming a new trend，Tourist booking consideration period is shorter、Fragmented travel demand is more prominent。

Meituan data shows,One week before holiday，“Local travel、Surrounding Tours”and other keyword search volume surged 440% month-on-month。Beijing、Shanghai、Nanjing、Suzhou、Guangzhou、Chengdu、Shenzhen、There is a significant increase in searches in Hangzhou and other cities。Among them，The destination categories with the highest increase in user searches are attractions、Park、Museum、Hot spring、Zoo。

Tongcheng travel platform data display,As of the morning of September 28th，“Hotel”、“Bed and Breakfast”and other keyword searches soared to the top 3 in the popular search list，Among them，“Bed and Breakfast”The search popularity soared from the tenth place to the third place on the platform。

For parent-child families，“How to walk your baby during National Day”Become a priority in your travel schedule。As young parents’ concept of walking their children changes from“Child-centered”Transformed into parent-child fun、Pay attention to self-feeling，National Day period，Parent-child outdoor camp activities、The new parent-child comprehensive paradise will become the post-85 generation、The preferred parent-child play method for parents born in the 1990s。

A vacation without traveling far,The in-depth experience of cultural influence has become the choice of more young people。Mafengwo play data display，The first choice for local entertainment and cultural check-in，Cycling along the central axis of Beijing，Going to Hangzhou Liangzhu Cultural Heritage Park for autumn trip，Experience Buddhist culture at Foding Palace and other places in Niushou Mountain, Nanjing，They are all popular forms of cultural check-in for local tourists。

It’s worth noting，You need to work for seven consecutive days after the National Day holiday，Spending holidays has become the choice of many users。"Tuniu National Day Travel Trend Report" display，Some users choose to take 1-2 days off before the holiday，Enjoy the last long holiday in 2022 in advance。Judging from booking data，The number of travel departures during this year’s National Day holiday will see rapid growth from September 29，And reached the peak on October 1st，The travel craze is more concentrated between September 30th and October 5th。

Meituan data shows,Under the normalization of epidemic prevention, users’ travel decision-making time has been significantly shortened，Traveling during the long vacation“Temporary”Characteristics become more obvious。National Day this year“Temporary decision”’s travel characteristics may continue，Since September 28th，Accommodation、Scenic Area、Transportation and other travel categories are expected to usher in a new small peak in bookings。

Close to nature，Have an impromptu vacation，Become the first choice for many people to avoid crowds。70% of users said in Meituan’s survey，This year’s National Day will be in the province、City tour，“Check-in Attraction Park、Hotel and B&B、Eat, drink, have fun and explore the store”Become an interviewed user“Impromptu vacation”’s mainstream choice。Meanwhile，“Niche、Unpopular、A good place with few people”Relevant content views increased by 200% month-on-month。On Dianping，“Country Park”、“Camping”、“Climb high”、“Paddle board”The search popularity has increased significantly month-on-month。

For“Eleven”Long holiday，Wherever you go，Hotel accommodation booking has become a must for travel，ButTourists are increasingly demanding personalized and experiential hotels, further reflecting the diverse experience needs of consumers.

Tongcheng trip report display，From the perspective of popular hotel types across the country，“Zhai Hotel”“Hotel Vacation”Becoming the new normal for local vacations，High-end resort 188bet app type、Family Hotel、Pet-friendly hotels and e-sports hotels are more popular among users due to their personalized scene services。The age structure of hotel booking users is getting younger，Booking preferences are also richer and more diverse。

Many high-end hotels、B&B also has destination attributes，Has a significant impact on users’ travel decisions。Recent，The booking volume of hotel packages on the Meituan platform increased nearly 2 times month-on-month，The popularity of accommodation searches around the local area increased by about 80% month-on-month，Among them，Beijing Siheyuan、The popularity of B&Bs with urban characteristics such as Shanghai’s old bungalows increased by 213%。

This year’s Double Ninth Festival falls within the National Day Golden Week，Many young people plan to combine the customs of autumn appreciation and climbing during the Double Ninth Festival，Celebrate the holidays with your family in the beautiful autumn scenery outdoors。According to the latest report released by Ctrip，“Money and leisure”’s silver-haired group further expands。Data display，As of September，Per capita travel spending of tourists aged 60 and above this year increased by 23% year-on-year，Among them, the 60-65-year-old group has the largest increase，Over 30%，Group tour、Private group、Customized tours are the top 3 products popular among seniors。 

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