In the report of the 20th National Congress of the Communist Party of China (full text version),188bet app Occurs only twice. But related to tourismHistory and Culture、Red resources、Rural Revitalization、Low carbon development、Marine Economy、Digital Economyand other words appear frequently，It may indicate the key areas of tourism development in the future。

Cultural Tourism

Tell Chinese stories well and spread China’s good voice

In the report of the 20th National Congress of the Communist Party of China (full text version),「Travel」The only two occurrences are with「Culture」Closely connected,「Culture」appeared alone 58 times.

The first time is in the eighth part [Promoting cultural self-confidence and self-improvement，Create new glory of socialist culture] Section 4 [Prosperity and development of cultural undertakings and cultural industries]，“Insist on using culture to shape tourism、Yi Lu Zhang Wen，Promote the in-depth integrated development of culture and tourism。”

Before this sentence, there is another sentence "Increase the protection of cultural relics and cultural heritage，Strengthening the protection and inheritance of historical culture in urban and rural construction，Build and make good use of the National Cultural Park。”

Great Wall National Cultural Park

It’s not hard to see，The relationship between tourism and culture will be closer in the future，Only companies that follow the trend and inject cultural connotation into tourism products can survive。

In the past, the industry believed more「Cultural Tourism」It belongs to the category of sports and is a type of tourism.「Culture」It is its attraction and the purpose of tourists，This is also what makes it different from other types of tourism。

Nowadays, "cultural tourism" is more commonly referred to as「Cultural Tourism」。The original "travel" slowly seems to have only the verb meaning left，ie“Go travel”；The noun meaning“Travel Activities”“Travel Behavior”“Tourism Industry”Waiting to be slowly replaced by "cultural tourism"。"Culture" and "tourism" are inseparable，"Culture" becomes the proper meaning of "tourism"。

The report of the 20th National Congress also mentioned “Tell Chinese stories well and spread Chinese voices well”。In the future，Main theme、Positive energy scenic spot、The story will still be subject to public opinion、Sought after by young people。

The second time is in Part 13 [Persistence and Improvement“One country, two systems”，Promote the reunification of the motherland]，“Play Hong Kong、Macao’s advantages and characteristics，Consolidate and enhance Hong Kong、Macau in international finance、Trade、Shipping Aviation、Innovative Technology、Status in cultural tourism and other fields，Deepening Hong Kong、Macao is more open to other countries and regions、Closer exchanges and cooperation。”

Victoria Harbor, Hong Kong

The wording here also confirms the above statement,The noun meaning of "tourism" is slowly being replaced by "cultural tourism"。The first expression of "tourism" in the report of the 20th National Congress of the Communist Party of China was "";Shaping the Travel with Culture、Yi Lu Zhang Wen，Promote the in-depth integrated development of culture and tourism。”The "culture" and "tourism" here are still two concepts。And when "travel" appears for the second time，The expression is straightforward「Cultural Tourism」Yes. Taking into account its context,Basically equivalent to the meaning expressed by "travel" in the past.

Red Tourism

Make good use of red resources and do a good job in publicity and education

In the report of the 20th National Congress, about「Red」cannot be proved to be important or unimportant by counting one or a few words；But about「Red Tourism」This is a key area of ​​tourism development in the future，There must be no doubt about it。

Except for the immeasurable importance，In the eighth part [Promoting cultural self-confidence and self-improvement，Create new glory of socialist culture] The second section [Extensive practice of socialist core values] is also written，“Make good use of red resources，Continue to do a good job in party history、History of New China、History of Reform and Opening Up、Propaganda and Education on the History of Socialist Development。”

Red TourismMainly refers to the commemorative place formed by the great achievements made by the people under the leadership of the Communist Party of China during the revolution and war、The marker isCarrier，With the revolutionary history it carries、Revolutionary deeds and revolutionary spirit areConnotation, organizes reception for tourists to commemorate, study and visitThemeTravel activities.

The former site of the Northwest Bureau of the Central Committee of the Communist Party of China in Yan'an

Entering a new era，Red tourism is developing rapidly。300 classic red tourist attractions have been built，In the past three years, the national red tourism has received a total of 34 tourists.7.8 billion people，Comprehensive income reaches 929.5 billion yuan。

For a long time to come, passScene creation, cultural tourism and performing artsAnd other ways to make good use of tourism resources will still be the trend.

Rural Tourism

Comprehensively promote rural revitalization and develop rural characteristic industries

Part 4 [Accelerate the construction of a new development pattern，Focus on promoting high-quality development] Section 3 [Comprehensively promote rural revitalization]，“Accelerate the construction of an agricultural power，Solidly promote rural industries、Talent、Culture、Ecology、Organizational Revitalization。Develop rural characteristic industries and expand channels for farmers to increase their income and become rich.Coordinate the layout and construction of rural infrastructure and public servicesLivable, workable and beautiful countryside.”

The report of the 20th National Congress pointed out, “Comprehensively build a modern socialist country，The most difficult and onerous task still lies in the countryside。”

The whole country pays attention to rural areas，Building a beautiful countryside。In the future, tourism industry development opportunities will also be in rural areas。

Ecotourism

Clear waters and green mountains are also mountains of gold and silver

In the report of the 20th National Congress，"Ecology" appeared 30 times in total，Among them26This time is about "ecological protection"「Ecology」。「Green」Appeared13times,「Low Carbon」Appeared8times,"Harmonious coexistence between man and nature"Appeared3times,"Clear waters and green mountains are mountains of gold and silver"Appeared2times.

Part 10 [Promoting Green Development，Promote the harmonious coexistence between man and nature]Quotes，“We must firmly establish and practice the concept that clear waters and lush mountains are invaluable assets，Plan development from the perspective of harmonious coexistence between man and nature。”Section 3 [Improve ecosystem diversity、Stability、Persistence]，“With national key ecological functional areas、Ecological protection red line、Natural protected areas are the focus，Accelerate the implementation of major projects to protect and restore important ecosystems。Promote the construction of a natural protected area system with national parks as the main body。Promote grassland, forest, river, lake and wetland recuperation。Establish an ecological product value realization mechanism，Improving the ecological protection compensation system。”

Sanjiangyuan National Park

It has the same purpose as "cultural tourism", the future「Ecotourism」will alsoNot limited to one type of tourism，But become an indispensable part of the development of tourism。At the same time，Low-carbon and environmentally friendly travel methods (such as cycling、Skiing、Camping, etc.) will be further popular in the market，National Park、Nature Reserve、Natural parks and other parks will attract more and more tourists。

Ocean Tourism

Develop the maritime economy and accelerate the construction of a maritime power

Part 4 [Accelerate the construction of a new development pattern，Strive to promote high-quality development] Section 4 [Promote coordinated regional development]，“Developing marine economy，Protect the marine ecological environment，Accelerate the construction of a maritime power。”

Dongji Island, Zhoushan, Zhejiang

The reason why marine tourism, which was not mentioned much in the 20th National Congress report, is listed as one of the five major areas，It is a comprehensive decision based on recent policies and market conditions。One isThe report of the 20th National Congress of the Communist Party of China clearly stated that “Develop marine economy”，The economic income brought by ocean tourism will be an important part of it (ideally)；The second isDestinationless sea cruise tourism launched in many places after the epidemic，Relieving the pressure on the tourism industry after the epidemic to a certain extent；Three isAlipay launched the mini program "Magic Ocean" (refer to the rapid development of "National Parks" in China after the launch of "Ant Forest" in 2016，For reference only，Don’t blindly believe)。

Written at the end

The past was“Travel+”，Now is“+Cultural Tourism”。

In the past, "tourism" was the dominant one，Now "travel" is “Bianjiangjiaojiao”。

Although the market has not become smaller，But“cake”Start to focus more on one or more fields。

What field are you in? Which area are you waiting to see?