As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Cultural and tourism giants quotes

This week’s giant market trends focus on Haichang Ocean Park’s acquisition of trendy food and entertainment brands

Recently,Haichang Ocean Park Holdings Co., Ltd. announced the acquisition of 100% equity of Beibei Ping (Beijing) Technology Co., Ltd.。

Public information display,Beibei bottle was established in 2017，is a trendy brand focusing on food and toys，The company owns the design、R&D、Production、Logistics、Promotion、Operations、Full industry chain coverage of sales，Products cover more than 310 scenic spots，Annual sales exceed 11 million creative ice creams，YesUnicorn company in ice product segment。

Since selling equity interests in multiple park projects to South Korean private equity fund MBK Partners in October last year，Especially in recent months，Haichang Ocean Park has various actions going on。 

End of June，Haichang Ocean Park releases announcement，Announced that it has signed a contract with Shanghai Xinchuanghua;Ultraman Series”’s strategic cooperation and licensing agreement；July，“The world’s first Ultraman theme pavilion”Settled in Shanghai Haichang Ocean Park，And will be fully operational on July 24th。

August，Wholly-owned subsidiary 188bet app download Shanghai Haichang Cultural Tourism Development Co., Ltd. signed a strategic cooperation agreement with Nanjing Golden Eagle International Group Co., Ltd.，The two parties will cooperate to promote the project layout in the domestic urban leisure tourism holiday market and commercial project family entertainment scenes。

August，Haichang Ocean Park Holdings Co., Ltd. and Shanghai Maichi Cultural Development Co., Ltd. reached a strategic cooperation agreement。Both parties will work together to develop the international IP themed live entertainment industry (LBE)、Creating a new experiential consumption scenario、Cooperation in theme retail business and operation management output。 

September，Its wholly-owned subsidiary Coolami Holdings (Hong Kong) and Shanghai Yihai Cultural Development Co., Ltd. established a joint venture company Coolami (Shanghai) Cultural and Creative Co., Ltd.。

September，Haichang Ocean Park Holdings Co., Ltd. announced the signing of a business cooperation agreement with China Ruyi Holdings Co., Ltd. and Ouhua Entertainment (Hong Kong) Co., Ltd.。

Haichang Ocean Park cooperates with domestic and foreign IP licensees，My Little Pony、My Little Pony、Peppa Pig and other world-famous IPs are introduced into various parks under Haichang，Attract more age groups of customers through marketing activities，Open the first domestic“Domestic Park + International IP”'s precedent，Form your own unique new IP consumption strategy。

Related data display,After introducing the global IP of Ultraman，Shanghai Haichang Ocean Park’s single-day attendance exceeded 20,000 on the August weekend，In August, the average single-day turnover of consumer-related products in the Ultraman Theme Museum reached approximately 370,000 yuan。Other public data shows，During the National Day holiday，Shanghai Haichang Ocean Park received more than 160,000 visitors，15% increase compared with the same period in 2021，Recovered to 90% of the same period in 2019，Local tourists account for 70%。

Sea and land mecha、The powerful influence of Ultraman and other IPs is beginning to show，The future will be with Ultra Energy Station、Ultraman Electronic Music Plaza and Ultraman theme hotels have been launched and expanded in various parks across the country in Haichang，There will be greater imagination in stimulating consumption in the future。

Based on research from relevant reports,The theme entertainment industry is increasingly dependent on IP.Previously，Attractions in large theme parks have IP，But now it is gradually expanding to home entertainment centers、Water Park、Cafe、Hotels and other places。Ultraman’s theme display from Haichang Ocean Park，Extended to theme hotels、Theme Restaurant、Theme Restaurant、Themed electronic music plaza and other fields，And use this IP to create more peripheral derivatives。

Currently，Haichang Ocean Park has launched more than hundreds of Ultraman-themed products，With the expansion of IP influence and partners，The number of themed products will continue to increase。Whether it is the United States or Tokyo Disney，The resort launches over 10,000 new themed products every year，This IP has great potential for future exploration。

By combining the development of own IP and the introduction of international IP，Haichang’s cooperation agreement and marketing activities operationNot only successfully attracted a large number of new fans，Increase popularity，It can also increase the number of visitors to the park、Company brand awareness and revenue and profit。On the other hand，The expansion of IP can help Haichang Ocean ParkAccelerate the development of asset-light model，With the support of capital，Haichang has begun cooperation with Vietnam’s paradise project for light asset operations，Based on accumulated operational experience，The success rate of future expansion across the country and around Asia will also increase。Also，The current marketing activities and project implementation have helped Haichang achieve value enhancement，Increase stock price，The success of these IPs will further drive up their stock prices and value in the future。

However，IPs like Ultraman have passed the test of time and the market，Global sales of licensed merchandise have reached billions of dollars over the past few decades，Their image has established a deep emotional connection in the hearts of consumers，How to successfully introduce well-known domestic and foreign IP into various paradise projects of Haichang Ocean Park，And gain recognition from consumers，Needs the joint efforts of Haichang and major partners, it also needs time and further testing by the market.

Destination Investment Barometer

This week’s Destination Investment Barometer looks at last year’s attendance data from major U.S. theme park operators。

Recently,Data display released by TEA/AECOM report，2021，Disneyland has 8.5 million visitors，Universal Studios Hollywood 5.5 million visitors，Knott's Berry Farm 3.6 million visitors，3 million visitors to Six Flags Magic Mountain Theme Park，3.21 million visitors to Busch Gardens Tampa Bay，A year-on-year increase of 133% respectively、324%、354%、344% and 149%。

Easy to find，Although affected by the epidemic in the first half of last year，According to local government regulations，The park has crowd restrictions，ButU.S. theme park demand remains strong throughout the year，The above five major parks are Disney、Universal Studios、Cedar Club Entertainment、Representative park data owned by the five major theme park giants Six Flags Entertainment and SeaWorld，Business recovery has made great progress。

Except for the above parks，Disney California Adventure will have 4.9 million visitors in 2021，159% year-on-year increase ，SeaWorld San Diego has 2.8 million visitors，146% increase compared to 2020。

However，The number of visitors to these theme parks grew at an alarming rate last year，This is because the base number in 2020 is relatively low，But there is still a considerable gap compared with 2019。

2019，Disneyland has exceeded 18.6 million visitors，Disney California Adventure 9.8 million visitors，Universal Studios Hollywood also received 9.1 million visitors，Especially the last Universal Studios Hollywood，Increase of more than 300%，But it only reached 60% of the level in 2019。

However，Restrictive measures have been issued multiple times in consideration of the epidemic in California，AlmostNo international tourists entering，Major operators have to re-recruit、Retrain employees，It is not easy to achieve such results。Most of the above parks are in Southern California，The state government requires the implementation of epidemic prevention and control policies，The park itself must limit passenger flow，International tourists cannot enter，Under such circumstances, the park can attract so many local tourists after reopening，Visitor volume data is eye-catching。

There is a little episode here，In order to prevent the spread of the new coronavirus epidemic and increase the vaccination rate，California Governor signs decree，Require major theme parks to close or open their parks according to the speed of spread across the country，The park will not be allowed to open with limited capacity until April。During this period，Disney California Adventure、Universal Studios and others find ways around governor’s order，Attract tourists to the park for shopping and outdoor dining by organizing a series of activities, Meanwhile, rides and attractions are closed.

Operators also realize that they mustStrengthen promotion and publicity in the local market，Increase the repeat visit rate of tourists。Because of this, to some extent,Pandemic strengthens theme parks’ role as regional destinations，Let people have fun here，Think of it as making great memories、An affordable and safe outdoor play destination。

Report states，First few months of 2021，Some parks closed，Other parks must limit the number of visitors in accordance with government regulations or the park itself，The number of tourists in the theme park is not very high，But toAround the beginning of summer, the number of visitors to major theme parks has increased rapidly. By the last quarter of 2021,The number of visitors to some parks is even close to pre-pandemic levels.

During the epidemic,Theme park operators’ increased reliance on technology，Step up to improve the level of digital operation management，In advance reservation system、Mobile ordering、Contactless payment、Technological innovations in virtual queuing and other aspects。Although these technologies must have been implemented before the epidemic，But the new crown epidemicAccelerates the park’s advancement of digital technology.

Also，The number of theme park visitors is not very high compared with 2019，ButMost parks’ revenue or profits increased了，Some parks even exceeded their pre-epidemic revenue in a certain quarter。Report states，The per capita consumption income of 19 of the top 20 theme parks in North America has increased，thisMainly due to the release of pent-up demand after the closure of the park，People’s storage of entertainment expenses increased when they were unable to travel during the epidemic。

The top 20 theme parks in North America had more than 100 million visitors last year，Over 130% year-on-year growth，With Disney、Universal Studios and other giants have released unexpected visitor numbers and performance for several consecutive quarters，Major theme parks in North America may usher in a "post-epidemic" in 2022;Highlight Moment”，Its tourist volume or performance is likely to catch up with or even exceed the level of 2019。