The most important meeting 188bet app year ended successfully，China’s development direction in the next ten years has basically been set。

I heard a sentence，Bosses who make a lot of money love to watch "Xinwen Lianbo"，And 188bet app must understand "News Network"。

The report in 188bet app meeting that is 100 times more important than "News Network"，Everyone should have read it。

What did 188bet app read in the report？Not as good as，Let me share with 188bet app my thoughts after reading it。

Many colleagues are eager to change careers recently，I personally think it’s unnecessary，360 rows except the top pick，It’s hard to do even if it’s okay。

Teacher Zhang Qi said,If 188bet app haven’t learned to swim，It is useless to change the swimming pool。

In the future there will be only cultural 188bet app but no 188bet app

Report first，Many people are counting among them“Culture&188bet app;and“Travel&188bet app;13913_13918，This shows that you still don’t watch enough news broadcasts！

March 2018，The Ministry of Culture and 188bet app is established，Already told us，Under top-level design，Culture is the leader, 188bet app is only an auxiliary, poetry and the distance finally come together.

Original text of the 20th National Congress report: “坚持We use culture to shape our travels, and we use our travels to highlight our culture，Promote the deeply integrated development of culture and 188bet app. ”

① “Shaping the Travel with Culture、Yi Lv Zhang Wen&188bet app;Have been shouting for many years

December 10, 2018，The then Minister of Culture and 188bet app Luo Shugang attended“2018 188bet app Group Development Forum”And made a speech to point out，Since the establishment of the Ministry of Culture and 188bet app，Clear“If it is suitable, it will be harmonious，Can melt everything，Promoting 188bet app through literature，Yi Lu Zhang Wen&188bet app;’s working ideas.

August 27, 2021，The current Minister of Culture and 188bet app Hu Heping proposed at a press conference held by the State Council，persistence“We use 188bet app to shape our travels, and we use our travels to highlight our 188bet app”，Promote the integrated development of culture and 188bet app，Leading 188bet app development with culture、Promote cultural prosperity through 188bet app。

“promote”and“plastic”One word difference，Represents the party and the country’s planning and adjustment of culture and 188bet app，Speeches by ministry leaders on important occasions，It has practical significance in comparison。

Use“promote”words，Meaning that culture can promote 188bet app，The two are relatively equal，To develop together；

Use“plastic”words，Mandatory is very obvious，We must use culture to shape 188bet app，Culture is the direction of 188bet app。

“If it is suitable, it will be harmonious，Can melt everything”This kind of eight words of advice is no longer mentioned，“Promote the integrated development of culture and 188bet app”Recently changed to “Promote the deeply integrated development of culture and 188bet app”，DescriptionThe integration of culture and 188bet app is already on the wayIt’s burning.

Whether it is promoting 188bet app through culture，Still using culture to shape the travel，It has been almost 4 years since the establishment of the Ministry of Culture and 188bet app，Current formulation，The finishing touch is“plastic”words，Taste it slowly。

② How to deeply integrate culture and 188bet app?

From“Push”To“Advance”In-depth integrated development of culture and 188bet app，From“Get moving”，To“Ongoing”，In recent years, the deep integration of culture and 188bet app has already been on the road.

How to integrate this deep integration？Let me give 188bet app an example from recent news。

Retired old aunties in Shanghai are remaking "The Legend of Zhen Huan" in Hengdian，Did 188bet app not expect this matter to be so popular?？

Related news reports Source: Internet

Regardless of whether this behavior constitutes commercial infringement of the copyright owner of "The Legend of Zhen Huan"，What attribute is it？Is it culture or 188bet app？

Based on personal preferences，Find a professional agency to shoot a micro-movie，Looks like it belongs to 188bet app and entertainment, right？

But think about it again，Retired aunt in Shanghai，To Hengdian, Zhejiang，Isn’t this 188bet app?？

Yes，This is a typical case of deep integration of culture and 188bet app，Still a classic case，According to news reports，16 digits“Visitors”Each person paid 4,000 yuan，This big order is up to 64,000 yuan，There is a lot of room for profit。

Taking photos and videos has become a necessity during travel，The order of demand for culture and 188bet app is being overturned。

It turned out that the aunts wanted to see the scenery，Wearing a red scarf、Sitting on the bus，Take beautiful photos at tourist attractions；

Now the aunts want to film "The Legend of Zhen Huan"，So I chose Hengdian, Zhejiang, which is the most suitable scenic spot for filming。

Similarly，Young people who want to film "Passing Through Your World" will go to Aden，If 188bet app want to film "Young 188bet app", 188bet app will go to Chongqing，Middle-aged people who are nostalgic for "Westward Journey" will go to Ningxia......

The location of "Westward Journey" Source: Internet

But, 188bet app must first realize,The market demand has switched from 188bet app to culture.

③ All 188bet app activities are for the purpose of experiencing and spreading culture

Review of my trip in September，Excluding work factors，I went to Handan to learn idioms and allusions，I went to Shanghai to feel the customs of the Republic of China，I went to Macau for that bite of Portuguese chicken。

Everything that looks like a tourist activity，The bottom floor is all about experiencing local 188bet app。

I am notoriously gluttonous，But I would euphemistically call it "this is";Experience local food culture&188bet app;，How many people in China call themselves foodies in their circle of friends？

These hundreds of millions of people，There may be N reasons why he refuses to travel，But it’s really hard for a foodie to refuse that taste that he has been thinking about for a long time。

If we still understand 188bet app as a sightseeing activity，It becomes increasingly difficult to receive customer orders。

I don’t require all colleagues in the industry to be able to deeply integrate culture and 188bet app，Use culture to package 188bet app products, can 188bet app do it?

Punching chestnuts and cutting rice during a local tour，This is for children to experience“Farming Culture&188bet app;；Frisbee/hiking/flag football at camp，This is what young people like“Leisure Sports Culture&188bet app;；The most affordable option for the elderly，It is red culture and folk culture。

Rural revitalization is a new growth point

Rural revitalization has been mentioned for many years, my personal understanding is,Rural revitalization is the only way to achieve common prosperity.

After more than 40 years of development in China，Really strong，The comprehensive national strength is not far from the beautiful country。

But we must also realize，The gap between rural and urban areas is still huge，“The most difficult and arduous tasks still lie in the countryside&188bet app;。

Original text of the 20th National Congress report: &188bet app;Develop rural characteristic industries and expand channels for farmers to increase income and become rich&188bet app;. “Coordinate the layout of rural infrastructure and public services，Building a beautiful village that is livable, industrial and beautiful. &188bet app;

① The blue ocean of the industry in the next ten years is here

Everything that is important to the party and the country to solve，There are many opportunities here，Such as low carbon and new energy。

Suppose I am an investor with tens of billions of assets，Looking at the cultural 188bet app track with a 10-year perspective，Use heavy asset investment to reap returns，What would I choose？

Urban Renewal and Rural Revitalization, but the city is too busy, and I prefer the countryside.

Baidu Encyclopedia defines this“Blue Ocean Industry&188bet app;: The so-called blue ocean，Refers to the unknown market space。Blue ocean is a kind of competition without vicious competition，Emerging markets full of profits and temptations。

The two core keywords here are “No vicious competition&188bet app;and“Full of profits and temptations&188bet app;，Give some examples。

I have been to Songyang County, Zhejiang Province,According to statistics in 2021，Songyang B&B has grown from the original 52 to nearly 500，About 4800 beds。

Refer to another data,Official statistics: Songyang received a total of 490 tourists in 2020.70,000 people，Average 1 per day.340,000 people，If I discount it in half, there are still 6,700 people，Still far exceeds the total number of beds。

188bet app can only explain，Or the official data includes local tourists from Lishui who go home at night，Either tourists have no B&B to book and can only choose to stay in Suichang and Yunhe County next door。

Let’s talk about profit margin，Take the recent popular rice-cutting parent-child activities in various places as an example，A well-known parent-child activity agency in Hangzhou charges 368 yuan/person，Fee includes venue、Lunch、Bus、Team leader、6 types of insurance and materials。

A parent-child study camp launched by a travel agency. Source: Internet

Dear colleagues，Can 188bet app calculate the gross profit margin of this product？But I want to tell 188bet app，188bet app can’t make money by doing rice harvesting parent-child activities in Shenzhen，Because there are no rural areas in Shenzhen，No venue。

Must cut the rice，I can only go to one called “Beautiful Countryside Ecological Park&188bet app;’s attractions，Buy a package of 108 yuan/person，Each child can cut up to 3 handfuls of rice。

Can 188bet app see the difference between rural and urban areas?？A colleague in Shenzhen joked that，I can’t wait to find a piece of land，Invite farmers to plant rice，This is really profitable。

② There cannot be only one Zhejiang for common prosperity

Zhejiang was mentioned above，It is currently my country’s first common prosperity demonstration area。

It also explains why I think,Rural revitalization is the only way to common prosperity, my trip to Lishui last year made me feel deeply.

Lishui Yunhe Terraces

Don’t talk about my hometown, Hunan，All cities except the Pearl River Delta in Guangdong，The conditions in rural areas are simply incomparable，Lishui is the city with the lowest GDP in Zhejiang。

However,There cannot be only one Zhejiang for common prosperity，188bet app is the core task repeatedly mentioned 8 times in the report of the 20th National Congress。

Blank means opportunity，In the process of each province, municipality and autonomous region gradually moving closer to Zhejiang，Everyone has a chance。

If you don’t know“Develop rural characteristic industries”What does it mean，Then go to Zhejiang and have a look，188bet app ranks among the top 3 in many counties；

If you don’t understand why you want to be a country“Infrastructure and Public Services&188bet app;，Isn’t this just what a big city like Shenzhen needs?？Also go to Zhejiang for a walk。

Most villages have no well-known attractions，Dancunli Bookstore、Market、stage、Greenway, etc.After public infrastructure reaches a higher level，They are all places for tourists to check in。

Qinglongwu Yanjiyou Village Capsule Hotel and Bookstore Source: Internet

Tourists yearn for the countryside，But no one wants to walk in mud，Tiantianlie B&B，The improvement of public infrastructure can only retain tourists when they come.

Talk further,Sojourn is an internationally popular way of traveling，There is a lot to be done in the countryside, the report has specified that "Building a beautiful village that is livable, industrial and beautiful&188bet app;.

Those who will live in the countryside in the future，One is the return flow of people who originally came from rural areas to work in cities，One is for high-income people in big cities to stay regularly，Which one is more conducive to local development？

③ What can small and medium-sized 188bet app companies do when they go to the countryside

Can’t afford to build a B&B、Cannot build public facilities、Small and medium-sized travel companies with no money in their pockets，I recommend 188bet app a few empty-handed methods。

First, delve into local folk 188bet app and create experiential products，I was in Dushan County, Guizhou in August，To the local Buyi people's "ldquo;Lantern Opera&188bet app;Very interested。

Dushan Lantern Opera Source: Internet

But based on the situation in the local countryside，To be transformed into a specific product that can be experienced by tourists，The gap is still huge，188bet app is the opportunity。

We come from the city，Know the customer’s needs，Where is the venue located，How long does it take，What to pair with refreshments，The key is that we can still sell the product。

Second, use the Internet to sell agricultural products，Many travel companies are already doing“Family Private Farm&188bet app;，Transforming the original industrial chain of agricultural products。

188bet app is an upgraded version of cutting rice and beating chestnuts，Able to lock in customers for a long time，But our purpose is not only to sell agricultural products。

Use high-frequency products that are urgently needed, such as eggs, tea, vegetables, etc.Continuously deliver local value to customers，Change the theme and do rural activities, can change many people's concept of only playing a place once.

Third, contracting large-scale festivals in rural areas，Use dimensionality reduction to combat rustic rural activities，Improve a few levels。

How to do？Take the Mid-Autumn Song Festival of the She people as an example，Determine a KPI first，Activity recruiting 2000 people。

She folk songs Source: Internet

The theme of the song festival is song，Which manufacturer would be willing to sponsor？How about Karabo wireless microphone？Then there are music education and training institutions，There are also alcohol brands，“Singing while drinking，The geometry of life&188bet app;Well。

Find sponsors through target groups，Most companies with high gross profit margins have marketing budgets，Let them sponsor equipment and performers。

What about the venue and cooperation in the village？Talk to the village，Dedicate a piece of land as a special parking lot for events，Temporary charge of 20 yuan per vehicle，For 500 cars, 188bet app can earn 10,000 yuan，Change venue with the village。

Don’t go hungry and listen to music when people are here，Agricultural specialty company in the county，is the best person to sponsor meals，Integrate products into the menu，Put a QR code on the table to purchase and take away。

188bet app activity provides free food and entertainment for tourists，Still missing a gimmick，Single love songs can also be sung together、Nostalgic choruses of revolutionary songs are also acceptable，Use gimmicks to detonate self-media communication.

How did these 2,000 people come in the end？Find 50 small internet celebrities，Take them to the village to shoot footage，The chips are to provide sponsor products and local agricultural specialties，As long as the commission is reasonable for small V，No charge。

Resources are well integrated，188bet app don’t have to pay a penny，How to make money？188bet app can also set the price difference in the commission，188bet app can also book a B&B for someone who is too drunk to go home。

Forget we are a travel company，Be a cultural media company、Event planning company、MCN Company、Digital Marketing Company，Everyone can survive in the countryside。

Outbound travel first focuses on Hong Kong and Macao

I was an outbound travel operator before the epidemic，After the 20th National Congress，Is there any chance of outbound travel?？

The report of the 20th National Congress of the Communist Party of China only appeared 2 times“Travel&188bet app;，Except for the first paragraph，This time in this paragraph。

Original text of the 20th National Congress report:Play Hong Kong、Macao’s advantages and characteristics，Consolidate and enhance Hong Kong、Macau in international finance、Trade、Shipping Aviation、Innovative Technology、Status in cultural 188bet app and other fields，Deepening Hong Kong、Macao is more open to other countries and regions、Closer exchanges and cooperation”。

① Hong Kong and Macao continue to serve as windows for international exchanges

Everyone remembers，The beginning of reform and opening up，Hong Kong and Macao, especially Hong Kong，As a window for international exchanges，No Hong Kong，There would be no Shenzhen today。

Everyone is worried“Deglobalization&188bet app;，The 20th National Congress also raised national security to unprecedented heights，The epidemic has made China’s communication with the world full of uncertainty。

I am cautiously optimistic about this uncertainty，Why？The first firestorm for Hong Kong’s new chief executive after taking office，reduced Hong Kong’s policy to “0+3&188bet app;。

Hong Kong’s epidemic prevention measures Source: Internet

188bet app explains，If the mainland needs to be relatively cautious，Then it is even more important to leave a hole，Only Hong Kong and Macao can accomplish 188bet app historical mission。

② Cultural 188bet app and financial trade have been compared

Hong Kong is the financial capital of Asia and even the world、Trade、Shipping Center，These three identity reports are still underlining，Coupled with technological innovation。

“Cultural 188bet app”The four characters were added this time，Every word is worth a thousand pieces of gold，Because“Deepening Hong Kong、Macao is more open to other countries and regions、Closer exchanges and cooperation”，The content of cooperation is the five parts mentioned above。

In the report of the 19th National Congress，The corresponding part is "“Construction of the Guangdong-Hong Kong-Macao Greater Bay Area、Guangdong, Hong Kong and Macao cooperation、Pan-Pearl River Delta regional cooperation, etc. are the focus，Comprehensive promotion of cooperation between the mainland and Hong Kong、Macao mutually beneficial cooperation，Developed and perfected to facilitate Hong Kong、Policy measures for Macao residents to develop in the mainland&188bet app;。

For colleagues in the industry who have noticed the difference, have 188bet app understood it?The first step for outbound travel must be Hong Kong and Macao.

Macao has always been open to the mainland，Hong Kong must be next，Then there may be more。

③ The reunification of the motherland must and can be achieved

The discussion of Taiwan takes up four paragraphs，The wording is much tougher than the report of the 19th National Congress，Do not expand on 188bet app point。

There is a sentence in this part“Promote both sides of the Taiwan Strait to jointly promote Chinese culture&188bet app;，Putting it here does not mean forgetting itThe best way to spread culture is 188bet app.

How to promote compatriots on both sides of the Taiwan Strait to jointly promote Chinese 188bet app，How to get compatriots from Hong Kong and Macao to join here？

For those who are doing inbound 188bet app, have you seen the target customer market?

Last words

Pessimists may be right, but optimists often succeed.

If 188bet app can’t find the way to the future,First of all, a deep understanding of the current environment is the necessary first step.

Understand the 20th National Congress report，Analyze based on your own situation，Very important。

If you say“Inner loop&188bet app;Make you anxious，Isn’t the cultural connotation of 5,000 years of history and 56 ethnic groups rich enough?？

If you say“Added code step by step&188bet app;Worries you，The surrounding rural tours that are popular during National Day、City micro vacation，Can’t we participate？

Teacher Liu Run in his annual speech last Saturday，Analysis of why the four major civilizations all originated at 30° north latitude;Nearby，If it’s just to be close to the water source，There is also one at the equator。

It’s winter，Forced civilization，All great businesses，We are all children of winter。

I hope to pass my interpretation today，Be able to put the ";Certainty&188bet app;，pass to everyone。