With the continuous improvement of the level of national economic and social development，188bet online casino games has become a normal need and way of life for people，High-quality leisure and 188bet online casino games activities have become one of the important elements for people to pursue a better life。Leisure 188bet online casino games has become an important option for tourism consumption，According to the "2022 China Tourism and 188bet online casino games Development Report" recently released by the China Tourism Academy (hereinafter referred to as ";Development Report”），92.21% of the respondents traveled for leisure and 188bet online casino games as the main purpose in the first half of 2022。

The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed ";Build a number of world-class tourist attractions and resorts with profound cultural heritage&188bet online casino games;。Currently there are 45 national tourist resorts in my country、About 600 provincial tourist resorts，The core resources of the national tourist resort include water bodies、Hot Springs、Grassland、Recreational Sports、Health care, etc.，It should be said that 188bet online casino games resources are very rich。But according to“Development Report”，For sports、Casual、The degree of perfection of entertainment and other special facilities、Medical、Shopping、The degree of completeness of education and other living facilities，Not much attention is paid to this among the tourists interviewed，The proportion is 14.98%、2.82%。This shows that my country’s leisure 188bet online casino games tourism is more of a sightseeing 188bet online casino games，Entertainment、Sports、Medical resources have not yet formed market appeal，further explanationOur 188bet online casino games also needs to develop from its own resource advantages to product advantages that meet the needs of tourists。How to achieve high-quality development of tourist resorts，This article puts forward the following thoughts 188bet online casino games three dimensions。

Slave motivation-demand dimension,Establish a personalized and diverse 188bet online casino games product system

People’s motivations for 188bet online casino games needs can be divided into two major categories，One is the pursuit of physical health and comfort，One is the pursuit of psychological pleasure and a certain theme experience。

188bet online casino games needs caused by physiological motivations

The first is summer 188bet online casino games.Every summer，People from the south go to Guizhou in large numbers、North and high altitudes、Relaxation and 188bet online casino games in areas with lower temperatures，For example, Guizhou Liupanshui's main product is ";19 degrees summer”，Attract tourists from hot summer areas。

Wumeng Prairie, Liupanshui, Guizhou

The second is to take a winter 188bet online casino games.A typical example is tourists from Northeast China heading to Hainan like migratory birds、Winter in Xishuangbanna。Escape from the summer heat、Some summer resorts may have problems during off-peak seasons，Overcrowded in peak season，No crowds in the off-season，Cause service facilities、Idle human resources。Sanya City is building a one-stop themed resort to satisfy tourists’ 188bet online casino games experience、188bet online casino games projects, etc. (such as Atlantis Resort Sanya and Park、Haitang Bay Resort) has successfully transformed from a traditional summer 188bet online casino games destination to an all-season 188bet online casino games destination，Therefore, Hainan’s hotel investment return rate is relatively high in China。2020 Sanya Hotel Static Return on Investment 11.64%，The static return on investment of hotels in other regions is mostly 1%—between 4%。2021 Atlantis Sanya turnover 14.5.5 billion yuan，18 year-on-year increase.6%。Adjusted EBITDA6.5.2 billion yuan，YoY growth of 7.2%。From a simple summer or cold 188bet online casino games，Developing towards integrated resorts，This also reflects the direction of high-quality development of the resort。

Atlantis Sanya

The third is health and wellness 188bet online casino games.Forest health care originated in Germany in the 1940s，With colorful forest ecological landscape、High-quality oxygen-rich forest environment、Healthy and delicious forest food、The deep and rich forest health culture is the main resource，Equipped with corresponding health care, leisure and medical service facilities，Start to restore physical and mental health、Forest recreation for the purpose of delaying life aging、188bet online casino games、Recuperation、Health care、Service activities such as elderly care。Currently，There are more than 350 forest health resorts in Germany，Approximately 300,000 people are received every year，The average length of stay per capita is about 3 weeks。Visible，Forest wellness is a kind of stay that lasts a long time、In-depth experience of theme 188bet online casino games。The small town of Baden-Baden, Germany relies on forest and hot spring resources、Many cultural heritage，Develop into a world-class wellness resort town。my country is rich in forest resources，Hundreds of national-level forest health care demonstration bases have been announced，But no matter the product or brand，Per capita stay time，There is a gap between them and high-quality health resorts (towns)。The author suggested when speaking at the 2022 China (Alshan) Holiday Conference，Domestic forest resorts can benchmark the town of Baden-Baden，Create a high-quality forest health 188bet online casino games (town) that meets the rigid needs of tourists for physical health。

The small town of Baden-Baden, GermanySource: Internet

188bet online casino games needs caused by psychological motivations

The first is 188bet online casino games + socializing.In recent years, tourists have also paid more and more attention to the social atmosphere and discourse mechanism in 188bet online casino games。Research has shown，“Social activities&188bet online casino games;Plays a key intermediary function in destination attachment（Dong Yinyin，Qu Ying，2022）。For example, several families rent a villa or a B&B at the destination，Enables family gatherings and communication in a leisure environment。Aman Hotel Group recently launched a new brand JANU，With&188bet online casino games;In-depth interpersonal communication、Free expression of interest and sincere gathering&188bet online casino games;As the core of experience，Compared“Aman&188bet online casino games;’s retreat，JANU’s space atmosphere is more lively、Playful、easy-going，Reduced privacy and independent space，More conducive to providing a social experience。The Bulgari Hotel Shanghai relies on surrounding cultural resources to launch“Roman Holiday&188bet online casino games;Product，Includes guest rooms、Italian Michelin catering and internet celebrity afternoon tea，Satisfies Generation Z’s in-depth experience and check-in “circle&188bet online casino games;’s social psychological appeal。

JANU brand under Aman Hotel Group Source: Internet

The second is 188bet online casino games + business.Traditional MICE travel,Meets the basic demands of business people for physical and mental relaxation during busy official work。

The third is 188bet online casino games + sports.From the study of a certain sport、188bet online casino games needs caused by love，188bet online casino games from ice and snow、Golf 188bet online casino games、Water sports 188bet online casino games、Equestrian vacations and more，Both are the perfect combination of 188bet online casino games and sports。

Fourth is 188bet online casino games + parent-child.In the context of fierce competition in domestic basic education，Parent-child 188bet online casino games time between parents and children seems precious and rigid。Hangzhou Kaiyuan Senbo Resort，Make full use of“Hotel+Paradise”Combined Advantages，Maximize the parent-child 188bet online casino games experience。188bet online casino games product design、Parenting Services、Educational courses are waiting to be started，Research on child psychology and practical needs for parent-child travel。With the opening of the two-child policy，There are more and more travel structures of 2 large and 2 small，A parent-child room with bunk beds is specially planned for a family of 4。Equipped with parent-child shower room，Provide convenience for young babies to travel。The restaurant has separate food taking and dining areas for children。Launched with “Interactive exploration&188bet online casino games;Hundreds of educational and entertaining courses for children as the core。Also“Let go and walk the baby&188bet online casino games;Okay“Education through fun&188bet online casino games;，These experiences deeply capture the hearts of children and parents，Making Kaiyuan Senbo quickly become a popular place for parents and children to check in，The repeat visit rate is also very high。

Hangzhou Kaiyuan Senbo 188bet online casino games Picture source: Internet

The fifth is 188bet online casino games + study.Qingdao drives winter culture and tourism consumption with study tours，We are actively building and building“The preferred destination for marine study and tourism&188bet online casino games;Brand。Guizhou Suiyang County applied for a national study and travel base，Relying on its own mountain resources，Developed geological science popularization、Outdoor sports、Four major theme courses of natural education and poetry intangible cultural heritage。One and a half years，The base has received a total of more than 200,000 research groups。

188bet online casino games the subject-supply dimension,Establish a diverse and symbiotic industrial ecosystem

A leading company that has shifted 188bet online casino games investment-driven to innovation-driven

Resort development，Need Disney、Universal Studios is a world-class enterprise with innovative R&D capabilities。Large-scale state-owned enterprises with investment capabilities are also needed、Chimelong、The intervention of leading domestic holiday enterprise groups such as Kaiyuan Tourism，This is conducive to the rapid formation of a resort development framework。In a new stage of development，Leading 188bet online casino games companies must transform from investment-driven to investment- and innovation-driven，A certain amount of investment can guarantee the quality of 188bet online casino games facilities (hard power)，But investment in R&D and innovation can ensure that tourists can experience unique service and experience quality (soft power)。Some well-known tourism companies that have formed IP such as Huaqiang Fantawild、Songcheng Performing Arts, etc.，If you use your own innovation and R&D capabilities，Involved in the comprehensive development and operation of resorts，It will also have a positive impact on the high-quality development of 188bet online casino games areas in our country。

From internet celebrity project to“Small but beautiful”'s 188bet online casino games business

In recent years,Some small B&Bs、Specialty Hotel、Campgrounds tend to bring fire to a destination，Like the collection of places on the Yellow River、Scenic Tent Guest、Shili Fangfei and other internet celebrity projects。High-quality development of 188bet online casino games areas requires thousands of“Small but beautiful”'s project，“B&B+”，“Specialty Hotel+”，“Camping+”etc.，All possibleA large-scale resort area forms a "";Micro 188bet online casino games destination”，Thus enriching the 188bet online casino games supply system and tourist experience。Yes“Small but beautiful”’s 188bet online casino games project，Some will involve land policy，For example, the Fuyun Ranch B&B in Abali County has become popular on WeChat Moments and TikTok，Business difficulties caused by land property disputes，The government should provide support in land policy and infrastructure construction。For some small and medium-sized 188bet online casino games projects of Internet celebrities，Next stepWork hard on product quality, brand communication, and quality system，Create a replicable“Small but beautiful”188bet online casino games brand，Enhance the resort's“Smart Power”。

Floating Cloud Ranch

Shift from traffic to“Reserve amount&188bet online casino games;'s content provider

A 188bet online casino games is an off-site living space where tourists stay for a long time (Dai Bin，2022）。The 188bet online casino games's "&ldquo" in terms of tourist scale;Traffic”Very important，But more importantly, tourists stay longer (“Reserve amount”），This requires various content providers to enrich tourists’ in-depth experience。Health care service organization is the mainstream content provider in health care resorts，For example, there are 6 clinics and a general hospital in the small town of Baden-Baden，The medical scope covers psychological and mental diseases，cardiology，Neurology，Plastic Surgery，Respiratory Department，Rheumatology，Internal medicine, surgery and dentistry, etc.。Besides Spa、Massage、Natural therapies such as mud baths，Cryotherapy also available、Exercise therapy、Tai Chi Qigong、Autogenic training、Nutrition therapy、Electrotherapy、Acupuncture、Respiratory therapy and other special treatment methods。Water sports training and event organization is the content service provider of water sports 188bet online casino games。Performing、Festival、Script Kill、Immersive theme activities and other service agencies are also basic content service providers for extending the stay of tourists in the 188bet online casino games。For example, the Shanghai Happy Valley located in the Sheshan National Tourism 188bet online casino games in Shanghai launches“EV Electronic Syllable Festival”，Attracting more than 500,000 people every year“Post-95“Visitor。

188bet online casino games the government-coordinating dimension,Establish a layered policy support system

The government acts as a 188bet online casino games area“Public Goods”19348_19352，We must make a good overall plan、Destination Promotion、Infrastructure construction、Basic work such as improving public services and coordinating community interests；On the other handProvide targeted guidance and support for resorts at different levels。

IP driven world-class 188bet online casino games

World-class tourist resorts generally have IPs that are popular in the market。On the one hand, the government can introduce large and well-known 188bet online casino games companies with IP，Push、The overall IP that forms the 188bet online casino games，Such as Shanghai Disney 188bet online casino games、Universal Studios Beijing 188bet online casino games。On the other hand，The government can also coordinate、Guide business entities and stakeholders in the 188bet online casino games，Deep dig into local cultural elements，Develop tourism products with cultural heritage、Original IP，Thus standing out from many resorts。For example, the Yantai City Culture and Tourism Bureau planned and launched the“XIAN Tour Yantai•Encounter with the Eight Immortals&188bet online casino games;Theme activities，Promote and promote the new IP with the cultural theme of Eight Immortals，That is, government coordination、Guide the active exploration of innovative IP in destinations。

XIAN Tour Yantai•Encounter with the Eight Immortals Source: Internet

A national-level 188bet online casino games led by the brand

National tourist 188bet online casino games in infrastructure、Service Facilities、The product system has reached the leading domestic standards，Next step，The destination government should further refine the overall brand core value in publicity and promotion，From“What do I have”’s resource recommendation model shifts to“What can I give you?”’s brand value communication model。If a 188bet online casino games area has rich forests、Hot Springs、Cultural heritage and other resources，But it takes five minutes to watch its promotional video，If these resources are passed on to consumers in an all-round way，Visitors may not remember it，The author learned during the research that the special environment of the 188bet online casino games makes ";Local people rarely get cancer”，If thisRefining the brand’s core values ​​related to wellness and healthy living, I believe I can speak concisely and directly to the heart.

A provincial tourist 188bet online casino games with outstanding characteristics

For more than 600 provincial resorts, on the one hand, the government mustGuide enterprises to adapt in a short time、Close、High frequency is characterized by“Micro 188bet online casino games”Develop targeted products based on market demand。On the other hand，A tourist destination is the sum of the living environment in a different place，The government must passPlanning Guidelines、Typical Demonstration，Guide enterprises to dig deep into natural resources and cultural heritage、Characteristics and heterogeneity of living environment, highlighting the characteristics and highlights of the 188bet online casino games.

Open and Compatible City 188bet online casino games

City 188bet online casino games is to satisfy the pursuit of a better life by city residents and foreign tourists，Using the overall comprehensive service system of a certain level city as the infrastructure，Relying on certain core elements (resort、Scenic Area、Specialized town、Urban cultural and commercial facilities、The city’s unique cultural customs, etc.)，A form of tourism consumption and supply that takes into account both local residents’ vacations and foreign tourists’ vacations，It is the upgrading and development of urban tourism in the new era (Hu Jianwei，2021）。Urban 188bet online casino games has spatial integrity、Market Compatibility、Boundary ambiguity and other characteristics。To some extent，Distinct life、The city with cultural elements is also an open one、Borderless“188bet online casino games“，GovernmentPay attention to the development trends and market changes of urban vacations，And in the planning guidelines、Public Services、Policy support、Brand Promotion、Make timely adjustments and optimizations in terms of business integration and other aspects。

Note: This article is compiled based on the outline of the author’s speech at the 2022 China (Alshan) Tourism and 188bet online casino games Conference