For most areas，Although winter is the traditional off-season for the 188bet mobile login industry，But in the past two days, the circle of friends of tourists seems to be ";Celebrate New Year”: First, the Joint Prevention and Control Mechanism of the State Council“20 optimization measures”Introduced，Following the cancellation of inter-provincial 188bet mobile login by the Ministry of Culture and 188bet mobile login“Breaking”Mechanism，Subsequently targeted tourist attractions、Travel agency、Entertainment venue、Six cultural and 188bet mobile login industries including theaters and other performance venues released new epidemic prevention guidelines……

With the opening of the World Cup in Qatar,Promoted by a series of favorable cultural and 188bet mobile login policies，The cultural 188bet mobile login industry has experienced nearly three years of“Tribulation”After，Finally, the dawn before the spring of 2023 is ushered in。Based on seasonal consumption characteristics in various places，Optimizing 188bet mobile login epidemic prevention measures、Planning and launching special cross-provincial 188bet mobile login products，An autumn and winter 188bet mobile login war begins。

Inter-provincial travel continues to be relaxed, and the confidence of the six cultural 188bet mobile login industries has doubled

Before the epidemic, 188bet mobile login depends on the market, and after the epidemic, we hope for policies!

This is my experience in 3 years“Nine-nine and eighty-one difficulties”The most authentic portrayal of the cultural 188bet mobile login industry。Every adjustment in epidemic prevention and control policies affects the most sensitive nerves of travelers and 188bet mobile login travelers。Especially the inter-provincial 188bet mobile login&ldquo implemented by the Ministry of Culture and 188bet mobile login in August 2021;Breaking”Since the mechanism，Let the industry that was originally most affected——Travel agencies and online travel companies make matters worse、Suffering。

May 31 this year，The Ministry of Culture and 188bet mobile login’s measures on inter-provincial 188bet mobile login“Breaking”The mechanism has been adjusted，Reducing the circuit breaker scope from provincial to county level。Although it has better alleviated the difficulties of cultural 188bet mobile login enterprises，But due to the lack of national“A game of chess”Coordinator，Some areas still engage in "&ldquo";One size fits all”、Man-made setting“Stumbling block”，Leading to inter-provincial 188bet mobile login“It doesn’t work”“Not smooth”，Seriously affecting the recovery process of the 188bet mobile login market。

Fortunately, tourists have big hearts、Patient enough，Finally, I have been looking forward to a wave of good news before the arrival of the 2022 winter tourist season。

November 11，The State Council’s joint prevention and control mechanism has been launched“20 optimization measures”After，On the 15th, the Ministry of Culture and 188bet mobile login issued a policy proposal to optimize inter-provincial 188bet mobile login management，Inter-provincial 188bet mobile login business activities are no longer subject to joint management with risk areas；Inter-provincial tourists must present a negative nucleic acid test certificate within 48 hours to take inter-provincial transportation。Marks the &ldquo which lasted for one year and three months;Inter-provincial travel circuit breaker”Officially exit the stage，Inter-provincial 188bet mobile login has become normal again。

Screenshot of the Ministry of Culture and 188bet mobile login document on November 15. Source: Official website of the Ministry of Culture and 188bet mobile login

Meanwhile，November 15，The Ministry of Transport optimized, adjusted and revised the "Guidelines for Normalized Epidemic 188bet mobile login and Control on Domestic Cruise Ships (Sixth Edition)"，Cancel restrictions on 188bet mobile login history of tourists in risk areas、Requirements for cruise ship docking in risk areas and other areas，And cancel the emergency response measures for passengers on board to become secondary close contacts。This optimization policy，Injects a shot in the arm into restarting the cruise ship transportation industry and maritime (water) 188bet mobile login in coastal areas。

A new generation of high-end cruise ships“Yangtze River No. 3&188bet mobile login;The ship made its maiden voyage in Wuhan. Source: China Water Transport Network

With favorable policies coming one after another，How to carry out the long-suspended inter-provincial team tour in a scientific and orderly manner under the premise of epidemic prevention and control，Become a tourist again、Scenic Area、The focus of both supply and demand for travel agencies。November 18，The Ministry of Culture and 188bet mobile login combined with the latest prevention and control policy revisions released including scenic spots、Travel agency、Internet Cafe、KTV、Theatre、New version of prevention and control guidelines for 6 cultural and 188bet mobile login industry venues including script sales，Let everyone’s hanging hearts be put down again。

Screenshots of online ticket sales for some live performances in scenic spots. Source: Dahe Ticketing Network

For travel agencies，Requirements of the new version of "Guidelines for COVID-19 Prevention and Control for Travel Agencies (Fifth Edition)"，Travel agencies should promote small-scale travel groups；Require tourists to truthfully provide personal health information related to 188bet mobile login activities when registering，Show your health code and verify again before traveling；In accordance with the“Landing Inspection”request。means central risk area“Flight + Hotel&188bet mobile login;Group tour business officially opened。

Tourist attractions，The new version of "Guidelines for Epidemic 188bet mobile login and Control Measures in Tourist Attractions" is proposed，The temperature of all persons entering the scenic area should be checked，Check health code and negative nucleic acid test certificate within 72 hours，Body temperature、Only those with normal health code and nucleic acid test results can enter。Combined with previous policies，Inter-provincial tourists need to present a negative nucleic acid test certificate within 48 hours or 72 hours to visit the scenic spot。

What is particularly exciting is，The new version of "Guidelines for the Prevention and Control of COVID-19 Epidemic in Theaters and Other Performance Venues (Sixth Edition)" is clear，Regions where no epidemic has occurred，In principle, there is no limit on the number of consumers in theaters and other performance venues，In principle, not for concerts、Music Festival、Restrictions on the number of spectators in large-scale commercial performances such as real-life 188bet mobile login performances。Can be expected，Over the next month，The intermittent music performances will enter a new outbreak period。

Recent arrangements for music festivals in some cities. Source: Dahe Ticketing Network

Seize the new consumption hot spots and start the final battle of winter 188bet mobile login

In summary，As inter-provincial travel continues to be relaxed and the new version of the epidemic prevention guideline for the cultural 188bet mobile login industry is gradually implemented，Let the industry regain confidence in the 188bet mobile login industry while increasing its confidence，With the help of the Qatar World Cup starting as scheduled，A final battle for winter 188bet mobile login is starting in various places。

According to 188bet mobile login industry review (ID: whcypl) tracking observation，As of November 22nd，More than 28 provinces across the country have optimized and adjusted regional epidemic 188bet mobile login measures，Such as Shanghai、Shaanxi、Fujian、Liaoning、Sanya City, Hainan Province、Yanji City and Changbaishan City, Jilin Province、Fuzhou City、Hefei City、More than 10 provinces and cities, including Guangchang County in Jiangxi Province, have announced the cancellation or temporary suspension of regional nucleic acid testing for all employees。

November 18，The Guangxi Autonomous Region Epidemic Prevention and Control Headquarters held a press conference in Nanning to announce，Generally, nucleic acid testing of all employees is not carried out according to administrative regions，Those who move across regions can take transportation with a negative nucleic acid test certificate within 48 hours，After arriving at the destination, follow the territorial requirements“Landing Inspection&188bet mobile login;，Those who check into hotels and tourist attractions must provide health codes and negative nucleic acid test certificates within 72 hours, etc.。

Every region is divided into countries“20 optimization measures”While optimizing regional prevention and control policies，Under the premise of ensuring the safety of citizens and tourists，They are planning cross-provincial 188bet mobile login products and marketing activities based on the characteristics of autumn and winter 188bet mobile login，Sprint all out for the final battle of annual 188bet mobile login！

Notice on Harbin’s resumption of inter-provincial 188bet mobile login business. Source: Harbin Municipal Bureau of Culture and 188bet mobile login

According to "Southeast Network" report, a few days agoFuzhou City issued the "Fuzhou City Action Plan to Overcome the Impact of the Epidemic and Win the Year-end Finals"Proposed，Arrange 40 million yuan of funds before the end of the year to carry out“Fujian Tesco·Huiju Rongcheng”Consumption Promotion Activities，Planning to hold a blessing expo before the end of the year、30 exhibitions including the Cultural 188bet mobile login China Yuanverse Ecological Conference、Conference；Provide appropriate incentives and other measures to enterprises that organize foreign tourists (outside the jurisdiction of Fuzhou) to visit and stay in Fuzhou City。

Screenshot of Fuzhou City’s year-end final campaign action plan notice Source: Fuzhou Municipal Government official website

According to "Kunming Daily" news，November 18，In 2022“Winter trip to Guangxi”188bet mobile login product cross-provincial (Kunming) matchmaking meeting，Guangxi launches“Appreciating the Rhythm of Winter&188bet mobile login;“Baking in the winter sun&188bet mobile login;“Looking for winter fun&188bet mobile login;“Enjoy winter fun&188bet mobile login;“Wooden in winter warmth&188bet mobile login;“Burning Winter Love&188bet mobile login;“Hibernation&188bet mobile login;And many more“Winter trip to Guangxi&188bet mobile login;Theme line；111 national A-level tourist attractions in the region offer a 50% discount on the first ticket listed price for tourists from all over the country，And launch special train、Inclusive list、Charter flight incentives and other preferential policies。

Meanwhile, November 20th,The Jiangsu Provincial Department of Culture and 188bet mobile login organized 13 district and city cultural 188bet mobile login departments and more than 40 cultural 188bet mobile login companies to visit Shanghai，Held in Pudong New Area, Shanghai“Shuiyun Jiangsu·‘沪’Beautiful painting&188bet mobile login;Online and offline promotion activities，Newly launched“Shuiyun Jiangsu&188bet mobile login;The digital travel card covers more than 100 scenic spots in the province (including 63 5A-level and 4A-level scenic spots)。It is reported that the total ticket price of all scenic spots in this digital travel card exceeds 6,000 yuan，A single digital travel card is priced at 399 yuan，Winter travel limited discount price only 199 yuan！

Jiangsu Thirteen Cities Autumn and Winter Travel Guide Release Site Source: Jiangsu Provincial Department of Culture and 188bet mobile login

What is exciting is，In view of the fact that the World Cup in Qatar has triggered global consumption hot spots and new consumer demands from Chinese fans，Sanya、Qingdao、Dalian、Weihai and other places also launched "ldquo around the World Cup watching plan;Island B&B + Watching the World Cup”“Beach Camp + Watch the World Cup”Other cultural and 188bet mobile login special activities。For example, Sanya Wuzhizhou Island Tourist Area Fun Island Camp launched“Camping is open，Watch the World Cup wildly&188bet mobile login;Series of activities，A beach football field was set up at the camp site，Let tourists living on the island experience the passion on the field with the athletes！

Sanya Wuzhizhou Island stays up all night“interest&188bet mobile login;Watching Football Promotional Poster Source: Internet

Also，Beijing is rich in ice, snow and hot spring 188bet mobile login resources、Hebei, northeastern and western regions are also planning to launch new winter 188bet mobile login products。The 2022-2023 snow season in Chongli begins，Major ski resorts will successively“Open the board”；2022“Winter in Changbai Mountain”The launching ceremony of the ice and snow 188bet mobile login season was held at Changbai Mountain Wanda International Resort；Heihe City, Heilongjiang Province“Extreme ice and snow, butterflies dancing in the black river”The ice and snow season officially begins；2022 Sichuan Ice, Snow and Hot Spring 188bet mobile login Festival will also be launched soon。

2022“Winter in Changbai Mountain”Ice and Snow 188bet mobile login Season Launching Ceremony Source: Jilin Daily

Future expectations are generally good，“Double Festival&188bet mobile login;Promising market prospects

The introduction of a series of favorable policies，This does not mean that the cultural 188bet mobile login industry will enter a new normal in the short term。For this，Cultural Industry Review (ID: whcypl) analysis，Due to the recent emergence of "";increment”fluctuation，Inter-provincial 188bet mobile login cannot be fully opened in the short term，But judging from the current implementation of new policies in some low-risk areas，The market is expected to remain optimistic in the future。

First, the new policy requires a corresponding transition period.From a psychological perspective，Optimization and adjustment of epidemic prevention policies will make it easier to rebuild confidence in the cultural 188bet mobile login industry，The restoration of consumer travel confidence requires a process of cognition and adaptation。For example，&ldquo appeared in many areas;Don’t dare to go out even after the lockdown is lifted，Afraid to go to work”20068_20071，Some areas even launched preferential policies such as free tickets for all A-level tourist attractions，But there are still many tourists“Intimidated”。Therefore，The new policy is more beneficial to low-risk areas in the short term，Confidence in high-risk areas still needs to be restored。

The latest "Implementation Measures for Nucleic Acid Testing for the 188bet mobile login and Control of the New Coronavirus Epidemic" Source: CCTV screenshot

Second, neighboring provinces are taking the lead in breaking the ice.With the introduction of a series of measures and policies，Short-distance inter-provincial travel will first start to warm up between neighboring provinces in the region。For example, the two places in Jiangsu and Shanghai in the Yangtze River Delta mentioned above，In conjunction with the unbundling of inter-provincial travel, cooperation in the autumn and winter 188bet mobile login markets between the two places is being accelerated，Promote inter-provincial 188bet mobile login to take the lead in recovery among close neighbors。simultaneously，Provincial central cities (provincial capital cities) rely on aviation hubs to stay together，If Haikou and Chengdu implement a tourist exchange plan，On November 18th&ldquo composed of Haikou citizens and tourists;Ye Lairong sends first-class tours to tourists”Officially launch Chengdu customized tour。

The first group of tourists from Haikou City arrived in Chengdu. Source: Sina Hainan

Third, inter-provincial linkage and mutual transfer of customers are becoming increasingly popular.Currently，The recovery situation of cross-provincial overland travel is not ideal，But across provinces“Flight + Hotel&188bet mobile login;Business continues to grow。According to Tongcheng travel platform data，After the new policy is introduced，Platform air tickets、The search volume for train tickets and other transportation products increased by 182% and 97% respectively，The booking volume of inter-provincial group 188bet mobile login products increased by nearly 30% compared with last week。Meanwhile，Airline linkage and mutual transportation of passengers have also become a new model of cross-provincial cooperation，For example, Zhejiang and Sichuan“Group guests into a group&188bet mobile login;Transport customers to each other in the form of charter flights。

2022 Zhejiang (Sichuan) 188bet mobile login Fair Opening Ceremony Source: Sichuan Provincial Department of Culture and 188bet mobile login

Comprehensive recent analysis can be seen，Currently, the epidemic is still in the dispersal stage in some areas，Epidemic 188bet mobile login and control policies in various places are not unified and transparent，Inter-provincial group tours in most cities still cannot be resumed immediately。But in the long run，With the implementation of a package of optimization policies and measures，It will greatly boost residents’ confidence in traveling，And the policy effect will initially form during the New Year’s Day holiday and Spring Festival holiday in 2023。

Anyway，Survive this winter，The spring of 188bet mobile login revitalization will surely come！

AuthorBrother Xiaojun

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