Present，“Guochao+camping&188bet login;The trend is rising，is adding strong vitality to the cultural tourism industry，Continuously innovating consumers’ outdoor activity experience。

With the improvement of quality of life，Young people are constantly pursuing personalization，Traditional forms of tourism cannot meet the needs of young people，Taking photos、Punch in、Post to Moments、Recording short videos has become a lifestyle habit for young people，188bet login has become a new way of socializing for this group。

Meanwhile，Hanfu、Museum 188bet login and creative products that break the circle、Special products that are standard in major scenic spots and other national trends are rising，For young consumers，Buy domestic products、Use domestic products、Showing domestic products，Has become a new way of daily life，Products incorporating traditional Chinese 188bet login elements are increasingly becoming consumer fashion。

Data display，2020“Camping&188bet login;The word’s popularity increased by 400%，600% growth in the same period in the first half of 2021，Camping will become even more popular in 2022，Only the first four months of this year，7,200 new 188bet login-related companies were established nationwide。Taobao live data display，Post-90s、The young tourists born in 1995 and the main group of parent-child tours born in the 1980s are the two "big ones" in the camping circle.;Pillar&188bet login;，The two account for 76%。

Camping originally used as a carrier of niche outdoor sports accommodation，Continues to be popular among young people，Continuously attracting urban young people“Enter the trap&188bet login;。Many cultural tourism projects have added 188bet login sections，Experience with other activities at the project site、Service content integration，Packaging to form a one-stop exquisite life holiday camp。And“国超&188bet login;Search popularity increased by more than 500% in ten years，It can be seen that more and more young people are returning to the national trend，People’s cultural confidence is also rising。

When the explosive growth of traffic password“Camping&188bet login;Encountering a new consumption trend that is rising steadily“国超&188bet login;，What kind of sparks will collide？The author tries to observe the popular “Camping + National Trend&188bet login;Activities or projects reveal the changing trends in consumer demand behind them。

“Xin Guochao Time-honored Brand&188bet login;Gradually developing，Immersive experience“国朝+camping&188bet login;

With changes in sales methods，Some time-honored brands are gradually fading out of consumers’ horizons，Making it difficult for time-honored brands that have been developing for many years，Connect time-honored brands with “国朝+camping&188bet login;Profound integration，“New Guochao Time-honored Brand&188bet login;Integrating into intangible cultural heritage、Culture and Creativity、Handmade businesses and other businesses have become a trend，On the one hand, it provides a richer brand experience for 188bet login consumers，I bought food that I can’t usually buy、Culture and other old brand products，At the same time, it enhances the influence of time-honored brands among the new generation of consumer groups，Aroused consumers’ new understanding of the brand again，Promote the inheritance and development of old brands，make“Guochao+camping&188bet login;The effect has achieved a more socially significant“Win-win&188bet login;Situation。

“2022 Shenzhen Shopping Season&188bet login;an important component of“FUN and enjoy a good time·Camping Life Festival&188bet login;Hold at Shum Yip Uptown，The time-honored New Guochao Cultural Festival was also held at the same time，It will also become a distinctive symbol of the time-honored Guochao culture。

FUN and enjoy a good time·188bet login Life Festival Source: Internet

As a camping tent with different styles、A national trendy market that combines trendy entertainment and food，The event site opened a surprise journey for consumers: there are endless delicacies，Various popular exclusive gifts，You can also experience“Surprise Gacha&188bet login;、Intangible Cultural Heritage Handmade、Enjoy the Hanfu performance、Insect Exhibition、and“World Cup Camping Cup&188bet login;and other activities。This“国超&188bet login;Theme Temple Fair Market，Gathered more than 40 outstanding brand merchants in Shenzhen and the Greater Bay Area，Fully demonstrates the Shenzhen brand，Especially the cultural heritage and economic value of time-honored brands。

“Hanfu + camping&188bet login;，Showing the beauty of new consumption formats and national trends

“Hanfu + camping&188bet login;It is also sought after by many young people。This year’s Mid-Autumn Festival，A topic #post-95 young people wearing Hanfu to camp and admire the moon attracted onlookers# has become a hot search topic，The Mid-Autumn Festival represents the feeling of longing，Shanghai young people’s unique Mid-Autumn Festival party unlocks new gameplay，Gathering young people who cannot go home for various reasons，Wear Hanfu together，Touch pot、Eating mooncakes、188bet login to admire the moon，Make the Mid-Autumn FestivalMore ceremonial and atmospheric, more meaningful.

November this year，An outdoor leisure scene exhibition kicked off in Jinniu District, Chengdu，The event brings the curtain down、Pitch the tent、Hanfu outdoor experience、Condensed version of Park City check-in experience。This activity area gathers outdoor 188bet login consumption scenes、Parent-child leisure and entertainment、Music singing and national costume Hanfu parade activities integrated into one，Seeing green in the experience、The livable feeling of 188bet login anywhere，It can also meet the needs of people of different age groups，At the same time, sharing the beauty of Hanfu and national fashion in the garden，Experience the traditional 188bet login atmosphere。

“Happy City·Good life&188bet login;Outdoor Leisure Scene Exhibition Source: Internet

In recent years，With the arrival of the wave of revival of traditional culture，Especially "Nirvana in Fire"、"Three Lives, Three Worlds and Ten Miles of Peach Blossom"、"Do you know whether you should be green, fat, red and thin" and other costume TV series occupy the popular list，Wearing Hanfu has become a 188bet login among young people，Super six adults are exposed to Hanfu culture through costume dramas，The ancient aesthetics led by costume dramas has heated up attention on Hanfu culture。At the same time，"I am repairing cultural relics in the Forbidden City"、Film and television programs related to traditional culture such as "National Treasure" have received many ";Post-90s&188bet login;and“Post-00&188bet login;Popular among young audiences，The response was also enthusiastic after going online，Ratings and word-of-mouth soared，Hanfu culture is rapidly gaining popularity among young people。

As 188bet login recovers，Tourist attractions have also become important scenes of Hanfu，“Hanfu + Scenic Area&188bet login;Become a new way of playing for young people today，Many scenic spots encourage wearing Hanfu“Punch in&188bet login;，such as“Wearing Hanfu is free of entry to the first entrance of the scenic spot&188bet login;、“Recruiting Hanfu enthusiasts for traditional festivals&188bet login;etc.。When more and more young people appear in the streets and alleys of the city wearing Hanfu，We can feel the cultural confidence radiating from the inside out，Hanfu blooms new glory in the new era，Gather value recognition，At the same time, promote the development of cultural tourism enterprises，Let“Guochao+camping&188bet login;Heating up。

“Ancient style + national style&188bet login;Become trendy，Cultural tourism should be a product endowed with the artistic conception of the times

August this year，“New voice of ancient charm, happy Huangpu&188bet login;The Ancient Village National Style Camping Festival was held in Huangpu District, Guangzhou。People wearing Hanfu walked into Huangpu Liantang Village with a history of more than 700 years，In the environment of blue bricks and black tiles，The atmosphere at the event was directly filled，Leaved the best memory。The event site restored the outdoor outings and dinners often held by ladies from the Kaiyuan to Tianbao years of the Tang Dynasty——The Banquet of Skirts，Exquisite refreshments are placed inside the elegant skirt tent，Attracted many people to stop，The Banquet of Skirts&188bet login;It is similar to today’s picnic and camping，It also adds the finishing touch to the national style camping activities。

“New voice of ancient charm, happy Huangpu&188bet login;Gucun National Style Camping Festival Source: Internet

“Ancient style&188bet login;、“国风&188bet login;has gradually become a hot item，Young people’s cultural confidence and sense of belonging to national culture continue to rise，I am making the national trend a trend in my own way，Bringing new vitality to traditional culture。Same，Young people are interested in“Ancient style + national style&188bet login;’s camping method reflects this truth:The value of 188bet login is not a given，It is a product that can be transformed to give it the artistic conception of the times。“Camping&188bet login;Combination with traditional culture，It is conducive to promoting the prosperity of cultural tourism industry，It also enhances cultural confidence、Powerful integration to strengthen the sense of national belonging。

“Guochao+camping&188bet login;Youth development，Increase the influence of the group in the Z era

“国朝+camping&188bet login;’s youth development is very typical of the global one-stop equipment brand“NOKE&188bet login;Co-branded with Guochao IP Dunhuang。This joint venture creates a "love of the outdoors" that integrates natural gifts and traditional culture.;Immersive Journey&188bet login;，Desert color tent、Folding chair with flying pattern，Every detail demonstrates oriental aesthetics，Being in it，Not only the illusion of traveling through a thousand years，The distinctive national trend attributes cater to the aesthetic pursuit of the Z era，While contributing your personality and interests, you can also identify your peers at a glance，Find the topic quickly，Advances the icing on the cake for 188bet login social activities。at“Guochao+camping&188bet login;With the double buff blessing，Noke also uses Alibaba’s portfolio，Won over 61 million sales。It can be said，Joint name between Noke and Dunhuang Museum，It is the national trend equipment that represents Chinese culture。

Outdoor equipment co-branded by Noke and Dunhuang Museum Source: Internet

Overall view，The technical threshold for 188bet login-related products is not very high，There are few core technology leaders in the industry，Easily homogeneous；At the same time，With the development of the times，Z era has become the mainstream 188bet login group，Catering to young people’s preferences，Seize the marketing trend，Carry out concept innovation and development，Is the key for 188bet login products to stand out in the wave of the times。Under double background，188bet login merchants begin joint development with Guochao IP，Innovate brand features，To improve your influence among the people of Generation Z。For example, the joint name of Noke and Dunhuang，Co-branded by Mu Gaodi and Line Friends，Co-branded camels and little monsters, etc.，It also reflects that the national trend has become a general trend，Cultural and tourism companies should seize the opportunity，Achieve“National trend + cultural tourism&188bet login;'s in-depth development。

The integration of national fashion and 188bet login. Source: Internet

The explosive development of 188bet login is a new travel choice for Chinese people under the normalization of the epidemic。Young people have become the experientialists of life，They like to sleep in different environments，Go to different places to eat，Comfortable and breathable feeling。Under the epidemic，Traveling long distances is risky，Short-distance tourism has begun to develop in a big way，More and more car owners are fleeing the city together，Return to the mountains，Bring a tent、Oil lamps, etc.，Complete a 188bet login trip by self-driving。

Guochao is favored by young people，The core reason lies in the rise of 188bet login culture，Exhibits young people’s confidence and 188bet login identity in traditional Chinese culture。Secondly, the environment in which era Z lives is in a stage of rapid economic development，Young people pay more attention to spiritual needs，And“国超&188bet login;products in this category generally have higher appearance，Meet the spiritual needs of consumers。final，Young people pursue individuality，They pursue recognition、Be respected and treated fairly，This is the mainstream ideology，And“国超&188bet login;’s visual packaging and expression are also the mainstream personality culture in the current market。

Present，“Guochao+camping&188bet login;has become a new way to get out of the cultural tourism industry，Not only promotes the recovery and development of the cultural tourism industry，Also further promotes cultural inheritance，Showing cultural confidence。With the national trend, co-branding has become a trend in cultural tourism brand marketing，National trend co-branding is no longer a change in packaging，It is an attempt to strengthen and improve depth，188bet login brands should accurately position their own brand value，Don’t blindly follow the trend of national trend co-branding。How to combine the national trend spirit with the 188bet login brand concept，Strengthen the bond between the brand and the national trend？These are the deep-seated issues to consider during the development of 188bet login projects。