According to the "2022 National Day Holiday 188bet sports betting Summary Report" released by Ctrip，Local travel、Surrounding Tour、Short-distance travel dominates the National Day holiday travel market，Order volume reached 65%，The most popular ones are concentrated in Shanghai、Beijing、Guangzhou、Hangzhou、Shenzhen and other first-tier cities or provincial capital cities with a certain level of performance。《“14th Five-Year Plan”Cultural and 188bet sports betting Development Plan" proposed，Carry out the construction of national-level 188bet sports betting and leisure cities and neighborhoods，Launch a number of national-level characteristic leisure cities and neighborhoods that take into account the needs of tourists and local residents。

The market has demand and the government has arrangements,To meet the sharing needs of hosts and guests、Empowering people to live a better life-oriented“City 188bet sports betting”will become an important development trend，How will the cultural tourism industry respond to this trend？

City 188bet sports betting: the market has a foundation

(1) 19 large 188bet sports betting agglomerations, gathering 75% of the country’s population

The 20th National Congress of the Communist Party of China pointed out，Promote new urbanization with people at the core，Accelerate the urbanization of agricultural transfer population。188bet sports betting agglomeration、Building a coordinated development pattern for large, medium and small cities based on metropolitan areas，Promote urbanization construction with county towns as an important carrier。In addition，“14th Five-Year Plan”The planning outline clearly proposes the construction of 19 large 188bet sports betting agglomerations，It has 75% of the population with 25% of the land，Created 88% of GDP。As one of the core 188bet sports betting agglomerations, the Yangtze River Delta 188bet sports betting agglomeration，September this year，Shanghai、Jiangsu Province and Zhejiang Province jointly issued the "Shanghai Metropolitan Area Spatial Collaborative Planning"，Point it outCompletely build an outstanding global 188bet sports betting region by 2050，Will promote the development of regional integration to higher quality、Wider areas、Moving deeper，People’s living standards have been further improved。It can be seen from this，In the future, the population will further concentrate in cities，The urban leisure 188bet sports betting market has huge potential。

Knowledge Post:The "Shanghai Metropolitan Area Spatial Collaborative Planning" is the first cross-regional plan in the country、Negotiative territorial spatial planning，Aims to create a world-class 188bet sports betting cluster with global influence。The scope includes Shanghai、Wuxi、Changzhou、Suzhou、Nantong、Ningbo、Huzhou、Jiaxing、&ldquo including Zhoushan;1+8”Municipal administrative region，Total land area 5.60,000 square kilometers，Sea area 4.70,000 square kilometers。The Shanghai metropolitan area accounts for about 1/6 of the land area of ​​the Yangtze River Delta，Carrying 1/3 of the population and about 1/2 of the total economic output of the Yangtze River Delta。

Shanghai Metropolitan Area Area Source: Internet

(2) Three large 188bet sports betting agglomerations, accounting for nearly half of the leisure customers

According to statistics from the Ministry of Culture and 188bet sports betting's "Domestic 188bet sports betting Data in 2021"，Total number of domestic tourists in 2021 32.500 million visitors，Urban residents account for 72%；Total domestic 188bet sports betting revenue 2.92 trillion yuan，Urban residents’ 188bet sports betting consumption accounts for more than 81%，Highlighting the strong 188bet sports betting consumption demand and ability of urban residents。In the process of promoting the construction of 19 large urban agglomerations in the future，The urban population will continue to grow，Cultural 188bet sports betting consumption further upgraded，Forecast based on Jones Lang LaSalle data，By 2030，It is expected that the number of 188bet sports betting leisure customers nationwide will reach 3.900 million people, whereThree 188bet sports betting agglomerations (Yangtze River Delta 188bet sports betting agglomeration、Beijing-Tianjin-Hebei 188bet sports betting agglomeration and Pearl River Delta 188bet sports betting agglomeration) leisure customer base will reach 1.700 million people，44%，Is the main force of 188bet sports betting leisure consumption。

(3)“Vacationization、Localization”Become a travel keyword

Last two years，“Close distance、Short duration、High frequency”’s micro 188bet sports betting is gradually becoming a new trend，Vacationization、Localization has become a new trend in mass tourism。China Tourism Academy’s “2022 China Tourism and 188bet sports betting Development Report” pointed out，Over 92% of the respondents chose "&ldquo" in the first half of 2022;Leisure 188bet sports betting”Travel for the main purpose，Leisure 188bet sports betting is becoming the new connotation of a better life；According to "Meituan Users 2022 National Day Travel Survey"，“Local travel、Surrounding Tours”and other keyword search volume increased by 440% month-on-month，Punch-in attraction park、Hotel and B&B、Eating, drinking, having fun and visiting stores has also become “Impromptu 188bet sports betting”’s mainstream choice。

Urban 188bet sports betting: The theory has a framework

Dai Bin (2022) believes，Tourist destination is the sum of living environment，After determining the natural resources and cultural heritage，Business environment is the key factor for the success of tourism 188bet sports betting。Tourist resorts should take into account the community leisure needs of local residents and travelers，The rural recreation needs of urban residents，And the 188bet sports betting needs of tourists in foreign countries，Building Tourist、A beautiful new living space shared by travelers and local residents。Now in the market“Greed”City 188bet sports betting，What is its connotation？What characteristics does it have？What is the difference from traditional 188bet sports betting？Research on related topics，The author has initially built its theoretical framework。

(1) One connotation: the upgrading and development of urban 188bet sports betting in the new era

The author thinks，Urban 188bet sports betting is a continuous development of my country’s economy and society、Under the background of building a moderately prosperous society in an all-round way，The tourism industry aims to satisfy the pursuit of a better life by urban residents and foreign tourists，Using the overall comprehensive service system of cities of a certain level (including rural areas of cities) as the infrastructure，Relying on certain core elements (resort、Scenic Area、Special Town、Urban cultural and commercial facilities、The city’s unique cultural customs, etc.)，A form of tourism consumption and supply that takes into account both local residents’ vacations and foreign tourists’ vacations。

What needs special emphasis is thatCity 188bet sports betting requires meeting the following three points：One isTime，It must be in his spare time，Longer stay in the 188bet sports betting；The second isSpace，Need to rely on the overall service system of a 188bet sports betting of a certain level，Such as public transportation, etc.；Three isCustomer group onwards, it is necessary to take into account the 188bet sports betting needs of local residents and foreign tourists.

(2) Three characteristics: energy level, market and boundary

Dai Bin (2022) pointed out,Cities are the most important source markets，Also the most important tourist destination，The continued rapid growth of urban economy，Laid the foundation of the tourism, leisure and 188bet sports betting market，High-quality living environment and modern business reception system，has become a key factor in attracting tourists。The city is stillThe most important tourist transit and distribution center，Complete transportation infrastructure and convenient entry and exit policies，Determines the flow of the 188bet sports betting market、Flow direction and velocity。The relationship is shown in the figure below:

Important functions of cities in 188bet sports betting

According to the important functions of cities in tourism，Combined with the connotation of urban 188bet sports betting，The author thinksA city 188bet sports betting should have the following three important characteristics:

1. The integrity of space

First, the destination 188bet sports betting needs to have a certain level of capabilities.City 188bet sports betting is based on the overall service system of a city of a certain level，Such as city public transportation、Hotel、Food、Shopping Center、Cultural venues, etc.。Second, the city’s overall service system and certain characteristic attraction elements constitute the urban resort life scene，For example，A tourist’s activities at Shanghai Disney Resort can be called a city 188bet sports betting。Another tourist in Shanghai did not go to the scenic spot、Resort，Instead, I deeply experienced Shanghai’s urban life in various ways and stayed overnight，This can also be called a city 188bet sports betting。

Knowledge Post: "2020 China Census County Data" display，There are currently 105 large cities in my country (with a permanent population of more than 1 million)，Including 4 county-level cities，Kunshan, Jiangsu respectively、Zhejiang Yiwu、Cixi, Zhejiang and Jinjiang, Fujian。

2. Market compatibility

A 188bet sports betting with a certain energy level,It can form an overall 188bet sports betting life scene and comprehensive service system，Also has the ability to transport customers through internal circulation，In this way, the destination city can meet the 188bet sports betting needs of foreign tourists，It is also an important place for 188bet sports betting and leisure for local residents。According to the research report released by Meituan，The popularity of accommodation searches in the local area on the Meituan platform before and after the National Day increased by about 80% month-on-month, where，Beijing Siheyuan、The popularity of B&Bs with urban characteristics such as Shanghai’s old bungalows increased by 213%。There is an obvious intersection between tourist destinations and tourist sources in metropolitan areas，Also reflected in the city’s theme entertainment resort、A large part of the tourists in rural resorts come from the city where they are located，For example, most of the tourists at Happy Valley in Shanghai Sheshan National Tourism Resort come from Shanghai。

Local tourists and foreign tourists share city 188bet sports betting resources

3. The ambiguity of boundaries

Proposed by Dai Bin (2021)，The development of my country’s 188bet sports betting industry must return to daily life scenes。Daily life scenes include urban renewal、Micro destination、City living room、Cultural 188bet sports betting towns and 188bet sports betting festivals with leisure and cultural facilities、Leisure and recreation environment、Places with basic service facilities。Demand for city 188bet sports betting，Promoted urban culture、Business、Sports、Integration of health industry，The boundaries of the tourism industry are gradually blurring，For example, the continuously innovative commercial complex not only meets the diversified consumer needs of local residents，It also provides tourists with urban 188bet sports betting attraction elements that combine culture, business and tourism，such as Guangzhou Zhengjia Plaza、Shunde Happy Coast, etc.。

Urban 188bet sports betting scenes include many types

(3) What is the difference between city 188bet sports betting and traditional 188bet sports betting?

188bet sports betting vacations and traditional vacations are essentially pursuing a longer stay and in-depth experience in a destination that relaxes the mind and body。The two will overlap to a certain extent，But each has its own characteristics，Mainly reflected in two aspects。First, the resources to rely on，Traditional vacations mainly focus on a certain point resource as the core attraction，Like a mountain 188bet sports betting、Lake 188bet sports betting、Coastal 188bet sports betting、Hot spring 188bet sports betting, etc.，Urban vacations pay more attention to the city’s overall service system。But there may also be crossover or overlap，If a tourist goes to Qingdao for 188bet sports betting，The core attraction is coastal tourism resources，But it also relies on Qingdao’s overall urban service system，The combination of the two is more conducive to tourists making city 188bet sports betting decisions。The second is internal circulation ability，Most traditional holiday destinations mainly cater to foreign tourists，Such as Sanya、Lijiang，Huangshan、Wuyi Mountain, etc.，On 188bet sports betting in the city，The city transports tourists to other places，At the same time, it also transports customers to the local area，It is also a holiday destination for foreign tourists，It is also a leisure and 188bet sports betting destination for local residents。

City 188bet sports betting: industry has scenes

In addition to regular urban resorts (such as Shanghai Disney、Universal Studios Beijing)、City scenic spots (such as Shanghai Oriental Pearl Tower、Hangzhou West Lake)、Outside urban and rural resorts (such as OCT Chengdu Happy Garden)，More and more 188bet sports betting companies are adapting to market demand，Oriented to empower people to live a better life，Introduced many innovative urban 188bet sports betting products，Enriching city 188bet sports betting“Scene”。

(1) Urban renewal and urban 188bet sports betting

The development of the 188bet sports betting is accompanied by the renewal of the 188bet sports betting，With the continuous improvement of residents’ needs，The function of 188bet sports betting space gradually transitions from production-based to consumption-based。Public buildings、Public green spaces and cultural relics、Special urban spaces such as industrial sites，Evolved into an experience space for urban 188bet sports betting through creative design。Such as Wuxi Canal Confluence 1958 Project，Originally Wuxi Iron and Steel Works，Now built into Jiangsu Provincial Water Tourist Distribution Center，Cultural Valley developed、Waterfront Commercial Waterfront New Lane、Facing commercial high streets, etc.，Won the title of "Jiangsu Provincial Department of Culture and Tourism";2021 Provincial Key Cultural and Tourism Industry Projects”、“New scene of Jiangsu cultural tourism consumption”and many other provincial and municipal honors。

Wuxi Canal Confluence 1958 Project Source: Internet

(2) Micro-destination and city 188bet sports betting

Learn from the experience of CENTER PARCS, a European family short-distance 188bet sports betting base，Kaiyuan Group launched Hangzhou Kaiyuan Senbo Resort in 2019。The park is located in the Xianghu National Tourism Resort in downtown Hangzhou，While providing tourists with a private jungle cabin living experience，Also provides a variety of indoor and outdoor water games、Children’s Paradise、Parent-child interaction、Outdoor adventure activities，In line with the main customer groups in the tourism market“Family travel”’s travel needs，Formation of a new model of family travel，One-stop customer satisfaction“Accommodation、Food、Amusement、Education”’s high-quality 188bet sports betting needs。After the product is launched on the market，quickly became“Internet celebrity”，Selected“China Service”Top Ten Creative Cases of Tourism Products，Profitable in the year of opening。

Hangzhou Kaiyuan Senbo Resort Picture source: Internet

(3) City living room and city 188bet sports betting

The first is a scenic 188bet sports betting commercial complex.Guangzhou Tianhe Zhengjia Plaza is a super large shopping mall、Family fashion experience center and tourist destination in the 188bet sports betting center，It is also a business gathering、Travel、Culture、Education、Entertainment、Social、A national 4A-level tourist attraction integrating business and other functions，Its consumer group originally consisted of local residents in Guangzhou，Gradually expand to tourists outside Guangzhou and overseas tourists。Changchun“There are mountains here”Commercial complex、Internet celebrity commercial complexes in cities such as Taikoo Li, Qiantan, Shanghai, etc.，It is a good place for local citizens and foreign tourists to relax and have fun。The second is an open 188bet sports betting cultural living room.A business and travel complex with the theme of urban culture， Like Shenzhen Happy Coast、Shunde Happy Coast PLUS and other open cultural 188bet sports betting areas，Basically located in the central area of ​​the city，It is also a cultural living room for citizens，It is also a place for foreign tourists to check in。

Guangzhou Tianhe Zhengjia Plaza Source: Photo Network

(4) Cultural tourism town and city 188bet sports betting

Wuxi Nianhuawan Town is located in the hinterland of the Yangtze River Delta urban agglomeration，The theme is positioned as a Zen cultural resort，It is a collection of travel and sightseeing、Cultural experience、Leisure 188bet sports betting、A multi-functional cultural theme town such as conference forums。Wei Xiaoan (2021) believes，Construction of Nianhuawan Town，Creating a new model of cultural leisure and urban 188bet sports betting，Thus, Lingshan Group has formed a composite destination development model。In addition, Hefei Airport International Town Project，Planned waterfront business、Cultural Space、Entertainment Space、International brand hotel、Business、Sports、Composite space formats such as residential areas and urban creative comprehensive areas，Create another small town leisure 188bet sports betting model。

Wuxi Nianhuawan Town Source: Photo Network

(5)“Hotel (B&B)+”188bet sports betting with the city

One is the entity type.i.e. hotel、The B&B itself is also a micro-resort complex，Except traditional rooms、Outside dining facilities，Parents and children who are well-equipped themselves、Leisure and resort facilities，You can complete 1-2 days of 188bet sports betting activities in the hotel。For example, Kerry Hotel Pudong, Shanghai has its own larger-scale children’s adventure park、Children's paddling pool、Tennis court、Basketball court、Spinning bike，And develop yoga and group exercise courses，The combination package is“Happy Family Trip”City 188bet sports betting package products。One is the conceptual type.At the hotel、Create a lifestyle in the B&B，Create a 188bet sports betting atmosphere，Like a standardized business hotel，During the renovation, the lobby was designed into a leisure bar，Music every night、Have some wine、There is billiards，There are social activities，Entire hotel leisure、The 188bet sports betting atmosphere instantly improves，Let business people also experience the feeling of 188bet sports betting。There is another way to rely on the city’s rich service facilities，Jiang Hotel、B&B and surrounding scenic spots、Culture、Social service resource portfolio，Linkage becomes an urban 188bet sports betting scene。

City 188bet sports betting: differentiated structure

“14th Five-Year Plan”Period，Our country will fully enter the era of mass tourism，my country will basically become a world tourism power by 2035。The people’s motivation and consumption ability for travel and 188bet sports betting will be further stimulated，Tourism consumption will change from focusing on sightseeing to considering both sightseeing and leisure 188bet sports betting，“Vacationization”“Localization”Is an important tendency and trend in consumption，Will promote the further optimization and improvement of the products and spatial structure of the domestic 188bet sports betting market。Take the theme park field as an example，Laterally up，Vacationization will promote“Paradise + Hotel”“Paradise+Shopping Center”“Paradise + Cultural Venue”Development of other combination models；Look vertically，Localization will give rise to large-scale theme parks in cities above provincial capitals、Mid-sized theme park in prefecture-level cities、The hierarchical market of small theme parks in county-level cities。

Theme park market differentiation trend

With the continuous improvement of urban consumption energy level，The tourism market will also be further differentiated。City，Make life better，Also create a bigger &ldquo for 188bet sports betting;Chuangxiang”Space。

Note: This article is compiled based on the author’s speech at the 2022 China Urban 188bet sports betting Development Forum held by the China 188bet sports betting Academy，Only represents personal research interests，Does not represent the views of the institution。