Recently，“Communication itinerary card”Service officially offline，Includes SMS、Webpage、WeChat Mini Program、Alipay mini program、APP and other inquiry channels have been offline simultaneously。

To this point，“Itinerary Card Era”Officially ended。

“Itinerary Card Era”The end of the epidemic does not mean the disappearance of the impact of the epidemic on cultural 188bet app，The trauma that the three-year epidemic haze has brought to cultural 188bet app，More than just travel restrictions。

Then，What kind of trauma has the COVID-19 epidemic that has raged for three years brought to cultural 188bet app？Related institutions、Cultural 188bet app destination、Cultural 188bet app enterprise、How should cultural and 188bet app practitioners work together to heal these wounds？Under the new policy guidance，What other practical problems does the cultural 188bet app industry face？Standing at an unprecedented turning point，Related institutions、Cultural 188bet app destination、Cultural 188bet app enterprise、How cultural 188bet app practitioners should seize opportunities to create new glory for the cultural 188bet app industry？

Epidemic period“Three-piece set”Gradually loses effectiveness

Travel restrictions are lifted, and confidence in the cultural and 188bet app market needs to be restored

As a well-known &ldquo during the epidemic;Three-piece set”，Health Code、Communication itinerary card、Nucleic acid test negative certificates and supporting products are gradually withdrawing from the stage of history one by one。

Health Codeis an earlier product，With green code、Yellow code、Red code points，alsois currently the product with the highest presence outside the risk area.Currently，Supporting products for health codes——The location code has been slowly withdrawn，In most cities, it is no longer mandatory to scan the place code when entering and exiting general public places。Take the admission policy of Hengdian World Studios on December 13 as an example，You can enter the low-risk area with a green health code。

Communication itinerary cardYes“Three-piece set”The earliest one to completely withdraw from the stage of history，alsoBe the first“Reach for the Stars”Start“Untie”188bet app restricted。Although the itinerary card has been cancelled，But restrictions on tourist itineraries do not seem to have been completely lifted。Take the admission policy of Hengdian World Studios on December 13 as an example，There are still restrictions on the source of tourists，Temporarily not accepting tourists from high-risk areas。Just，Low-risk voucher from the previous inspection epidemic period“Three-piece set”Changed to only check health code。

Hengdian World Studios admission policy on December 13

Negative nucleic acid test certificaterelative health code、The communication itinerary card has a narrow application range，Only appeared in areas with severe epidemics in the past two years，Since the normalization of nucleic acid at the end of the first half of 2022，Officially became“Three-piece set”The most cumbersome procedure。Different regions、City、Places have different requirements for verification certificates，24H、48H、72H、Landing inspection、Three inspections in three days、Five inspections in five days、Five inspections in seven days……Antigen testing is also a part of it。“New Ten Articles”After release，Most cities announced the elimination of nursing homes、Outside hospitals and other special places，Nucleic acid test negative certificates are no longer required in other public places。Take Hengdian Film and Television City as an example，There is no content related to verification certificate in the admission policy on December 13th。

Epidemic period“Three-piece set”Gradually loses effectiveness，OTA machine wine search volume、Surge in popularity，Many stocks in the cultural 188bet app sector have seen significant gains。What you can see is，Tourists’ demand for 188bet app continues to increase than before，ButSearch volume、The reason behind the surge in bookings，Verified sales volume、The 188bet app volume is more worthy of attention。

Discovered when Zhihui surveyed tourists’ 188bet app intentions，Currently potential tourists are mostly at two extremes。One isOriginally had 188bet app plans, now I am afraid to 188bet app for fear of infection or fear of large crowdsDon’t want to 188bet app;The second isOriginally no 188bet app plans, now no 188bet app restrictionsPlanning a trip。Those who originally planned to decide whether to 188bet app as the holiday approaches、People who are not afraid of infection、Most people who originally had no intention of traveling will not change their minds。Therefore，The short-term impact of the lifting of travel restrictions on the cultural 188bet app industry can be described as ";Bittersweet”，The recovery effect of effective travel groups in the short term still needs further observation。Also found during the investigation，Some regional tour guides or scenic area staff even directly resign to prevent infection。

Past，The cultural 188bet app industry is mainly composed of purchasers、Composed of suppliers and professional service providers。where，Buyers mainly include OTA、Traditional travel agencies and other cultural 188bet app purchasers；Suppliers mainly include restaurants、Hotel、Bus and rail transportation、Cruise、Airplane、Scenic Area、Theme Park、A company that provides various business formats that tourists need during their journey, including duty-free shops；Professional service providers include policy research and consulting agencies and marketing and public relations media agencies, etc.。Buyers purchase products from suppliers to provide to tourists，Tourists go to suppliers to redeem products and receive services from suppliers，Professional service providers provide professional services to buyers and suppliers。

The three-year epidemic has brought more trauma to cultural 188bet app than just188bet app restrictions, more than justInvisible damage to tourists’ confidence in traveling and cultural 188bet app workers’ confidence in the industry, to a greater extentThe disruption and destruction of the upstream and downstream industrial chains of the cultural 188bet app industry and the overthrow and reconstruction of the overall structure of the cultural 188bet app market。

toOTAExample，After the platform direct operation mode is turned on，Original suppliers include traffic、Related interests including revenue have been affected to varying degrees。For partLong-term reliance on government procurement and operation and maintenance during the epidemic’s restaurants, hotels, public transportation, etc.Supplier，It may have lost independent operation and maintenance capabilities and high-quality talent reserves.For scenic spots, theme parks, duty-free shops, cruise ships, airplanes, etc.Seriously low load operation during the epidemic’s supplier, whether it can adjust the status in time to welcomeThe large-scale passenger flow far exceeds the past three yearsTo be studied; at the same time, the accumulated experience in the past three yearsAging facilities and equipment、Update iteration、Cash flow reserve、Staff reserveand other problems also need to be solved urgently.

For those most affected during the epidemic188bet app agencyEspecially for international 188bet app agencies，Brought by the large-scale transfer of old customers to self-driving tours in the past three yearsLoss of customers、Tourists lose confidence in traveling、Lack of contact with channel providersOther questions，It doesn’t matter which policy is released、Cancellation of any code will solve the problem immediately。

At the same time，Self-driving travel during the epidemic、Local travel、The rise of peripheral 188bet app，What affects it to a large extent isTourists’ 188bet app habits，Can we adjust to the pre-epidemic state after the epidemic、How long it will take to adjust to the pre-epidemic state remains to be seen；Douyin、Meituan、Kuaishou and other companies with huge trafficNew online 188bet app agentDeveloped rapidly and strongly during the epidemicEntering the cultural 188bet app agency marketing business, not only for the original onesCultural 188bet app Assembly Agent——Traditional 188bet app agency、OTA brings certain challenges，Also includes hotels、Restaurants, etc.Supplierbrought about“Price Marketing”“Traffic Marketing”The issue of cost trade-offs.

Douyin internal test“Mangosteen 188bet app”Mini Program Source: Internet

Although travel restrictions are lifted，Dan cultural 188bet app destination、Cultural 188bet app enterprise、Cultural and 188bet app practitioners still need to face these practical problems，There is still a long way to go to restore confidence in the cultural and 188bet app market。

In the era of the epidemic, the construction of a new order is intensifying

Wei Xiaoan: The overall situation is decided in March, and the overall situation will start in June

“The epidemic has marked an era, stillIn times of epidemic，There is no post-epidemic era。”Chief Expert of World 188bet app Cities Federation、President of Leisure and Vacation Branch of China 188bet app AssociationWei XiaoanPointed out in "188bet app: Three Unsuitables".

Although at present，188bet app restrictions from the policy level have been lifted，ButThe voluntary 188bet app restrictions caused by citizens’ fear of the virus still need to be eliminated, riddled with holes in the past three yearsThe cultural 188bet app market urgently needs the construction of a new cultural 188bet app order，Re-driving the upstream and downstream industrial chains of cultural 188bet app，Reconstructing the overall structure of the cultural 188bet app market。

Then，Related institutions、Cultural 188bet app destination、Cultural 188bet app enterprise、How cultural 188bet app practitioners should build a new cultural 188bet app order？How to seize the opportunity to create new glory for the cultural 188bet app industry？

For relevant institutions，Policy support should be provided、Information support and other work。One isProvide policy support for the cultural 188bet app market“Untie”，As mentioned recently“Cancel inter-provincial 188bet app circuit breaker”etc. policy。The second isProvide information support to eliminate tourists’ fear of traveling，Provide 188bet app convenience。If the epidemic is like influenza，There are still many waves to go through，Can the cultural 188bet app industry have something similar“New crown epidemic prevention treasure”'s“Cultural 188bet app Epidemic Prevention Treasure”？Collect the latest information on cultural 188bet app destinations/scenic spots、Guidelines for preventing infection when traveling during the epidemic、Travel infection guide and other information throughout the travel process，Convenient for tourists to travel，Eliminate tourists’ fear of traveling to a certain extent，Increase overall travel rate。

Inter-provincial 188bet app business activities will no longer be subject to joint management with risk areas

For cultural 188bet app destinations and cultural 188bet app enterprises，Market research should be done promptly、Cash flow raising/reserve、Staff reserve、Emergency plan、Provide epidemic prevention information and other work。

① Do market research in a timely manner，And make up for the deficiencies based on the survey results。The market is changing rapidly，Three years of epidemic have changed the structure of the cultural 188bet app market，Also leads to cultural 188bet app destinations、Scenic Area、The consumption habits of the hotel’s original audience have changed，Some scenic spots、Theme Park Resources、Device is idle。Founder of Zhihui GroupLiu Zhaohuithink，At this stage, the destination resource operation and maintenance and reception capabilities need to be improved，Need to putResource activationGet up,Making up for the lack of operational capabilities. He also believes that in order to welcome the recovery of the cultural 188bet app market, we shouldContinuous investment in the development of updated products，Find new&ldquo in time;Industry + Cultural 188bet app”Investment Balance Mode，such as energy、Industrial、Rural Revitalization、Culture、The sum of sports, culture and 188bet app。

In general, in terms of market research, it should be done promptly nowCurrent user research and competitive product researchWaiting for work，Reasonably predict future passenger flow based on survey results，Compare with internal facilities and equipment、Idle resources、System related information such as reception capacityComprehensive inventory，Adjust preparations according to actual conditions。For scenic spots、For theme parks，Still needs to be completedFacilities and equipment maintenance, updates and upgradesWaiting for work.

Bringing fake farms to drive rural revitalization. Source: Internet

② Do a good job in raising cash flow and reserve in a timely manner.The cultural 188bet app market caused by the three-year epidemic has stagnated several times, which has brought great changes to cultural 188bet app destinations、Cultural and 188bet app enterprises are short of funds、Insufficient cash flow and other problems。Liu Zhaohuithink，The elastic supply of the supply chain requires a large amount of working capital，Solving the problem of tight capital flow in the cultural 188bet app industry in recent years is a top priority。

Cultural 188bet app destination、Cultural 188bet app enterprises can obtain bank loans、Stock financing、Bond Financing、Financial lease、Equity Financing、Bond Financing、Raise funds through stock financing and other channels for temporary turnover，Ensure cash flow security。For example, Ctrip Group has recently entered into financing agreements with certain financial institutions as a borrower，Conduct involved 14.USD 8.8 billion and HKD 80 million dual-currency term loan facility，First used to refinance certain existing transferable term and revolving loans of Ctrip Group，The remainder is for the company’s general corporate purposes。

The Shanghai headquarters of the People’s Bank of China provides financial support for the recovery of the cultural and 188bet app industry

③ Prepare personnel reserves.Three years of epidemic caused a large loss of talents in the cultural 188bet app industry，Some professional and technical talents (such as outbound tour leaders、Tour guide、Calibration、Tourists, etc.) will not return to the cultural 188bet app industry after being lost and it will be difficult to replace them in a short time。“Caused by three years of epidemicThe dual lack of existing cultural 188bet app talents in the market and efficient cultural 188bet app talent reserves，It is urgent to solve the talent shortage problem caused by the three-year epidemic。”Liu ZhaohuiNot without worry.

Cultural 188bet app destinations and cultural 188bet app enterprises should passCalling resigned employees to return to work、Actively recruit and reserve new employees、Introduction of professional and technical talentsPrepare personnel reserves in advance through other methods, and you can also be proactiveAttract talents from outside the industry to join, and treat the above people wellPre-job training。

Sichuan takes multiple measures to promote the construction of high-quality cultural 188bet app talent team

④ Make emergency plans to deal with various emergencies，And provide timely cultural 188bet app epidemic prevention information。Although 188bet app restrictions from the policy level have been basically lifted，ButThe fear in people’s minds and the actual pain after infection still plague tourists。For example，What is the nature of infection during the journey，Whether to continue the trip，What is the destination’s attitude towards infected tourists……The above have become new restrictions that hinder tourists from traveling。Cultural 188bet app destination、Cultural 188bet app enterprises shouldMake emergency plans in advance to deal with various emergencies，And provide timely cultural 188bet app epidemic prevention information, in order to eliminate tourists’ worries about traveling to the greatest extent.

Mafengwo is online“Guide to low-risk destinations” Source: Internet

Also，For hotels，After losing the stable source of customers as a quarantine hotel，Customer recruitment, hotel services, staff trainingEverything must be put on the agenda as soon as possible to adapt to market changes.

For cultural 188bet app practitioners, they should do a good jobKnowledge and skills reserve, physical fitness reserveetc.。For cultural 188bet app practitioners who have left the cultural 188bet app industry and are willing to return or are new to the industry，You should also contact cultural and 188bet app companies in advance to seek job opportunities。

The trauma caused by the three-year epidemic haze to the cultural 188bet app industry is profound，It’s not an epidemic period“Three-piece set”Can be eliminated once it loses its effectiveness，It won’t disappear overnight。Despite the pain caused by the current infection, most people still have a strong fear of infection、Averse to traveling，Large-scale 188bet app activities have not yet started，But we have seen hope。

Wei XiaoanIn "Travel: Three Unsuitables", predictions for the cultural 188bet app market in the future are also given:In general, the overall situation can be determined in three months, and the overall situation can be started in six months.Flowers will bloom in Kyushu in the coming year，Together we paint the grand scene of China。We have reason to believe，These three to six months are reserved for the cultural 188bet app industry“Save yourself for yourself”of，It is left to us to solve real problems。When the world changes, things change, and when things change, prepare for changes.Standing at an unprecedented turning point，We should assess the situation，We must hold on to hope，Seize the opportunity to create new glory for the cultural 188bet app industry。

Cover from The Paper