January 11，The Ministry of Culture and Tourism issued an announcement，According to the national standards of the People's Republic of China "Classification of Tourist Resorts" and "Measures for the Management of National Tourist Resorts"，188bet online sports betting

Then，What is a national tourist resort？How many national-level tourist resorts have been built so far？What’s behind the successful creation“Secret”？How to adapt to the comprehensive development trend of tourism + leisure + vacation in the future？This issue of Cultural Industry Review (ID: whcypl) will be interpreted and reviewed one by one。

The origin and development of national tourist resorts

National tourist resorts are not a new thing。Based on cultural industry reviews (ID: whcypl)，so far，It lasted more than 30 years，After pilot exploration、Three important development stages including specification creation and standardization construction。

Early 1990s，To further expand opening up，Encourage attracting foreign investment，Accelerate the development of my country’s tourism industry。August 1992，The State Council issued the "Notice of the State Council on Issues Concerning the Pilot Operation of National Tourist Resorts" ([1992] Guofa No. 46)，Proposed to build a national tourist resort for the first time，And make it clear“The national tourist resort is in line with international holiday tourism requirements，A comprehensive tourist area mainly hosting overseas tourists。”From the national level，Officially opened the pilot project for tourist resorts。

October of the same year，The State Council officially approved Dalian Jinshitan、Qingdao Old Man Shi、11 places including Taihu Lake in Jiangsu are national tourist resorts，In 1993, the State Council approved the split and renamed Jiangsu Taihu National Tourism Resort as ";Suzhou Taihu National Tourism Resort”and“Wuxi Taihu National Tourism Resort”，ThereforeThere are a total of 12 national tourist resorts in the first batch.

It’s worth noting，Initial stage，The form of recognition of national tourist resorts embodies the principle of government leadership，Its functional positioning is mainly aimed at the international tourism market and receiving tourists from mainland China。At that time，Because domestic vacation tourism has not yet emerged，In addition, consumption is relatively high，Except for the first batch of 12 national tourist resorts, Sanya Yalong Bay and Dalian Golden Pebble Beach have a slight impact，The rest of the resorts failed to achieve their intended purpose，Construction has stalled。

September 1999，The State Council issued the "National Festival and Anniversary Holiday Measures"，Travel“Golden Week”This is how it was born。The next 10 years，Driven by high holiday tourism，The domestic leisure and vacation market potential continues to be released，Provides relatively mature development conditions for promoting the construction of tourist resorts。December 2009，The State Council issued the "Opinions on Accelerating the Development of Tourism" proposed，Promote the development of national tourist resorts in an orderly manner。

2011，The former National Tourism Administration issued the "Classification of Tourist Resorts" (GB/T26358-2010) to clarify，The tourist resort has good resources and environmental conditions，Can satisfy tourists’ rest、Wellness、Sports、Puzzle、Entertainment and other leisure needs，Relatively complete resort facilities gathering area；The level classification from high to low is national tourist resort、Provincial tourist resort。Subsequently，Beijing、Shanghai、Jiangsu and other provinces (districts)、City) accelerates the creation of tourist resorts。

April 2015，The National Tourism Administration officially issued the "Tourist Resort Grade Management Measures" (Tourism Banfa [2015] No. 81) and the "Tourist Resort Grade Classification Rules"，Restart the national tourist resort assessment work。November of the same year，17 tourist resorts including Changbai Mountain in Jilin were recognized as the first batch of national tourist resorts。Afterwards，The evaluation work for the creation of national tourist resorts has officially entered standardization and normalization。AndRespectively in 2018、The second batch of 9 and the third batch of 4 national tourist resorts were recognized and announced in 2019。

August 2019，The General Office of the State Council issued the "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption" proposed，Create a batch of high-grade leisure and vacation products with cultural and tourism characteristics。December 2019，The Ministry of Culture and Tourism has formulated and promulgated the "National Tourist Resort Management Measures" based on the 2015 version of the "Tourist Resort Level Management Measures"，And redefine tourist resorts，ie“Tourist Resort，Refers to providing vacation and leisure services to tourists、An area with clear spatial boundaries and independent management agencies”。

By standardizing the identification and management mechanism of national tourist resorts，Powerfully promote the high-quality development of tourist resort construction，Brand influence and appeal continue to increase。December 2020，The Ministry of Culture and Tourism is based on the new management measures，Announced the list of the fourth batch of 15 national tourist resorts including Chongli Ice and Snow Tourism Resort。Including the 15 newly recognized companies，So far, a total of 60 tourist resorts in five batches across the country (excluding 12 pilots approved by the State Council) have been selected as national tourist resorts。

Distribution and characteristics of 60 national tourist resorts

It can be seen based on the previous analysis,National tourist resort as“国产精品”One of the brands，Except for conceptual differences from 5A scenic spots，Purpose of its establishment、Functional composition、The internal logic such as operation management is also different。5A-level scenic spots focus on sightseeing and tourism，Supported by tourist admissions and ticket revenue；National tourist resorts offer both sightseeing and leisure travel，Mainly receiving leisure and vacation tourists，Pay more attention to supporting services and comprehensive business formats。

In addition,About how to create a national tourist resort、Declaration and Assessment？Cultural Industry Review (ID: whcypl) has been interpreted many times，No more details，Focus on detailed analysis of the distribution and characteristics of national resorts。

First, the geographical distribution is ";Dongqiangxidabeishao”。

Currently,The five batches of 60 national tourist resorts selected are mainly distributed in 23 provincesMunicipality)、Municipality)，Accounting for about two-thirds of the country’s administrative divisions。By region，A total of 28 companies from 8 provinces and cities in the eastern region were selected，There are 8 provinces (districts) in the western region、City) A total of 18 companies were selected，There are 5 provinces in the central region and a total of 12 companies were selected，There are 2 provinces in Northeast China selected one company each，Overall “Dongqiangxidabeishao”Situation。

From the perspective of quantity distribution，Zhejiang Province temporarily ranks first，A total of 8 companies selected；Jiangsu and Shandong rank second，6 companies each were selected；Yunnan、Sichuan、Jiangxi tied for third place，4 each；There are 3 in Hunan Province；Guangdong、Guangxi、Henan、Hubei、Chongqing、Guizhou、Hebei、Shanghai、Shaanxi has 2 each；Fujian、Anhui、Hainan、Jilin、Tibet、Heilongjiang Province、1 each in Xinjiang。Sadly，The two national tourist cities of Beijing and Tianjin have not yet achieved“Zero breakthrough”。

Distribution of the number of 60 national tourist resorts. Drawing: Brother Xiaojun

Second, resource types and development models are becoming increasingly diverse.

According to the classification statistics of Cultural Industry Review (ID: whcypl)，Among the existing 60 national tourist resorts，There are 20 river and lake types，There are 12 mountain type stores，There are 8 beachfront hotels，There are 7 hot spring types，There are 6 comprehensive hotels，Ice and Snow、2 small towns each in Linsen and Gucheng，Manor type 1 home。Among them，River and lake type、Mountain tourist resorts have an absolute advantage，The sudden rise of hot springs and coastal tourist resorts。

Visible from type analysis，National tourist resort in addition to common lakes、Hot Springs、Mountain、Except for forest and other types，With the diversification of market demand in recent years，A number of comprehensive types have also emerged、Old city and town type、Ice and Snow Type、Healthy and other new tourist resorts，Reflects different regions、Different resources、Development characteristics of different subjects and different stages，Resource development and construction are becoming increasingly diversified、Regionalization、Theming。For example，Shandong Province accounts for 6 of the 8 seaside resorts，Highly matched with regional resource endowment。

Distribution of National Tourist Resort Types Drawing: Brother Xiaojun

Third, the overall scale and core products have their own characteristics.

Regulations on the Classification of Tourist Resorts (GB/T 26358-2022) issued in 2022，The planned construction area of ​​the national tourist resort should be“Not less than 5 square kilometers”(previously no less than 8 square kilometers)。Judging from the area of ​​60 resorts in 5 batches，The planned areas of each resort vary greatly，Varies from 10 square kilometers to hundreds of square kilometers (see table below for details)。Among them，There are 3 hotels with a total planned area of ​​more than 200 square kilometers，They are Zhejiang Dongqian Lake Tourist Resort (230km²）、Taihu Lake Tourist Resort, Huzhou, Zhejiang (225km²）、Fuxian Lake Tourist Resort in Yuxi, Yunnan (216km²）。

In addition to the difference in planning area，National tourist resorts rely on different resources and environments，They also have their own characteristics in terms of industrial layout and core vacation product creation，More strengthened“stay”’s branding，Highlight“游”’s experience，Focus“Entertainment”Diversity，And the quality and systematization of comprehensive tourism services，Try to meet the needs of customers at different levels as much as possible。On the regional layout，The common pattern is “Core scenic spots + peripheral vacations”“Hotel group + theme park”etc.，This can be seen from the analysis of the 15 resorts selected this time (see the table below for details)。

Fourth, the comprehensive economic benefits are generally better than those of 5A-level scenic spots.

National Tourist Resort，Represents the highest level of my country’s tourism and vacation products，Is an important carrier for the transformation and upgrading of the tourism 188bet online sports betting industry from sightseeing to a combination of sightseeing and leisure vacation，It is also adapted to the consumption upgrade of urban and rural residents、Inevitable needs for a wonderful leisure and vacation life。Compared with traditional core tourist attractions，Brand Attraction、The overall consumption aggregation and economic benefits are better than those of 5A-level scenic spots, especially the proportion of overnight tourists received.

According to data from the Ministry of Culture and Tourism,Full year 2018，The total number of tourists received by 26 national tourist resorts across the country is 9667.540,000 people, the total reception revenue is 62.686 billion yuan.Full year 2019，The total number of tourists received by 30 national tourist resorts is 10667.540,000 people，Total tourism reception income 723.8.6 billion yuan，Year-on-year growth of 1031% and 15% respectively.47%。

Affected by the epidemic in 2020，The operation of tourist attractions has fallen into freezing point，But on a micro vacation in the city、Suburban leisure、With the help of health and wellness and other hot topics，Vacation tourism welcomes new development opportunities。According to travel data display，The third quarter before 2020，The total number of tourists received by 30 national tourist resorts is 4426.180,000 people，Up 82 month-on-month.57%；Total tourism reception income 249.1.9 billion yuan，Up 90 month-on-month.88%。

Meanwhile，The construction of provincial tourist resorts has achieved remarkable results。According to travel data display，Full year 2018，The total number of tourists received by 456 provincial tourist resorts is 10.8.4 billion people，Total tourism reception income 4878.9.8 billion yuan；The third quarter before 2020，Total number of tourists received by 515 provincial tourist resorts2.9.3 billion people，Total tourism reception income 1358.4.2 billion yuan，Income increased by 37% month-on-month.69%。

In addition,The construction of resorts at the provincial level has also become an important starting point to promote the quality and efficiency of the tourism industry，Jiangsu emerged、Zhejiang and other national leaders。According to official data，As of the end of 2021，Jiangsu Province has built 55 provincial-level tourist resorts，We received a total of 1 tourists throughout the year.4.1 billion people，Accounting for 19% of the total number of domestic and foreign tourists received by the province.84%。Among them，Yixing Yangxian Ecological Tourism Resort received 5.75 million tourists，Total tourism revenue reaches 3.3 billion yuan，A year-on-year increase of 35 respectively.6% and 78.4%。

Yixing Yangxian Ecological Tourism Resort 

Source: Yangxian Ecological Tourism Resort official website

Existing problems and development trends in current tourist resorts

Admittedly,After more than 30 years of exploration and practice，The construction of tourist resorts in my country has achieved remarkable results，has become the core carrier of inbound tourism and domestic vacation tourism，And an important engine to promote the high-quality development of the cultural and tourism industry and promote the upgrading of tourism consumption。But，There are also cognitive misunderstandings and practical problems that cannot be ignored in the process of construction and development。

First, the management mechanism is not perfect and the establishment of institutions is not timely.The "Classification of Tourist Resorts" (GB/T 26358-2022) issued in 2022 clearly stipulates the rigid indicators，Tourist Resort“There should be a unified, independent and effective operation and management organization”。But during creation，Some resorts did not establish special management agencies as soon as required，leading to resort planning、Management、Operation、Services and other work are lagging behind。For example，The newly selected Golden Beach Tourist Resort in Yantai, Shandong Province，Only recently started to establish a unified management organization。

The second is that the boundaries of area planning are unclear and one-sided.According to the "Classification of Tourist Resorts" (GB/T 26358-2022) regulations，The planned construction area of ​​the national tourist resort should be“Not less than 5 square kilometers”。Due to regulations, there is no limit on the maximum boundary，Some areas are greedy for big ideas and seek completeness when preparing resort planning，Resulting in the planned area of ​​the resort being too large，With Ecological Reserve、A-level scenic spot management boundaries are unclear，The contradiction between development and protection is prominent，Influence on the later construction of supporting facilities and key projects。For example，As mentioned above, Taihu Lake in Huzhou, Zhejiang (225km²）、Fuxian Lake, Yuxi, Yunnan (216km²），Both are dozens of times higher than the baseline。

Taihu Lake Tourist Resort, Huzhou, Zhejiang Source: Sogou Encyclopedia

Third, product homogeneity is high and high-quality business formats are insufficient.It can be seen from the previous resort type analysis，Among the existing 60 national tourist resorts，Mainly river and lake type、Hot spring type、Mountain type is the main development mode，Most of the business layouts are series type、Bundled、Group style，Lack of diversity、Integrated and clustered entertainment projects or high-heat consumption scenarios，Interactivity between various consumption sections、Pullability、Not very experienced，Overall presentation“Hot in core area、The surrounding area is cold”’s consumption trend，Restricting the sustainable development of resorts to varying degrees。

Hubei Shennongjia Muyu Tourist Resort Source: Shennongjia Shennongtan

“14th Five-Year Plan”Period，Our country will fully enter the era of mass tourism，The development of leisure and vacation tourism is still in an important strategic opportunity period，EspeciallyIn the context of upgrading and restructuring of tourism consumption after the epidemic，How tourist resorts seize opportunities，Innovative business upgrade products，Embark on the path of high-quality development，This is the severe test we are facing now。For this，Cultural Industry Review (ID: whcypl) analysis，We should focus on the following aspects。

First, strengthen policy guidance and keep up with development trends.National《“14th Five-Year Plan”Tourism Development Plan》《“14th Five-Year Plan”Cultural and Tourism Development Plan" and other documents were proposed，Based on national tourist resorts and major resort projects，Combined with cultural heritage、Themed Entertainment、Exquisite performing arts、Business Exhibition、City Leisure、Sports、Ecotourism、Rural Tourism、Medical care and health care to create core vacation products and high-quality performing arts projects，Enrich night cultural tourism products，Build a number of world-class tourist resorts with cultural heritage。Proposed new requirements for resort construction from the policy level，And clarify the 9 core vacation products。

Shanghai International Tourism Resort Disney Theme Park

Source: Released by Shanghai Putuo

The second is to optimize the space layout and develop interactive formats.The resort focuses on creating a tourism lifestyle，Need to have core appeal，We also need a variety of leisure products and supporting facilities。Abandon“Big and comprehensive”’s over-planning and development model，Based on the premise of being suitable for living, traveling and working，Based on meeting the leisure life needs of local residents and the travel and vacation needs of foreign tourists，Adhere to the unity of standardization and personalization，Optimize space layout combined with regional resources，Innovate and create customized tourism products、Travel routes，Development experience、Highly interactive tourism project，Form cluster development of the vacation industry。

Shandong Rongcheng Good Luck Corner Tourist Resort Source: Weihai News

The third is to insist on using culture to shape tourism and promote the integration of culture and tourism.History and culture are the vitality of the region，It is also a concentrated expression of the characteristics of the resort’s tourism products。Therefore，In the process of resort construction，We must insist on improving hardware and optimizing software at the same time、Pay equal attention to improving service quality and improving cultural experience，Make full use of regional historical and cultural districts、Public cultural facilities、Special business, catering and food resources，Strengthen the activation and utilization of cultural relics and intangible cultural heritage，Form a batch of new products with both cultural and tourism characteristics、New scene、New business format，Empowering the high-quality development of resorts。

Changshu Yushan Cultural Tourism Resort Source: National Tourism Geography

The fourth is to strengthen brand building and expand marketing.The national tourist resort is another national tourism&ldquo after the 5A scenic spot;Golden Signboard”，But neither the breadth nor intensity of publicity and marketing is as good as that of the scenic spot，Resulting in the low awareness and popularity of some high-quality tourist resorts in the domestic market，Even little known。For this，All localities should actively build ";Big promotion、All media、Multiple channels”Promotion and marketing system，Deepen cooperation with mainstream media and online travel platforms，Take multiple measures to strengthen the brand building of tourist resorts，Improve the brand communication power and market appeal of national resorts。

2022 Fairy Lake Qixi Cultural Tourism Festival Opening Ceremony Source: Today’s Video

Conclusion

current,With the timely optimization and adjustment of epidemic prevention and control policies，The domestic tourism market is steadily accelerating recovery，Leisure vacation tourism supply and demand continue to grow at a high level。Some time in the future，The current list of national tourist resorts will be further expanded，Resort construction will also shift from satisfying domestic leisure tourism to participating in global leisure tourism market competition。For this，RequiredDriven by creating a world-class tourist resort，Continue to promote the standardization of national tourist resorts、Internationalization、Quality construction, to welcome the upcoming new trend of inbound tourism.

Reference:

1.2019-11-14 Pincheng Travel: "New Era，Where to go for China’s tourist resorts》

2.2020-04-09 Generation Scholar Engineering Consulting: "Development Current Situation and Development Trend of Tourist Resorts"

3.2022-11-15 Greenway Cultural Tourism: "Full Interpretation of 60 National Tourist Resorts"

4.2022-08-29Dinosaur Park Design: "Panorama Analysis of "D｜Time-Knowing" National Tourist Resort"

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