How much impact will the epidemic have on the cultural 188bet app download industry，Where will China’s cultural 188bet app download market go in the future，How cultural and 188bet app download companies should respond？Three years of pandemic，The economic difficulties and the sluggishness of the industry have left us at a loss，It seems that everything will slowly get better after the epidemic is over，But is this really the case?。The possible short-term false prosperity of cultural 188bet app download consumption may obscure the industry’s vision、Influence judgment，What is the real trend of the cultural 188bet app download market in the short, medium and long term，Need to judge from the underlying logic。

From the perspective of historical 188bet app download，The world is entering the darkest moment in the early stages of the fourth industrial revolution，Breakthroughs in basic science and technology face bottlenecks，Finance enters the end of long-term debt cycle，Intensified credit default risk，Industrial upgrading faces technology、A series of counter-cyclical challenges in capital and markets。Then，Following this is the intensification of the zero-sum game in the anti-globalization market，Deceleration of social and economic 188bet app download。China has also entered the post-rapid 188bet app download stage，Economic 188bet app download Method、Product 188bet app download methods、Project operation methods need to be transformed。

In terms of cultural and tourism consumption，Through this dark night、Critical moments across the cycle，Industrial upgrade stagnant、Shrinking economic 188bet app download，Also brings consumer demand、188bet app download form、Structural changes in operating methods and other aspects，Promote changes in the underlying 188bet app download logic of the cultural tourism industry。That is, from a macro perspective，High-speed cultural tourism industry powered by capital、Large scale、Crazy asset-heavy 188bet app download，Shift to high-quality cultural tourism products that prioritize operations、Refined、Product innovation combining light and heavy products；Microscopically speaking，Cultural and tourism enterprises must survive、Keep the fire，We must also preserve our 188bet app download potential、Change the way of innovation，Investing in Construction、Construction、While operating integrated innovative product capabilities，Trying to explore subdivisions、New products with multiple themes、New consumption。

1. The relationship between industrial revolution, industrial upgrading and cultural 188bet app download consumption

Looking at the 188bet app download process of all industrial revolutions，Essentially, they are a combination of scientific and technological innovation and entrepreneurial business applications，With the help of modern financial means，Thus promoting industrial upgrading、Market 188bet app download，Strong demand，Stimulate entrepreneurs to innovate cultural tourism products，Thus promoting the prosperity of the cultural tourism market。

For example，During the First Industrial Revolution，James.Watt invented the steam engine，Laid the technical foundation of the industrial revolution，Matthew.A large number of industrial manufacturing entrepreneurs such as Bolton combine this technology，In the steam engine spinning mill、Rail transportation、Ship shipping and other aspects have widely promoted the commercial application of steam engine related industries，Opening the first 188bet app download of the steam industry。

Industrial manufacturing involved、Transportation、Financial Instruments、Upstream and downstream 188bet app download of catering and commercial supporting industry chains，Created a large number of industrial manufacturing industries、Service industry chain enterprise，Developing new products、New services at the same time，It has also hatched a large number of middle class and mass sophisticated consumer groups，His income continues to increase、Cultural awareness continues to improve，Then continuous upgrades are born、Diverse themes、Diversified cultural and tourism consumption needs，Thus forcing the cultural tourism market to innovate products。

As demand continues to explode，A keen entrepreneur sees business opportunities，As a result, a large number of innovative cultural and 188bet app download products have sprung up like mushrooms after a spring rain。For example，to Thomas.The organization method of group travel represented by Cook first appeared in the UK。Revolving around this form of 188bet app download，Many peripheral products such as transportation products were born、Accommodation products、Diversified product formats such as payment methods；

The second internal combustion engine、Electricity Industrial Revolution，And the third computer Internet revolution，Causing cars、Aerospace manufacturing、Computer and Internet industries are developing and growing，It also incubated a large number of manufacturing industries、Service industry middle class，Also due to the latter’s income increase、Cognition improvement，Born more diverse、Segmented cultural 188bet app download consumption demand。

At the same time，Upgrade based on this requirement，And previous industrial revolutions、Highway developed by industrial upgrading、Railway、Aviation Network、Payment System、Complete public safety and health infrastructure，The conditions for cultural 188bet app download innovation are complete。Many European and American entrepreneurs are innovating products，The cultural 188bet app download market has also undergone earth-shaking changes，Theme Park、Resort、Chain hotels and other segmented cultural 188bet app download products have emerged and grown。

For example，American entrepreneur Walt.Disney，Keeping insight into market demand，That is, a large number of middle-class families incubated by 188bet app download upgrades，Their consumption needs cannot be met，Most of the existing products on the market are mechanical riding parks，Lack of topic IP、Lack of family parent-child entertainment products and services。With the help of animation、IP theme of the film industry、Scene construction、Special effects technical resources，Human resources advantages，Develop entrepreneurial spirit，The famous Disney theme park was innovatively developed around the consumer needs of middle-class families。

Another example，Gerard of Europe·Blitz、Gerrard.Bremond，They also have insight into the subtle changes in market demand，That is, the large number of middle class incubated by industrial upgrading supported by the post-war Marshall Plan，The demand for cultural 188bet app download consumption has been refined again，To Binhai、Skiing、Forest and other themed leisure vacations、One-stop service and other consumption，With stronger demand，But the market products are still traditional inns、Hotel functional accommodation products。Then，They rely on their own organizational resources、Industrial Resources，Innovatively developed Club Med vacation products、Sun Season destination vacation products, etc.。

二、Cultural tourism 188bet app download and consumption driven by industrial upgrading have financial and economic cycle attributes

Industrial upgrading promoted by the industrial revolution，The rising or accelerating period is often accompanied by the loose period of financial credit and economic cycle、Prosperity period，With the help of financial means，Carry out procyclical industrial upgrading and expansion behaviors with financial credit attributes，Thus promoting the 188bet app download and consumption of cultural tourism。Whether it is the expansion of steam spinning mills or trains、Corporate bonds for railway construction，Or an internal combustion engine car、Aircraft Manufacturing、Bank loan developed by Atlantic Cable, Telegraph and Telecommunications Industry、Equity Financing，Or a modern computer、The Internet and many e-commerce based on it、Venture investment and modern financial tools for the 188bet app download of digital technology enterprises，It is inseparable from the support of financial credit。Similarly，Cultural and tourism companies are no exception，Whether it is at the user end，Thomas Cook’s coupons，Traveler’s Checks from American Express、Credit card of Franklin Bank of America、Paypal online payment，Still on the product 188bet app download side，Bank loan、Corporate Bonds、Primary market venture capital、Secondary market equity financing、Reits real estate trust and other instruments，All are taking advantage of procyclical financial easing conditions，Promoted the 188bet app download of cultural tourism projects，It also supports various consumer behaviors in the rising cultural tourism market through various financial instruments。

We can observe，Whether it was during the first steam industrial revolution，British travel agency product form innovation，The American cultural film industry during the second electrical industrial revolution、Theme Park Industry、Hotel Industry、Leisure and vacation industry incubation，Still during the third computer Internet industrial revolution，Segmented theme parks in the United States、Entertainment complex business 188bet app download, etc.，All based on the Industrial Revolution、The east wind of industrial upgrading，Depend on market prosperity、Strong segmented consumer demand，And with the help of financial capital，Procyclical 188bet app download behavior of 188bet app download。

Whether it is Reits financing in the American accommodation industry in the 1960s，Still 80、Financial financing of theme parks + small town resort properties in the 1990s，Or venture capital for hotel chains，They all belong to different types of financial forms。Leveraging on the strong consumer demand for cultural 188bet app download、Prosperous market environment、Loose financial environment、Credit Terms，Entrepreneurs can boldly focus on needs、Developed products，Relying on the continued expansion of the middle class、Continuously increasing consumption dividends，Get the maximum economic benefits from innovative products。

For example，We observe the period of the third industrial revolution，Computer Internet in the United States、Focus of 188bet app download of aerospace industry and other industries，As industry moves from the Rust Belt to areas such as Detroit，Turn to West Coast Los Angeles、South Coast Florida and other areas later called the Sun Belt，Industrial Upgrading、Financial easing，Not only hatches a large number of middle class people，It also stimulated the vigorous 188bet app download of the cultural tourism industry。Universal Studios Los Angeles、Disneyland Disneyland Theme Park Community in Orlando, Florida，All during this period，Accelerate with industrial upgrading、Expansion of the middle class、Easy financial credit，The result of rapid expansion。

Various stages 188bet app download debt cycle Source: Rui.Dario，"Debt Crisis"，2021

Debt has cyclical properties，It is highly correlated with the boom and bust of the economic cycle。In short，Early in the debt cycle，Accelerating industrial upgrading、The economy is improving，The loose period of financial credit is conducive to cultural tourism 188bet app download、Innovation，In the middle and late stages of the debt cycle，Industrial upgrade slows down、Economic Depression、Financial credit crunch，Unfavorable for innovative 188bet app download。And the length of this cycle，According to Rui.Judgment of Dalio and other financial industrialists，About 75 to 100 years ago。

To be specific，188bet app download of cultural tourism products，With 188bet app download funds、Long return period、Features such as the need to balance long-term and short-term returns，It is an industry in great need of continuous upgrading、Easy financial conditions、Industries with good economic 188bet app download。In short，Good industry、Credit Loose、High income、Expected to be good，Cultural tourism product 188bet app download can provide healthy financing、Healthy Operations、Expected sustainable earnings。

Therefore，In the rising period of industrial 188bet app download，Generally accompanied by loose financial credit，That is, early in the debt cycle，Rapid 188bet app download of cultural tourism products、Rapid 188bet app download with financial power、New product、New business formats are emerging in endlessly。But，In the stagnation period of industrial upgrading、Financial credit crunch period，That is, the middle and late stages of the debt cycle，Most of them have insufficient demand in the cultural tourism market、Difficulties in project credit financing、Short-term monetization problem、Many challenges including tight operating cash flow。At this stage，It is also a period of market structure optimization and adjustment，Concentrate on innovating new products、Control the pace of 188bet app download investment、Continuously optimize product operation quality，For a better future environment、Try and prepare for product innovation after demand recovery。

For example，Apply for bank loan by asset mortgage。In industrial upgrading、Economic Rise、Early stage of debt cycle，Asset value continues to increase、Loan interest rate is lower、Easy financing conditions、Strong market consumer demand。Therefore，Hotel、It is easier for cultural tourism products such as theme parks to obtain bank loans with lower interest rates，To start project 188bet app download。To be completed，As assets appreciate and cash flow returns increase，Project value continues to increase。The price of asset realization and the operability of continuous financing 188bet app download have also been greatly improved。Similarly，Apply for a bank loan using the cash flow reset method，As consumer income continues to increase、Credit consumption interest rate reduced，The consumer market continues to expand、The expected cash flow income of cultural tourism projects will continue to increase，The loan amount and the possibility of approval are also increasing。Others such as asset securitization financing、Venture capital equity financing, etc.，The underlying logic is treated as the same，Everything will increase in value as assets、Improving cash flow，The possibility of obtaining financial support and preferential interest rates is greatly improved，They all value the procyclical appreciation of assets and sustained cash flow returns，Similarly vice versa。

Take this，From the above social and economic 188bet app download process，The law of debt cycle 188bet app download，Observe the logic of industrial revolution promoting cultural tourism innovation，ieIndustrial Revolution (Scientific Breakthrough、Technology for commercial use)——Procyclical Finance——Accelerating industrial upgrading——Market prosperity continues——Cultural 188bet app download product innovation。We have also come to the following conclusion: every industrial revolution triggers industrial upgrading，The city will promote cultural tourism product innovation、The market is booming；Every cultural tourism market 188bet app download，They all also need support from industrial upgrading、Financial credit support。

Therefore，Hindered in industrial upgrading、Mid-late debt cycle、Financial environment tightening stage，188bet app download of cultural tourism products、Innovation，There will also be huge changes。That is, shrinking market demand、Project 188bet app download slows down、Product adjustment to adapt to new needs、Operations focus on cash flow and differentiation。

Private families in various countries、Corporate 188bet app download、Loan、Bonds to GDP weight
Source: IMF (188bet app download，188bet app download) official website database，2022.12

Private families in various countries、Corporate 188bet app download、Loan、Bonds to GDP weight
Source: IMF (188bet app download，188bet app download) official website database，2022.12

Private families in various countries、Corporate debt、Loan、188bet app download trend of the weight of bonds in GDP
Source: IMF (188bet app download，188bet app download) official website database

Present，Cultural tourism market 188bet app download、The environment for product innovation is deteriorating。According to the world’s top private equity funds“Bridgewater”founder Rui.Dario’s judgment，The current global debt cycle has peaked，Will enter the contraction period，Triggering economic recession。According to the Institute of International Finance's "Global Debt Monitoring Report" and the 2022 global debt statistics released by the IMF，The current global debt level has reached 303 trillion US dollars，The most in history，Private household and corporate debt as a share of GDP is 247.71%，The highest level since 1950。According to statistics from the official website of the International Monetary Fund，American Family、Corporate debt、The ratio of loans and bonds to GDP is 159.12%，China’s data is 193.59%。The latter’s residents’ deposits will increase by 15 trillion yuan in 2022，You can see that the contradiction between economic pressure and hedging needs is gradually troubling consumers and producers。

3. China’s cultural 188bet app download market is facing structural adjustment

The 188bet app download of China’s modern cultural tourism market，Has enjoyed the dividends of the world’s three industrial revolutions and related industrial upgrading。We can use this to join the WTO，Utilizing global talents、Technology、Finance、Market，A compressive modernization process that has been rapidly experienced for more than 40 years and has not yet been completed，It is also the industrial revolution that Europe and the United States have experienced for more than 200 years、Industrial Upgrading，Thus promoting consumption increase、Most paths of cultural tourism 188bet app download、Content。

Professor Wen Yi in "The Great Chinese Industrial Revolution"，Systematically explains why China can successfully complete the transformation of the intermediate stage of industrialization，The fundamental reason is that my country’s vast consumer market has laid the foundation for light industrialized production and sales，Also by accumulating capital、Cultivating talents、Expanding the market，Provides technology for the upstream and downstream 188bet app download and industrial upgrading of the light and heavy industry chain、Funding and talent guarantee。

But，It overlooked one point: regardless of the technological breakthroughs of the three industrial revolutions，Still entrepreneurs are upgrading the industry、Commercial application of cultural 188bet app download innovation，China relies on the technological achievements of the world’s first-mover countries、Financial means、Business Model、Market Network、Product model，Imitation、Copy，This is actually an arbitrage process based on imitation。In order to develop a huge economic scale，Incubated a large number of middle class and mass refined groups，Cultivation of my country’s business, government and 188bet app download reception，Going for sightseeing，To the large cultural 188bet app download market where quality 188bet app download and themed leisure vacations coexist and develop。

But，We once studied、Imitate、The first-mover countries such as Europe and the United States to take advantage of，Although the third industrial revolution and related 188bet app download have been completed，But the future prospects are facing huge uncertainty。Such as mobile Internet、Big data、Cloud、Internet of Things，They are all extensions of the basic technologies of the third industrial revolution，The basic technology of the next industrial revolution is far from being broken through。Really clean and controllable nuclear fusion energy，Commercial use is still far away；Quantum computing is still in the process of exploration，There is still a long way to go before reaching the requirements of Shure's algorithm；The time for artificial intelligence to reach the singularity has been repeatedly delayed。

current，The world is in the dark night of the fourth industrial revolution、Bottleneck period of 188bet app download、The contraction period at the peak of the debt cycle，and the World Bank、The economic recession predicted by some economists。The consumption structure of cultural 188bet app download has undergone fundamental changes，Our country has enjoyed the technological dividends of the first three industrial revolutions because of the system、Industrial dividends and market dividends，Underlying technology、Financial system、Operation rules、Market System，already firmly embedded in it，Can’t live alone，Market structural adjustment is imminent。We are all facing the following problems: difficulties in making breakthroughs in basic technology、Bottleneck of industrial upgrading、Debt cycle peaks、Poor financial environment、Economic 188bet app download slows down、Consumption demand decline、Innovation in cultural tourism is difficult。

At the same time，As the geopolitical situation worsens，Industrial upgrade stagnant、Intensified competition for resources，And the zero-sum game situation in the global market has become increasingly serious，Promoted American populism、Deglobalization、Many actions for comprehensive decoupling between China and the United States，plus debt cycle constraints，Industrial upgrade blocked，This puts us in an extremely difficult 188bet app download dilemma。Investment、Consumption、Exporting three carriages，Exports have experienced a roller coaster decline since 2020，Exports to the United States and Europe have turned from an average annual growth peak of about 40% in 2021 to negative growth in the third quarter of 2022；Consumption’s contribution to GDP，From more than 60% in 2021，Reduced to nearly 50% in the third quarter of 2022；Investment due to high local debt，After three years of pandemic, local governments have experienced frequent fiscal deficits，Also facing challenges。In this context，It is difficult for the cultural tourism industry to maintain operations、Innovation and 188bet app download are faced with difficulties。

Changes in China’s GDP 188bet app download composition structure 2015-2022

Source: "China Economic 188bet app download Report——2023》，World Bank，December 2022

Changes in the growth structure of China’s 188bet app download exports (2020-2022)

Source: "China Economic 188bet app download Report——2023》，World Bank，December 2022

And as mentioned above，Industrial Revolution (Scientific Breakthrough、Technology for commercial use)——Procyclical Finance——Accelerating industrial upgrading——Market prosperity continues——Cultural 188bet app download product innovation，It is a virtuous circle，But once the key elements and constraints change，It will also become a vicious cycle。

On the one hand，First-mover countries are also facing bottlenecks in industrial upgrading and financial cycle constraints；On the other hand，Comprehensive decoupling superimposed on it、Deglobalization、Trade war and other shocks，For our future industrial 188bet app download、Cultural tourism innovation poses new challenges。That is, industrial upgrading is blocked、Economic 188bet app download slows down、Sluggish consumer demand、In the case of contraction of the financial cycle，How should we respond？

We observe every cultural 188bet app download project innovation across the cycles mentioned above，They all have common characteristics behind them，All are great entrepreneurs leading innovation，They all insist on creating value for users，We continue to optimize operations。

For example，Walt, founder of Disney Animation Studio.Innovation and 188bet app download of Disney and Disney Theme Parks。At the level of entrepreneurial innovation，It follows the law of innovation，Rely on insight into demand、Judge opportunities、Reorganize resources、Scientific path to innovative products，Continuous innovation of good products、Good service。Disney has insight into the strong demand for parent-child entertainment theme parks among the American middle class，And opportunities for supply mismatch in the market。By judging market opportunities，Decided to establish Blue Sky Studio，Reorganized and integrated screenwriters、Artist、Excellent talents such as mechanics and tools for animation and film production、Scenes and other resources。Finally passed R&D IP、Innovative products、Enhanced scene experience，What makes Disney great products。

In terms of creating value for users，Disney not only insists on providing functional ride-on entertainment 188bet app download for middle-class American family users，Also provides them with excellent theme scene experience and superior services，In addition to setting up security、Etiquette、Performance、Efficiency and other work standards，Improve service value、Improve visitor experience，Also through continuous optimization of 188bet app download and services，Continue to create value for users。

In terms of continuous optimization of operations，Disney itself not only insists on visiting the front lines in person，Persistence and employees、Visitor interaction，Observe tourists’ consumption behavior and shortcomings in product and service details。With the replication and expansion of Disney theme parks in Japan，Entrepreneurial team through knowledge management tools，Develop various Disney 188bet app download、Process of implementation、Standardization、Manualized。For example，They all have prescribed tools for sweeping the floor、Process and Goals。What broom to use on rainy days、What broom to use in snowy weather，Under what circumstances is sweeping the floor for cleaning purposes，In what scenarios is sweeping the floor to improve the user’s scene experience, etc.。

In contrast, my country’s cultural tourism products are led by entrepreneurs、Create user value、Operation optimization driver aspect，There is still a big gap。Domestic cultural tourism investment in recent years、Market 188bet app download，In the period of rapid social and economic 188bet app download、Industrial upgrading and expansion stage，Various towns driven by capital、Resort、New complex project，Nearly 2-digit average annual investment growth rate，Much higher than the global average speed of 3%，Nearly 1.7 trillion annual investment scale，Developed many projects with a total investment of over 10 billion，Also caused a lot of investment bubbles。This one，A large number of imitations、Homogenization of replication、Low-level products flood the market，Resulting in the majority of tourism in my country’s cultural tourism market、Little experience，Many beautiful views、The phenomenon of lack of culture。

But，As China has experienced 40 years of rapid 188bet app download，A large number of middle class and refined mass groups incubated through industrial upgrading，Their consumer demand is undergoing tremendous changes，Now with quality optimization、Experience refinement、Cultural deepening、New required features such as diverse themes。The former has many cultural tourism products driven by capital，Because of failure to pay attention to new user needs、New market needs，But focus on capital and short-term speculative gains，The product fails to meet the above segmented needs，Not only caused many unfinished projects，There are also a lot of local 188bet app download issues left behind。For example，Hainan Haihua Island Resort Real Estate Project，Not only the project is unfinished，It still causes permanent ecological damage，It also leaves hidden dangers for local 188bet app download。

On the one hand，China’s Industrial Revolution——The 188bet app download path environment of cultural tourism innovation is no longer the same；On the other hand，The current market situation is，We do not fully respect the laws of product innovation，Lack of entrepreneurial leadership、Lack of operation-driven innovation，Not focused on creating value for users。

At the same time，The 188bet app download environment of my country’s cultural tourism market has changed，Consumption demand、Financial conditions、The market environment has undergone major changes，my country’s future cultural tourism market 188bet app download urgently needs to change course。

First, in terms of changes in consumer 188bet app download:

In the short term，After the first few peaks of the epidemic after the relaxation of control，The 188bet app download may experience a period of false prosperity，There will be domestic short-distance leisure and entertainment、The 188bet app download for micro vacations and long-distance destinations is partially recovering，But not sustainable。

In the medium to long term, cultural 188bet app download consumption will gradually become polarized.Economic downturn，Due to unclear income expectations，Pursuing risk aversion、Needs for safety and self-ability improvement，Far greater than cultural 188bet app download consumption demand。As mentioned before，On one side is the addition of huge personal hedging deposits，The other side is the huge amount of household and corporate debt，Maintain rigid consumption and production、Life is demanding and difficult，The elasticity of 188bet app download consumption will be greatly affected。

Specifically，One side is，Middle and high-income people，Their consumption is more rational、Increased product requirements，Pursuing long-distance destinations、High cost performance for short distances to cities or villages、High quality、High-experience products，Consumption preferences tend toward diverse themes、Refined experience、Cultural consumption、Scene entertainment direction steering。These photos of Internet celebrities from the small town of Jinling frequently hit the screen，It’s hard to find a room in Kaiyuan Senbo，Camping、The new business formats such as RVs are starting a prairie fire，You can get a glimpse of the clues。The other side is，Single income structure，Marginal middle-class and middle-income groups with relatively lower expectations，It will reduce cultural and 188bet app download consumption、Xiang Pan Culture and Entertainment、Leisure consumption、Shifting to fragmented consumption。

Second, in terms of changes in 188bet app download conditions:

Due to the peak of the global debt cycle，Entering a period of financial tightening and economic recession，Our country is also facing huge external financial environment pressure and internal structural challenges。Therefore，The financial environment for cultural 188bet app download product innovation in the next stage will be even more severe、harsh，To project assets、Higher operating cash flow requirements，To the target customer group、Market segment、Product model、The underlying logic of the business model requires more precision、Efficient。

Third, in terms of adjusting the competitive 188bet app download:

Because of shrinking consumption、Market Segmentation、Financing restricted、Intensified competition and other reasons，Future cultural tourism market product 188bet app download，Will be fragmented from the previous 188bet app download process，Digging strategy planning、Extensive 188bet app download、Laissez-faire hosting operation，Shift to 188bet app download process integration，Pre-planning based on demand operations、User-oriented intensive 188bet app download、Refined target operation iteration。

At the same time，High leverage compared to the previous period、Heavy assets、Capital driven、Financing methods such as real estate realization、188bet app download mode，The 188bet app download model of future cultural tourism products，Will shift to operations driven，Demand-guided、Market segmentation type、188bet app download driver that ensures healthy cash flow。

Reset in this cycle、Industrial Reconstruction、Economic Recovery、In the process of reshaping cultural tourism，It is extremely necessary for the cultural tourism industry to insist on entrepreneurs leading innovation、Focus on operation-oriented 188bet app download、Continue to create value for users，On the premise of complying with the cycle，Optimize operations and trial innovative products。

4. Embrace 188bet app download and actively respond

In summary，The 188bet app download of most cultural and tourism products in my country still remains at imitation、Arbitrage stage，Technological innovation、Product Innovation、Service innovation is still insufficient，True underlying innovation is extremely scarce，The structure of the cultural tourism market is also due to the scarcity of high-quality supply，And cause a more serious mismatch between supply and demand。For example，my country’s hotel industry，Whether it is a budget hotel chain，Still a high-end star hotel，They all imitate Western hotel product forms and management methods。Although there have been many innovations in localized product forms in recent years，Some large hotel management groups have achieved independent research and 188bet app download of information systems for budget hotels，But，The core PMS front desk reservation system of most high-star hotels、CRS Central Reservation System，And CRM customer management system，Still using Western products and Western management models，Domestic software manufacturers can only provide edge solutions。

Zairu，Theme Park Industry，From the miniature landscape class，To the mechanical riding entertainment category，To the high-tech virtual reality interactive theme park，Our country has been imitating、Copy foreign theme park product forms。But，Has independent IP widely recognized by the market、Knowledge management system that supports product iterative innovation、Scientific innovation organization and other core content production、R&D knowledge reserve、Systematic innovation system and other capabilities are not yet complete，Unable to support new IP research and 188bet app download、Incubation and accumulation of new knowledge、Systematic innovation of new products。

Therefore，Facing a new stage、New Market、New Challenge，We should abandon the old path、The illusion of certainty in the old model，Abandon the urge for capital-driven 188bet app download，Truely adapt to the 188bet app download cycle，Focus on user needs，Follow the laws of innovation、Strengthen operational orientation、Continuously create value, specifically:

First, adapt to the 188bet app download cycle and adjust the 188bet app download model.In a down cycle，We should adapt to the economic cycle，Adjust 188bet app download mode。In short，We optimize the 188bet app download model under the new situation:

From the pursuit of high leverage、Reinvest、Large-scale capital drive、Blind expansion，To pursue low leverage、combination of light and heavy、Appropriate size、Optimization drivers for optimizing product models、Refined 188bet app download and expansion shift，That is, heavy asset and small volume test model，Full-process asset-light investment、build、Integrated transportation to expand the market；

188bet app download multiple tracks、High growth、High Yield，Segment the track to focus、Stable cash flow、Continuous growth and transformation of capabilities；

Focus on functional 188bet app download，Shifting to focus on functional 188bet app download and multicultural entertainment experiences；

Develop from process fragmentation、Operation，Invest in、Construction、Operation integrated integrated steering，Immediate planning、Investment、188bet app download、Construction、Operation、Iteration、One-stop marketing integrated 188bet app download、Operation。

The second is to focus on user needs and 188bet app download segments.Under the new situation，As mentioned before，Customer group differentiation、Requirement refinement、Market Segmentation。Among them，Income structure differentiation，High income、Mid-to-high income、Low and middle income，The corresponding product quality、Value for money、Different functions and experiences。At the same time，With the middle class、188bet app download improvement of refined mass groups、Shrinking income、Expected to weaken，In addition to the diverse themes that have appeared before、188bet app download diversity、Quality upgrade、In addition to demand characteristics such as experience refinement，Many new changes have also occurred。

For example，High requirements for differentiated IP，Concerned about cost performance，To improve convenience、Experiential technology favors，Preference for cultural and entertainment consumption，For skill type、Learning 188bet app download Attention。At the same time，Sports 188bet app download、Industrial 188bet app download、Healing 188bet app download、Diversified 188bet app download product forms such as parent-child travel are further subdivided。

Third, follow the laws of 188bet app download and entrepreneurs lead 188bet app download.The 188bet app download of cultural tourism products has its own rules，Especially in the new consumer demand、New 188bet app download situation、In the context of new operational requirements，We should respect the innovation rules of cultural tourism products。Except as mentioned above，Entrepreneurs’ insightful needs for innovative cultural tourism products、Judge opportunities、Reorganize resources、Innovative products、Outside of continuous iteration，From product innovation process、Construction of innovative organizational system，And new features of innovative products, etc.，Needs further refinement，Includes:

From the product innovation process: that is, from market research、Looking for benchmarks、Reverse decomposition、R&D IP、Tell the story、Planning Scenario、Build products、Go to system 188bet app download for implementation and tracking refinement、Construction、Operation。

From the perspective of innovative organizational system: it includes internal planning、Planning、188bet app download、Construction、Operation organizational system，Knowledge Management System，IT 188bet app download and management platform，Upstream and downstream 188bet app download of external industrial chain、Investment、Construction、Operation and other supplier systems, etc.。

From the perspective of new features of innovative 188bet app download:

Strengthen the differentiated recognition of product IP。Under the new situation，Pan cultural 188bet app download consumption、Themed entertainment consumption will develop in detail，Contracting demand，In the context of intensified competition，Market recognition、Highly identifiable IP，And its leading theme scenes and series of products，will give priority to occupying the user’s mind；

Improve 188bet app download technical content。Pursuing an immersive five-sense experience supported by technology、Improvement of service experience assisted by technology、Improving operational efficiency；

Enhance the 188bet app download and entertainment attributes of the product。Because the income of all classes in the new stage has dropped to varying degrees、Increased pressure。Therefore，Anesthesia style、Escape、Relaxation、Fragmented consumption，Will expand the scale，188bet app download and entertainment product innovation content，Can meet the above needs；

Improve the cost performance of 188bet app download。Under the new situation，Middle and high-income people pursue moderate prices、Excellent value for money，Low- and middle-income people pursue low-to-medium prices、High quality and low price。

Fourth, strengthen operational orientation and pursue healthy 188bet app download.From 188bet app download ideas、Model design stage，Start considering future cash flow benefits based on good user experience，And a healthy and sustainable operation and management model。

In terms of operating cash flow，To ensure good 188bet app download quality、Operating cash flow from service quality、Operating costs、Excellent profit margin；

Investing、188bet app download、Full operation process，Pay attention to the consumption power of the target customer group，Focus on product formats、Operation rationality and revenue sustainability of experience content，Focus on strategy planning、188bet app download and Construction、Investment payback cycle at different stages of operation iteration、Product update cycle、Operating costs and cash flow income, etc.。For example，When investment in product innovation is uncontrollable，Try small-volume model 188bet app download first、Trial operation，Master 188bet app download、Operating costs and user consumption、Operating income and other data、Market feedback，Combining light and heavy assets、Operation and 188bet app download linkage，Promote market expansion based on efficient operations。

Fifth, continue to create value and reshape the cultural 188bet app download market.Comply with the cycle、Healthy 188bet app download of cultural tourism products，It must be a product that continues to create value，Create value for consumers through it，Create value for Party A and shareholders，Create value for yourself、Create value for the market，Meet the demand、Business success、Ability accumulation、Leading innovation，Specific include:

Create consumption value for consumers。Innovative products must meet consumers’ product functional needs and diverse theme experience needs。Among them，Functional requirements include food that meets the six elements of basic 188bet app download、Live、row、游、Purchase、On the basis of entertainment and other needs，Is it safe、Convenient、Value for money、Continuous improvement in quality and other aspects，For example, technology-assisted fast face recognition tickets、Check-in system，Standard Clear、Implement efficient and safe transportation products，High-quality accommodation bedding or meals with high cost performance。Theme experience requirements include，IP leads、Culturally guided aesthetic experience of theme scenes、Theme atmosphere five-sense immersive experience、Segment skills or cultural learning experience、Themed social interaction experience、Scenario game entertainment experience, etc.。For example，The&ldquo of Nianhuawan Zen Town;Zen Culture”Topic IP，Themed laser water curtain performance show led by him、Themed Zen Walking Experience、Zen Culture Tea Art、Ikebana and other experiences。

Create value for Party A and shareholders。Future cultural tourism product innovation，To control the whole process of funds and project risks，Guarantee product quality，It must be an investment、Construction、Full-process integrated integrated 188bet app download、Operation。

We must rely on entrepreneurs to lead，Based on market recognition，Integrated investment through the whole process、Construction、Operation Solutions，Innovative products、Save money、Efficient 188bet app download、Guaranteed quality、Optimizing operations, etc.，Provide integrated solutions and implementation effects that surpass those of peers，Finally achieve investment efficiency、Business success、Healthy and sustainable operation、Asset appreciation、Product can be copied。The author writes in his humble work "Who is Traveling，Who is innovating?，The system mentions the innovation paths of cultural tourism enterprises，Integrated 188bet app download methods for entrepreneurs to integrate investment, construction and operation，And ways to improve the innovation system，No details here。

In this context，Our investment, construction and operation integrated 188bet app download level、Process、Tools and knowledge reserves，Whether it catches up with or surpasses its international counterparts，Where are the shortcomings，Everyone needs systematic thinking。Lack of segmented product innovation capabilities、Knowledge accumulation、Organizational system、Integrated 188bet app download of product experience is Party A’s nightmare。Based on the author’s front-line observation of the industry，EPCO projects led by some local governments，Finally by the planning company、Planning and Design Institute、Engineering 188bet app download unit，Even the marketing unit undertakes it，mostly covered with chicken feathers。

Create value for the growth of one’s own capabilities。Every high-quality product innovation，It’s all a accumulation of knowledge that subdivides the track itself、Capacity building。Future Cultural Tourism 188bet app download，In addition to following the integrated 188bet app download process of investment, construction and operation，We must also rely on a complete innovation organizational system and a complete knowledge management platform，And a growing entrepreneurial innovation team。Therefore，In the process of innovating cultural tourism products，In addition to satisfying users、In addition to obtaining income，We still need to continue to optimize our own planning、Planning、Investment、Construction、Operation Innovation Organizational Capabilities，And improve the knowledge management system covering the whole process。

The above knowledge accumulation、Continuous efforts to build capabilities，Aimed to be able to be used in integrated 188bet app download、In the process of operation，By updating the standardization of various processes、Manualized、Informatization strategy and planning、188bet app download and Construction、Operation iteration knowledge，Continuously enrich our 188bet app download、Operation knowledge system。With the support of standardized knowledge management system，We can summarize the lessons learned from 188bet app download failures，Accumulate successful project experience。

On this basis，When faced with new product innovation and project expansion and duplication，Key IP creative decisions led by entrepreneurs、Theme scene and product form selection、Operation model judgment。188bet app download and operations team，Manage information based on knowledge，Will avoid previous items、During the execution of each process，Mistakes made，Learn from the excellent experience of previous projects，Saving time and money、While improving product quality，Also improved team 188bet app download capabilities、Cultivation of innovative talents。

Create value for the market。On the one hand，Preliminary 188bet app download of some high-frequency and inefficient cultural tourism products in my country，Wasting too much market resources，Hindering the high-quality 188bet app download of the market；On the other hand，Supply and demand mismatch、Under the new situation of downward cycle，The market no longer needs simple imitation and copying、Shoddy 188bet app download and construction、Homogeneous product competition，But we need disruptive cultural tourism innovation、Refined 188bet app download and construction、Differentiated healthy competition。Meeting needs、Get income、In the process of improving abilities，Leading the direction of market innovation、Activate regional cultural tourism economy、Promote healthy 188bet app download of the industry。

Move forward in the darkest night，The less likely it is to flood with floods、Surprise touch typing，Don’t be stubborn and conservative，Only focus on cost reduction and efficiency improvement，But you need to listen to the needs of the market，Follow the insights of entrepreneurs，Real creation of user value。May China’s cultural 188bet app download industry be able to cross the dawn before the night，Crossing the structural cycle，Reborn from the ashes while moving forward with innovation。

Wang Xiaoyu: Distinguished Expert of World Tourism Cities Federation、Researcher、Cultural and tourism industry practitioners，Continue to focus on middle-class tourism、Theoretical research and industrial practice of entrepreneurial innovation，Long-term responsible for product 188bet app download of a large cultural tourism group、Work related to strategic investment and front-line operations，Masterpiece "Middle Class Tourism"。