Introduction

With the loosening of epidemic policies，Domestic official entry into“Post-epidemic era&188bet online live casino;，The cultural and tourism industry is ushering in recovery。Currently，“Sequelae of the epidemic&188bet online live casino;Suppressing people’s consumption of cultural tourism industry，The three-year hibernation period has brought a huge impact to the economy，The cultural tourism industry is still faced with huge existing assets、Tourists’ confidence in traveling has recovered、Problems such as shortage of talents in the industry。

Just the right time，Based on a strong sense of mission and awe，Zhihui launches Longque trendy plan。This plan is to create the most professional、The most authoritative、The most influential cultural and tourism industry event is Renren，This is to select companies in the travel industry that have the courage to iterate and change and have achieved significant results in the post-epidemic era、The new forces in cultural tourism compete with hundreds of rivals“Celebrity Person&188bet online live casino;，Sharing industry insights through big names，Work together to explore new cultural tourism formats in the post-epidemic era。

Today，domestic“Immersive&188bet online live casino;The concept continues to spread，Immersive experience is also widely used in the cultural travel industry，Immersive + Performing Arts，Immersive + Exhibition、Immersive + script-killing and other immersive experience projects are constantly being launched，Creating a more realistic experience scene，Continuously refresh the user experience and touch。This article，We interviewed the founder of Wanyu Gravity&Chief Director Zhou Xiao，Follow his steps and discuss China's ";Immersive&188bet online live casino;Development。

Zhou Xiao，Founded Wanyu Gravity in 2015，Lead the company to become“China Immersion Leader&188bet online live casino;，A well-known immersive experience architect in the industry&Chief performing arts director, China’s original immersive experience&Pioneers and representatives of the performing arts，by CCTV、More than 50 media including Beijing TV Station praised it as ";The first person to immerse in China&188bet online live casino;，led the team to create "Electric Shock·Ghost blows out the lamp》、《Electric shock·Legend of Sword and Fairy》、"Happy Events in Nanjing"、"Xiamen Happy Events"、"This is Wuxi" and many other excellent immersive works，Become the core representative of immersive experience in China。

The latest work created by Zhou Xiao and Wanyu Gravity together with Huishan Ancient Town Scenic Area under Wuxi Culture and Tourism Group——"This is Wuxi" 360°Fully immersed in the national trend block，Created an unprecedented“Movie scenes + dramatic performances + game interaction + commercial consumption&188bet online live casino;New scene，Promote the comprehensive upgrade of Wuxi-themed cultural tourism consumption，Also in the original“IP Immersive Entertainment&188bet online live casino;and“Cultural Travel Immersed in Performing Arts&188bet online live casino;Basically，further boosted China“Immersive&188bet online live casino;Steady strides towards building high-traffic products。

Founder of Wanyu Gravity&Chief Director: Zhou Xiao

You are committed to“Immersive&188bet online live casino;What is the opportunity and original intention of the field？

Mr. Zhou Xiao started paying attention to&ldquo as early as 2012;Immersive&188bet online live casino;，At that time, he worked for a foreign company，Due to work reasons, I have had many opportunities to go abroad and study online，And learned“Immersive&188bet online live casino;’s germination occurred in the United Kingdom in the early 21st century，Later evolved into“Drama School&188bet online live casino;、“Movie Party&188bet online live casino;、“Exhibition School&188bet online live casino;Other factions。

British Punchdrunk Theater Company "Sleepless Night"

Because I have loved literature since I was a child，When I was a teenager, I won the judges award in the finals of the Global Chinese Youth Essay Writing Competition，Study under Yu Qiuyu、Both Cao Wenxuan，By Tencent、Selected as&ldquo by Sohu;Top Ten Male Writers born in the 1980s&188bet online live casino;，Zeng put“The structure of prose + the plot of the novel + the language of poetry&188bet online live casino;Combined into one style to write，Carry out literary creation，The experience of writing has a great influence on him in“Immersive&188bet online live casino;has greatly helped。

And think about whether we can put“Movie scenes + drama performances + game interactions&188bet online live casino;Integrate into one，Directly encourage him to devote himself to“Immersive&188bet online live casino;Field。He said: “Immersive and blockbuster-like viewing experience、The sense of traveling through the scene、Real-time interaction，It is a creative process that combines different things into the same thing，Later, it was derived from the real life of fans‘Social’+immersive consumption‘IP derivatives and derivative services’，Allow users to make friends，Able to get along well，Spend more，Stay longer。&188bet online live casino;

In the process of early exploration in the immersive field，He thinks he is not alone。2013，Director Wang Chaoge made “Walking and watching&188bet online live casino;'s situational experience drama "Seeing Pingyao Again"；2014，Director Meng Jinghui created the immersive drama "Mermaid by the Backwater River"；2015，Zhou Xiao founded Wanyu Gravity，Enabled“Immersive experience&Performing Arts".

The situational 188bet online live casino drama "Seeing Pingyao Again" directed by Wang Chaoge

“Immersive&188bet online live casino;What is the biggest gain for you？

The first is to realize the transformation 188bet online live casino enthusiasts to practitioners.Mr. Zhou Xiao said，“‘Immersive’It’s my favorite thing so far，No one；When your career and what you like to do become one，It is the greatest happiness。&188bet online live casino;

The second is to realize“Immersive&188bet online live casino;All inclusive。Mr. Zhou Xiao, who loves inspections, inspects more than 200 projects across the country every year，From Wenlv Scenic Area、Business、Performing Arts、Novel 188bet online live casino、These five dimensions of leisure exhibition，880 projects inspected so far，These inspection experiences also expanded his horizons，Accumulated rich creative materials and 188bet online live casino。

At the same time, we gained more like-minded partners，Formed a team that can fight tough battles；As a result, I got to know more project parties and partners who have placed their trust in 188bet online live casino。

In the end, it gained the love of users，And formed the "ldquo" due to the accumulation of users.;User perspective&188bet online live casino;’s product and operational experience。“I always encourage the team，Don’t make products from God’s perspective，We must build products from the user’s perspective。When I go to inspect other projects，To be positioned as a pure paying user，Spend your own money，Experience the product with your own eyes and feet，Only in this way can we understand the users better，Make products more popular with the public。&188bet online live casino;He said。

You are“Immersive&188bet online live casino;What are the sources of inspiration for continuous creation and innovation in the field？

Text first，Text is a very important factor in the development of immersion，The content of a good script is“Immersive&188bet online live casino;Important precursor conditions。The second is movies, such asOscar-winning films every year，Mr. Zhou Xiao will watch 188bet online live casino carefully，Find inspiration from movie scenes and creations，Thinking about how to bring scenes from movies to reality。Various offline 188bet online live casino inspections are an important source of inspiration，He shared his inspection steps during 188bet online live casino Spring Festival in Beijing，Inspected teamlab Wuxiang Art Space、DT51、Flower World、Peace Fruit Bureau National Tide Conference、fudi member store、Parkview Green, etc.，188bet online live casino series of inspections will provide the top-level design for subsequent projects、Content development、Charging system、The user system has some enlightenment。

Heping Guoju Beijing-flavored National Chaozhou Temple Fair Source: Beijing Dongcheng

Mr. Zhou Xiao said，“When creating IP，Need to grasp the core concept，Explore the unique characteristics of IP，Using local materials，Instead of copy and paste，Form something that no one else has seen、Never heard of it、Those who have never experienced it，is the key to creation。&188bet online live casino;

For example "Electric Shock·The creative starting point of "Ghost Blows Out the Lamp" focuses on the immersive adventure theme，Can the plot also make users laugh and cry；《Electric shock·Legend of Sword and Fairy" focuses on thinking in the same space，Can the user follow the story line of a protagonist，Realize multiple story lines in parallel；"Happy Events in Nanjing" focuses on revitalizing intangible cultural heritage in many museums in Nanjing，For example, choose Yun brocade from intangible cultural heritage，By creating“Yunjin Craftsman&188bet online live casino;Story narrative form of other characters，Enable users to have a deeper understanding of history、Pass 540°Visual feast shocks users，Make users really like it；"Xiamen Happy Events" focuses on Xiamen's intangible cultural heritage“Overseas Chinese Approval&188bet online live casino;With overseas Chinese，By telling the story between them，Thus speaking well of the ocean and maritime ships、The overseas Chinese culture of the humanistic hometown；"This is Wuxi" chose to create a famous intangible cultural heritage "Wuxi Huishan";Huishan Clay Figure&188bet online live casino;as the starting point“Clay Man Country&188bet online live casino;，Through the Tang, Song, Yuan, Ming and Qing dynasties，Telling the cultural history of Wuxi from ancient times to the present。

"Nanjing Happy Event" large-scale real-life 360°Fully 188bet online live casino interactive performance

Did you encounter any difficulties behind the creation 188bet online live casino work?

The first difficulty is to smooth the perception.“The immersion in my mind is not just about scenes or visual effects，It’s not just about watching a show or breaking‘The fourth wall’，It is to make the audience no longer an audience，Completely transform into a new identity，Being in the same world as the actors and the work，Not air，Not a prop，Really participated in the work，Become part of the work。Maybe there are thousands of ways to be immersed in the world，But I only love this one，Probably the most difficult one。&188bet online live casino;Mr. Zhou Xiao said。

"188bet online live casino" 360°Fully immersed in the national trend block

The second difficulty，It is the balance between original restoration and offline user 188bet online live casino。What you need to know，“Immersive&188bet online live casino;Offline experience is greater than IP，IP no matter how big it is，The experience must be good；Online, IP is more important than experience，star、Famous novels may explode。

The third difficulty is to create high-traffic products.“Immersive development until now，Already colorful，Everyone is talking about immersion now，The first thing that comes to mind is the &lsquo that are springing up like mushrooms after a rain.;Immersive Theater’，6-10 players、Sound and light special effects，Relatively small scale；And more than a hundred people，It is difficult to do even immersive projects with more than a thousand people，And this is also the product that Wanyu Gravity has always insisted on creating。&188bet online live casino;He said。

With Zhou Xiao and Wanyu Gravity“Immersive experience&188bet online live casino;Development challenges also include“Immersive&188bet online live casino;Science popularization cycle from scratch，And the three-year epidemic dilemma。

What are the attractive factors that promote the cooperation of Wanyu Gravity to create "188bet online live casino"？

The first is the invitation from Wuxi 188bet online live casino Group；The second is the resource advantage of Huishan Ancient Town Scenic Area。Huishan Ancient Town is a 5A scenic spot，Sitting at Huishan Temple、The second spring in the world、Jichangyuan、Travel business card for ancient ancestral halls and other places，Emperor Qianlong visited Jiangnan six times，Qixun Huishan，Leaved countless anecdotes，“Wuxi is the most Jiangnan，Huishan is the most beautiful in Wuxi&188bet online live casino;。"188bet online live casino" can solve the actual pain point of the lack of night economy in scenic spots——Originally, Huishan Ancient Town opens at 8:00 in the morning、Scenic spots that end operations at 4:30 pm，Businesses or performances that lack a normalized economy，The "188bet online live casino" project just solves its pain point of not having a night economy。

“From the construction of a 1,000-square-meter single theater "Nanjing Happy Event"，To build a 3,000-square-meter sea and land dual theater for "Xiamen Happy Event"，Then creating a 20,000-square-meter block immersed in the national trend of "This is Wuxi"，The area of ​​each project is constantly expanding，The size of the project is also getting bigger，Let’s take it one step at a time，Three works in three years，Continuously approaching the &lsquo in our hearts;Eastern World’。&188bet online live casino;Mr. Zhou Xiao said。

In the future, companies will also conduct in-depth research into which directions and fields will continue to launch 188bet online live casino works？

Mr. Zhou Xiao said，&188bet online live casino;I think there is no offline scene that is not suitable for immersion，Only the approach is different。Everything，All can be immersed，‘Immersive’Can empower everything。Future fields and directions，We are exploring the implementation of thinking，Exploring online and offline integration，Explore the many possibilities of social connection。&188bet online live casino;

He thinks“Immersive&188bet online live casino;Not a type or variety，It is a kind of subversive thinking，It will change the life we ​​are accustomed to，Products and operations should be based on this thinking before seeking implementation。In the past, Wanyu Gravity has made“Immersive + Entertainment&188bet online live casino;（《Electric shock·Ghost blows out the lamp》、《Electric shock·Legend of Sword and Fairy》)、“Immersive + Performing Arts&188bet online live casino; "Happy Events in Nanjing"、"Xiamen Happy Events")、“Immersive + Neighborhood&188bet online live casino;("This is Wuxi")、“Immersive + Catering&188bet online live casino;(Separately charged immersive meal show in "This is Wuxi")，Next，Will gradually join hands with partners to launch“Immersive + Complex&188bet online live casino;、“Immersive + Hotel&188bet online live casino;、“Immersive + Cinema&188bet online live casino;、“Immersive + Paradise&188bet online live casino;、“Immersion + Hot Spring&188bet online live casino;、“Immersive + Resort&188bet online live casino;Waiting for new forms。

Wanyu gravity creates“Electric shock&188bet online live casino;Series

Manyu Gravity will use new technological means and creative content to open up online and offline channels，Users can experience rich&ldquo through identity social networking;Immersive&188bet online live casino;Content，Convert online and offline，Realizing Second Life。At the same time, how to enable users to ";Immersive&188bet online live casino;Get greater social satisfaction from social products，Create social attributes、Social scene、Social functions are also a major direction for future exploration。

What is the biggest innovation and core competitiveness of "188bet online live casino"？

The biggest innovation of "This is Wuxi" is that it is an entire 20,000 square meter area、A block of dozens of buildings to create“User immersion experience script&188bet online live casino;，Let the actors、Businessman、Visitor，Here“Integrate into one&188bet online live casino;。

From "Electric Shock·Ghost Blows Out the Lamp" to "Electric Shock Fairy Sword·The Legend of Strange Heroes》，From a single-line rolling field structure to a three-line single-field structure；From "Electric Shock·Legend of Sword and Fairy Tales" to "Happy Events in Nanjing"，Changed from three-line story structure to eight-line story structure；From "Happy Events in Nanjing" to "Happy Events in Xiamen"，From a single theater to a dual theater on land and sea；From "Xiamen Happy Event" to "188bet online live casino"，It is transformed from a sea and land dual theater into a whole street immersed in national trends。

“Our previous works，All are innovations based on the previous work，Every subsequent item，It is not a reversal of the previous project，Instead, iterative upgrades are carried out based on inheriting the greatest advantages of previous projects，Innovation does not go from 0 to 1，But from 1 to 100。&188bet online live casino;Mr. Zhou Xiao said。

Mr. Zhou Xiao said，The "188bet online live casino" project has two core competencies。First is modular development，Like“LEGO Bricks&188bet online live casino;Carry out standardized development as usual，Based on standardized building blocks、IP building blocks are plug-ins，Continuously generate new content on each module。The project also created“Immersive experience of Jiugongge&188bet online live casino;，Includes immersive transformation、Immersion Ritual、Immersive Entertainment、Immersive Dance Show、Immersive Meal Show、Immersive Vision Show、immersed in drama、immersed in competition、Immersion Cruise。Secondly, the 188bet online live casino combines different seasons to create different activity IPs，Always keep users fresh，For example, winter“Feixue Music Festival&188bet online live casino;、“New Year’s Eve Fireworks Ceremony&188bet online live casino;Both caused a sensational response。Once again, the project can be operated independently on a regular basis，It can also be connected with Huishan Ancient Town Scenic Area during major festivals，For example, the&ldquo created during the Spring Festival that just passed;Huishan Ancient Town Maotu Happy National Tide Year&188bet online live casino;，Attracted millions of customers，Breaking 100,000 in a single day，A huge crowd。

What are the challenges in the implementation of the "188bet online live casino" project?

The first is the epidemic.Construction postponed、Rehearsal cycle、Trial operation time、Opening time；To merchantThe science popularization cycle and method of 188bet online live casino concepts have also become challenges。

The second is color.&188bet online live casino;There is a big internal controversy over the national trendy green color theme I proposed。Everyone’s understanding of traditional ancient towns is white walls and black tiles，Turquoise does not seem to conform to conventional understanding，But in order to deepen the audience’s memory，Distinguish 188bet online live casino traditional ancient towns，‘Jump out’，I chose the green national trend theme，In my ideal state，The entire project can be re‘Green’some，Leave it to the future。&188bet online live casino;He said。

Finally, there is the block dynamic charging model.The perennial pattern of Huishan Ancient Town is that the cultural relics and historic areas are closed to charge、The neighborhood is open and free，If "188bet online live casino" is closed all day and charges may cause dissatisfaction among tourists，So Zhou Xiao leads the team，Tried full-day closed charging during the trial operation of the project、Closed from afternoon to evening and charged、Closed at night and charged、Due to bad weather, indoor performances will be held in the Zunxian Building of the main theater and other modes，final，Find the most suitable dynamic charging model，That is: open to visitors during the day，Closed and free performances in the evening。

What are the pain points worthy of industry attention in the development of 188bet online live casino cultural tourism？

Mr. Zhou Xiao believes thatFirst，All project plans should be based on ";Operation efficiency&188bet online live casino;Backward planning for the ultimate goal、Planning、Design、Creation work。Secondly，In project planning、At the beginning of construction，Make full preparations to handle passenger flow within half a year of opening、The&ldquo of market changes;Socket&188bet online live casino;，Avoid“Built，Can’t change&188bet online live casino;’s dilemma。At the same time，Three years after the reserved project is launched，The&ldquo of products and markets;Fresh period&188bet online live casino;“Honeymoon period&188bet online live casino;Afterwards，Need to add new content、New and exciting“Socket&188bet online live casino;，Avoid“No change&188bet online live casino;’s dilemma。Last，For many new projects in old cultural tourism scenic spots，To be reserved after the project is launched，The choice of inserting the original scenic spot to promote upgrading or completely becoming an independent area“Socket&188bet online live casino;，Avoid“New investment，Old Destiny&188bet online live casino;’s dilemma。

What are the key factors in merchant assessment and the effect of merchant settlement?

“Businesses and scenic spots are not assessed individually，But going in both directions。&188bet online live casino;

First，Need to understand merchant needs，If merchants want to expand brand awareness，It may choose to settle in "This is Wuxi"，Because this is a famous brand project on the ground in Wuxi；Secondly，"This is Wuxi" needs to consider whether the merchant is suitable for the neighborhood；Last，Need to know whether merchants accept 188bet online live casino concept input and transformation。

"188bet online live casino" attracts traffic to merchants through performing arts and interactive methods，Merchant needs to solve consumption after diverting traffic, promote the unified development of scenic spots.At the same time, merchants need to play a good role“Immersive&188bet online live casino;Actor role，In "188bet online live casino"，The merchant is the same as the actor，All characters。Finally, merchants cooperate with the scenic spot to maximize the efficiency of venue use，"This is Wuxi" and its associated merchants have produced a variety of new types of ";Immersive&188bet online live casino;Business format products，For example, immersive coffee——County Government Coffee、Immersive dining show——Baya Feast、Qianlong Jiangnan Tour Banquet，Same venue，Different time periods，Can realize both catering and performing arts functions，Can also launch fusion“Performing + Catering&188bet online live casino;’s mixed business immersive experience project。

What impact do you think this project will have on the development of 188bet online live casino cultural tourism experience？

The implementation of the "188bet online live casino" project has revitalized traditional scenic spots，Let immersion realize another mode of night economy。“The reform and promotion of "This is Wuxi"，It will influence and promote other scenic spots to gradually pass‘Immersive’To solve the needs of the night economy，Demand for immersive experience consumption，You can say‘Immersive consumption’Consumption in a sightseeing style、Iterative cultural, business and travel consumption based on experiential consumption 3.0，And we are leading the wave。&188bet online live casino;Mr. Zhou Xiao said。

At the same time, the "This is Wuxi" project has created an 188bet online live casino experience product for more than a thousand people，Will promote the continuous innovation of 188bet online live casino high-traffic products for cultural tourism。

"This is Wuxi"“Self-operated + joint venture + investment promotion&188bet online live casino;passed“Immersive&188bet online live casino;Through it all。via story、Character settings、Game interaction，Bring tourists into the merchants，Let shops no longer be shops，But theater；Commodities are no longer commodities，188bet online live casino’s a prop。

The successful creation of the "This is Wuxi" project，Xiang Zhou Xiao’s heart ";Eastern World&188bet online live casino;A big step forward。“Hundreds of years of American history，But it produced‘Westworld’，Thousands of years of history of the Chinese nation，Why can’t we have our own‘Eastern World’Where？We have a rich historical and cultural heritage，You can also choose typical cities、Classic Culture，Create an immersive IP experience，Create our own‘Eastern World’。The implementation of the "This is Wuxi" project，Is built‘Eastern World’A rich and colorful stroke，I believe this will have far-reaching impact and significance on cultural tourism，And we are right‘Immersive’’s exploration is far from over。&188bet online live casino;Mr. Zhou Xiao said。

What advice would you give to newcomers?

First of all, we need to investigate more，Learn more；The second step is to find your own trump card，Have something that you have that others don’t have。Also remember to bite off more than you can chew，Immersive and great，Find a small incision to enter，Then do your best in this field。Mr. Zhou Xiao said，“Manyu Gravity has steadily come to this day，Just insist on finding a breakthrough，Then step by step，Continuous accumulation and change，Become stronger。&188bet online live casino;

&188bet online live casino;I have given many speeches across the country over the years，I will not hesitate to share what I do‘Immersive’’s successful experience、Pits that have been stepped on、Detours taken，I am not worried that these experiences will be learned by others，On the contrary, I think if you can learn these experiences，You can make yourself、Make your city better。Many media call me ‘The first person to immerse in China’，But I never want to be someone who only enjoys fame，But hope to become“Immersive&188bet online live casino;The Sower，Put the skills I have learned，The era experienced，Knowledge that can be given back to society，Spread them all。I think this is who I am‘First person’26779_26784。&188bet online live casino;This is what Mr. Zhou Xiao shared at the end of the interview。

Immersive experience and cultural tourism attractions、Business、Performing Arts、Novel experience、The continuous integration of leisure exhibitions，Put“Movie scenes + drama performances + game interactions&188bet online live casino;Integrate into one，Refreshing user experience。“Immersive&188bet online live casino;It has become a trend，Believe in the future，Under the leadership of Mr. Zhou Xiao，A large number of industry leaders can emerge，Work together to build our own“Eastern World&188bet online live casino;。“Immersive&188bet online live casino;’s future，Let us look forward to it！

Longque Recruitment Plan

We hereby invite new forces in the industry to participate in the&ldquo initiated by Zhihui Group;Longque Trendy Project&188bet online live casino;，Focus on new changes under the new situation，Revolving around practical problems existing in the development process，Discussing new trends in cultural tourism，Looking for new opportunities for cultural tourism development，Breakthrough the shackles of the industry，Developing new cultural tourism formats in the post-epidemic era，Promote the sustainable development of the cultural tourism industry。