Introduction

With the loosening of epidemic policies，Domestic official entry into“Post-epidemic era”，The cultural and 188bet app download industry is ushering in recovery。Currently，“Sequelae of the epidemic”Suppressing people’s consumption of cultural 188bet app download industry，The three-year hibernation period has brought a huge impact to the economy，The cultural 188bet app download industry is still faced with huge existing assets、Tourists’ confidence in traveling has recovered、Problems such as shortage of talents in the industry。

Just the right time，Based on a strong sense of mission and awe，Zhihui launches Longque trendy plan。This plan is to create the most professional、The most authoritative、The most influential cultural and 188bet app download industry event is Renren，This is to select companies in the travel industry that have the courage to iterate and change and have achieved significant results in the post-epidemic era、The "new forces in cultural 188bet app download and hundreds of competing forces";Celebrity Person”，Sharing industry insights through big names，Work together to explore new cultural 188bet app download formats in the post-epidemic era。

With the country’s continuous investment in education、Great improvements in infrastructure and services such as transportation and tourism，The conditions for the majority of primary and secondary schools to carry out study tours are basically in place，In recent years, under the leadership of the government，Study trip as“Travel”with“Education”A new form of tourism with integrated development，Rapidly spread across the country。This article，Learn about the development of research with Mr. Zhou Ke, the founder of Wilderness 188bet app download。

Wildness 188bet app download was founded in 2017，is a natural education institution attached to university research institutes，Combined with internationally advanced STEM、PBL and other educational theories，Committed to the research and development and exploration of scientific thinking and natural education curriculum system，Since establishment，Already have two rounds of growth financing，An educational service company valued at hundreds of millions of yuan。

The brand advocates the 188bet app download model of natural 188bet app download，Let children get in touch with nature，Cultivate children according to their nature，Highly targeted and practical。Incorporated natural observation、Natural Games、Nature notes、Natural art and other content，Guide children to open their five senses in real environments，Observation、Experience、Thinking、Analyze and create。

Zhou Ke, founder of Wilderness 188bet app download

Established“Wild 188bet app download”What is the opportunity and original intention？What is the significance of study tour practice activities？

Zhou Ke, the founder of Wilderness 188bet app download, is a zoology teacher at the School of Life Sciences of Anhui Normal University，Another leader of wilderness 188bet app download。Mr. Zhou Ke positions himself as a natural education entrepreneur、Innovator，Established Wilderness 188bet app download，This is the beginning of an entrepreneurial adventure，A new attempt at nature education。

Mr. Zhou Ke once said，“There should be better natural 188bet app download、Update method，Chinese children deserve better nature 188bet app download，And these things，Someone has to do it，Natural 188bet app download is a beautiful thing。”

Studying is“188bet app download + Tourism”fusion，The focus should be on natural 188bet app download，Focus on natural 188bet app download to bring growth and change to children，Inclusive of all positive 188bet app download related to nature，Insist on innovative thinking，Use more ways to do your best to help children really learn、Will learn，The development of study and practice activities helps children learn actively in contact with nature，Fall in love with exploration。

Wildness 188bet app download-Marco Polo Desert Research Camp

Interviewing，Mr. Zhou Ke said, “The original intention of wilderness 188bet app download is to develop domestic research，Continuously launch specialized products，Create a complete system of research and study，Promote the development of nature education。”

What are the obstacles to the development of domestic 188bet app download?

Mr. Zhou Ke thinks，For now，It cannot be said that the development of domestic 188bet app download has been hindered。He introduced，Study was born in England in the 16th century，But it is a new word in China in the past 30 years，The germination and development of new things will inevitably go through a long journey in time and the accumulation of time，“188bet app download”Short development history in the country，The emergence of a new field，Establish new products and brands，Practitioners experience entrepreneurship from 0 to 1，Continue to strive for breakthroughs and leaps from 1 to 100，In essence, it is an extremely difficult development process。

2022-2029 China study travel 188bet app download market size forecast Source: Guanyan Report Network

Mr. Zhou Ke said, “The current development status of 188bet app download studies in the country，It should be said that it is the only way for an emerging field to gradually grow，It is the only way for the continuous development of new things，Not a hindrance。&188bet app download;

How wilderness 188bet app download balances safety and fun？What kind of risk avoidance model do you have？

Interviewing，For journalists“Success”To describe wilderness 188bet app download，General Secretary Zhou Ke said，“Wildness 188bet app download is not currently a company‘Success’'s company，We are still in the process of continuing to start a business。”

Studying is“Education + Tourism”combination，Multiple functions such as tourism and education，Educational、Fun，But what cannot be ignored is that safety issues are prominent during the study process，Has higher risk and danger。Interviewing，Mr. Zhou Ke thinks，Research is not a novelty industry，But there is some cultural tourism and tourism、Integration of leisure businesses，What follows is constant product innovation，The products are divided into “Demanded”and“I’m good at”，Wildness 188bet app download has always provided“I’m good at”16045_16048，For example, "188bet app download Lesson in Nature"，The brand is committed to and good at the design and output of research courses，This improves the safety of the product、Professionality，Gained the trust of parents and children。

"188bet app download Lesson in Nature"

He said,“User needs continue to change with the development of the times，Nowadays, demand is constantly expanding，Wild 188bet app download is committed to us only exporting‘I’m good at’'s product。Since its establishment，We have always insisted on continuously improving our professionalism，Deepen product refinement，We are also using this method to provide users with a deeper experience。&188bet app download;

What are the core advantages and core competitiveness of wilderness 188bet app download？What strategic adjustments will be made in the future？

“The greatest competitiveness of Wilderness 188bet app download in the field of research is that we focus on exporting products that we are good at，Therefore, the quality of our products must be extremely high guaranteed。&188bet app download;

Wildness 188bet app download is the largest research brand in the industry，Global product accumulation completed，Product internal research leads the market for 5-8 years，is the regional industry rule maker，Strong R&D capabilities，Belongs to the leading company in the natural education track。Established to date，Launching excellent research products，The core product "188bet app download Lessons in Nature" has been published by University of 188bet app download and Technology of China Press，Adopted by more than 300 key primary schools in China。

At the same time，The company has established subsidiaries in 15 cities across the country，The brand system is highly replicable；Having a standardized operation and supervision system to gain the trust of parents；Guidance on the whole process of course execution，Help landing、High standard copy；The brand prepares regular lessons、Teaching and 188bet app download Guidance，Control and strive for excellence in quality，At the same time, the teachers have the ability to be quickly replicated and scaled up。

Wildness 188bet app download has established subsidiaries in 15 cities across the country

As for strategic adjustment，Introduction to Mr. Zhou Ke，As early as three years ago，Wildness 188bet app download has already determined the overall development strategy，We will continue to develop based on this in the future。That is: in terms of brands and channels，Wild 188bet app download insists on dimensionality reduction and exclusivity，Enter the exclusive education traffic pool，Building channels in key primary and secondary schools；In terms of private domain traffic conversion，Q&A through online 188bet app download popularization，100 questions and answers to consolidate customers’ trust in the brand；Always insist on operating with high profits，Studying is“Education + Cultural Tourism”fusion，Use&ldquo in your spare time;Education + Cultural Tourism”’s model leads students into nature、Learning 188bet app download、Get profit。

Mr. Zhou Ke said，“After three years of epidemic，Wild 188bet app download has not lost its vitality，Instead, insist on development in the field，Finally survived the cold winter of the epidemic，In the future，Wildness 188bet app download will also continue to adhere to the original strategy，Under the original pace，Continue to delve into the research industry。”

What is the marketing communication system of Wilderness 188bet app download？What impact does the brand have on the field of research？

As understood，Wildness 188bet app download currently has in-depth cooperation with more than 300 leading public schools in 15 cities，Has 60,000 high-viscosity paying users and 660,000 private domain traffic。Faced with such high viscosity user traffic，Mr. Zhou Ke said，Research is an asset-light industry，For now，Wild 188bet app download does not invest much in marketing，It can even be said that Wilderness 188bet app download has never done brand marketing，Wild 188bet app download always insists on light operation and high profit。

“Wild 188bet app download is always committed to product development and innovation，Insist on creating high-quality products、Specialization、Precise product output，Our focus is always on the product itself，I always believe that good products speak for themselves，As the saying goes, the fragrance of wine is not afraid of the depth of the alley。”Mr. Zhou Ke said。

Wildness 188bet app download-Chaohu Paleontological Geology Camp

The development of wilderness 188bet app download has set an important example for the establishment of the domestic research system，Promoted the development of domestic research field to a certain extent，Promoted the construction of domestic research system；It also opens a natural window for China to cultivate interdisciplinary innovative talents、Thinking Gate，Give the next generation a better education。

What challenges have you encountered during the development of the brand?

Wilderness 188bet app download has owned STEAM education patents with independent property rights since its establishment，24 national education industry awards and more than 10 items，is an excellent leading brand in the field of domestic research。

Mr. Zhou Ke said, “The development of wilderness 188bet app download，There must be many difficulties，But I think，The most important challenge is that this is a new thing，The development of new things is always long，We need time to digest ourselves、Let users digest、Let society digest，On this basis，Let’s talk about the construction of a more macro-level policy system。”

What are the pain points in the development process of 188bet app download and development that deserve attention？Will it become the next“Blue Ocean”？

With the continuous improvement of national strategy，Continuous support from national policies，Under the premise of continuously strengthening natural 188bet app download，The demand for research continues to increase，It has even developed into a necessity for children’s growth。

Multi-department releases on the utilization of cultural and 188bet app download resources、Notice on cultural relic resources to improve the spiritual literacy of young people

Mr. Zhou Ke said, “Study is‘188bet app download + Tourism’fusion，Emphasize 188bet app download over tourism。Under policy guidance and huge demand，Study tours are no longer blue ocean，But the Red Sea，Even the macro strategic direction of continuous upgrading and development。&188bet app download;

As for the pain points in the field of 188bet app download，Mr. Zhou Ke made the following sharings:

The first is the issue of time for the development of new things.

Secondly, the research industry lacks systematic professional courses。The output of systematic 188bet app download courses，Represents the replicability of the product、Floatability，But like teachers, they are limited by professional knowledge and international 188bet app download，This type of 188bet app download course has a high threshold。

2022 Wilderness 188bet app download Annual Training Conference

At the same time, the research industry is in short supply of standardized professional teachers。Nature education is not the same as ecological education、Environmental Education，Need professional type、Compound talents，Mainly includes education、Biology、Environmental 188bet app download、Geography, etc.，Also involves some humanities subjects。equivalent to，Research requires a group of“Since you know this, you also know that”person，Need a group of“Can both teach and play”person。

What advice do you have for newcomers joining the 188bet app download industry?

Mr. Zhou Ke thinks:

The first thing is to have a professional positioning。The 188bet app download brand is being replaced by professional people and professional content agencies。

The second step is to deeply explore the 188bet app download。Be prepared for the 188bet app download to sink for many years，Really refine your core competitiveness，Build a moat。

Wild 188bet app download Studio has developed 197 sets of various scenario courses

Finally back to the product。Because of regional and system competition，Under development in the future，It is extremely difficult for the company to integrate all the research needs of the market。Studying is a big rice bowl，Includes natural history、188bet app download、Art、Music、Sports、Military, etc.，At the same time, demand is expanding，Becoming more complicated，In this link，Only build core technology，Focus on a certain user need，In order to build core competitiveness。

“Deeply cultivated professional、188bet app download thinking、Product value is the three most important magic weapons for entering this 188bet app download in the future。”Mr. Zhou Ke said。

With the end of three years of epidemic，Study travel begins to regain its vitality following the general trend。But the epidemic of more than three years has also deeply affected people’s thinking and behavior。plus，The cultural 188bet app download market as the main body is students，Research is often accompanied by discussions on ultra-high security issues。As Mr. Zhou said，There are multiple subdivisions in the study travel market，Refined only、Specialization、Create products with precision，To achieve the balance between safety and fun。Therefore，The domestic study travel market in 2023 will have uncertain trends，Practitioners must pay attention，Let us also look forward to a more promising future for the research market！

Longque Recruitment Plan

We hereby invite new forces in the industry to participate in the&ldquo initiated by Zhihui Group;Longque Trendy Project”，Focus on new changes under the new situation，Revolving around practical problems existing in the development process，Discussing new trends in cultural 188bet app download，Looking for new opportunities for cultural 188bet app download development，Breakthrough the shackles of the industry，Developing new cultural 188bet app download formats in the post-epidemic era，Promote the sustainable development of the cultural 188bet app download industry。