Introduction

With the loosening of epidemic policies，Domestic official entry into“Post-epidemic era&188bet;，The cultural and tourism industry is ushering in recovery。Currently，“Sequelae of the epidemic&188bet;Suppressing people’s consumption of cultural tourism industry，The three-year hibernation period has brought a huge impact to the economy，The cultural tourism industry is still faced with huge existing assets、Tourists’ confidence in traveling has recovered、Problems such as shortage of talents in the industry。

Just the right time，Based on a strong sense of mission and awe，Zhihui launches Longque trendy plan。This plan is to create the most professional、The most authoritative、The most influential cultural and tourism industry ceremony is our responsibility，This is to select companies in the travel industry that have the courage to iterate and change and have achieved significant results in the post-epidemic era、The "new forces in cultural tourism and hundreds of rivals" are competing for success.;Celebrity Person&188bet;，Sharing industry insights through big names，Work together to explore new cultural tourism formats in the post-epidemic era。

More than ten years since the establishment of Fantasy Forest，Under the leadership of founder Liang Ming，From the initial&ldquo of a group of students;Love”Developed into a company that brings together most of the top magicians in the country，Grow into a comprehensive group company with a top-down layout of the entire industry chain。And relied on years of hard work to buy an entire office building in Beijing，Create China’s 188bet Castle。Fantasy Forest is also the only 188bet company in the process of capitalization in China’s 188bet industry。

The Art Gallery of the Jungle Book Headquarters in Beijing

The small theater at the Fantasy Forest headquarters in Beijing

The creative space of Fantasy Forest Headquarters

Office space at the Jungle Headquarters

As an art form with a history of more than 200 years in the West，188bet has a widespread mass base in Europe and the United States，But it is still a niche field in China，I believe most people know it from the 188bet master Liu Qian of the Spring Festival Gala，Time、The difference in concepts has formed a huge development gap between domestic and foreign 188bet industries。What Liang Ming has to do isLet good 188bet be seen by more people。

The wall of honor of the company in Beijing

He said，“On the road of 188bet industry，Our mentality is to advance despite difficulties。The country has repeatedly mentioned cultural confidence，In fact, technically speaking, whether it is the sound and light technology of large-scale illusions，It’s still close-up 188bet techniques and prop design，The gap between the East and the West is gradually shortening。The art of this era needs to have the ability to express itself based on Eastern culture，In other words, the ability to tell Chinese stories well。188bet context of the integration of culture and tourism，Express Chinese culture in various arts，The opportunity to tell Chinese stories well provides application scenarios。

Liang Ming, founder of Fantasy Forest

How did you get into the 188bet industry? and develop in the long term?

“I have loved 188bet since I was in college，Since this journey，Establish a 188bet society，To establish an association，To form a company，Witnessing the development of China’s 188bet industry all the way。From the establishment of the College 188bet Alliance、Participate in organizing the World 188bet Convention、Invented 188bet props exported abroad、On the stage of CCTV Spring Festival Gala、Successfully challenged the Guinness World Records，To build the first 188bet theme hot spring park、The first large-scale fantasy resident performance、The first new 188bet immersive performing arts space and more…What we do breaks industry records again and again，Continuously create industry milestones。All this makes me feel that we are doing something very meaningful。So this journey of starting a business，In fact, I have never experienced difficulty，Because I particularly like 188bet，Because of love，So I never feel tired. ”Liang Mingjiao。

A love，An idea sprouts，Start a 188bet entrepreneurial journey，So “Fantasy Forest”Born in 2008。“In fact, what supports our continued efforts in the 188bet industry is the sense of meaning this career gives us。15 years of The Jungle Book，We are constantly exploring、Innovation，will“188bet”Developing into an industry step by step，further developed into an industry，Our mentality is to advance despite difficulties，But do good things。&188bet;

Beijing International 188bet Conference hosted by Fantasy Forest

Liang Ming shared in the interview，Get into 188bet because of love，I harvested a lot of things。The first is the opportunity to witness the gradual growth of the 188bet industry，Be able to become a participant and contributor to the historical development of the industry you love，Experience something from nothing、Experiencing the changes of the times、Changes 188bet Industry，is extremely lucky。Of course，The entrepreneurial journey from 0 to 1 in more than ten years has also greatly improved myself，becomes“Must know everything&188bet;'s more complete person。

“Fantasy Forest&188bet;What is the core competitiveness？

Fantasy Jungle was founded in 2008，so far，The company has 30 original IP dramas，Over 600 performances throughout the year in 120 cities at home and abroad。Repertoire Realizes 188bet、Performance、Dance、Holographic technology、Integration of multiple fields and technologies such as immersive situational experience。Liang Ming shared to，The core competitiveness of Fantasy Forest lies 188bet ability to integrate industry resources and the ability to integrate art across borders。

“What is resource integration capability？It turns out that we have always wanted to sign the best magician in China，The problem brought about by this is that the stronger the resources, the stronger they become，However, the subsequent lack of talent training in the industry has led to gaps。Now we will be more open to cooperate with everyone！Canada's“Cirque du Soleil&188bet;Almost no actors need to be supported，But their database contains information about all actors in the world，When implementing different projects in different places, you can make good use of local talents to solve performance problems，They are welcome everywhere，This is the maximum utilization of resources。So，Resources are not about how many you have，It’s about how much you can use。We will receive more than a dozen 188bet carnival events from different regions happening at the same time during one holiday，We create content to set standards and work with local teams，Achieved good market feedback。The Fantasy Forest is continuously better integrating the upstream and downstream industries and 188bet talents。&188bet;

&188bet;The second is cross-border integration capabilities。Someone asked me before，I define myself as a businessman or an artist？I said I hope to become an artist who understands business。The artist holds a very high position in my heart，It means you must understand the most essential thing about art。Whether art is integrated with cross-border art or integrated with business，First of all, you have to become an artist to understand how this art category should be integrated with other industries，If you can’t find the commonality of this art，Unable to grasp the unchanging essence of art，It is difficult to generate cross-border integration capabilities。Fantasy Jungle for more than ten years，Experiment 188bet with science、Talk show、Drama、Integration of various forms such as song and dance shows，Produced more than 30 original IP dramas，Over 600 performances throughout the year，I slowly acquired this ability through polishing. ”

Various IP dramas originally created by The Jungle Book

“188bet + Cultural Tourism”How model innovation evolved？What are the differences from traditional 188bet？

Introduction to Liang Ming，The Fantasy Forest started as event planning and children’s 188bet training when it was founded in 2008，Since then, he has become a new star in the industry by acting as the acting agent for the Spring Festival Gala 188bet Star。The experience of this Spring Festival Gala made the team discover that “Entertainment agent”Probably the fastest way to realize 188bet，Began to adjust the business focus to“Entertainment agent”，Help artists create unique 188bet shows，Undertaken a large number of TV media and large-scale events at that time；

2013，The company begins the strategy of vertical diversification development，Including event planning、Acting agent、188bet Design、188bet Training、188bet props, etc.；With the massive demand in the real estate market in 2015，The strategy focuses more on 188bet dramas and 188bet shows suitable for large-scale events；

The country proposed a culture and tourism integration strategy in 2018，With the overall contraction of the real estate industry。The fantasy forest begins“188bet + Cultural Tourism”Cross-border integration exploration and development。Continuously adapt to the market、Embrace change，Through self-transformation and business innovation along the way，We have also developed from a traditional cultural company to the largest comprehensive group company in the vertical category。

Then“188bet + Cultural Tourism”How is it different from the traditional 188bet industry？

“I think‘188bet + Cultural Tourism’Making 188bet no longer a simple training、Props、Single business formats such as performances，It represents that 188bet has moved from singleness to diversification。It makes the audience no longer an audience，But the customer、Visitor，They are‘Both and want’of，So188bet art form needs diversified integration and innovation，与吃、live、row、游、Purchase、Entertainment Fusion，To serve tourist destinations or complexes. &188bet;

Diversified integration here，Liang Ming believes that it is manifested at two levels。

The first is the integration of content and scene，Our Bayu Bay 188bet Hot Spring Park opened during the epidemic，Integrating 188bet and immersive performance into the hot spring water park、188bet Shop、188bet Classroom、188bet themed catering、188bet Bar, etc.，Let the project stand out from the 113 local hot springs。188bet is uniquely attractive to parent-child families，It was very popular as soon as it opened，Becomes the most popular local parent-child travel destination。For integration of culture and tourism“188bet + Hot Spring”Realized the empowerment of culture and art in the traditional hot spring industry。

Yingkou-Bayu Bay 188bet Hot Spring Paradise

The IP characters designed and created by Fantasy Forest and the immersive performances 188bet park

The second is the diversified integration of 188bet presentation forms，Performing、Research、Training、Props retail、Creative Marketing、Drink consumption、Art exhibition integration，The superposition of presentation forms realizes diversified development from single form，What follows is the diversified integration of income，“After we discovered that 188bet merged with other industries to form a comprehensive business format，It will produce huge energy. ”Liang Ming gave an example: The 188bet Castle in Hollywood, USA is the best example，He focuses on 188bet performances in 7 different small theaters，Fusion restaurant、Bar、Art exhibitions and other contents，Became the most famous night economy destination in Los Angeles。

Hollywood 188bet Castle restaurant in Los Angeles, USA、Bar、Various theaters and exhibition spaces

What is the innovation point and source of inspiration for the product?

The development of Fantasy Forest in more than ten years，From student club to group enterprise，Created a positive atmosphere for the development of 188bet in the country。To a large extent，The Fantasy Forest is a shining business card for the development of 188bet in China。2022，The Fantasy Forest started to create“Fantasy Theater”、“Freezing Time Bar”Two major projects，Attracting a lot of attention。Innovation points about the project，Liang Ming introduced that new projects are innovative forms created in response to changes in the cultural tourism scene。

"Freeze Time Bar" is a new urban immersive performing arts space product full of warmth，Innovative“Immersive Space Design”Bangsheng、Light、Electricity、Dance props and special effects equipment as“188bet Mechanism” Integrate into the bar space，Innovation breaks the limitations of the stage。On the operating model，Creatively convert“Consumption space + 188bet drama + space operation”Integrate into one，Integrating bar operations and immersive performing arts operations，Greatly improved the revenue scale and operational efficiency of individual projects。Non-performance time，Customers can also enjoy tea during the day、Drinking at night、Experience close-up 188bet，Break the constraints of traditional space，Provide diversified social experiences at different times，Meet different levels of consumer needs。

Freeze time and immerse yourself in the close-up performance in the 188bet bar

The Solid Time Bar is crowded during the opening season

"Fantasy Theater" is located in the center of the Fantasy Valley in Mogan Mountain，Next to Fantasy Valley Business District。This is a place full of fantasy and 188bet”Special”Theater。Bangsheng、Light、Electricity、Stage machinery、Dance props and special effects equipment as“188bet Mechanism” Integrated into theater space，It can be said that the entire theater is a sophisticated “Giant 188bet props” ，99% of the world’s 188bet can be performed live here。

The first opening drama“Miracle Show”(188bet Entertainment) is the first resident 188bet entertainment show in China。The 60-minute performance presents more than 18 kinds of more than 30 188bet effects，Provide a fully immersive theater-level fantasy entertainment experience with rich visual effects。The largest IMAX stage illusion in Asia will be staged here，The fastest teleportation on Broadway，There is also the world’s first“The miracle of traveling through time and space” Restore the classic scenes of the movie "Now You See Me" on-site。Viewers not only watch，There are still opportunities to participate in interaction，Experience the 188bet for yourself。It has the largest stage illusion in Asia，It is also the resident 188bet show with the largest investment volume in Asia。

Stills from Miracle Show at Fantasy Theater

“Looking at the changes in the 188bet industry over the past ten years, they are all based on changes in the market，All innovations are also based on changes in scenarios and markets。At the same time，We need to deeply understand the scene，How to understand has also become a difficulty。Different scenes have different performance requirements，And 188bet happens to be an art form that can be applied in different scenes. ”He said。

So where does the inspiration for 188bet creation come from？Liang Ming shared the following points:

The first is to look at the entire 188bet industry，From Wenlv、Get inspiration from big industries such as entertainment，Look what they are doing？We took the team to see the French Country of Mad Men，See how they receive 2.3 million tourists annually through entertainment content，Driving the economy to over 200 million euros；Watch the Ghost Festival in Hong Kong Ocean Park and think about how performing arts can be combined with festivals to attract visitors to the park？Watch how Las Vegas puts on 23 completely different 188bet shows on the same day…

Mad Fou Performing Arts Park in France

The second is to look at what the top people in their 188bet are doing?We found that every top magician has a different approach to 188bet innovation。For example, David Copperfield performed his 188bet in the form of storytelling，Realizing the combination of 188bet and science fiction；Mike King in Las Vegas，comedy 188bet show that combines 188bet with talk show，For afternoon family leisure and entertainment for parents and children，offers a good selection；The German magicians Erich Brothers can actually perform close-up 188bet in a stadium of 20,000 people……See what the top people in the industry are doing，It will definitely become a creative inspiration for continuous innovation。

Bending railroad tracks with bare hands during the 188bet show of the German Erich brothers

The third point is to have a deep understanding of space and scene changes，Finally found a suitable product。Chengdu Taikoo Li made a request to us in the creation of 188bet products，Said they hope our content is only suitable for Taikoo Li and only Taikoo Li can do it，Unfortunately, our idea did not win the bid。So the huge tiger tail in the new Louis Vuitton store in Taikoo Li appeared, moving up, down, left and right inside and outside the space，Extending in all directions，A jaw-dropping scene，This unique artistic innovation is indeed only suitable for Taikoo Li and will only appear here once，These all make us continue to think and learn。

Special planning for the Year of the Tiger at Taikoo Li LV flagship store

What are the considerations behind the location of the project?

The fastest recovery after the epidemic is actually urban cultural 188bet，Urban consumption has become the most reliable basis for market protection，So our focus 188bet past two years is on the layout of urban cultural tourism content。

Here，Liang Ming introduced to us“Freezing Time Bar&188bet;’s location consideration。He said，“Freezing Time Bar&188bet;Suzhou Culture and Art Center located on the bank of Jinji Lake in Suzhou CBD。The most complete system in China has been formed there、Maximum size、Performance gathering demonstration area with optimal environment。

Suyi Performing Arts Cultural Gathering Area

Nightfall，8 new performing arts spaces open simultaneously，12+N drama tribe by Jinji Lake，The performing arts content 188bet gathering area is extremely rich，There will be more than 3,000 performances throughout the year，Attracted a large number of customers who like and pay attention to performing arts content from all walks of life，Achieve traffic diversion through these customer groups。At the same time, the art center established an art creative space，Introduced include: Xiaoguo Culture、Happy Twist、Many leading cultural enterprises such as Avenue Comedy Theater have settled in，Conducive to the collision between various arts，Generate more interesting content。In terms of business, we also diversify and develop the study of various arts、Children’s art training and other contents，Satisfies users’ one-stop daily art consumption。So“Freezing Time 188bet Bar”There is a mutual need with the gathering area、Mutually empowering relationship，I think this was our biggest consideration when settling here。

Suzhou-Freezing Time 188bet Bar

"A piece of frozen time" interactive experience

“It’s worth noting，Not all forms of 188bet are suitable for integration with culture and tourism，We need to know，Each city has different characteristics，Corresponding city market、Urban scene、Consumption habits in cities are also different，With differentiated culture and consumers，The most important thing for cultural 188bet projects is to understand the scene，Capture the essence of art，Integration of artistic scenes based on scenes，Customized products。&188bet;Liang Ming said.

What impact will the epidemic have on the 188bet in three years？How The Jungle Book views the future？

The three-year epidemic has been disruptive to many industries，The cultural 188bet and performing arts industries are the hardest hit areas。What saddens me most during the epidemic is the loss of talent，This is the most heartbreaking and regrettable。It takes several years to cultivate industry talents，The team that was finally cultivated is under the epidemic，Faced with the double blow of lower income and disproportionate effort and return，Many people failed to survive。“What impressed me most was before the National Day holiday last year，On September 25, the head of the sales team confidently wrote on the blackboard more than a dozen large-scale events that had been signed，On the 29th, due to the epidemic prevention and control policies, almost all policies were announced to be cancelled。It felt like a bucket of cold water was poured down，Cold feeling from head to toes。From business docking、Event planning and programming、Finalize cast schedules, etc.，All the team’s efforts for more than a month were instantly reset to zero。I was really frustrated at the time，I feel like the whole world is getting darker！&188bet;Liang Ming said.

Believe it’s not just the Jungle Book，The huge internal friction faced by these industries，Over the past three years, the corporate culture that the company has finally established has been consumed day by day.、Funding and Team。&188bet;I think the sequelae of the epidemic will last for a long time，These sequelae include: the impact of the epidemic on corporate culture and team values、Depletion of confidence in consumption and investment、Damage to the upstream and downstream industries、The impact on operating models and corporate management, etc.…These sequelae will also have an indirect and continuous impact on business management and strategic judgment，This deserves our special attention. ” Liang Ming said.

“188bet + Cultural Tourism”'s fusion，It’s about constantly creating surprises、Create magical feelings，This is also the biggest difference between 188bet art and other arts。During the interview, Fantasy Forest’s many attempts at integrating culture and tourism gave us a lot of inspiration，We also look forward to seeing more products that Fantasy Forest can create to surprise the audience in the future。The end of the interview，Liang Ming said: “188bet is the art of creating miracles，When the world becomes more difficult，The more people need to see miracles。This is the meaning of 188bet. ”

After the epidemic，The Freeze Time 188bet Bar, which has just opened and is overcrowded, takes photos with the audience

Maybe it has something to do with practicing 188bet，In Liang Ming’s eyes，Always shines with love for career、Determined and optimistic。This is just like what he said at the beginning，He is“Knowing difficulties，来进”，Facing the future“Knowing difficulties，erjin！&188bet;This may be the Jungle Book’s most determined insistence on itself and its future！I also hope that this persistence can bear fruit 188bet future，Welcome spring in 2023。

Longque Recruitment Plan

We hereby invite new forces in the industry to participate in the&ldquo initiated by Zhihui Group;Longque Trendy Project&188bet;，Focus on new changes under the new situation，Revolving around practical problems existing in the development process，Discussing new trends in cultural tourism，Looking for new opportunities for cultural tourism development，Breakthrough the shackles of the industry，Developing new cultural tourism formats in the post-epidemic era，Promote the sustainable development of the cultural tourism industry。