Since offline movement has been restricted in 2020，The cultural and tourism industries have suffered heavy losses。Outbound travel suspended，Long distance travel is restricted，Original scenic spot、Both hotels and travel agencies need to adapt to the reality that their customer base is changing，Proactively adjust your own marketing ideas for customer acquisition。Under the difficult circumstances of the industry，How to attract local and surrounding customers，From meeting sightseeing needs to becoming a place for leisure and entertainment experience，Integrate into the local 188bet Live Casino circle with more diverse content displays and products that better meet needs，Becomes a new breakthrough facing current tourism enterprises。

Based on such a challenge，The 188bet Live Casino open platform with strong traffic support undoubtedly provides a new direction of exploration。With short video、The rise of live streaming，The short video platform relies on its rich and vivid content，has become an important information channel for people to make 188bet Live Casino plans，Plays an increasingly important role in consumers’ travel decision-making process。188bet Live Casino local life combined with user level、User Features，Not only content with interest as trigger point as consumer distribution mechanism，It also provides tourism companies with a broader space for imagination。

188bet Live Casino’s digital tourism“Growing grass”The pattern is coming

Short video content，And efficient grass planting brought by fresh content，Is 188bet Live Casino’s unique trick to enter local life。

188bet Live Casino Life Service and the Massive Engine City Research Institute jointly released "Innovation and Diversified Growth Against the Trend——188bet Live Casino Life Service 2022 Wine and Travel Special Report》。

According to reports,Travel-related topics have always maintained high popularity on the 188bet Live Casino platform。According to statistics， Period from October 2021 to September 2022，188bet Live Casino travel fan’s live broadcast brought 15.8 billion+ views，188bet Live Casino travel short videos have been viewed a total of 1,412.8 billion+ times。Visible，188bet Live Casino local life is giving birth to a blue ocean of unlimited possibilities in the wine and travel industry。

Volume of 188bet Live Casino travel short video releases and views Source: 188bet Live Casino App

Relevant reports，In 2022, countless users will follow 188bet Live Casino“Departure”，Search travel information for travel destinations， The number of searches for 188bet Live Casino travel guide increased by 90%，In the peak summer travel season month of July 2022，Users searched for travel-related content on 188bet Live Casino more than 300 million times。In addition to using 188bet Live Casino to search for travel information，Check in through short video，Share the wonderful moments in your journey，also a 188bet Live Casino user“General operations”。In the past year，More than 1 were generated on 188bet Live Casino600 million wine and travel check-in videos。

Change trend in the number of searches for 188bet Live Casino travel guides Source: 188bet Live Casino App

Past year，Relying on high-quality platform traffic、A rapidly developing massive content ecosystem、The business model of interest planting and various platform activities，188bet Live Casino Life Service has not only helped many wine and travel merchants achieve digital business transformation from online seeding and communication to offline sales conversion，Seeking diversified growth in adverse trends，At the same time, it has also created a set of 188bet Live Casino life services, wine and travel ecology，Achieved 346% growth in 188bet Live Casino’s lifestyle service, wine and travel business；As of September 2022，Compared to 2021，188bet Live Casino life service wine and travel experts’ orders increased by 862%。

Daren Life Service Order Volume Trend Source: 188bet Live Casino App

In late 2022 when local life gradually resumes，188bet Live Casino shows the momentum of being the biggest winner in local life，The strength of 188bet Live Casino’s local life services，Beginning of outbreak。Last year’s National Day，One share“Ride a roller coaster from a first-person perspective”’s trend is sweeping 188bet Live Casino，As of October 8，The #rollercoasterfirstperspective# topic has been viewed 1.2 billion times。Early September，Tik Tok launches holiday-themed hot topics #National Day Super Club Play Guide#，Help anchors and merchants gain more attention in National Day marketing。As of now，The topic has been obtained 79.600 million+ views。

#National Day Super Play Guide# The number of views exceeds 7.96 billionSource: E-Commerce News Pro

After the grass planting video is released，Merchant can list products under 188bet Live Casino video、Group purchase link，Direct closed-loop conversion。During National Day，More than 170,000 new 188bet Live Casino store visits，165% year-on-year increase，Search volume increased by 109% year-on-year，Planting and weeding based on store visit videos has become a new choice for netizens to eat, drink and have fun。

Content achieves effective grass planting，“Low price”is a powerful catalyst

188bet Live Casino local life in“Low price”Competing，The outstanding problem is: there is not much profit left for the merchants。Continuing development，Simply lowering prices is not a long-term solution，Businesses need a certain profit margin to support their continued operations on 188bet Live Casino。

For this, after mid-2022,188bet Live Casino no longer overemphasizes the low-price strategy，Instead, adjust the platform algorithm recommendation mechanism，Encourage merchants to create better video content to increase consumption conversion rate。As understood，188bet Live Casino has cleaned up some parts and only asked merchants for big discounts，But a service provider that does not help merchants create content；Meanwhile，188bet Live Casino has also recruited more self-owned sales docking merchants，Teach them to make short videos and live broadcasts；In terms of product supply，188bet Live Casino focuses on the difference and richness of products on the platform。188bet Live Casino local life gradually realizes the transformation from“Fight the price”Turn to“Spell the content”。

188bet Live Casino“Look at the mountains and rivers”Cultural tourism live broadcast attracts 2.900 million views Source: China Tourism Association

At the same time，Although 188bet Live Casino hopes that merchants will focus more on content，ButIt is still necessary to maintain a certain degree of discount。Later report said，Currently，The proportion of merchants’ group meal prices less than 50% off has also been reduced。However, the platform clearly requires that the adjusted price still has a clear advantage over Meituan。

As understood，As of March 2022，188bet Live Casino Life Service has more than 700,000 cooperative stores，Covering catering、Wine Travel、Leisure and entertainment and other life service industries。September last year，188bet Live Casino official announcement，188bet Live Casino student service has covered 377 cities across the country，Segmented industries reach more than 80 vertical categories。188bet Live Casino’s local business officially forms home group buying、In-store group purchase、Multi-faceted business landscape including travel。

188bet Live Casino“Cloud Travel”Covering local life

According to data from the Ministry of Culture and Tourism，The domestic tourism industry is still in the recovery period in 2021，188bet Live Casino consumption increased to 2.92 trillion yuan。However, 188bet Live Casino restrictions cannot stop people from yearning for“Far away”soul，Research shows that residents’ willingness to 188bet Live Casino in the first quarter of 2022 will reach 85%.32%。In this context，“Cloud 188bet Live Casino”The popularity is getting higher and higher。

188bet Live Casino“Cloud Travel” Source: Shen Xiang

Localization、Reduced distance has become the most significant change in the domestic tourism industry during the epidemic，Leisure、Surrounding tours are popular，Mountain climbing、Cycling、Camping、Family-child tour、Light outdoor projects such as short-distance 188bet Live Casino have attracted more and more people's attention，Period from January 2021 to May 2022，The number of views on 188bet Live Casino related to outings and camping has increased sharply，The number of likes for content related to local travel and outing travel increased by 890% in the first quarter of 2022 compared with the same period in 2021。

The number of likes for content related to peripheral 188bet Live Casino and suburban 188bet Live Casino increased by 890% year-on-year. Source: Juchuan Engine Urban Research Institute

What deserves attention，The tourism economy in cities such as theme parks is recovering，Shanghai Disney、Beijing Universal Studios joins 188bet Live Casino，Achieve traffic drainage on 188bet Live Casino。According to 188bet Live Casino data，The number of POI check-ins related to amusement parks ranked high throughout the year，On National Day、Spring Festival、May Day、Peak peaks during summer and other holidays。

The continuous transformation and upgrading of 188bet Live Casino’s local life

Local 188bet Live Casino services are a huge market，Data display from Qianzhan Industry Research Institute，2021，China’s Internet local 188bet Live Casino service industry market size reaches 2.6 trillion yuan，The year-on-year growth rate is 15.1%；By 2025，The market size is expected to reach 4 trillion yuan。

Since 188bet Live Casino entered the local life track，Always focuses on the model that combines low-price hot products with shallow discounts，Chain merchants with high gross profit on all platforms have more profit potential，More suitable for fun“Small profits but quick turnover”’s route，&ldquo with its own brand traffic;Brand chain merchants”Stepped on 188bet Live Casino’s point。

In order to help wine and tourism businesses continue to deepen their operations,188bet Live Casino Life Service proposed the LIFE business matrix of L (link digital link) I (influencer cooperation) F (field merchant self-operation) E (event marketing activity)。Enable full-scenario digital operations for merchants，Promote offline transactions through online operations，And use offline experience to feed back online business improvements。

LIFE Business Matrix Source: 188bet Live Casino Life Service

In addition to short video + live broadcast to help business operations，188bet Live Casino life service will continue in 2023Provide various theme activities for merchants，Provide rich platform resources for merchants，Satisfy brand promotion、New product release、Different business goals such as big sales outbreak，Achieve rapid growth。

To help the wine and tourism industry develop better，188bet Live Casino Life Service createdA new growth model——Content-based management，Convert the traditional“Demand-Search-Purchase-Go to the store”The path is upgraded to“See - stimulate interest - trade - go to the store - share the fission”Link，Let offline business enter a new stage of sustained growth。

188bet Live Casino Life Service New Growth ModelSource: 188bet Live Casino Life Service

According to the official content of 188bet Live Casino Local Life,Many cultural and tourism companies have settled in 188bet Live Casino，Reached cooperation with 188bet Live Casino Local Life，Huazhu Group is the first to launch "188bet Live Casino" on 188bet Live Casino during the Double Dancing Festival this year.;Pre-sale coupons”，Many B&B resorts also quickly entered the market through short videos + live broadcasts，Sanya Bay Mangrove Resort World cooperates with experts + normal self-broadcast，Achieve traffic diversion……

Huazhu’s first“Pre-sale coupons”Source: 188bet Live Casino Life Service

Under the general trend，Local life has gradually penetrated user needs，188bet Live Casino became“Universal entrance”，Utilize high-traffic platforms，Relying on rich videos and live broadcasts，Improve user stickiness and activity in 188bet Live Casino business scenarios，Content implementation is effective“Growing grass”，Injecting new vitality into the local life market。“188bet Live Casino+”Big room for model expansion、Increase income，Achieving traffic introduction and conversion，This also means，188bet Live Casino local life is covering users’ lives with strong momentum。

188bet Live Casino local life Source: Giant Finance

It is worth noting thatThe emergence and transformation of an industry lies in the continuous promotion of the sustainable development of the ecological mechanism in the field。The localization service market is dazzling，“Local life”This concept，For consumers，Looking for better products and services，will also be a merchant、Service providers and experts bring more business opportunities。So whether it is 188bet Live Casino that is entering the game，Meituan is still a solid advantage，Everyone should give full play to their own advantages，Seize the advantage of traffic，Continuous content upgrade，Create quality products，Continuously promote stable and sustainable production of the supply chain，Rich platform resources，Promote the construction of good ecological mechanisms，Promote healthy and sustainable development of local life。

188bet Live Casino is becoming a national content consumption platform，Can we continue to leverage local life in the future，Let us continue to look forward to it！