2023“May Day”The holiday officially ends，According to data disclosed by the Ministry of Culture and 188bet sports betting app download，Cultural 188bet sports betting app download consumption is booming，Domestic tourist arrivals and domestic 188bet sports betting app download revenue have exceeded the same period before the epidemic。

Calculated by the Data Center of the Ministry of Culture and 188bet sports betting app download，“May Day”5 days holiday，Total domestic 188bet sports betting app download trips nationwide 2.7.4 billion people，70 year-on-year increase.83%，Restored to 119 in the same period in 2019 on a comparable basis.09%；Realize domestic 188bet sports betting app download revenue 1480.5.6 billion yuan，128 year-on-year increase.90%，Restored to 100 in the same period in 2019 on a comparable basis.66%。

Since this year，User’s travel distance、The number of travel days continues to increase。This year&188bet sports betting app download;May Day”，Some popular tourist destinations、Round-trip train tickets to popular destinations are sold out as soon as they go on sale，Popular hotels are fully booked、Tickets for popular scenic spots are sold out……&188bet sports betting app download;Sold out”&188bet sports betting app download;Sold out”&188bet sports betting app download;Full of appointment”Become a high-frequency word for this May Day。Due to barbecue fire&188bet sports betting app download;Out of the circle”Zibo directly appeals to tourists across the country，Indicates that the passenger flow during the May Day holiday has exceeded the reception capacity，Calling everyone to travel during off-peak hours，We also recommend you to travel to other cities in Shandong。Changsha and other cities issued notices before the holiday，Promote local citizens to travel during off-peak hours，Tengcheng Welcome，Give up parking space for foreign tourists、Give up space for tours。

The consumer demand suppressed by the epidemic for three years has finally been strongly released，This unprecedented &188bet sports betting app download;May Day”Travel。

May Day 188bet sports betting app download consumption is booming, catching up and surpassing pre-epidemic levels

1. 188bet sports betting app download radius 180.82 kilometers

According to statistics, during holidays,The average 188bet sports betting app download radius of tourists is 180.82 kilometers，81 year-on-year increase.59%；The proportion of inter-provincial tourists reached 24.5%，An increase of 15 compared with the same period last year.5 percentage points；83.47% of tourists travel more than 100 kilometers，The proportion increased by 9 compared with the same period last year.73 percentage points。The proportion of one-188bet sports betting app download tourists during the holidays dropped by 6 percentage points compared with the same period last year，The proportion of tourists staying for more than 2 days increased by 9.55 percentage points。

&188bet sports betting app download;May Day”Travel radius increases. Source: Qunar Travel

&188bet sports betting app download;Consumption characteristics of this holiday，First reflected in the strong release of long-term travel demand。”Peng Han, Director of the Strategic Research Center of Ctrip Research Institute said，Long-term travel will drive&188bet sports betting app download;Food, accommodation, travel, shopping and entertainment”The recovery and prosperity of the entire industrial chain，Many industries will benefit from this。

2. The consumer 188bet sports betting app download grew by 18.9% year-on-year

According to the Ministry of Commerce，2023&188bet sports betting app download;May Day”Holiday，Residents have strong willingness to travel，Consumption enthusiasm is rising，The consumer market maintains rapid growth。Seasonal、Quality、The sales of upgraded products are relatively strong，Special, diverse and experiential service 188bet sports betting app download is widely favored，Innovation、Wisdom、Convenient new 188bet sports betting app download is booming，Abundant supply of daily necessities in the market、Price is stable。According to the commercial big data monitoring of the Ministry of Commerce，Sales of key retail and catering companies across the country increased by 18% year-on-year.9%。

3. Movie box office 1.5 billion

Statistical data display，As of 20:00 on May 3, Beijing time，2023&188bet sports betting app download;May 1st gear”The total box office of the movie (excluding pre-sales) has exceeded 1.5 billion yuan，Driven by the word-of-mouth effect of many films，The market has picked up significantly，Enter the history of Chinese film&188bet sports betting app download;May 1st gear”Third at the box office。

2023 188bet sports betting app download Box Office Source: Qilu One Point

As of 12:00 on May 2nd，Shanghai、Beijing、Shenzhen、Guangzhou ranks&188bet sports betting app download;May 1st gear”Top 4 city box office，Among them Shanghai、Shenzhen’s box office ranking increased compared with last year’s ranking；Second and third tier cities，Hohhot、Urumqi、Harbin、Lanzhou、Nanyang、Putian、Wenzhou、Tianjin’s box office ranking has increased significantly compared with last year’s ranking。

4. Go to Zi to have a barbecue, it will continue to be hot

&188bet sports betting app download;May Day”Holiday，The popularity of Zibo barbecue continues to rise。Related data display，Zibo&188bet sports betting app download;May Day”Overall travel orders increased by 441% compared with 2019。This year&188bet sports betting app download;May Day”Holiday，Concentrated release of passenger travel demand，Zibo Station passenger transportation reaches new highs。&188bet sports betting app download;May Day”During holidays，Zibo Station operates a total of 832 passenger trains。A total of 240,252 passengers have been sent，An increase of 8 compared with the same period in 2019.50,000 people、55% increase。

Shandong Zibo Barbeque Festival scene Source: Jiemian News

5. The Hong Kong and Macao 188bet sports betting app download market is booming

Compare the popularity of the domestic 188bet sports betting app download market，Outbound 188bet sports betting app download has not yet returned to pre-epidemic levels。According to the National Immigration Administration，2023“May Day”During holidays，Border inspection agencies across the country inspected a total of 626 entry-exit persons.50,000 people，Daily average 125.30,000 people，Compared with last year“May Day”Increased by about 2 during the same period.2 times，It’s 2019“May Day”59 in the same period.2%。But the Hong Kong and Macao 188bet sports betting app download market is booming，&188bet sports betting app download;May Day”Period，About 1.5 million people entered Hong Kong，48.10,000 people entering Macau。

Said Peng Han, Director of the Strategic Research Center of Ctrip Research Institute，It is only a matter of time before outbound travel resumes，Performance of the May Day 188bet sports betting app download market this year，Gives Chinese 188bet sports betting app download industry firm confidence，Confirmation that the market is not only recovering，will become a landmark turning point for Chinese 188bet sports betting app download。

6. Increase in nighttime cultural 188bet sports betting app download consumption

Monitoring based on data，18:00 on April 28 to 6:00 on 188bet sports betting app download 3，243 national-level night-time cultural and 188bet sports betting app download consumption clusters with 7768 nighttime passenger flow.60,000 people，Average 6 per gathering area per night.390,000 people，114 more than the same period in 2022.5%。Among them，Nanjing West Road, Shanghai、Qinhuai River in Nanjing—Confucius Temple Area、Taian Taishan Xiucheng、Changsha May Day Business District、Daxifang, Chunxi Road, Chengdu、Nanning Three Streets and Two Alleys、Xi’an City Wall Scenic Area and other gathering areas&188bet sports betting app download;May Day”The cumulative nighttime passenger flow during the holidays has exceeded 1 million。

Chunxi Road Business District, Chengdu Source: International Online

The domestic 188bet sports betting app download market has fully recovered, giving birth to new business opportunities

The recovery of the domestic 188bet sports betting app download market has already begun，Zibo barbecue is a sign。This year”May Day“As the first carnival under the new situation，Both popular cities and niche destinations are seeing huge crowds。

Ctrip Group-S(09961.HK)、Flying Pig、Meituan-W(09868.HK)、Tongcheng Travel(00780.HK)、Data display on multiple platforms such as Tuniu，Hotel during 188bet sports betting app download holiday、Scenic Area、Main transportation, etc.The single-188bet sports betting app download order peak of each category exceeds the single-188bet sports betting app download peak of this year’s Spring Festival, and most of them have returned to pre-epidemic levels.

May Day&188bet sports betting app download;Domestic Travel”Orders doubled compared to the Spring Festival. Source: Fliggy Travel

Taken together,Medium and long-term travel across provinces in 188bet sports betting app download consumption during the May Day period、Surrounding tours and hot spots are the highlight, but there are also many new trends.

&188bet sports betting app download;Generation Z”with&188bet sports betting app download;Female”Continuous release of consumption vitality。This year“May Day”Holiday，Young consumer groups continue to release consumption vitality。Donkey Mama’s data display，80、Post-90s、Post-95s and post-00s account for 36% of the total number of travelers respectively 、28%、14%、9%。Compared to this year’s Spring Festival，post-95、The proportion of people born after 2000 has increased by about 5 percentage points。Also，Female tourists account for 59%, far exceeding male tourists by 18 percentage points，Become the main consumer in the May Day 188bet sports betting app download market。

Ctrip data display，188bet sports betting app download holiday this year，Female users and users born after 2000 show strong purchasing power in hotel bookings。Hotel bookings by female users increased more than 2 times compared with the same period in 2019，Reservation amount increased by more than 3 times，The growth rate is significantly higher than that of male users；The booking volume of post-00s users increased more than 10 times compared with the same period in 2019。After 95、The products booked by the young consumer groups of Generation Z after 2000 are labeled with theme parks、Museum、Night Tour、Immersive experience、Focus on humanistic architecture。

Neixiang County Government Museum Source: Henan Daily Client

This year“May Day”Country tour order in progress，People born in the 2000s account for more than 34%，Became the absolute main force in rural 188bet sports betting app download for the first time；In the movie market，This year“May 1st gear”Female ticket buyers account for more than 60%，Multiple romance films、Female viewers account for over 70% of cartoon viewers。

There is a rich supply of cultural and 188bet sports betting app download products.“May Day”Holiday，The Ministry of Culture and 188bet sports betting app download launches“5·19 China 188bet sports betting app download Day”Theme Month Activities，Introducing various cultural and 188bet sports betting app download public welfare measures to benefit the people。Public libraries at all levels across the country、Cultural Center (station) continues to be open free of charge，A total of square dances were held across the country、Crowd singing、“Village Evening”Waiting for about 4 mass cultural activities.750,000 games，The number of participants is about 1.6.6 billion people，1 nationwide.280,000 A-level tourist attractions are open normally，Accounting for 86% of the total number of A-level tourist attractions，A total of 3 commercial performances were held nationwide.110,000 games，Box office revenue 15.1.9 billion yuan，About 865 viewers.490,000 people，All parts of the country have also increased the supply of holiday culture and 188bet sports betting app download products。

Sanxiang Impression large-scale live performance "Impression·Lijiang》

Measures to benefit the people boost cultural and 188bet sports betting app download consumption.Unite all places“5·19 China 188bet sports betting app download Day”Theme Month Activities，A series of cultural and 188bet sports betting app download activities have been launched to benefit the people，Implementing ticket reduction or discount for scenic spots，Issuance of cultural and 188bet sports betting app download consumption vouchers and other measures。For example, Shandong Zibo launched a special barbecue train、Free parking and other preferential measures，Suzhou、Zhengzhou、Shanghai、Beijing、Chengdu、Chongqing and other popular cities are also showing their talents to retain tourists，Introducing local citizens to give way to bridges、Configure power bank at check-in point、Rail transit ends late、Luggage locker、Volunteer service booth and other warm services，Let tourists fully experience the beauty of holiday travel。

Experience City Counterattack，Second- and third-tier non-traditional tourist hotspot cities welcome opportunities。Viewed from a single city，The urban size and overall reception capacity of small cities cannot catch up with first- and second-tier cities，But from the overall market size，A large number of small cities are“May Day”The holiday 188bet sports betting app download consumption market contributed more increment，With Zibo Barbecue as its symbol，A bowl of snail noodles、A hot pot meal、A meal of seafood、A piece of Jingdezhen porcelain、A Creation Festival Market、A giant panda……Can become the core attraction to promote 188bet sports betting app download。according to qunar.com、Traveling on the same journey、Mafengwo 188bet sports betting app download and other data display，This year“May Day”Holiday，There are no unpopular destinations in the strict sense，Yanbian、Qinhuangdao、Huangshan、Dehong、Zibo、Lianyungang、Xuzhou、Taian、Shangrao、Gannan、Huaian、Shannan、Yancheng、Zigong、Rizhao、The number of tourists in Jieyang and other non-traditional hot tourist cities has increased several times。

Tourists queue up to watch in a single loop&188bet sports betting app download;Bear” Source: Guangming.com

The structure of 188bet sports betting app download products has changed, and private tours have become increasingly popular.Affected by the epidemic，More and more users are beginning to favor good privacy、High quality group tour products，Private group products are becoming more and more popular as a result。According to Ctrip data，This year“Independent group”、“Special car and special guide”increased by 874% compared with May Day in 2019，Average consumption increased by 11%。Because private groups are compared with regular tour groups，Need more guides、Only tourist vehicles can provide services，That’s why private tours are so popular，Effectively stimulated consumers’ interest in tour guides during the May Day period、Car demand，Significant increase in 188bet sports betting app download market demand，Talents once lost by the 188bet sports betting app download industry、Resources will be returned at an accelerated pace，will further promote the recovery and prosperity of the 188bet sports betting app download industry。

“May Day”What are the signals released by the 188bet sports betting app download boom？

&188bet sports betting app download;May Day”Explosive growth in holiday consumer market demand，Traffic jam、Ship jam、Blocking the camel，Look at the mountains、Look at the sea、Look at the mountains and seas of people，Becoming the&188bet sports betting app download of the May Day holiday that just passed;Pronoun”，Judging from the Internet popularity and platform data during the May Day period，The May Day holiday in 2023 will undoubtedly become the &188bet sports betting app download;The most popular May Day in history”。

Judging from the heavy holdings of private equity institutions in the first quarter，Many tens of billions of private equity funds have already made plans for entertainment、Catering related consumer stocks，For example，Gaoyi Assets、Yingshui Investment、Oriental Harbor、Meeting Capital、Yuanfeng Private Equity Fund, etc.，Including Mango Super Media、Yanjing Beer、Xinghui Entertainment、Guomai Culture and other related stocks were included in the first quarter；Domestic Internet giants have already entered the cultural 188bet sports betting app download consumer market，such as Tencent、Alibaba、Oriental Selection, etc.。

Oriental Selection Greater Bay Area Special Photo Source: Yangcheng School

Cultural 188bet sports betting app download market in policy、Under the driving force of the market，In this“May Day”Exhibiting explosive prosperity。However，Things worth thinking about，Does the boom in cultural 188bet sports betting app download consumption mean that the economy is recovering?？

As consumers gradually become post-90s、Generation Z transfer，Young people in today’s society，Often choose one“Lie flat”style life，They gave up the bulk of their consumption behavior，turn in favor“Eat, drink and have fun”。Consumption is one of the three carriages that drive economic development，However“188bet sports betting app download consumption”Short-term food, drink, housing and transportation form a short-term limited economic chain，Does not play a key role in the development of the economic market。

For example，Qunar Big Data Research Institute made an estimate，The per capita consumption of a Shandong Zibo barbecue is 50 yuan，Drive local traffic、750 yuan for accommodation and other expenses；A ticket to the Sichuan Chengdu Giant Panda Breeding Research Base is only 50 yuan，Drive local traffic、Accommodation and other expenses 1,450 yuan；A bowl of snail noodles in Liuzhou, Guangxi is 20 yuan per person, boosting local traffic、975 yuan for accommodation and other expenses，These seemingly inconspicuous travel labels，With the consumption of 100 yuan, it increased the consumption power more than ten times。However, for the huge economic market volume，A drop in the bucket，Cultural 188bet sports betting app download consumption cannot single-handedly drive economic recovery。

Multiple factors drive 188bet sports betting app download in tourist destinations. Source: Qunar Travel

Just&188bet sports betting app download;May Day”Looking at the passenger structure of holiday travel，&188bet sports betting app download;beating workers”Groups are the main force in traveling，at&188bet sports betting app download;Salary not increased，Price has increased，Travel is booming”in case，Does it also indicate that the domestic economic environment is still in a downward stage？

At the same time，Data from the Ministry of Culture and 188bet sports betting app download，2023“May Day”Per capita consumption during holidays 540.35 yuan，Decreased by 10 compared with the same period in 2019.46%。Visible，Consumers are becoming more budget-conscious these days，This also puts forward higher requirements for the supply side of 188bet sports betting app download products。How should the cultural 188bet sports betting app download industry change to cope with the new market restructuring？How to carry out industrial upgrading to expand market share，Generate sustainable economic value？These should all be the“May Day”Questions to consider after the 188bet sports betting app download consumption boom。

Breaking popularity in 2023“May Day”The holidays create new momentum for development in the second half of the year，The cultural 188bet sports betting app download consumer market is booming。However“May Day”The popularity of the cultural 188bet sports betting app download market also indicates the trend of economic development，We must maintain the long-term positive momentum of 188bet sports betting app download consumption in the future，Every place must continueIncrease the supply of innovative business formats，Implement more precise brand marketing and personalized 188bet sports betting app download branding，Continuously upgrade service levels, to better realize the role of 188bet sports betting app download consumption in promoting economic growth.

“Duck Prophet of Spring River Water Warmth”，Hope this time“May Day”Take cultural 188bet sports betting app download as a typical example，Witness the first bullet of market recovery，Driving the overall upward development of the economy。