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Rural tourism is based on agricultural production、Farmer life、Rural style and cultural relics、Folk customs are tourist attractions，Take urban residents as the main customer source market，To satisfy tourists in rural tourism、Vacation、Tourism industry form for leisure and other needs。

Rural tourism is based on farmers as the main business body，Rural folk culture is the soul，A form of leisure tourism targeting urban residents。

Developing rural tourism not only provides new leisure products for urban residents，And to promote the adjustment of agricultural industry structure、Increase farmers’ income、Make full use of rural surplus labor resources、Maintaining sustainable social and economic development in rural areas，Promote the construction of a new socialist countryside，Building a harmonious society is of great significance。

Typical case analysis

Speaking of Bailuyuan Folk Culture Village，We may think of Chen Zhongshi’s novel "White Deer Plain"，You may also think of the TV series "White Deer Plain" directed by Liu Jin，In fact, whether it is a novel or a film and television work，Make Xi’an’s Bailuyuan famous far and wide。Bailuyuan Folk Culture Village is built according to the terrain of Bailuyuan，Spend a lot of money，Efforts have been made to create a comprehensive tourist resort integrating ecological tourism development。

Bailuyuan Folk Culture Village Source: Zhixue Academy

“A large collection of articles through the ages”，Because she imitated Yuan Jiacun too much，CauseSevere homogeneity，So it faced demolition only four years after opening，The reasons behind it are worth pondering。Let’s all take a look at spending 3.500 million Bailuyuan Folk Culture Village，Why did it change from a crowded place to a deserted place！

Basic situation

There is a&ldquo on Binhe West Road, Lantian County, more than 30 kilometers east of Xi'an City, Shaanxi Province;Bailuyuan Folk Culture Village”，The location of this project is excellent，formerly Shaanxi Province、Xi’an City、Lantian County third-level key construction project，The most original natural forest park form is preserved here，By Antique Architecture、Gourmet specialties、Traditional skill performances and other forms，Created a comprehensive tourist resort integrating eco-tourism development。

Bailuyuan Folk Culture Village attracted many tourists when it first opened，But with the arrival of large numbers of tourists，There are more and more negative reviews of Bailuyuan Folk Culture Village，It has been less than two years since the park opened 188bet sports betting app download and no one is interested，Press the pause button one after another，Finally ordered to be demolished！

Event Review

Construction —— After the success of Yuanjiacun，Bailuyuan Folk Village has also become one of the hundreds of businesses in Shaanxi that have followed suit，Started construction in early 2015。

Opening —— After the park opens on January 1, 2016，In the early days, Bailuyuan Folk Culture Village could visit 120,000 people a day。

Prosperity —— There were crowds of people everywhere in the first year of opening，Tourists rubbing shoulders，Business is booming，Shop“It’s hard to find a shop”，Everyone increased the price by tens of thousands of yuan to buy a shop from the original merchant。

Decline —— Around November 2017，The number of tourists has dropped sharply，Less than a thousand tourists every day，Many businesses are closed，The decline begins here。

Closed —— August 9, 2019，Notice from the People's Government of Lantian County, Shaanxi，Bailuyuan Folk Culture Village Scenic Area is temporarily closed from now on，Upgrading。

Demolition —— Announcement of the scenic spot on March 7, 2020，On March 12-31，This project will be demolished。

The Bailuyuan Folk Culture Village is being demolished. Source: Xinhua News Agency

The pain points of investment and financing in rural tourism projects

Previous years，Many projects similar to Bailuyuan have been built in various places，But most of them are unsuccessful。In addition, there is no in-depth actual market research，CauseMarket positioning is not accurate enough, and the benefits of later construction will naturally not be long-term，Lack of integration into Aboriginal life，No breath of life，No unique culture and products。Objectively, it also exacerbates the dilemma of investment and financing in rural tourism projects，To sum up, the main aspects are as follows:

One isMarket entities are fragmented and repayment ability is weak。Rural tourism mainly focuses on small and medium-sized enterprises and farmers，There is great arbitrariness in business and financial management，Objectively restricts the entry of bank credit funds。

First, farmers themselves have limited funds and the development of rural tourism is averageSmaller scale，Poor management ability，Repayment ability cannot be guaranteed。

Part 2，Due to the weak development of rural tourism，Most people are unable to find effective guarantees when applying for loans，This is often inconsistent with the bank's "General Terms of Loans"，Cannot obtain loan support。And，There are few guarantee institutions in rural areas and their scale is relatively small，To seek qualified guarantee companies，Rural tourism entities also need to pay guarantee fees、Mortgage asset appraisal fees and other related expenses。

Part Three，Many of some township tourism enterprises operate from the ";Farmhouse”Developed small and micro enterprises，No standardized modern financial management system has been established，Weak ability to resist risks and unstable operating results。This is related to credit funds chasing high profits、The characteristics of ensuring security and liquidity are opposite to each other，Thus restricting the development of rural tourism investment and financing。

The second isSerious homogeneity, difficult project returns。For example，The format and content provided by Bailuyuan Folk Culture Village are very similar to the famous Yuanjia Village，Copy and copy，The styles of houses and streets are unified，Single style design thinking，The rush to promote rural revitalization and cultural tourism projects has resulted in serious homogeneity，In the end it turned into a pile of chicken feathers。

Source: Yuanjiacun official

Three isIt is difficult to invest in state-owned assets, but private enterprises dare not invest。To put it bluntly，On the one hand, money from state-owned financial institutions cannot be invested (mainly because the review procedures are cumbersome and complicated)，On the other hand, private capital does not dare to invest money。According to data from the "Research Report on Investment and Financing Demand of Cultural Tourism Industry"，Compared with the same period in 2019，During the epidemic, the total investment of investment institutions in the cultural tourism industry decreased by approximately 40%，The number of investments in cultural tourism enterprises decreased by about 80%。From a financing perspective，Cash-burning project、Counterfeit items、It is increasingly difficult to obtain financing for low-end projects，Cross-border project、Experience projects、Smart technology or digital technology projects will have an increasing probability of obtaining financing。

Six ways to crack it

First, through policy funds

National policy fund financing has a long repayment period，You don’t even have to pay it back，is the most favorable financing channel。Mainly includes five types:

Tourism National Bond、Tourism Development Fund、Special funds for tourism development、International financial organizations and foreign government loans。

2022，Proposed in the "Opinions on Promoting Cultural Industries to Empower Rural Revitalization" jointly issued by the Ministry of Culture and Tourism, the Ministry of Education, the Ministry of Natural Resources, the Ministry of Agriculture and Rural Affairs, the National Rural Revitalization Administration, and the National Development Bank，Declaration on a voluntary basis、Dynamic Management、Principles of key support，Select a batch of key cultural industries to empower rural revitalization projects，Increase support and service，Promote project implementation。China Development Bank is in compliance with national policies and regulations、Under the premise of credit policy and market-oriented operation，Follow“Guaranteed capital and small profit”’s principles，Provide rural culture and tourism projects 188bet sports betting app download including long-term cycle、Comprehensive high-quality financial service support including low-cost funds。 

"&ldquo announced by the National Development and Reform Commission;14th Five-Year Plan”Clearly stated in the Implementation Plan of the Period Cultural Tourism Improvement Project，2023 Central Investment Subsidy Standard: In principle, go to the East、中、Western region (including those in the middle and lower reaches of the Yangtze River in accordance with relevant national policies)、Regions receiving western treatment) the central investment subsidy ratio is 30%、 60% and 80%。Tibet Autonomous Region、Projects in the Tibetan areas of the four provinces and the four prefectures and prefectures in southern Xinjiang of the Xinjiang Autonomous Region (including the Corps) can be 100% fully subsidized according to the maximum subsidy amount determined by the plan。  

The second is financing through loans

Lending interest rates are relatively stable，Channels are smooth and mature，Clear claims，Only money lending transactions，The legal system is relatively sound，High stability of financing process。

The main methods and financing measures for rural tourism loan financing are mainly through rural capital mutual aid cooperatives、Small loans and other methods。

Recently，The State Council issued the "Package of Policies and Measures to Solidly Stabilize the Economy"，A total of 33 specific measures in 6 aspects。Among them，Proposed in Monetary Policy，Continue to increase the number of new loans to support agriculture and small businesses，Increase the financial support ratio of inclusive small and micro loan support tools from 1% to 2%，Better guide and support local corporate banks in issuing inclusive small and micro loans。

The third is to attract investment

Generally promoted by government organizations,With rich tourism resources、Preferential investment policy、Confirmed profit prospects attract corporate investment，Great financing flexibility，Financing scope and financing range can be infinitely expanded。

April 13，Shanxi Province Investment Promotion Conference was held in Taiyuan。The conference was held at the county level via video link。"What to recruit", "How to recruit", "How to retain" when attracting investment？The Secretary of the Shanxi Provincial Party Committee taught 12 methods to cadres across the province at the conference。Among them，Government investment promotion department、Coordinated efforts by foreign investment promotion agencies and industry authorities，Accelerate the formation of provincial, municipal and county hierarchical promotion、A new investment attraction pattern with efficient linkage between departments。

Shanxi Province Investment Promotion Conference Source: Jintai Information

The main methods and financing measures for rural tourism investment include: investment attraction for specific projects，Then achieve the purpose of realizing commercial value，The essence is to 188bet sports betting app download introduce funds for rural tourism projects，Attracting merchants。

There are three main types:

One isOverall project investment: Overall project package investment

The second isCooperation project investment promotion: Joint venture between two or more companies

Three isInfrastructure construction project investment invitation: The government will take it back after a certain period of time.

The fourth is financing through the tourism industry financial market

Long financing term，Liquidity and liquidity are relatively weak，High risk but large financing scale。

Financing intermediaries: various financial institutions, such as securities companies, etc.

The main types are:

PassedStock MarketFinancing: common stocks, preferred stocks, etc.;

PassedBond marketFinancing: general bonds, high-interest risk bonds;

PassedFund MarketFinancing: industrial investment funds, etc.

I don’t know if you have noticed，Many small and medium-sized banks have recently lowered their deposit interest rates，Including many rural commercial banks。For investors，Deposit interest rate ceiling lowered，Contributes to lowering bank asset returns，Good for liquidity-sensitive assets。In reality，Reducing deposit interest rates will help lower the interest rate level of the whole society，Good Bonds；At the same time in the stock market，Liquidity-sensitive stocks will also benefit from this。

Many joint-stock banks followed suit by lowering deposit interest rates. Source: Beijing News

The fifth is financing through asset restructuring in the tourism industry

Fully explore the value of your own assets，Revitalizing existing assets，Obtain funds needed for tourism development。

Main content includes: Financing party’s participation in part or all asset ownership， Thus obtaining the funds needed for rural tourism development，This fund does not require repayment of principal and interest，But two or more parties share the profits and growth of rural tourism。

Trust market financing: loan trust, equity trust, etc.

Sixth is through public offering of REITs and EOD models

Public REITs (Infrastructure Real Estate Investment Trust Funds)，refers to public trading on the stock exchange，Through securitization, it will have continuous value、Standardized financial products that convert real estate assets or equity with stable returns into highly liquid listed securities。

April 30, 2020，China Securities Regulatory Commission、The National Development and Reform Commission jointly issued the "Notice on Promoting the Pilot Work of Real Estate Investment Trust Funds (REITs) in the Infrastructure Sector"，Clearly requires the promotion of real estate investment trust fund pilot projects in the infrastructure field。

The pilot mainly includes the following industries: transportation infrastructure、Energy Infrastructure、Municipal Infrastructure、Ecological and environmental protection infrastructure、Warehouse logistics infrastructure、Park Infrastructure、New infrastructure、Exploring water conservancy facilities，Exploring water conservancy facilities、Carry out pilot 188bet app download projects in 10 infrastructure areas including tourism infrastructure。

“EOD”Mode，ieEcological environment-oriented development model，It is based on ecological protection and environmental governance，Supported by characteristic industry operations，Using regional comprehensive development as the carrier，Adopt industrial chain extension、Joint operation、Combination development and other methods，Promote public welfare、Effective integration of ecological environment management projects with poor returns and related industries with better returns，Coordinated promotion，Integrated implementation，Internalize the economic value brought by ecological environment management，Is an innovative project organization and implementation method。

EOD mode flow chart Source: Market Information

Starting from this year，EOD project application has completed the pilot，Entering the regular advancement stage。Provinces (autonomous regions)、Municipality) increased from 3 to 5 places per year，According to relevant policies，EOD projects in which governments at the prefecture level and above serve as the reporting body and implementation body，In principle, the total investment shall not exceed 5 billion yuan；EOD projects for which district and county governments are the main body of declaration and implementation，In principle, the total investment shall not exceed 3 billion yuan。Policy bank funds are basically 30-year low-interest funds，and，This fund is not included in government liability management。Based on this，Declaration for EOD project，will become the most important funding and development channel for local governments。