November 7，With“Internet·Cooperation·Regeneration”The 2024 China Cultural 188bet app Big Consumption Annual Ceremony and the 8th Dragon Bird Award Ceremony with the theme of 13502_13546，The event brings together hundreds of leading cultural and 188bet app companies and dozens of delegations from cultural and 188bet app departments in various counties, districts and cities，Many high-quality cultural 188bet app project developers、Operators and content service providers gather together，Dozens of industry leaders discussed the topic on the stage，About current hot topics and the latest industry development trends，Discussing new ways to develop 188bet app under the new situation，Discuss the new pattern of industrial development。Founder and Chairman of Zhihui Group，Liu Zhaohui, Vice Chairman of the China Exploration Association, delivered a keynote speech "Phoenix Nirvana，Reconstruction and Regeneration of China’s Cultural 188bet app Industry in 2024》。

The past few years，The global cultural 188bet app industry has experienced its darkest moment，The turbulent environment has made us more deeply aware of the fragility of the cultural 188bet app industry，But it also tested the resilience of this industry。I have communicated with many cultural and 188bet app colleagues，Everyone thinks that China’s cultural 188bet app industry is familiar yet unfamiliar to us now。If you use three keywords to describe the industrial situation we are facing in the past few years and in the future，I want to use: uncertainty、Described by emotional reconstruction and consumer confidence。

Keyword 1, 188bet app

In the past few years，Everyone is shrouded in great uncertainty，Everything is in order now，But everything seems to be different，Our fear of uncertainty seems to have taken root in our bodies，In the experience economy“Escape”Characteristics are vividly explained in the cultural 188bet app industry，People use various methods“Escape briefly”，Especially young people“Send incense and go to the temple”，“citywalk”，Even challenging the limits of body and mind with“Special Forces 188bet app”Come against reality。

They use various ways to satisfy their emotional value，You can join the senior tour group，You can watch a talk show，Can be formed into various combinations，But just not“Retaliatory consumption&188bet app;，There is a trend of reverse consumption among young people，It’s not about not consuming，But the consumption method emphasizes rigid needs and practicality，Use money to relieve anxiety or satisfy“Here and now&188bet app;’s interest。

The&lsquo we are in;Era of Change’，It has brought about tremendous changes 188bet app traditional framework of our lives。I saw a metaphor，Very vivid，If the life trajectory of our parents is like a preset railway，Then‘Post-80s’‘Post-90s’’s lifestyle is more like a highway where you can choose your own path，And now the younger digital generation，They seem to be drifting 188bet app vast sea，No confirmed route，Facing endless uncertainty。

Maybe we pursued certainty too much in the past，It’s time to deal with uncertainty by slowing down。Too much uncertainty means we have to look for smaller granularities、The certainty that can be grasped to resist anxiety。I think living in the present is not necessarily negative，It can also be a positive attitude that must continue to act when we cannot plan in the long term。The anxiety and uneasiness caused by uncertainty will affect all aspects of our lives，As small as daily emotions，DaDao Culture and 188bet app Consumption Habits。However，The uncertainty is not about us，The world is not only full of uncertainty now。Throughout human history，The world is always moving forward in fluctuations、The torrent of history is rolling forward，Sometimes turbulent、Sometimes twists and turns，Never waste the eternal flow of rivers。

Keyword 2, emotional 188bet app

Emotional reconstruction，Travel preferences range from the grand narrative of sightseeing tours to the specific and surrounding areas。188bet app relies on famous mountains and rivers、The grand narrative of cultural heritage，What we are fighting for is resource endowment，From the perspective of experience, it is easy to fall into thick but nothingness，The magnificent but empty aesthetic dilemma。Consumer needs in the context of emotional reconstruction require instant gratification，Not so grand，Satisfy your emotional values ​​without making a big deal，More pursuit of efficiency and freedom，They began to consciously rebuild their connection with the physical civilization，Travel preferences have shifted from magnificent rivers and mountains to a return to concreteness、Return to peripherals。

End of last year，"Sanlian Life Weekly" and the Department of Sociology of Tsinghua University，Initiated“The last glass of wine in 2023&188bet app;Activity，Interviewed in Beijing、People living in Shanghai and overseas。These keywords are: crazy、Reconciliation、Rebuild、Change、Farewell、Breakout、Believe、Accept、Beyond、Ups and downs……，Everyone can feel the ups and downs of emotions，We seek and value emotional value，Emotional reconstruction is to re-arrange ourselves and others、Relationship with the world and oneself。

Keyword 3, 188bet app confidence

Lack of consumer confidence is a pain in the hearts of all cultural travelers，Past year，Cultural travelers are struggling to support，The phenomenon of prosperity but not wealth troubles cultural and 188bet app colleagues，Consumption in cultural 188bet app has dropped significantly，What confuses all cultural travelers，On one side is the great release of Chinese people’s emotions，On one side is the tepid consumption trend。Consumption downgrade has become a difficult problem that the cultural 188bet app industry must face and overcome。

China’s luxury goods market will decline by 10% year-on-year in 2022，Ending the trend of rapid growth for 5 consecutive years。Domestic luxury goods consumption experienced a negative growth of 15%，The proportion of Chinese people’s total domestic and overseas luxury goods consumption dropped to 57%，The share 188bet app global luxury goods market dropped to 22%，Give up its position as the world’s largest luxury goods consumer market。

First half of this year，Beijing and Shanghai，These two super first-tier cities，188bet app growth is negative。The total retail sales of consumer goods in Shanghai is 9165.700 million yuan，Year-on-year decrease of 21.2 billion yuan，Growth rate is -2.3%；And Beijing，The revenue of catering enterprises above designated size is 492.100 million yuan，The total profit is only 1.800 million yuan，Profit rate as low as 0.37%。

At the 6th Bund Financial Summit，Yi Gang, former governor of the central bank, believes，“China faces the problem of weak domestic demand，Especially in terms of consumption and investment&188bet app;。At the 2024 Phoenix Bay Area Financial Forum，Fu Peng, chief economist of Northeast Securities, gave a speech that hit the internet。About the downgrading of middle-class consumption，He believes that the shrinkage of real estate is one of the reasons for the downgrade of consumption。Because real estate has shrunk，The wealth effect disappears，People’s consumption habits based on house price expectations have also changed。

Early 1990s，Japan’s economic bubble burst，Start to fall into“The lost thirty years&188bet app;。 Lonely Society、A low desire society is“The lost thirty years&188bet app;Typical phenomenon。Ohmae Kenichichi“Only care about things within a radius of 3 meters with yourself as the center of the circle&188bet app;Heisei young people，Not buying a house、No deposit、Not in love、Not married，Addicted to games、anime、Two-dimensional world，The male lifelong never-married rate increased from 3 in 1985.9% increased to 23 in 2015.4%，Japan has entered an aging society with a low birthrate。 But I don’t think China will repeat Japan’s story，China should have its own solution？

The cultural and 188bet app world after reconstruction

I think the biggest opportunity and challenge that 188bet app travelers face now and in the future is reconstruction，Only reconstruction can regenerate。

1, time&Spatial 188bet app

After the industrial society reaches maturity，The marginal benefit of space on the industrial side is declining，Society begins to return them to the people，Let them turn back into“Interactive nature&188bet app;。In the tide of consumption downgrade，Chinese consumers have given up part of their space value and time value，In exchange for consumer goods manufacturers providing extremely cost-effective products；Subsequently，They are in some other consumption and life experiences，Seeking to make up for one’s needs for space and time。This reconstruction is the conversion of time and space。For example，Consumption downturn in first-tier cities，The second, third and fourth lines show resilience，For example, the decline in property income and the rise in operating income。In the past, China may have been ";High income and high growth rate、Low income, low growth rate&188bet app;，But now it may become“High income, low growth rate、Low income and high growth rate&188bet app;。Let’s see，Who has the most optimistic consumption expectations？McKinsey gave the answer，Category 1，Is a retired middle-to-high-income silver-haired class。Category 2，Is a post-00s generation under 25 years old。

This group of people have just started working or have not officially worked yet，Not yet in debt。At the same time，Most of their parents are born in the 1970s、After 65，Their work cycle has caught up with a period of rapid development in China，Become a small loan burden、A generation with great asset appreciation。This makes the children 188bet app post-00 generation also benefit from it。So，Post-00s have parental support，No debt burden，It is reasonable to be optimistic about consumption expectations。Category 3，The most optimistic group is the middle-aged and high-income people in third-tier cities，This group of people are aged between 42 and 65 years old。The living environment determines that their cost of living is relatively low，The debt burden is also low。So even if housing assets shrink，They have no obvious sense of burden，Still optimistic about daily consumption in the future。

2. Online and offline 188bet app

After 20 years of Internet craze，Consumers began to consciously rebuild their connection with physical civilization，Seeking inner balance in offline concrete life。Ctrip was established 25 years ago、Meituan was established in 2014，Xiaohongshu was established 11 years ago，Douyin was established 8 years ago，Generations of traffic dividends are washing away the cultural 188bet app industry，The online aspect of the Internet and the offline aspect of travel experience，Continuously reconstructing，The most important thing is that people’s travel methods are constantly being deconstructed and reshaped through online and offline interactions。

For example, traveling from“Who are you going with?”To“Where to go”Reconstruction。Emotional reconstruction lets“Where to go”Becoming more important than ever，This is better than considering before“Who are you going with?”More diverse and rich，Because today’s travel has been given more emotional reconstruction effects，For example, self-adjustment、Heal your heart、Save contemporary life。Destination scene，Whether it is Foshan or Altay，No longer an auxiliary with an existing relationship，And become an object for individuals to obtain emotional value。188bet app demand motivation starts from“Who are you going with?”Turn to“Where to go”。This is an important change worthy of the attention of cultural and 188bet app industry operators。Meanwhile，Who you go with becomes more random，So we can understand the popular ";Tiezi culture”，Travel partner、Rice meal、Movie tie-in、Rent a house。

Another example is that 188bet app is more participatory than ornamental。“Where to go”Becoming more important has made people have higher requirements for the content attributes of tourist destinations，From sightseeing to participation。More and more young people，Willing for a match、A concert or even a bite of delicious food，Let’s take a trip wherever you go，So checking in to a 5A scenic spot is far from ";Follow the leader to attack the county town”More exciting for young people，Kaifeng Song Dynasty Martial Arts City got out of the circle because of Wang Po’s matchmaking，The participation brought about by group interaction directly ignited young people’s interactive emotions，It’s better to go to Egypt and experience “The Lost Pharaoh” in VR。

Participation requires high content，Not a one-sided live performance、Museum、Art Exhibition、Theme Park，Anyway, it’s not you acting it to me or you showing it to me，But pay more attention to atmosphere and interaction。“Wuzhen Theater Festival”，“Aranya Theater Festival”、Las Vegas“Burning Man”Just select the day，Full of ritual, motivating users to participate in joint actions，Create common events。The best destination，Without interaction and participation, it will be difficult to impress a 188bet app generation of tourists。

Guizhou has beautiful scenery，It seems possible to go to Yunnan。But Guizhou Cunchao，The prizes turned out to be bacon and watermelon？The fans cheered and knocked the spatula against the iron basin？This is fun，Different from Yunnan。The excellent experience brought by this kind of event participation，It will increase the priority of the destination in the minds of tourists。Provide tourists with“Fun”’s 188bet app resources，It does not exactly mean creating participation。Songhua Lake Ski Resort is more fun，If you were the only one in the room，Your interest will also fade quickly。Behind this，It is the joyful economy of emotional reconstruction，People’s consumption priorities，Buying items from，Turn to buying experience。Get services from，Turn to gain happiness。From pay for results，Shift to paying for an enjoyable process。Isn’t this the essence of 188bet app？

3. Reconstruction of 188bet app model

End of last year，I wrote an article "The Old System and the Great Revolution in Current Cultural 188bet app" to elaborate on this issue，It was mentioned that the biggest challenge in the current cultural 188bet app industry is the reconstruction of the investment model。

What is the investment model for cultural 188bet app in the next ten years？With the collapse of the real estate + investment model and the reconstruction of logic，The new investment model for cultural 188bet app is still unclear，Big investment in cultural 188bet app projects，Long cycle，Slow earnings，Old products cannot keep up with iterative updates，No investment in new products can be iterated，The cultural 188bet app industry will enter a terrible period of product shortage，I think this is the biggest worry and challenge of the current cultural 188bet app。

I think the current new cultural 188bet app investment model can be reconstructed from three levels，I proposed a three-dimensional model of the cultural 188bet app industry eight years ago，Scenario + Content + Operation，Heavy asset investment on the scene side plus new lifestyle and light model investment on the content side，Complete the appreciation of assets and the scenario-based realization of content under the new operating logic，The investment entities on the asset-heavy side of the scenario are local governments、State-owned assets platform、Cultural 188bet app Industry Fund、Strategic Investment Institution、PE funds mainly，The main investment entities on the content side are content investment equity funds oriented towards various lifestyle content/traffic，The operation end will be used by new users、New requirements、You can almost do it all over again under the new traffic logic。So，The most important change in investment logic at present is the revitalization of existing assets on the asset side，Iteration and update of new products on the content side，Operation side combines new traffic and re-linking of new consumer groups。

What will cultural 188bet app be like after reconstruction and regeneration in the future？I think it’s cultural 188bet app + all exploration: new traffic driver、New scene construction、New IP driver or old IP activation、Unleashing the potential of new groups of people and empowering new investments。

Driven by 188bet app traffic，Gen Z seeks happiness more through connection than consumption。村超、Village BA，"Go to the Windy Day" or "My Altay"，Wave after wave of 188bet app traffic will give birth to more 188bet app destinations。

“Big Bear Beibei”Become the 188bet app IP of Dalian Xiongdong Street，Built both 188bet app scenarios and 188bet app IP。And Shanghai Haichang Ultraman Theme Restaurant，Beijing Barbie Dream Party gives old IP 188bet app scenes，Created a 188bet app experience format and space。

The elderly who have enjoyed the dividends of rapid development for more than 40 years of reform and opening up are now young，They are well educated，Have good aesthetic ability，Children are independent，Money and leisure，This will reach 2 by 2025.About 800 million，The high-quality customer group accounting for nearly 20% of the total population has unlimited potential。New investment empowerment is a multi-faceted breakthrough to get rid of the land balance，Green Development、EOD model is the organic balance that integrates the Two Mountains Theory and even the construction of Beautiful China，By revitalizing various surrounding land and environmental resources，Form an internal economic cycle of sustainable development，Through ecological network construction、Environmental restoration、The construction of supporting infrastructure and industrial supporting facilities promotes the appreciation of land value in and around cultural 188bet app development areas，And provide a good ecological foundation for the introduction of industry and population inflow。Increase residents’ income through industrial development、Corporate profits and government taxes。Relying on population inflow to increase government tax revenue and develop regional economy。Finally realize ecological construction、Economic Development、Coordinated development of the three aspects of social life。The computing logic of the fourth industry and the financial innovation of ecological banks will undoubtedly complete the final closed loop of this model。

Any industry has experienced decades of inertial development，Every city will form an old system，Under the great changes unseen in a century, the reshaping of the industrial structure is a new reshuffle，“Flowing water does not rot，The door hinge is not beetle”，Only through reconstruction can new cultural 188bet app gain vitality of regeneration and innovation。

This year is the tenth year since the establishment of Zhihui Group，In the blink of an eye，We have been traveling with you for ten years，All the way，There are highlight moments，There is also a dark challenge，We are in the same boat through thick and thin，Work together to contribute to the prosperity of China’s industries，We are glad to be alive today，Still continuing to work hard，My motto is Premier Zhou’s famous saying: “Working with brave people，Reading without words”，Zhihui Group has set this mission since the day it was founded: to inherit Chinese culture、Pioneering and innovative、Make cultural 188bet app business easier through platform influence；Make destination life better by creating good products。On the tenth anniversary of Zhihui Group，We will also have a major breakthrough，Zhihui has moved from an industrial platform to a comprehensive cultural and 188bet app group and is also undergoing reconstruction and regeneration，I know that the only way to get involved is to enter the game，In order to be with you through thick and thin，Together and win-win。“People’s yearning for a better life,This is our goal”Cultural travelers are the happiest，Bless every colleague，Thank you！