Good morning everyone！In such a beautiful environment，Let’s hold a training class for tourism and performing arts leaders。188bet game class is still very interesting，Because tourism and entertainment have become popular in recent years，See 188bet game year，A new word will appear，What vocabulary？called performing arts tourism。When I was on a business trip recently, I felt that many cities were looking for entertainment，Concert，Various concerts，Such as that。I was in Qingdao yesterday，Look at three entertainment ads in a row，One question，The effects are very good。Several performances will boost a city’s tourism，So I think a new word will pop up，callPerformance 188bet game。On the other hand,Performance tourism actually puts pressure on us。If you travel a lot in performing arts，What should we do if we continue our tourism and performing arts activities？188bet game also a challenge。

For this class，I made a new courseware，188bet game the title，“Travel performing arts: 188bet game development of scene-based performances”。Why is there such a question？188bet game also a new understanding or thought I have recently，I think the next step of sceneization is a fundamental pursuit of tourism，Travel and performing arts are naturally scene-based。So it’s natural，We must put contextualization in a more prominent position。Let me talk about these issues:

01Changing times

1. Changes in urban 188bet game

188bet game have been three popular phenomena across the country in recent years，The first one is Xi’an。Xi’an is said to be the ancient capital of thirteen dynasties，Thousand-year-old ancient capital。But Xi’an does not rely on its old age to sell off its old age，ButRely on the old and sell the 188bet game。Except for the Terracotta Warriors and Horses, the old products are still step by step，"Huaqing Pool" has basically been replaced by "Song of Everlasting Sorrow"。Not many people could see "Huaqing Pool" in the morning，People came one after another in the afternoon，The night becomes a climax。From one game to two games a day，To three games，Up to four games a day。What does 188bet game reflect？Reflects the changes in the market，An expansion of market demand。New products emerge in endlessly，Datang Furong Garden、Datang Everlasting City，There is still twelve hours in Chang'an。

Datang Furong Garden opened in 2005，I just came over to take a look，After reading it，Come to conclusion，188bet game project is dead。I don’t see how 188bet game project can make money。Can’t tell，Not to mention the return on investment。But when I come again，See a new business model。Four real estate companies have entered Qujiang New District。So in the end, the value of the land depends on it，I’m back，So it’s natural。But it is still an old product，It’s tradition。

The Sleepless City of the Tang Dynasty is different，Completely created a new business model，A platform-based business model，And now 188bet game has become the first choice in Xi’an。I just visited Chang'an at twelve o'clock last month，Immersive, 188bet game-based，Constructed a new hotspot，So the whole Xi’an has become an Internet celebrity city。Our most traditional、The most attractive thing，Now 188bet game has faded。What’s new？The new thing is the scene。

The second one is Changsha。Changsha is also a famous historical and cultural city，188bet game simply goes directly to the city of fashion and entertainment。Its original foundation is market culture，SoEnhanced fashion。For example, Wen Heyou from Changsha，I went to the door and took a look，Because I can’t get in。You have to queue for 6 hours to get something to eat inside，Get a number，Then go shopping。But I took a look，188bet game’s just new nostalgia。So-called“188bet game nostalgia”What is？Post-80s，The city appearance and life scenes of the post-80s generation when they were young，Wen Heyou copied it，Is this kind of thing old in the eyes of someone born in the 50s?？Not old at all。But for them，188bet game the scene of growing up，So the post-80s generation entered the market and became the mainstream of the market，The new nostalgia is here。The beauty of tea is just an internet celebrity checking in，I really don’t like these things。But you don’t like it，That is your personal choice，The market is like this，You have to accept。So the excitement of Changsha has created another Internet celebrity city，And these two cities use the old to support the new，Integrate the old with the 188bet game, interact and blend。Is there any old thing?？Yes。But it is not mainstream now，Mainstream is the new thing。What exactly is the new thing？Form interactive blend，So 188bet game natural。

The third one is Zibo。Inadvertently another city becomes popular，Zibo has abandoned all traditional concepts，Get out of the circle by barbecue。So one is called“Zibo phenomenon”，“Zibo phenomenon”It’s down now。Someone said“Zibo is cold”，I said Zibo shouldn’t be so hot at that time，And it’s so hot that it reaches its peak，Achieving 188bet game a test for the whole city。It’s hard to say it’s cool now，It’s just back to normal。

Another level is“Zibo Experience”。“Zibo Experience”I think 188bet game is universal。First,A breakthrough in urban management，Deregulation，Open the 188bet game，Give citizens a chance. second,A breakthrough in urban concepts。Cities exist for the existence of 188bet game，Rather than exist for the existence of things. third,A breakthrough in urban culture。A barbecue lights up a city，Become a unique cultural phenomenon。In the final analysis，Barbecue is just an introduction，188bet game’s basically warmth and tenderness。Citizens should reciprocate kindness to the government，No control required，No need to call for help，Zibo’s brand has become everyone’s pursuit。So 188bet game spreads out through small heart-warming things。Fourth,Improvement of urban cohesion。The gathering of guests on May Day is also the gathering of citizens，Become a heater，Everyone feels warm in it，Everyone brings warmth to everyone。188bet game experience can be generalized。These practices do not require huge costs，But empathy is needed、Empathy，You need to start with small things。

188bet game three cities，Not our traditional culture，Rich resources，How am I doing here，No need at all。But the most important point isBuilding a friendly tourist destination。

I recently went to Quzhou, Zhejiang，Because Quzhou in Zhejiang is called ";Nankong Holy Land，Quzhou is polite”。Later I said you“Quzhou is polite”It’s just the same now，Go on stage and sing a big song，Just called“Quzhou is polite”。On this basis，Defining a friendly tourist destination。Because they also said how many resources I have here，How many good things do I have here，I said I don’t care about this at all，I have been to Quzhou several times，What I care about is your“Polite”How to proceed。So I planned a bunch of&ldquo for them;Quzhou is polite”，It is a friendly city，Projects for friendly tourist destinations。Not bad，I was driving that day，They called me，Said that the Standing Committee of the Municipal Party Committee was meeting to study my speech，I hope this matter will be settled。So I think it is a friendly tourist destination，188bet game universal。

Of course，To make citizens friendly to guests，First of all, the government must be friendly to the people，Just like a hotel，The hotel’s management treats employees well，Staff are just nice to guests，188bet game a very simple truth。The same is true when zooming in to a city。But how to rip off customers when we encounter Hainan，How to trick customers in Yunnan，That’s all we heard。Is this possible？So if we talk about the shortcomings of China’s tourism development，188bet game the shortcoming。

2. 188bet game changes

From a product perspective，First,Chang'an twelve o'clock。Everyone has seen 188bet game，I don’t need to say more。We say immersive、Interactive，188bet game place embodies it most strongly。I once summarized a sentence，called“Everywhere is a stage，188bet game are scenes from time to time，Everyone is an audience，Everyone is an actor”。I once summarized 188bet game sentence。It should be said that he performed very well at the twelve o'clock in Chang'an。

The phenomenon in the second scene is the national server craze in Luoyang，188bet game actually a climax of the national trend，Also in Xi’an。You want to be in the city that never sleeps in the Tang Dynasty，It’s normal to see people wearing Tang clothes，He also thinks it’s normal，188bet game even more true when you arrive in Luoyang，Walking back and forth across the road。Why does this happen？Why is there a national trend?？Very simple，The times dictate。For example, when our generation opens its eyes to see the world，We are looking up。1978 Reform and Opening Up，Opened the country，A lot of information has come in，We can see many things，I felt really dumbfounded when I saw it，Not just dumbfounded，I feel like they are in heaven，We are on the ground。Even they are on the mountain，We are in the valley，At that time, I looked up。I remember going abroad in the late 1980s，It was stupid to go abroad at that time，Go to Singapore to see Sentosa，Like heaven。Then it’s straight-up，It changed。I went to Singapore a few years ago，Going on a cruise，Half a day，I said go and see Sentosa。Arrived at Sentosa，A feeling，Why can’t you look down?？Everything is wrong，I think this product is too bad。But at that time we were worshiping gods。So it’s a straight look。Young people of our generation，The era when they grew up，Not them，It’s you，The era when you grew up was an era of prosperity in China，So you grew up in an era when China and the world looked at each other equally，are equal。There is no such process of looking up，There is no such inferiority complex。So it’s natural，Now the national trend is rising。Everyone knows how great our ancestors are，There are so many good things，We have to dig out these good things，We must promote it。

The third 188bet game,Zibo barbecue fever is a 188bet game fireworks。Because of the fireworks gas，We as travel experts，Have been speaking nationwide for decades，I criticize every city I go to，I said the city is not like a city，Why？Inhumane。If a city is measured by cars，The pursuit is a tall building、Grand Square、Big Green Space、Big Road，Because it is based on cars。If a city does not have such an area on a human scale，188bet game city is simply devoid of humanity。We have been talking for decades，It should be said that the city has begun to adjust in recent years，Because I can’t go on the original road，So now we are doing urban organic renewal，Digging into the details of the city，Improve the quality of the city。But in the final analysis, it is just a firework。

Fourth, special forces 188bet game.Special Forces Tourism will not last long, 188bet game is a short-term phenomenon.Very simple，Everyone has been holding back the three-year epidemic，My wallet is flat now，Want to travel again，So I played a special soldier。My rating is “Poor and strong，The ambition not to fall into the clouds”。Can 188bet game thing last long term？Never in the long run。Very simple，Violating human nature。Because 188bet game kind of stuff is leftover from our past days。For example, during the summer vacation of my first year in college，1978，Just took a trip to Jinan、Taian，Climbed Mount Tai，Then came back，Five days，Including round-trip transportation，One person spent 20 yuan。Not staying in a hotel，Wear a raincoat when you reach Mount Tai，Endure one night in the mountains。Watching the sunrise the next morning。I have no money to eat at the foot of the mountain，Buy a few steamed buns and sit on the roadside to eat them，Isn’t 188bet game just special forces tourism，These things are the leftovers from our play，No big deal。But 188bet game phenomenon will never last long。But it’s fun to have a phased phenomenon。

The fifth 188bet game,Suji development, 188bet game injection, quality improvement。Because the development of homestays has been very rapid in the past ten years，But there are ups and downs。In 2018，240,000 B&Bs across the country，180,000 by 2019，Falled by one-fifth in one year，Why？Expansion too fast。The epidemic is coming，B&Bs are becoming popular。So the number of B&Bs will return to 200,000 by 2020，Now it is roughly this number。But it’s also a storm，One size fits all，That’s why it’s so difficult to run a B&B，Created a new form called Suji，Collection of B&Bs。There are now about ten across the country，Suji has vitality。Our market is like this，You don’t know which cloud will rain。For example, I went to Ningxia last year to see the Yellow River Collection，Just an old village，More than 50 households，A boss from Zhejiang built a new village，Moved more than 50 families here，The earthen wall of this village、Tsuchiya、Tuyuan，Recruited 13 leading B&B companies in Jiangsu, Zhejiang and Shanghai，How to transform it yourself。As a result, the village ended up with 130 guest rooms，But it does give you a different feeling。Looking from the outside，On one side is the Yellow River，On one side is the desert，This village looks very rustic，It’s different as soon as you enter the courtyard，The times are different，Each yard has a small swimming pool。I asked how the business is going？He said the epidemic this year is very serious，You can also earn 65 million。If normal，Our 130 rooms can generate revenue exceeding 100 million。188bet game a good pattern，It is actually people from the Yangtze River Delta who came to invest，People from the Yangtze River Delta come here to transform，Guests from the Yangtze River Delta come to spend money。In a place like Ningxia Zhongwei，It can get up。

The sixth 188bet game,Camp expansion is also a 188bet game way of pursuit.Because the national plan is to reach 2,000 camps nationwide by 2020。There are many quasi-camps now，There are many fake camps，No one can tell how many there are。In fact, it embodies a pursuit of a new lifestyle。So 188bet game year，The collapse of many camps，Not an ordinary collapse。For example, the original camp transfer can be transferred out for 5 million，No one wants 500,000 now。But in the long run，No problem。

Seventh,Guizhou’s Village BA Village Super is a comprehensive 188bet game experience.Of course，Everyone has his or her own concerns，Focus from a sports perspective，Focusing from a competition perspective，You are using this to belittle our sea cucumber team，Everything is available。But it gives me a feeling that it is a comprehensive scene experience。Because that place in Guizhou is called Cultural Thousand Islands，The culture is too rich，There have been many large-scale events like this in history。For example, Guizhou has a Sisters’ Day every year，50,000 people came out during Sisters’ Day，All silver jewelry，Dazzled by the sight，188bet game the case in history。Now it’s just a new point，Play some new content。

Eighth，The most fun thing is the recent Oriental Selection，Oriental Selection Enters Tourism，Shaanxi、Shanxi、Gansu，Go to Xi’an，Also made the uncle in blue famous，It’s really fun。In fact, it is not a simple promotion product，188bet game team is really awesome，The culture is very solid，Performed very well，And every performance，They are all scene-based expressions。So what is it？The foundation is life，Internet communication，Digital enhancement，But scene-based experience。So these recent phenomena，It is very inspiring for us to do tourism and performing arts。

3. Phased changes

In contrast, we can draw several judgments:

The 188bet game judgment,The era of 188bet game has long passed。We can see it，The traditional concept of tourism has completely fallen behind，They say they are rich in resources，Now the abundance of resources has even turned from a strength into a weakness。Very natural，Modern interpretation of traditional culture，Traditional resources and modern products，Modern market for traditional products，Tradition if not combined with modernity，Academic significance，Value for research，But it is difficult to enter the market。So academic value、Historical value、Archaeological value，188bet game a pole。Aesthetic value、Entertainment value、Market value，188bet game the other pole。Some can be equalized，For example, the Terracotta Warriors，These six values ​​exist at the same time，So it’s the top stuff。Some can only have two levels，The first three values ​​can only form professional inspections and niche tourism。

Of course，The best situation is the integration of culture and 188bet game，Comprehensive reflection of value，But just hope，Not a rule。Tourists go out for fun，It’s fashion and happiness，188bet game must require culture，But not culturally rich。If you always emphasize thickness，Tourists can only vote with their feet。Our Chinese vocabulary is so rich，Why culture is thick when it comes to culture？I’m going here，rich culture，Thick and heavy，Sorry，I’m leaving，Is it okay if I don’t go？We say culture is brilliant，Talk about the brilliance of culture，Speaking of rich culture，Anything you say is fine，Why not use“Thick”Where is 188bet game word？What is it actually？We didn’t respect the market from the beginning。What are the consequences of not respecting the market？Disrespect tourists。You don’t respect me，Of course I’m leaving。

Further,China’s first-class 188bet game resources formed products at the beginning of 188bet game development，Enter the market。The representative natural resources are Huangshan and Jiuzhaigou，The representative cultural resources are the Forbidden City and the Terracotta Warriors。Second-rate tourism resources will fully enter the market in the medium term，After that, a pan-resource situation was formed。Is the project that everyone is working hard on now still traditional tourism resources?？With the help of environmental tourism resources、Social tourism resources and life tourism resources，In other words, the traditional concept of resources no longer makes much sense，Strengthening resources will even form a resource curse，Lying on resources，Finally affected development。But the traditional resource utilization idea，Path dependency is still formed。Everyone talks about tourism resources，I don’t even listen。But now the resource census、Resource Evaluation、Resource development, etc.，At that time, 188bet game were even terms of resource sector and market sector，For example, the Ministry of Construction、The Cultural Relics Bureau will say，Including these experts, they say we are a resource department，Your tourism is a market sector。Time has passed，Are 188bet game any resources?？Yes，Few or remote，Or the market value is insufficient，Neither can become the mainstream。

188bet game,188bet game productization is intensifying。Just a few years，With the popularity of digitalization，188bet game has been sublimated from attention tourism to influence tourism。Previous years“Attention Economy”Still a very fashionable word，But I think 188bet game’s different now，Now called influence economy、Influence Tourism。So 188bet game is not a simple marketing to attract attention，ButProduct improvement 188bet game expand the impact and take the initiative to expand.In other words, a new pattern of product strengthening to stimulate the market has been formed，is a leader in both products and markets。188bet game a very important phenomenon in the current tourism market，It is the dual dominance of product and market。So it is one aspect，Always think my stuff is good，Just not enough marketing。Discovered later，Spending a lot of money on marketing，It doesn’t make much sense。Plan back，What is it？The product is not attractive enough。188bet game a fundamental problem。

So 188bet game nowForm product and 188bet game dual dominance，188bet game a challenge to us。Because from a product perspective，From history to fashion，From heavy to light，It can just make up for the shortcomings of our products。How to expand the content，has also become a top priority。I feel that the really weak thing now is the content。How to expand？How to mine？It is still a handicraft industry。

So it’s natural，The power of talents in this era is fully demonstrated，The backwardness of talents is naturally fully demonstrated。The talents trained in the resource era have fallen behind，The new type of talent is diversified、The composite generation，Talents forged in the resource-based era，This generation of talent is amazing，hard-working，Do solid things，Basically make one into one。188bet game a generation tempered by resource utilization，But the time has passed。

The talents of the second era are the talents of the product enhancement era。The talents of 188bet game era are now mainstream。But I want to，It will pass in just a few years。So it’s natural，New talents，Diversification、Composite type。I observed a phenomenon，There are not many people who are serious about traveling and performing arts.。If I were working in a travel agency，Originally worked in a hotel，You are in 188bet game business，No way，Because the ideas don’t correspond at all。Originally worked in scenic spots，Some people are more open-minded，You can also enter 188bet game line。Who are the people in 188bet game business？Everything is possible。But there is one thing in common，Eclectic。

The other aspect is 188bet game refinement,Product enhancement is 188bet game aspect，The other aspect is refinement，Even verticalization。The 188bet game is also segmented。From the perspective of the consumption change process, we can see the following stages:

The 188bet game stage, the pursuit isMore or less.Poor Travel、Special Forces Travel pursues spending less、More things to watch。Ask 188bet game second stageIs 188bet game expensive?，I won’t go if 188bet game’s too expensive。The first stage has been completed，There are choices in the second stage。Ask in the third stageIs 188bet game good. 188bet game a quality stage.Correct。What is right or wrong？What you like may not be what I like。For example, I like to visit museums wherever I go，Young people don’t like it。Of course young people are starting to like it now too。I met a little boy yesterday，8 years old，The grandson of a friend of mine，He asked to see the Terracotta Warriors and Horses，To see the Shaanxi History Museum。Spent 500 yuan to hire a guide，The commentator was very stunned，I have never seen such a child，Listen to me for three hours。188bet game called right。Then ask if it’s worth it。Whether it is worth it or not is a pursuit of cost-effectiveness。I’m not afraid of spending more，But it must be worth it。Spend less，Not even spending money，Not worth it。I spent time and effort，I feel like it’s a waste。In the past few years, I have been asking if I am dazzling or not、Definitely、Red or not，What are so many people doing？Just check in，What are you doing here？Nothing，188bet game the internet celebrity spot，I want to check in。188bet game also a contemporary phenomenon，These things can’t grow。Internet celebrity does not mean long-term popularity。Things that can truly grow red are valuable。188bet game our perspective on the changing process of consumption。So everyone still thinks that they can survive as long as they engage in price wars，No，Completely inconsistent with this era。Some things are very expensive，But you just need to make everyone feel it’s worth it。

The other 188bet game is a comprehensive feeling. Public 188bet game pursues horizons and broadens horizons.Home-style is folk leisure，Enjoyment is all kinds of vacations，The fun type is the theme park，The wild type is outdoor sports，The masochistic type is special tourism。Generally these types。In fact, mass tourism has basically been diluted now，Can’t say eliminated，Because sightseeing is the inevitable pursuit of the first generation of tourists。So as long as there are first generation tourists，There must be tourist products，188bet game natural。But if your tourist products were richer，The attraction is naturally greater。These other things，The masochistic type is still a minority，Spend a lot of money，The whole thing is self-abuse。I once met someone who climbed Mount Everest，A boss，Three times climbing Mount Everest。I said you tell me how you feel？He said he would regret it if he climbed up，Take a step and regret it，But it’s already up there，Can’t come down。So he climbed Mount Everest for the first time and still had 200 meters to go to the top。The Sherpa tour guide told him，“You can’t do it，You have reached your limit，If you go up, you won’t be able to come down，It’s okay to download now”。Arrived at base camp，crying loudly。I went up from the southern slope of Nepal in the second year，There is nothing to show off on the south slope。So in the third year he went up again from the north slope，The cost of climbing Mount Everest is 1.5 million yuan。So this does not mean that you have physical ability、Experienced、Problems that can be solved with technology，There is a foundation，Must be rich。That set of equipment costs millions，Plus millions of mountain climbing expenses，If you don’t have two or three million, don’t even think about climbing Mount Everest，But it’s self-abuse。But he just said one sentence，Come down Mount Everest three times，Climbed the seven highest peaks in the world again，He said“I have a feeling，Nothing in life is difficult，No matter how hard it is, where can we go?”。188bet game risking death。Climbing Mount Everest this year，More than 2,000 people during that window period，So there is a big traffic jam on Mount Everest，Everyone is stuck on the road，5 people died。Knowing the risk of death，Why still go？Self-abuse。

But the majority，For example, wild outdoor sports，188bet game completely different。Now it’s become a fashion。When the epidemic just passed this year，I went to Jiangsu to see a rural tourism project。I want to give you a suggestion，On the edge of Taihu Lake，You put 10 boxing equipment，Let people put on gloves and fight like crazy。What do people mean？Being wild。Three years of epidemic have suffocated us to death，You can’t go out on the street to curse and hit people，It will definitely be popular if you get a project like this，Sure enough。

So,Different eras，Different pursuits，Different variations，Different 188bet game segments，188bet game formed the current pattern。Intensification of productization is now mainstream，It will also last for a long time，But various changes will occur。

188bet game,Specialized, refined, special, 188bet game。Specialization, specialization and innovation have become a trend in the industrial field，And the country now vigorously advocates specialization and innovation in manufacturing。But the tourism field is empty and empty，The industry does not have this concept，There is no place where it is said that I am a professional and new product in the tourism industry，Do you have it？Never heard of it。I want to dig some sometimes，It is also difficult to find and dig。But in manufacturing，Not only a company that specializes in new technologies，Generally small and medium-sized enterprises，Even some specializations and new areas have come out，For example, this county specializes in this，Which county specializes in that，Become number one in the world in one fell swoop，It is said that 70% of the global market for my product is mine。Some things are difficult for us to imagine。Some of our products have to position themselves as specialized、Fine、Special、New product，Because we have always advocated quality products in the industry，188bet game the first step。

The 188bet game step is calledClassic。What is classic？Never tire of reading a hundred times，Baiwan Tireless，188bet game called classic。For example, "Song of Everlasting Sorrow" can now be called a classic。

188bet game,188bet game and comprehensive, 188bet game and high，This has come to an end，It is not appropriate to pursue it any further。So what are many places doing now，Disney Universal Studios can’t do it anyway，Then make Lego，I see that there are more than a dozen places across the country trying to build Legoland。My conclusion is basically to kill one family to death，188bet game my conclusion。

188bet game,Scenario-based 188bet game corresponding to life，188bet game the pattern of opening up the future。Because of the products promoted by some travel agencies in the past few years，Free shopping。Later, we even introduced sightseeing-free tours。How to travel without attractions？What you feel is the scene，188bet game the trend that appears。So it’s natural，Scenarioization is a major trend，The era of sceneization is coming。Mr. Zhang Ruimin has a famous saying，“The era of Internet of Everything，Scene only，188bet game product；Only ecology，188bet game industry”。These two sentences speak volumes，The ecology he talks about is not a general concept of natural ecology，It is a generalization of an industrial chain，It is all walks of life that break down boundaries and become an ecosystem。Very natural，Nowadays, scenario-based consumption has become fashionable，Scenario-based development will inevitably become the prospect of tourism。So immersion and sceneization are becoming everyone’s common pursuit。The competition in 188bet game era has turned to a model competition。What mode？Scenario-based mode，Extension expansion，Deepening of connotation，Far beyond the traditional scenic spots、Attractions。Because the scene is the language of the market，Its modeling starts from drama and movies，The pursuit of commercialization later，Even the pursuit of socialization。

Scene，One is the field，188bet game is the creation of space。The second is scenery，188bet game is the creation of atmosphere。The third is love，That is, the blending of scenes。188bet game requires strong participation、Interactivity。Nowadays, there are many technical means，What kind of technical means？Basically you can make it if you can think of it。But the story is hard to tell，So it must be in line with human nature，Straight to the heart。

I met a German about 10 years ago，He works in Zhongguancun，Took me there specifically。He said I have an 8K device，I don’t understand either，Anyway, there is only one in China，Not even on CCTV。What does he want to do？Want to take travel videos of our various places。I read these things，188bet game’s really immersive。But after I finished reading 188bet game，I said your thing is not working。He said why 188bet game didn’t work？I said 188bet game’s very simple，Tourists pursue eyesight、ear、nose、tongue、body、心、God，188bet game’s a comprehensive experience，Not just a visual experience。How wonderful is your visual experience，Can 188bet game be compared?？Just like last year when we talked about the Metaverse，Many companies are excited，Come to me too。I said I am not optimistic about the Metaverse，I don’t care about other industries，The tourism industry does not need to be so deceptive。Very simple，If the Metaverse really succeeds，We have spent hundreds of years traveling around the world in vain，More than 40 years of tourism in China have been in vain，I can see everything while lying at home，Why go on a trip？But let me ask you another question，Even you can see 188bet game，Why do you still need to travel？What everyone is pursuing is the realism of 188bet game scene.

The simplest example，Seeing the sea of ​​clouds is best on an airplane。The changes in the sea of ​​clouds，But you are not excited on the plane，You feel like you are watching a movie。But you have to climb a mountain to see the sea of ​​clouds，Excited and confused。The sea of ​​clouds you see when climbing a mountain is definitely not as good as the sea of ​​clouds on an airplane。But why are you excited？It’s because there is such a process，You have such an experience，There is such an immersion。188bet game the meaning of our travel，What else would you do？。

188bet game the first question I talked about，Changing times。Simply put，The resource era has long passed，The era of product enhancement is now mainstream，The scene-based era is the future。

02About 188bet game Performing Arts

188bet game188bet game and entertainment consumption has become a new social consumption method。This method is different from daily entertainment，Has deeper culture and heritage，It is also different from ordinary sightseeing tours，188bet game the salt of travel life。More innovative and different。

Corresponding to market demand，A new industry has begun to take shape，Various forms，The patterns are ever-changing，Filmmaker、Cultural man、Investor、Tourist，Various combinations，Creating a new pattern，Seeking new development，188bet game what everyone does。Need to be strategically oriented，What is the strategic direction？That’s itScenarioization。So we must pursue 188bet game kind of sceneization in the next step，Based on human nature。Something must be inconsistent with human nature，188bet game thing doesn’t work。Characteristics as the soul，Taking scene as direction，So in the final analysis, these are the meanings。

Internationally speaking，There are mainly three types: one is called outdoor performance，Egypt、Greece、Spain。The second type is indoor performance，French Moulin Rouge、British musicals、Broadway in New York，These are all representative，That’s called Changhong。"Miss Saigon" has been performed for nearly 2,000 times。Now for China，2000 performances is nothing，"Imitation Tang Music and Dance" has been performed tens of thousands of times。The third type is square performing arts，All over the city，Colorful。188bet game what China lacks most now。

Three main functions: 188bet game,Show culture. Especially showing local culture.Innovative 188bet game. 188bet game,Pursue artistic conception。Among them, the square performing arts plays the biggest role。I remember the first time I went abroad and saw someone dressed as a sculpture，Stupefied for a long time，True？Fake？Watched it for a long time later，There is a box below，Take a small amount of money and go there，You have felt in the past that 188bet game a real person，A sudden movement will scare you。This kind of scene is beginning to appear in China now。

China’s development is different，Requirements in the primary stage，The market is immature，But some projects corresponding to foreign tour groups show vitality。At that time, all the projects corresponding to the domestic market collapsed。But Tang Le Palace，A Liyuan Theater in Beijing，These two have always managed to survive。Why？For foreign tourists，Because foreign tourists have this consumption habit，They feel very good after reading this。188bet game the first stage。

Start, explore, create，188bet game should be said that 40 years of perseverance，The ups and downs of various programs，Most of them are Moulin Rouge models，Most of them can’t do 188bet game。Beijing built a big iron tower，Typical Moulin Rouge pattern。I went to see 188bet game once，Finished，One year passed，I asked how 188bet game went？Closed，Why？No one。Because foreign tourists did not consume enough at that time，Not rising in China。

Finally，Beyond indoors，Opened up the world of landscapes。So a“Impression Series”，called“The beginning of success，The follow-up to the recession”。“Impression Series”I stopped later。Then 188bet game Shuaiyuan Mei，“Shuaiyuan Series”，After that is“See again series”，The process is such a process。

188bet game live performances have become an outstanding creation of China.The first 188bet game use of real scenes。The second 188bet game cohesion of culture。The third 188bet game application of techniques。Fourth 188bet game huge scale。The fifth 188bet game response of the market。Many traveling performances are said to be very successful，But you can’t just see success，Many tourism performing arts will die。There is a reason to live alive，There are reasons for death，I would rather analyze why 188bet game project died，How to think about resurrecting the dead，I am more concerned about 188bet game。The success of the project is the following points I summarized，Because of creativity and the deep combination of rural and modern，Created a good combination of cultural tourism and market，Creating a full experience of traveling in China，Created the highlight of world tourism，It also breeds global development potential。The most important element in a live landscape performance is the sense of scene，The sense of scene is too important。

My first time watching "Impression Liu Sanjie"，That’s really stupid，Foreigners are also dumbfounded，They never imagined that the Chinese could pull off such a thing。So we say cultural people are innovative，Business model，Consumption improvement，Cultural pursuit，Huge group，A new generation is born，Suitable price/performance ratio。Basically, here are the key points for success in real-life landscape acting。The key to failure is insufficient content，Not enough story，188bet game the point of failure。And some expression methods are relatively simple，Because these things can be very complicated if you want to be complicated now，You can be simple if you want to be simple。Some others are too complicated，188bet game a failure，188bet game the kind of show。

Now OCT has formed the largest performing arts scene in the world，Channel 10 Programs、Ten venues、5000 actors，Change in new roles，Accumulate experience，Also accumulated talents。Shaanxi Tourism Group's "Imitation Tang Music and Dance" Becomes a Classic，"Song of Everlasting Sorrow" forms a brand，"Yan'an Nursery" became an instant hit，Form series。At the same time，Theme park with singing and dancing，Scenic area with singing and dancing，Resort with singing and dancing，Becoming the new normal，188bet game a comprehensive configuration，Corresponding market。

03Challenges and Development of 188bet game Performing Arts

40 years of time changes。40 years ago our per capita GDP was US0，Now ,000。What products are consumed at what level，188bet game natural。

188bet gameChanging factors，From unchanged traffic to well-connected，What road creates what market。We originally said this place is remote，Now“Remote”This word no longer exists，It’s traffic now。I went to Urumqi 40 years ago and took a train for four days and four nights，Four hours by plane now，188bet game an essential change。

The third 188bet game,188bet game the beginning of urbanization to urban agglomeration，What kind of gathering forms what kind of scale。Large-scale urban agglomerations bring consumption together。So I’m afraid 188bet game also the difficulty for many of our traveling and performing arts，Inconvenient transportation，Not enough population gathering，What to do。

Fourth,188bet game farmers’ perspective to world perspective，What changes create what requirements。For example, Hengdian Cinema，I will go to Hengdian this year，I was shocked，There is a block that is completely Shanghai，The one on the Bund，And it’s more attractive than the one on the Bund。Continuous iterations over the years，What changes produce what requirements。188bet game our 40 years of time changes，It is also the background for the survival and development of our tourism performing arts。

Competition involves 188bet game investments, 188bet game scenarios, and 188bet game effects.The first is a series of shows，Integration of various resources，Integration in various ways，Wanda has formed the largest investment pattern。For example, a show in Wuhan，A show in Hainan，Hainan Naxiu invested 4 billion，Wuhan that show invested 6 billion。What are these bosses thinking？As long as I spend a lot of money，Hire first-class talents to make the best things，I wish I could invite all the big directors from Hollywood。But these all failed in the end。Let a hundred flowers bloom，Competition for supremacy，188bet game not a good guide。

First,Overinvestment，The price is high. second,Gold and jade aside，Insufficient connotation. third,Higher threshold，Difficult to maintain。Fourth,A sensation，188bet game the effect of blockbusters。Fifth,Bad coins eliminate good coins。It is natural that 188bet game such a situation。The key is that many people are still pursuing this situation。

I once summarized a story called “A+B+C”'s pattern。A 188bet game cultural center，What we do in performing arts is to do culture，Is to enhance the attractiveness，is to construct an attraction center。The attraction center does not need to make money。The second is B，Business Center、Profit center。The third one is C，C is a center for sustainable development。

Hearing about these big projects now，Just a little judgment，Not working。188bet game Chinese characteristics，Large population，Demand spillover，So there is a shortage of leisure space in the city，Insufficient vacation products，City Leisure、Rural Micro Vacation These are two new tracks，It is also a big track。Everyone naturally wants to scale up，Small scale, difficult to adapt to demand，Difficult to form a brand，Difficult to create effects。But it’s not exactly a single scale，Use the small to make the big，Corresponding to scattered，Create by living，Small projects can still produce good results。

For example, there are many places where iron workers are working now，The iron flower was first seen in Yu County, Hebei，Where Zhangjiakou，There is a tendency for blacksmiths to proliferate。Everyone thinks a blacksmith is very attractive。But you can’t rely on just one blacksmith。So many tricks，Summary items，Concentrated consumption，Rich functions，Entertainment first，Happy vacation，Business Enrichment，New life，188bet game a comprehensive requirement。So it’s natural，This process requires in-depth analysis。From the perspective of development direction。

188bet game,The folk nature of square 188bet game needs to be vigorously promoted.188bet game directly related to the control of our city。Shanghai once played it，A brand that distributes street performances，Give you a business license。The first batch of 100，About 300 people signed up，A very strange phenomenon，Most of the 300 people who registered are those who returned from overseas，Because they have experience living abroad，They know the prospect，And I learned some skills，Finally approved 100，But I have never seen it on the streets of Shanghai，Why？Contradictory to our city regulations。

But 188bet game also a direction for the future，So there are some scenic spots，I said such a good place，There is a square in the scenic area，Recruit a few private players to this square，Let him play，It’s also the same truth，Put a box below，If you are happy, put some money。Anyone begging for food can now scan the QR code，Why can’t they?？188bet game going to happen，In fact, the first priorityEnrich our 188bet game performing arts market. 188bet game,More grounded，More life。But there is one thing，188bet game is a challenge to our existing tourism performances。

188bet game,The inheritance of indoor 188bet game is being tempered.Indoor performances must be inheritance，How to form a classic without 188bet game kind of traditional inheritance？But it is also changing。For example, I have seen Moulin Rouge three times，I was shocked the first time，It was mediocre the second time，The third time，I said why it is getting worse and worse？Very simple，The market is insufficient。The market is insufficient，The quality has declined，The quality deteriorates，The worse the performance is。It becomes a vicious cycle。I also saw such a scene in Lotte, South Korea，It’s half the Moulin Rouge pattern，Half of it is Korean nationality。

188bet game,The shocking real-life performance, classified 188bet game.The real-life acting is very good，Really shocking。But different categories、Different modes、Different businesses。Going to Angkor, Cambodia for a performance，It’s called “Angkor’s Smile”，They said it was done by the Chinese。See the results，Very familiar feeling of Zhang Yimou，They said Zhang Yimou did direct this，It was the cultural tourism group from Yunnan that invested there to make this。0 per ticket，700 seats are full，Mainly Chinese。But well done，Everyone thinks 188bet game fun。I don’t think China needs that much live-action entertainment，I don’t think any of our live action shows can continue，But as long as it’s done well，Truly a high-quality product，You are so shocking，You can pass it on。

Category 4,The friendly nature of daily 188bet game attracts participation.There are many daily performances that do not pursue bigness，188bet game how I feel at the twelve o’clock in Chang’an，72 performances at twelve o’clock，5 minutes，Maximum 8 minutes，Sit there，The performance is coming。Why is it over?？I feel like I haven’t had enough yet。Move forward，Sit there，Another performance is coming，Similar to a flash mob。This kind of daily performance is very friendly，The attraction is stronger。

Another one is the universality of dinner shows，Icing on the cake。Especially in ethnic areas，There is a dinner show everywhere。Tell the truth，I’m very annoyed。Because I am an old man，I like something quieter，Drink some wine，Let’s chat for a while，I don’t like such noise，But 188bet game is so noisy。Guizhou Qianhu Miao Village，A bunch of girls are coming，High mountains and flowing water，Several people tied your arms，The wine poured into my mouth，Too painful。

Do I call 188bet game passion?？I became famous later，I said“Stop it，I don’t accept your enthusiasm”。No more，The wine doesn’t taste good either，Forced irrigation，188bet game won’t work。

188bet game other hand,Scenarioization is naturally the top priority 188bet game next step.Now most of us are pursuing technical means，It is the so-called shocking effect，188bet game will create a kind of blindness。Without culture, there is ultimately nothing，The film method is only preliminary，Culture needs to be accumulated，Entertainment needs to be relaxed，Acting requires a market，Guests need richness。I speak in plain language，But you think about it，It is these vernacular words that are the root of our industry。

So,Gather culture and highlight characteristics，Extend the industrial chain，Expand the 188bet game scope，Formation of industrial cluster。China Story，Promote China，Story China，Chinese expression。Same，We can switch to 188bet game language mode everywhere。Xi’an Story，Promote Xi'an，Lanzhou Story，Promote Lanzhou，Anywhere is fine。But you cannot conquer the world with one model，There is no way to go down。Technological Development，There are many breakthroughs in means，I don’t value 188bet game，It is not difficult to break through by means，The difficult thing is what do you express。Current industrial structure，From the Spring and Autumn Period to the Warring States Period，The Spring and Autumn Period is passing，The next step must be for several leading companies to control 188bet game market，Influence 188bet game market，Guide 188bet game market，That must be the case。

So there is a part，Striving to be the leading company，188bet game part of an enterprise，You can choose this。One more part，Follow the head，Follow the trend。The third type is specialization and specialization，My scale is not large，But it’s really unique。So it’s not a big product，But it will have a great market impact，It depends on how we play。The most fundamental thing is human feelings and expression of human nature。

Such a big market，Hierarchical classification，Every point has your path to survival，Everyone has your development prospects。The essential pursuit is the modern interpretation of traditional culture，Traditional resources and modern products，Modern market for traditional products，Make history fashionable，Make culture approachable，Make nature accessible，Let travel enter your life，188bet game what we are pursuing。

First,reach“五看&188bet game;. second,Form“Wuke&188bet game;. third,Strengthen“Fifth degree&188bet game;。Fourth,Construction“五力&188bet game;。Travel performing arts，The scene is a natural pursuit，So creating a scene is the fundamental task，How can traveling and performing arts work without a sense of scene?？At the beginning, we said we would add some participation，Watch the show，The actor came down from that place to hang out，We think 188bet game called participation，188bet game not participatory at all，188bet game just adding some elements。

Participation, the first 188bet game is calledHeart’s participation，Guests accept your 188bet game spiritually，Feel your stuff，He naturally participated。The second isPersonal participation。The Deyun Club cross talk we watched，Mingling together on and off stage。The rest are just tricks，It’s all seasoning。So sometimes we pursue form too much，On the contrary, it makes the guests feel awkward。Because Chinese people are not yet used to volunteering to rush onto the stage，Not quite used to it yet。It’s a little better now，Our generation is completely incompetent。The current generation of young people，Sometimes a few people need to participate，188bet game good。In fact, it is such a process。But what is it？Scene。SoThe appeal of the scene、Wetting power、Attraction，188bet game forms our competitiveness、Competition Points。

So in the end it is construction“五力”。First,Visual shock。188bet game what we are all pursuing. second,The penetrating power of history。You are telling a historical story，Everyone feels that you are telling the story in front of you，188bet game the story around us. third,The attraction of culture。Especially the local culture，Including historical and cultural excavations。Fourth,The infiltration power of life，Everyone thinks 188bet game a process of life，Scenes of life。The last one is the excitement of happiness。So our ultimate goal is this goal。

In 188bet game case, from the perspective of tourism and performing arts, first,The technical means of scenes are becoming more and more abundant，And keep iterating，Digitalization becomes a trend。But technology is not the only thing，Not even 188bet game。

188bet game,Various ways of displaying scenes。Like Feng Xiaogang Film Commune，188bet game has a rich set of methods，And you also find 188bet game interesting，188bet game’s not hard。Hengdian Film and Television City Channel 23 Performing Arts，Countless drifting，So resource allocation is very convenient。I’ll ask the actor，Is Hengdian still short of actors?？Get a sign in the morning，Need 50 people，People will ask immediately，What scene？Republic of China。“Wow”A bunch of people are gone，The costumes of the Republic of China will be here soon，He keeps 188bet game at home。A talk about the Warring States Period，The armors are all here。So 188bet game’s very convenient for them to make these things，can be turned into a resource。188bet game’s not like us，Our small program is professionally configured。So there are many things that cannot be pursued。

188bet game,Telling stories，188bet game a common weakness。Can’t tell stories，Not even a story，Just cool。So after reading it，Everyone has no way of recalling it。Reflection after reading，Nothing to remember except this dazzling scene。But some small scenes are different，For example, a night tour in the Master of the Nets Garden，Unforgettable for a lifetime。Another example is Nianhua Bay，Nianhuawan has developed a set of things in recent years，It’s you walking on the road，Two people will come out in a while to give you a session，A boat will come up to the water in a while and give you a ride，There is a big scene at the end，A contemporary sculpture of this kind，The two sculptures slowly merge together，Let’s put a handful of fireworks。Leave calmly in an hour，Don’t feel tired，But there are always bright spots。I asked them how many actors they had？About 20 in total。But it gives you the impression that the content is rich，And new things are constantly coming out。Same，For example, they made Jinling Town in Nanjing，It’s just a model now，Total now is 47 acres，What do we think we can do with 47 acres of land？It has become an iconic place in Nanjing。Night is the climax period，Walk there，Look at a small boat coming over on the water，The two actors are singing to you over there，These are all small performances，But the effects are very good。Because it is planning such a project in a specific scenario，So I don’t think the nightlife projects in many of our places are that good，I don’t think so either，Too rich，High cost，Everything you think is simple，188bet game not our direction。

For example, a prefecture-level city can have a night view spot，Can’t light up the whole city，The whole city lights up and wastes energy，Who spends the money？No more，When energy is tight, you will be in trouble。There is also light pollution，The needs of local citizens must be considered，I’m going to sleep，You are still making trouble there，So bright，How can that be done？So many things have one side and another side。But 188bet game small scene feels really good。

Fourth,Fill 188bet game gaps。Some projects in tourism and performing arts are the mainstay，Even turned into a performing arts tour。Some are time utilization，For example, night is the time to use，Each has a primary and secondary role。But some are auxiliary and overwhelm the main body，Most of them are just picking up and filling in the gaps，188bet game is not appropriate to overshadow the guest。What needs to be pursued？Small but alive，Small but bright，Small and special。

Fifth,Cultivation of classics and formation of 188bet game-lasting red。Because the movie has a blockbuster effect，One round has passed，Drama is long-lasting，Can be repeated，Acting is performed every day，Forming assembly line work to a certain extent，The actor is disgusted，Staff feels tired，So the requirements are higher，More difficult。But as long as it forms a classic，It will generate brand attraction，Benefits have also increased significantly。Haven’t everyone watched a lot of TV channels in the past few days，I evaluate these many units as "ldquo;Some are strong and some are weak”，You can even say “There are successes and failures”，That’s just how we see it，188bet game lively，Maybe there is a factor of defeat buried in it，So we must analyze it objectively and calmly。

There are several points in the analysis: first，In line with human nature。In line with human nature，There is no problem with 188bet game thing. second,Isn’t it interesting，Isn’t it fun。The third thing is the dazzling stuff，These dazzling things are the least important to me，It is also what everyone is most pursuing now，The more dazzling, the higher the cost，The higher the cost，The more unsustainable。

So our four aspects，Some are very strong，Some are very weak。But the weakest thing for us Chinese is storytelling。In 188bet game case，You need to study the local culture，Make your own characteristics。Not everyone needs to be bigger and stronger，Some people just need to do small things and specialize，Don’t be too impatient to influence me，Why are you pursuing that？

So we really need to study 188bet game things carefully，I believeChina’s 188bet game performing arts must have a better future，I’m not talking about a glorious future either，What does the glorious future mean?，Have a better future。But does 188bet game project have it?？Let a hundred flowers bloom，Think about your own article，Create your own brand according to your own characteristics。

In the future, China’s 188bet game and performing arts market will be the first oneMust-188bet game stuff，There are not many projects that have formed brands in the market，More than ten or twenty，That’s a must-see for everyone。For example, a big tourist city like Beijing，There is nothing that must be seen here。Shanghai is such a developed industrial and commercial city，There are no must-see things in Shanghai。Not like going to Xi’an，You must watch "Song of Everlasting Sorrow"，Not 188bet game concept。So at least these central cities should have something that guests must see，Called Head Project。

188bet game,Let a hundred flowers bloom.Everyone writes his or her own article，Each corresponds to its own market。First,There is food to eat. second,There is still meat to eat，188bet game very good。Pursue influence in everything，National influence，What are you pursuing？Absolutely unnecessary。

188bet game,Plaza performance, indoor performance, dinner show，This one is blooming everywhere，As ​​long as you can do it, do it，If you can’t do it anymore, change it，188bet game natural。

I thought188bet game need to pursue becoming bigger and stronger，Big may not necessarily be strong，Being strong doesn’t necessarily mean being big。The ancient Chinese coined word is “Powerful”，The ancient coined words did not say ";大强”，The vocabulary of the ancients is so reasonable，We have to turn 188bet game upside down and say “大强”，Say“大强”Just looking for death，Big but not strong，Finally failed in the market。I hope we can all have meat every meal，Live a better life。