December 20, 2023，Wei Xiaoan, general consultant of the Leisure and Vacation Branch of the China 188bet Online Sports Betting and Casino Association, delivered a speech entitled "China Bed and Breakfast" at the 2023 Moganshan Bed and Breakfast Conference，The future is promising" keynote speech。

Wei Xiaoan said， From the perspective of supply and demand，The basic pattern of China’s B&B industry is oversupply ，The development of B&Bs is greatly affected by macroeconomic changes。Now 70% of the macro economy must be driven by demand，But the demand is a bit overwhelming。The reason why governments at all levels now attach so much importance to tourism，It’s because tourism is under the current macro environment 188bet Online Sports Betting and Casino year，Quite a bright spot。

Wei Xiaoan thinks，The nature of a B&B requires culture，Must talk about feelings。From the nature of B&B，The homestay industry does not need leading companies，There is no need to expand nationwide。Follow the general idea，No problem，But capital comes in to disrupt the situation，Probably turn the B&B into a chain of country hotels，Not the concept of a B&B at all。The culture and feelings 188bet Online Sports Betting and Casino B&B are all gone。

In Wei Xiaoan’s opinion，Scenario-based development is the key point for the next step in the development of homestays。He thinks，Not every B&B should be high-end，That’s impossible。Most B&188bet Online Sports Betting and Casino are popular，Popular prices are correspondingly low，Maybe business is better。What is the future development direction of homestays，Multi-directional correspondence，Multi-channel development，Scenario-based development。

The following 188bet Online Sports Betting and Casino full text of Wei Xiaoan’s speech

Hello 188bet Online Sports Betting and Casino!

I came yesterday，I didn’t know the scale of 188bet Online Sports Betting and Casino meeting was so big，The number of applicants exceeds 1,000。I thought there were only two reasons: the first reason，The appeal of Moganshan B&B brand。The second reason，Everyone is a bit confused。I’ll take another look，The theme of the meeting is“Finding a future for homestays”。Same as Mayor Kim，I think 188bet Online Sports Betting and Casino topic is very good。So I will change the topic，called“China B&B，The future is promising”。

I think I have a few questions，Because I said“The future is promising”It’s not about the quantity，It’s not about the size，It’s about quality and efficiency。But our entire industry now，Because of the head effect，Also creates head effects，So it creates a common illusion，Qian B&B is in it，We know how，But the public doesn’t know，Investors don’t know either。Official，Officials like us in Deqing, Huzhou know 188bet Online Sports Betting and Casino very well，Other officials may not know，Everyone thinks that B&Bs can still develop greatly，188bet Online Sports Betting and Casino is a common view。

actually，B&B is not like 188bet Online Sports Betting and Casino。B&B in Min，B&B in the countryside，B&B near the city。These are my three basic judgments about B&Bs。So I want to talk about three questions: the first question，Supply and demand。Second question，Competitive Landscape。The third question，Ten strategies for homestays。

Supply and 188bet Online Sports Betting and Casino

Because of the three-year epidemic，Concentrated demand。Although the traditional tourism industry has suffered a collapse，Collapse to the bottom line。But two new tracks have emerged，One called city leisure，One called rural micro vacation。These two new tracks have brought about a turn for the B&B。240,000 B&Bs nationwide in 2018，200,000 households in 2019，180,000 in 2020。But 188bet Online Sports Betting and Casino will recover to 200,000 in 2021，So everyone thinks B&B is good，The epidemic is so difficult，188bet Online Sports Betting and Casino actually gave birth。These two major tracks are long-term tracks，188bet Online Sports Betting and Casino is also a very wide track，But 188bet Online Sports Betting and Casino is also a winding track，Create an illusion for everyone，I think B&Bs still need to develop greatly。

188bet Online Sports Betting and Casino is one aspect，From the supply side，Many investors have also begun to enter。

Second，From the perspective of demand。The market will recover in 2023，A considerable part of the demand has begun to shift。So I ran down 188bet Online Sports Betting and Casino year，Many bosses told me，188bet Online Sports Betting and Casino year is not as good as last year。I saw a hot spring owner in Guangdong，He said that 188bet Online Sports Betting and Casino year’s price dropped by half compared to last year，Where have all the Cantonese people gone？Gansu、Xinjiang，So he went to Gansu himself、A trip to Xinjiang，Come back and tell me，“I quit，I want to sell hot springs”。I said 188bet Online Sports Betting and Casino is just the market change，You won’t do it？He said no，Mainly because of my age。I’m talking about your hot springs，It’s the end of the year，When the weather gets cold，It’s going to be hot now，Why？Demand is shifting。The needs we have been holding back for so many years，The control method has changed 188bet Online Sports Betting and Casino year，Everyone started running long distances。I don’t dare to go abroad now，So I started running long distances，188bet Online Sports Betting and Casino forms a shift in demand。

But what will happen next year？It should be said that inbound tourism is now，From top to bottom，Everyone is paying attention，Outbound travel has basically been liberalized，Next year, a considerable part of the demand will shift to outbound travel。In 2019，China’s total outbound travel spending is US0 billion。What is the concept of US0 billion？2 trillion RMB。So much demand has been held in China in recent years，That’s what triggered the popularity of homestays。Will it be okay next year？As soon as 188bet Online Sports Betting and Casino demand shifts，First，Transferred to a domestic city。Second，Transfer abroad。Can B&Bs still be so popular？

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So it’s natural，188bet Online Sports Betting and Casino has formed a basic pattern of oversupply of B&Bs in China。188bet Online Sports Betting and Casino is my big judgment，I think we have oversupply now。How many B&Bs do we need？No one has settled 188bet Online Sports Betting and Casino account。If we look at 200,000 B&Bs，Average 10 rooms per family，That’s 2 million rooms。Isn’t 2 million rooms enough to absorb 188bet Online Sports Betting and Casino part of our demand?？Enough。So if you can’t see 188bet Online Sports Betting and Casino clearly，Everyone thinks we can do a lot of work next year，I can’t see it。

Third，From the perspective of supply and demand，The most fundamental point is macroeconomic changes。I recently listened to the analysis of some macroeconomists，Not optimistic。188bet Online Sports Betting and Casino lack of optimism: First, our international environment is not optimistic，Developed countries basically pursue us and intercept us。Second, domestic demand is not optimistic。Now 70% of the macro economy must be driven by demand，But the demand is a bit overwhelming。The reason why governments at all levels now attach so much importance to tourism，It’s because tourism is in such a bad macro environment 188bet Online Sports Betting and Casino year，Quite a bright spot。But is it a hot spot？Hard to say。The performance of tourism 188bet Online Sports Betting and Casino year is called “A prosperous life but not a prosperous fortune”。

So，The first is that the concentration of demand in the past caused the illusion。The second is that demand for market recovery has begun to shift。The third is the development of macroeconomics。We will discuss what the supply and demand relationship will be next year？So there is something，Just now County Magistrate Wang gave a very good introduction to Deqing，I appreciate it too。But I can only say，Deqing’s approach，Deqing is called “You can learn from experience，Do not copy the practice”，Who wants to copy Deqing，Death。Just like when I went to Yuanjia Village，I came to the conclusion when I went to Yuanjiacun，Yuanjiacun is great，Whoever copies Yuanjia Village will die。Same，188bet Online Sports Betting and Casino set of things from Deqing，Do you have such a big market？Do you have such a good macro environment？I don’t care about resources，Because B&B does not need to worry about resources，But you need to know how to do it。So experience can be learned，Cannot copy the method。188bet Online Sports Betting and Casino is natural。But we often only need one successful one in the market，A hype，Everyone thinks that anyone can succeed，That is absolutely impossible，That is against the rules。

Concert under the big tree in Yuanjia Village Source: Yuanjia Village Official 188bet Online Sports Betting and Casino of Tongmeng Ancient Town

Competitive Landscape

The competition among homestays 188bet Online Sports Betting and Casino be even more intense next year，Mainly reflected in four points:

188bet Online Sports Betting and Casino, quality competition.

Whose quality is better，Who will definitely have the corresponding passenger flow。But quality comes at a cost。188bet Online Sports Betting and Casino is common sense。You just talk about quality，We only limit our quality to good service attitude，Limited to feelings，Do some cultural tricks，That’s not called quality。The question is whether you can maintain the cost？Can you guarantee your quality？The higher the cost anyway，The better the quality，There is no doubt about it，But can you hold on?？Everyone has a good look，Especially those who rent houses and run B&Bs，The owner’s house price will increase immediately，You originally wanted to make more money，Gived to the owner，Can you still persist?？188bet Online Sports Betting and Casino is a question。But if the overall quality is declining，Can our B&B continue to grow?？

Second，The nature of a B&B requires culture，Must talk 188bet Online Sports Betting and Casino feelings。

Why？Because B&B provides a new way of life，188bet Online Sports Betting and Casino is fundamental。But now it’s better to look at the B&B，Capital comes in to disrupt the situation。So I advise everyone，If you want to stay in a B&B，Don’t let capital disrupt the situation。You want capital to disrupt the situation，You'd better quit and don't do it。Because it’s simple，There is only one logic for capital，It’s profit。For profit，Capital will dominate everything、Control everything。But B&B is definitely not like 188bet Online Sports Betting and Casino。

I just ask a question，B&Bs in Europe have been around for a hundred or two hundred years，Japanese B&Bs have been around for sixty or seventy years，B&Bs in Taiwan, China have been around for forty or fifty years，It has been 20 or 30 years since it came to us。Europe、Japan、Why no big capital has entered Taiwan？Why there is no leading B&B company？Because it is not needed。From the nature of B&B，There is no need for leading companies，No need for nationwide expansion。Follow the general idea，We think there is no problem，Especially when capital comes in to disrupt the situation，Probably turn the B&B into a chain of country hotels，Chain country hotels are another story，Not the concept of a B&B at all。And the culture of our B&B、188bet Online Sports Betting and Casino feeling is all gone。188bet Online Sports Betting and Casino is the second competition point。

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The third point of competition is scale limitations and type differentiation.

Very natural，A big shortcoming of B&Bs is their scale。Because the scale is too small，In turn, the construction cost will be high，Operation costs are also high，Channel costs are also high，It’s hard to make money。Anyway, I have a basic judgment，One-fifth of our country’s B&Bs make money，Two-fifths maintained，There are still two fifths left alive，Probably next year，The situation is bad，Two-fifths of these dead and alive will be eliminated。Ups and downs in history，188bet Online Sports Betting and Casino is normal。So in 188bet Online Sports Betting and Casino case，We need to distinguish the types，Different types of B&Bs have different practices。

Fourth, the division of labor is refined and eclectic.

188bet Online Sports Betting and Casino is one of our development directions。Not all B&Bs are the same，B&Bs are the same all over the world，Living in one family is enough，Why should I live here and there？So it must be refined in the future。For example, there are art B&Bs，Cultural B&B，Natural B&B，B&B with entertainment，Various divisions of labor will be refined。188bet Online Sports Betting and Casino happens naturally in the market，So you need to be eclectic，188bet Online Sports Betting and Casino is the competitive landscape we can see next year。

Ten strategies for 188bet Online Sports Betting and Casino

188bet Online Sports Betting and Casino, macro judgment

What size should a B&B be?？Phase development、Phased improvement，Cannot expand forever，The conclusion is to be careful，Enter with caution。Who wants to enter the homestay industry now，Just one sentence，Enter with caution。If you are prepared to lose money, enter，Don’t enter without 188bet Online Sports Betting and Casino preparation。

Second, rural revitalization also involves the issue 188bet Online Sports Betting and Casino balance between primary, secondary and tertiary industries

Basics of the development of primary industry，Secondary industry must adapt to local conditions，The third industry is the icing on the cake。Don’t regard B&B as a life-saving medicine for rural revitalization，When 188bet Online Sports Betting and Casino comes to rural revitalization, B&Bs are indispensable。Media reports are inseparable from homestays，Why？Because the B&B is outstanding。But 188bet Online Sports Betting and Casino does not reflect the substantive situation。There are different situations in different places，Need to optimize the rural revitalization structure。

Third，Clear waters, lush mountains and mountains of gold and silver need bridges，Travel 188bet Online Sports Betting and Casino best bridge

Because clear waters and lush mountains will not automatically turn into mountains of gold and silver，188bet Online Sports Betting and Casino bridge is for tourism，B&B is a natural carrier。The conclusion is to tap the stock，Moderate increment。The first thing we do is to mine the stock，Including the stock of houses，Also includes the stock of culture，Also includes natural stocks，Moderate increment。

Fourth, leisure is fundamental

The fundamental of B&B is leisure，Because it is a new way of life，So the approach is“Four in three changes”。“四izai”I studied at a farmhouse、Beauty lies in the farmhouse、Leisure at the farmhouse、Wealth lies in the farmhouse。“Three changes”It is to change the fuel、Change the toilet、Change to water supply。The conclusion is urban and rural integration。But urban-rural integration involves who converts who。If we say urbanization of rural areas，Can it be transformed?？Such a big rural area。If ruralization becomes city，Then bring the level of the city down。So integration is not something we talk about casually。Actually a rural style，City level。So it’s natural，188bet Online Sports Betting and Casino requires a series of practices。

Fifth, 188bet Online Sports Betting and Casino mode

Scenery of Yellow River Suji Source: Yellow River Suji The River WeChat public 188bet Online Sports Betting and Casino

188bet Online Sports Betting and Casino pattern is very important，188bet Online Sports Betting and Casino is also a unique model in China，Exactly corresponds to our huge market demand。First，Entity group structure B&B system。For example, the Yellow River Collection、Grassland Suji、Qinling Suji，Suji is actually a kind of entity group。188bet Online Sports Betting and Casino kind of entity group takes advantage of scale，Easy to form a brand，At the same time, it alleviates a series of problems caused by the small scale of individual B&Bs。Second，Network Group，Big data、Cloud computing、Platformization、Mobile terminal。Third，B&B alliance or association，Form organization。The conclusion is that sink integration is a good model，Also become a representative of the future。My conclusion is 188bet Online Sports Betting and Casino。But it is impossible for everyone to do Suji，Just like a hotel chain，As of today，After 40 years of development，60% of the hotel industry is not included in the chain。Why？Everyone has his or her own reason for existence。The same is true for B&Bs。But generally speaking, 188bet Online Sports Betting and Casino is the situation。

Sixth, institutionalization

Set up and down lines，Management is flexible，Give full play to the role of the market。188bet Online Sports Betting and Casino is the Taiwanese way，Rule of law、Spirit of contract、Basic guarantee、Rural rules and regulations、Development Integration。Mainland China is characterized by government dominance，And it’s true，Because all departments have to manage it，Everyone needs to take care of it，Let the B&B host basically be at a loss as to what to do。So our cultural and tourism department has played a key role in recent years，Coordinate various departments，Proposed a series of policy measures to meet our needs、Rules and Regulations，even standard。Taiwan’s basic practice is“People don’t lift，Officials do not investigate”，That’s Taiwan，We can’t do it。We can only unite the various forces of the government into one force，And 188bet Online Sports Betting and Casino combined force is a pulling force，is a driving force，But not the main force。The conclusion is autonomy、Freedom，The direction must be 188bet Online Sports Betting and Casino direction，Not possible next year，It will not be possible in ten years。But the direction is 188bet Online Sports Betting and Casino direction。

Seventh, 188bet Online Sports Betting and Casino improvement

Modern interpretation of traditional culture，Traditional resources and modern products，Modern market for traditional products。So in it，Don’t oversell culture。First，Original Culture，188bet Online Sports Betting and Casino local culture。Second，Boss lady culture。Just have these two things。Local culture reflects your characteristics，The boss lady culture reflects your service。But we must emphasize culture too much，Then I’ll ask，What are the guests doing here？Guests come to eat, drink and have fun，Always put heavy culture on his head，Sorry，I’m not coming。So wherever I go, the one word I object to most is "";rich culture”。Chinese vocabulary is so rich，When it comes to culture, you must say“Thick”Two words？Travel is the pursuit of a change in lifestyle，Pursuing fun and having fun，Pursue fashion and happiness，I have to put something thick and heavy on my head，Then do you welcome guests or not?？The conclusion is，Don’t make culture into no culture，Culture needs to be simple，But not shallow。

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Eighth, green construction

The so-called green construction focuses on the original ecology，Start with sub-ecology，Pan-ecological focus，Deep ecology and heart。What is the conclusion？Green is the foundation，Characteristic is competitiveness。But talk less about the original ecology。Original ecology is just a way of saying，Really follow the original ecology，No way to do it。Very simple，What does the guest want？Rural environment，Standard of living in the city。What we want is nature，But it is definitely not native。If you don’t know how to measure 188bet Online Sports Betting and Casino properly，188bet Online Sports Betting and Casino is also part of quality。

Ninth, 188bet Online Sports Betting and Casino extension

B&B leisure corresponding surroundings，B&B culture corresponds to the medium range，B&B vacation correspondence remote。Naked Valley’s model is high-end vacation，But high-end does not mean luxury，What we want is features、Exquisite、Comfortable。My first time to Naked Valley，The evaluation is not high。Let me take a look，188bet Online Sports Betting and Casino is the standard of our three-star hotel，But it can be sold at that price，There can be such a market。Why？It’s because of 188bet Online Sports Betting and Casino special environment，It provides a special experience。The conclusion is diversification、Diversification、Differentiation、Featured、Comfort，Talent for generalization。The most important thing is comfort。I’m probably old too，age is reached，Where do I often go，People say B&B，One night is OK，Moving out on the second night，I can’t live。People say 188bet Online Sports Betting and Casino is so unique，I said that is the pursuit of young people，Not my pursuit，My first pursuit is to be comfortable。went to Qiyun Mountain and lived in a tree house，I will call them at 12pm，Move it for me。Why？Looking up are the stars，Feeling like air leaking everywhere，Very unsafe feeling，I said 188bet Online Sports Betting and Casino is not a place for old people to live，Move it for me。People say you have experience，Then hold on，They are just too lazy to move it for me。5am，I woke up just after dawn，When I came out, I heard birds chirping everywhere，But I didn’t sleep well all night，Is 188bet Online Sports Betting and Casino possible？

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Tenth, rich business formats

I still need to explain 188bet Online Sports Betting and Casino。B&Bs are also divided into different levels based on guest needs，It’s not that one B&B can conquer the world，That’s impossible。A Naked Valley，Including naked town、Naked Village，4.Version 0 is out，A few guests from the north are coming？Most of the guests are from the Yangtze River Delta，That must be the case。So it’s natural，Rich business formats means small but refined、Multi-function，Community Building，Small town mode，Hierarchical，Standard implementation。Same，There are exquisite products here，Have mid-range，There is a public。How to say？Not every B&B should be high-end，That’s impossible。Most B&Bs are popular，Popular prices are correspondingly low，Maybe business is better。I don’t care how high-end 188bet Online Sports Betting and Casino thing is，High-end for a long time，No guests，What is the meaning of high-end？For example, the most high-end hotel rooms in China，Atlantis in Sanya，120,000 per room per day。I’ll just ask，Since the opening of your guest room，Rented out several times？I don’t ask about the rental rate，I asked him how many times he had rented it out？twice。Can 188bet Online Sports Betting and Casino be done？Make a suggestion，You split it，Dial every two hours，Six calls a day，24 hours，12 dials a day，10,000 yuan per batch，Business will definitely be good。They think about it，Yes，That’s the truth。Because no one has the patience to spend 120,000 there for 24 hours，Just stare at the fish in the fish tank，That’s impossible，But 188bet Online Sports Betting and Casino feeling of freshness、Show off，Including these anchors，Maybe everyone will go in，I can host for 10,000 yuan。Exquisite、Mid-range、public，Let’s separate these three levels。The conclusion is，Multi-directional correspondence，Multi-channel development，Scenario-based development。

Scenario-based development，Let me say a few more words。Because of a new phenomenon in the tourism market in 2023，Product changes、Changes in the market，I summarized a“Kaleidoscope”Phenomena，Ten phenomena。To sum up, I am surprised myself，No one relies on traditional resources，The few relying on traditional products，Mostly 188bet Online Sports Betting and Casino depends on the scene。The most typical one is Zibo、Chang'an twelve o'clock，Includes village BA in Guizhou，Including Tianjin’s uncle diving，What does Mr. Tianjin’s diving mean?？Nothing，But the vitality of Tianjin city is revealed。

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So it’s natural，Scenario-based development is the key point for the next step in the development of homestays。What is the concept of 188bet Online Sports Betting and Casino so-called scenario development？For example, Chang'an is a shopping mall at twelve o'clock，It’s not an old mall either，Shopping mall in the 1990s，Cannot continue to operate，Transformed into such a project，20,000 square meters，Invest more than 100 million，How many people enter every day，Daily income of 800,000 to 1 million。On average, a customer spends 500 yuan to stay for 5 hours，The price per customer is also high，Consumption is also high，What reason？Scenarioization、Immersive、Full participation，That’s it。What is sceneization？You can spend very little money，Achieve very good results，Can be the icing on the cake。Dear B&B owners，You have already spent the money，I also hope the effect can be better，Don’t think about big investments，Basic investment is enough now，What to do？Make scenes。

For example, I went to a B&B deep in the Qinling Mountains，188bet Online Sports Betting and Casino B&B has a special feature，Raising giant salamander。So I asked the young couple，Let me tell you how to do 188bet Online Sports Betting and Casino？Why did you come here？They said we want to do it in Xi’an，Looking at the market in Xi’an is full，But there are still opportunities here in Qinling，Coming over。Playing around，Eight rooms。I looked around，I said you were wasting too much space，Get out all the wasted space，What to do？Just eat giant salamander。The giant salamander turns out to be a protected animal and cannot be eaten，Now breeding，Ready to eat，188bet Online Sports Betting and Casino brings out your characteristics，A fish pond outside creates a scene，Describe the scene on the spot。Thinking about it，He said yes，188bet Online Sports Betting and Casino is OK。

So many things，Use the existing conditions to open up your imagination，Do scenario-based development。188bet Online Sports Betting and Casino is actually the real next step。So，The situation cannot be said to be difficult，The situation is twists and turns，Ups and downs，188bet Online Sports Betting and Casino is a normal phenomenon in the market。Let’s not think about a bright road ahead，That’s impossible。But we can seize market opportunities，Able to maintain a series of developments，There will definitely be a new path。