In today’s era of fierce competition in the tourism industry，We have witnessed the normalization of the distribution of interests: the strong continue to dominate，The weak will continue to be at a disadvantage。The consensus on long-term expectations of tourism companies is in the process of being difficult to form，The solidification of the market position of tourism enterprises (projects) is difficult to fundamentally change in the short term。

The meaning of following the trend of the times is also different from the past。Follow the trend now，More emphasis on understanding trends and grasping destiny，Know when to act，When to do something not to do。That kind of recklessness、The blind pursuit of investment and resource capture has become worthless under market rules。Entrepreneurship opportunities are an important criterion for evaluating the degree and maturity of an industry or industry’s monopoly。After more than forty years of development，There is no market gap in China’s tourism industry，Become the&ldquo that entrepreneurs are fleeing from;Red Sea”。

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The development of China’s tourism industry has gone through three stages: the first stage was driven by foreign affairs，With the goal of earning foreign exchange；The second stage is driven by investment，For the purpose of occupying resources；The third stage is management-driven，For the purpose of optimizing element configuration and improving efficiency。current，Tourism is in the early stages of the third stage，In the context of no investment opportunities or negative investment returns，The living space and opportunities of tourism enterprises are compressed，There are fewer and fewer promising spaces and opportunities。However，The boundary consciousness of doing something or not is awakening and rising to business discipline。

Adopting a management-driven model is the best choice for tourism enterprises under the current market structure。Due to the large differences in the starting cards of each travel company，188bet sports betting app download The market’s cards have to be played again，The space that each travel company can operate, that is, the combination of card combinations, is limited。Travel companies with an opening advantage will naturally have a greater chance of winning，Travel companies without an opening advantage must do their best，All he can rely on is his own skills and his opponent's mistakes。

As the tourism industry changes from investment-driven to management-driven，Their business focus has shifted from seeking external opportunities to tapping internal potential。The core idea of ​​​​this transformation is to avoid unnecessary trouble，Looking for a sound business approach。

Compared to the noise and passion driven by investment，Management-driven pays more attention to meticulous operations and strategic layout，Instead of relying on large events to showcase achievements。Carefully observe those mature tourism groups，Rugang China Travel Service、China Youth Travel Service and Chengdu Cultural Tourism，They no longer pursue blind expansion，But consider every step carefully。Take China Travel Service Hong Kong as an example，Its business strategy has always remained sound，The debt ratio remains below 30% for a long time，Exhibit a mature and confident attitude。

Desert Star Hotel invested by China Travel International. Source: China Travel International official account

Effective competitive strategies are based on the key success factors of the industry，The success factors are different at different development stages of the industry。Tourism enterprises (projects) grasp and judge the industrial development stage，Become the fundamental key to the survival and development of tourism enterprises。

When China’s tourism competition enters the management-driven stage，Competition of hard power in the past (source、Investment) seems too reckless and crude。Hard power is not unimportant，But because hard power has no place。Development of high-quality tourism resources、The circle is completely occupied，And investment is saturated，Yes“Stupid”There is nowhere to show your strength，Unless you care about the consequences and no rewards。

China’s tourism industry has passed its destiny and“Chasing the Central Plains”Stage，The current light asset trading method represented by management methods，Just do your best，This means the advent of the era of human capital for tourism enterprises。Human subjective initiative and creativity、Imagination 188bet online sports betting will become the primary factor in the success of a project。That is, to maximize the value of human capital through management methods，Becoming a new driving force for the survival and development of tourism enterprises。The improvement of the marketization degree of tourism enterprises focuses on the marketization of the employment system，especially state-owned tourism companies。

Lijiang River in Yangshuo, Guilin Source: Photo Network

2. New consensus: Soft power competition replaces hard power collision

Just as the service industry ultimately competes with services，Hardware service capability is the foundation，Software service capabilities are the source of differentiation and value。When tourists lose the novelty of the same hardware facilities，Investment solely represented by hardware scale is no longer a wise move。China’s tourism market is so big，Between tourist destinations、Competition between travel companies is more of a zero-sum game。At this time，The soft power of travel companies is particularly important。Soft power is not only an in-depth understanding and accurate grasp of the industry，It is also the precise selection of projects and the creation of operational capabilities。

Selected a wrong item，Any time、Where，It may determine the life or death of the enterprise，This is a test of project selection ability。Soft power competition replaces hard power collision，It is a judgment based on in-depth research on China’s tourism industry。As the market shifts from incremental to stock、From buyer to seller，The investment focus of tourism companies has gradually shifted to soft power construction，This is not only a high expected return，The best choice with relatively low risk。

Take Zhangjiajie as an example，Such a high-quality travel company has not gained an advantage in the competition of hard power，Instead, it got into trouble due to huge investment，Backlashed by it。March 2016，Zhangjiajie plans to issue an additional 1.2 billion for“Dayong Ancient City (South Gate Characteristic Street) Project”，Estimated total investment 18.8.3 billion。Originally expected to bring 4.8.5 billion annual revenue and 1.Net profit of 8.4 billion。But the 2022 annual report shows，Net profit for the year is -2.600 million，Decreased by 92% year-on-year.59%；Deduction of non-net profit is -2.7.1 billion，Loss increased by 87% year-on-year.76%。former“China’s first landscape stock”The scenery is gone。

Zhangjiajie Tianmen Mountain Source: Photo Network

At the beginning of 2016，Zhangjiajie’s total assets are only 8.7.3 billion、Net worth 6.1.3 billion。188bet Online Sports Betting and Casino Dayong Ancient City project investment up to 18.8.3 billion，Undoubtedly a bold expansion。According to 2022 annual report，Dayong Ancient City is the most serious loss-making project among all Zhangjiajie，As of the end of the reporting period，The cumulative realized income of this project is -3.9.8 billion，The biggest drag on Zhangjiajie’s performance，Accounts for about 60% of Zhangjiajie’s net profit loss in 2022。Early May 2023，Zhangjiajie said when answering questions from investors on a financial platform，The main reason why Zhangjiajie still suffered losses in the first quarter was that the revenue from the investment project Dayong Ancient City seriously fell short of expectations，Financial expenses and depreciation and amortization are the main sources of losses。

3. False information misleads decision-making

In modern society，The speed at which information spreads is amazing。However，This rapid dissemination of information also brings about a problem: the proliferation of false information。Especially in the tourism industry，The spread of false information has seriously hindered the development of the industry，Make the truth scarce。The objectivity of media information is challenged，Capital’s interference with information is obvious，It is difficult for tourism companies (projects) to distinguish between the Internet craze and the real craze，It is possible to identify only after many days of on-site inspection。

False information makes it difficult for tourism companies (projects) to distinguish the authenticity of propaganda。All kinds of information emerge in endlessly，Dazzling。In these information，Some are deliberately exaggerated to attract attention，Not even true。If tourism companies (projects) easily believe these false information，It is easy to fall into the situation of blindly following the trend。Actually，Really popular tourism projects are not created by Internet hype，But rely on its own quality and reputation。

Capital or institutions package it as a benchmark for the tourism industry。Such benchmarks are often set up for commercial interests，The authenticity and credibility are questionable。If companies blindly learn from such“Benchmark”，It is possible to fall into a misunderstanding，If you launch new projects or increase investment, it will lead to serious losses。

4. Defeat irrational thinking

In business activities，Management factors are greatly affected by the subjective influence of leaders，Disturbance manifested 188bet app as irrational thinking。These interferences may come from personal intuition or impulse，But it often leads to wrong decisions。Therefore，We need to be wary of these irrational thoughts，And use a rational and objective attitude to deal with business problems。

Kuanzhai Alley activity scene Source: Kuanzhai Alley’s most popular Chengdu public account

Especially when making decisions。Although intuition can sometimes provide some useful clues，But it cannot replace rational analysis and judgment。Especially when making decisions，We need to be fully informed，Analyze various factors，Don’t just rely on intuition。Otherwise，You may make wrong decisions because of impulse。

Don’t believe that seeing is believing。Sometimes，What we see is not necessarily real。Especially in business activities，Some superficial phenomena may conceal the truth，If many projects look lively, they actually suffer serious losses。Therefore，We need to get to the bottom of the situation，See the essence of the problem through superficial phenomena。

Tourism companies cannot“Catch the wind and take the wheel”，Must have business determination，The service industry strives for endurance，Don’t always think of finishing your work in one battle。Don’t blindly follow the trend just because of temporary market changes，You should stick to your own business philosophy and strategy。The service industry is an industry that requires endurance，You need to operate with the mentality of long-term success。Only this way，Only in order to maintain one direction and continue to move forward in the fierce market competition，Firmly grasp the rules of the industry。For example，Tourism is a small industry，Development is about mining, not mining，Not all places are suitable for tourism，The basic form of tourism is stable, etc.。Only if you master these rules，In order to better formulate business strategies，Add more deterministic grippers。

You need to maintain a normal mind when operating tourism projects。The development of tourism projects requires a lot of time and energy，Don’t rush for success，Like a tree that grows ten years ago，Have to wait。Only treat it with a normal heart，In order to better cope with various challenges and opportunities。At the same time，You also need to have enough patience and perseverance，Continuously optimize and improve business strategies，Improve the competitiveness of enterprises。

Night view of Gubei Water Town Source: Photo Network

Certainty is the basis for tourism companies to formulate business 188bet sports betting app download strategies and tactics，The biggest certainty currently is that tourism development has entered the third stage of management-driven development。The characteristics of this stage are，Management elements represented by entrepreneurial abilities，Resource has been replaced、Capital and other traditional factors，Become the core force in promoting the development of tourism。Entrepreneurial capabilities include innovative thinking、Strategic Vision、Team collaboration and many other aspects，These capabilities determine the company’s position in market competition and future development prospects。

In the process of implementing management driver，Tourism companies need to establish a complete talent training mechanism, especially the training of leading talents、Encourage employees to think innovatively、Optimize organizational structure、Improve teamwork skills, etc.。Tourism management-driven is the general trend of the current tourism development。For tourism companies，Only by fully realizing this certainty，And take corresponding measures to improve business management capabilities，Only in order to move forward steadily in the fierce market competition，Achieve sustained and healthy development。