Reducing tickets treats the symptoms but not the root cause,In-depth analysis of the reasons for the idling of 188bet mobile subsidy policies

The current subsidy policy lacks motivation,The program is complex,The amount of funds is small,Making it difficult to mobilize the enthusiasm of market entities。

The 188bet mobile industry is an important part of my country’s economic development,The effectiveness of its policies has always attracted much attention。Provincial 188bet mobile policies are diverse,But the effect is uneven。Perhaps due to lack of distinctive positioning,Or poor publicity and promotion,Or the supporting facilities are not perfect。Overall,The fundamental reason why the current 188bet mobile policy is ineffective is that it fails to effectively reduce tourists’ trial costs,This reflects a series of deep-seated problems。

The current subsidy policy situation is not optimistic。The subsidy for channels focuses on travel agencies,However, this move backfired。The proportion of China’s travel agency channels has fallen far below 2.76%,Such a low proportion indicates that there is a deviation in the direction of this subsidy。Lack of motivation for subsidies,The program is complex,The amount of funds is small,Making it difficult to mobilize the enthusiasm of market entities,In the end it’s often just a formality,It is impossible to achieve the expected effect of stimulating the 188bet mobile market。

Long time,my country’s 188bet mobile policy has been criticized,The key point is the mistake in its starting point。In the past, we mainly relied on subsidies,Whether on the demand side or the supply side,This simple subsidy policy may play a certain role in the rising market period,But it has gradually become invalid since entering the stock market in 2019。Blinally subsidize,Not only is the method too simple,And ignores the structural problems in the development of the 188bet mobile market and the real needs and pain points of tourists。

In comparison,From mature 188bet mobile markets such as Guizhou、Yunnan’s successful experience,We can be inspired。Their 188bet mobile policy focuses on 188bet mobile market regulations,Strictly control market chaos,Protect tourists’ rights,Increase tourist confidence,Reduces tourists’ concerns about irregular market behavior,Thereby reducing the cost of trying。At the same time,Cracking travel barriers,Improve traffic、Accommodation、Scenic area services and other infrastructure and service levels,Make it more convenient for tourists、Travel and play comfortably,This also substantially reduces the obstacles and costs for tourists。

To make 188bet mobile policy effective,Really promote the development of 188bet mobile,We must focus on reducing passengers’ trial costs。Abandon the simple thinking of subsidies,In-depth study of 188bet mobile market rules and tourist needs,From the regulated market、Start in many aspects such as cracking obstacles,Comprehensive policies,In order to guide the health of the 188bet mobile industry、Sustainable Development。Only this way,In order to prevent the 188bet mobile policy from becoming invalid,But it has become a powerful force for the vigorous development of the 188bet mobile industry。

Current subsidy status

1. Current subsidy policy

1. Xinjiang accommodation supplement in 2024

Reward and subsidy standards: Overseas tourists stay in Xinjiang for more than 3 nights、188bet mobile agencies that have received no less than 1,000 overseas tourists throughout the year are included in the statistics。Sort from high to low according to the number of days the 188bet mobile agency has received overseas tourists throughout the year,A subsidy of RMB 200,000 to the No. 1 188bet mobile agency,The 2nd to 3rd place 188bet mobile agencies will each receive a subsidy of NT0,000,The 188bet mobile agencies ranked 4th to 6th will each receive a subsidy of NT0,000,The 188bet mobile agencies ranked 7th to 10th will receive a subsidy of RMB 50,000 each。

Funding source: Special inbound 188bet mobile award and subsidy funds are arranged from the autonomous region’s special 188bet mobile funds,The total amount is controlled within 1 million yuan。

2. Ningxia、Hebei、Sichuan Supplementary Transportation,Domestic 188bet mobile Charter Award。Rewards and subsidies will be given for each charter flight with more than 100 people (including 100 people),Where:

Stay in Ningxia 3 nights and 4 days,Reward 1.50,000 yuan/trip;Stay in Ningxia 4 nights and 5 days,Reward 20,000 yuan/trip。Rewards and subsidies will be given for each charter flight with more than 150 people (including 150 people),Of which: stay in Ningxia 3 nights and 4 days,Reward 2.250,000 yuan/trip;Stay in Ningxia 4 nights and 5 days,Reward 30,000 yuan/trip。

Hebei Province 188bet mobile Charter Award: Each charter flight with more than 100 people (including 100 people) will receive a subsidy,Stay in Hebei for no less than 2 nights and 3 days。Domestic charter flight bonus of RMB 20,000/flight,Inbound charter flight bonus of RMB 50,000/flight。

Sichuan 188bet mobile Agency organizes charter flights to Sichuan to 188bet mobile to Sichuan to provide incentives。A 188bet mobile agency that organizes charter flights to 188bet mobile to Sichuan from outside the province (excluding inbound charter flights),Complete a round trip with the same 188bet mobile group as one flight,Two levels of subsidies will be given based on the passenger flight occupancy rate of the 188bet mobile team。

The attendance rate reaches 80% (inclusive) and above,A one-time subsidy of 280,000 yuan for each flight;

Occupancy rate reaches 60% (inclusive) to 80%,A one-time subsidy of 200,000 yuan for each flight。

3. Inner Mongolia is recruiting people to attract tourists

Outside the area: 188bet mobile agencies solicit tourists from outside the area to stay overnight in Inner Mongolia with a total of more than 500 people (inclusive),The stay is no less than 2 nights and 3 days (accommodation in a 3-star or above hotel、Green Hotel、Level B&B),Reward 188bet mobile agencies at the rate of 50 yuan/person。

4. Beijing’s measures to subsidize inbound tourists,No shortage of domestic tourists,And inbound 188bet mobile is easy to count,There is also a competition mechanism,Beijing’s 188bet mobile policy formulation is relatively reasonable。

188bet mobile agency inbound outreach person-day project: for eligible applicants,And in the reporting year“Entry and Outreach People’s Day”Highly ranked (within the top twenty) 188bet mobile agencies,Give rewards and support,The maximum reward can reach 500,000 yuan。

188bet mobile agency inbound outreach person-day increase project: for those who meet the qualifications of declaration entities,And the increase in the number of overseas contact days in the declaration year compared with the previous year ranks high (within the top ten),Declaring at the same time“Entry and Outreach People’s Day”188bet mobile agencies with more than 4,000 person days (inclusive),Give rewards and support,Maximum reward 300,000 yuan。

2. Supplementary investment

Investment is an important means to create core 188bet mobile attractions,Promote 188bet mobile investment with subsidies、Promote the upgrading of 188bet mobile projects,There are many types of subsidies calculated,But they all revolve around investment。

Liaoning actively subsidizes to create consumption scenarios

For the Liaoning Food Street awarded in 2023,A one-time reward of 300,000 yuan for each,To support the transformation of food court consumption facilities、Software and hardware construction、Carry out publicity and promotion activities, etc.。Give full play to the driving role of the night economy demonstration district,Newly assessed 10 provincial night economy demonstration blocks,A one-time reward of 300,000 yuan for each。Cultivation of 10 new consumption scenarios for the integrated development of culture, sports and 188bet mobile,Each reward is 500,000 yuan。Vigorously develop the ice and snow economy: for the newly selected provincial ski 188bet mobile resort,1 million yuan for each award。

2. Jilin Subsidy Creation Level

For the newly assessed national and provincial level 188bet mobile demonstration areas,The maximum one-time bonus is 5 million yuan、1 million yuan。For new rating 5A、Enterprises in 4A tourist attractions,The maximum one-time bonus is 2 million yuan、1 million yuan。A one-time subsidy of 100,000 yuan for snow entertainment parks with an investment of more than 1 million yuan and less than 2 million yuan;For a snow entertainment park with an investment of more than 2 million yuan,One-time bonus of 200,000 yuan。

3. Shanxi Subsidy Investment Interest Discount

Shanxi multiple departments issued "Accelerating the Promotion of Cultural, 188bet mobile and Wellness Cluster Areas in 2024"、Implementation Plan for the Construction of Cultural 188bet mobile and Wellness Demonstration Zone” proposed,Support cultural, 188bet mobile and wellness clusters、Revitalize existing assets in the demonstration area,Report the Cultural 188bet mobile Real Estate Investment Trusts (REITs) project to the Ministry of Culture and 188bet mobile in accordance with laws and regulations,To broaden financing channels。Organize and carry out application for loan interest subsidy funds for major cultural 188bet mobile and health care project construction,Loans of one year or more obtained by the project unit during the construction period,Interest discount support will be provided based on the loan amount determined in the project loan contract and 50% of the one-year loan market quotation rate in the reporting year,The annual interest discount amount for the same enterprise shall not exceed 5 million yuan。

4. Hunan subsidizes accommodation industry

April 2024,The "Several Measures to Promote the Development of Hunan's High-Quality 188bet mobile Accommodation Industry" issued by Hunan includes the following measures:

Increase capital investment。Support high-quality accommodation companies to apply to participate in the national high-star tourist hotel assessment,A one-time subsidy of 2 million yuan will be given to newly rated five-star tourist hotels,A one-time bonus of RMB 500,000 will be given to five-star tourist hotels that pass the assessment review;A one-time subsidy of 600,000 yuan will be given to those rated as national Grade A tourist B&Bs,A one-time subsidy of 200,000 yuan will be given to national Grade A tourist B&Bs that pass the assessment review。The pair won first place in the skills competition organized by the national culture and 188bet mobile department、二、Third Prize Individual,Reward 30,000 yuan each、20,000 yuan、10,000 yuan。Encourage cities and states、The county and city are using water、Gas price,For star-rated tourist hotels with an annual operating income of more than 10 million yuan、Accommodation companies with annual revenue growth of more than 10% will be given preferential policies。

5. Subsidized performances in Guangxi

February,Guangxi issued the "2024";Guangxi has a show”Detailed Implementation Rules for Subsidies for the Introduction of Performing Arts Consumption Season Performances》,According to the overall subsidy plan,Subsidies are divided into two categories: theater performance subsidies and music festival (concert) performance subsidies。

3. Supplementing enterprises

Subsidize enterprises that represent key links in 188bet mobile,Help them tide over the difficulties,Become stronger and bigger。Actually,Travel agencies represent the past business form,Being eliminated by the market,The effect is indescribable。

Jiangsu Bu 188bet mobile Agency

Arrange 26 million yuan in provincial cultural and 188bet mobile development funds,Rewards and subsidies to travel agencies that have achieved remarkable results in group formation and upgraded tourist B&Bs。Travel agencies that enjoy the policy of temporarily refunding or suspending deposit payment,The margin payment period is extended to March 31, 2024。Travel agencies that have obtained business licenses after April 1, 2023 (inclusive),You can apply for a deferment of deposit payment,The deadline for making up the margin is March 31, 2024。

The traffic jam in 188bet mobile development

In the current development trend of the 188bet mobile industry,Some obvious blocking points gradually surfaced,We urgently need to study and discuss in depth。From the perspective of 188bet mobile consumption structure,Take the data of Chengdu from 2012 to 2016 as an example,Scenic spot tickets account for a low proportion of 188bet mobile expenses,And it shows a downward trend year by year,Only around 10%。This phenomenon is not accidental,What is revealed behind this is the serious problem of low cost performance of 188bet mobile consumption。

In contrast, the structure of international 188bet mobile revenue is more convincing。International 188bet mobile (inbound) income statistics are more accurate and have reference value。Take international 188bet mobile revenue in 2018 as an example,Visiting ratio 4.23%,Traffic proportion 28.82%;Percentage of residence 14.25%;Catering proportion 11.22%,Shopping proportion 25.78%。

Consumers want to enjoy a scenic spot,A capital allocation of 1:9 is often required,This does not include the consumption of time and energy。In this situation,It is difficult for 188bet mobile policies to fundamentally solve the problem by simply reducing tickets,After all, tickets account for an almost insignificant proportion of the overall travel budget (consumption)。

For medium and long-distance travel,Transportation cost is undoubtedly the most prominent factor。Physical distance has become the primary obstacle to 188bet mobile development。With the rise of high-speed rail,Although it has greatly shortened people’s travel time,But corresponding to this is a sharp increase in transportation costs。This reality objectively inhibits the demand for long-distance travel,Significantly increases the start-up cost of 188bet mobile。

Deeply explore the reasons for the high cost of 188bet mobile transportation in China,You will find that the root cause is the monopoly of transportation infrastructure and energy pricing。such as gasoline、Railway and toll roads and other fields,Making travel costs far higher than those in European and American countries。This situation has seriously restricted people’s willingness to travel and travel choices,Only during the short period of free highway during holidays,In order to effectively stimulate the public’s enthusiasm for travel。

However,Relying on limited freebies during holidays to stimulate 188bet mobile is not a long-term solution。To achieve a healthy 188bet mobile industry、Sustainable Development,We need to start from many aspects,Break the existing monopoly pattern,Optimizing the construction and operation of transportation infrastructure,Lower energy pricing,Thus truly reducing the travel burden of tourists。

Look at Yunnan and Guizhou for policy highlights

During the upswing in the 188bet mobile market from 1993 to 2016,Per capita 188bet mobile consumption continues to grow。The growth rate of domestic 188bet mobile revenue is higher than the growth rate of domestic tourist arrivals,This means that per capita consumption expenditure is increasing。Domestic 188bet mobile revenue increased from 86.4 billion yuan in 1993 to 3.9289 billion yuan in 2016。Afterwards,The 188bet mobile market enters a countercurrent period,All regions have correspondingly increased policy incentives for the 188bet mobile industry。

In 188bet mobile Revenue Ranking 2023,Guizhou with 1.46 trillion ranks first,Yunnan with 1.44 trillion follows。Guizhou stands out,Closely related to its effective 188bet mobile subsidy policy;Yunnan has also achieved remarkable results in rectifying chaos in the 188bet mobile market。

Guizhou Cultural 188bet mobile&ldquo launched in 2024;Four free, one more and one less”Special Offers》Very Attractive。To students、People’s Police、Teacher、Medical workers、Free admission for residents of Guangdong Province,This move not only reflects the care and respect for specific groups,Can more effectively guide different groups of people to travel,Expanded the diversity of customer sources。

“One ticket for multiple days”An even more innovative policy,Give tourists the convenience of unlimited access to the scenic spot within 5 days,Greatly improves tourists’ 188bet mobile experience,Let tourists feel more relaxed、Feel the charm of the scenic spot more deeply,Increases the attraction of the scenic spot and the stay time of tourists。50% discount on highway tolls,Especially for self-driving tourists from outside the province“Half-off discount for self-driving”,Greatly reduces 188bet mobile costs,Strongly promotes the development of the self-driving 188bet mobile market。

In comparison,Yunnan’s series of measures to fundamentally rectify the chaos in the 188bet mobile market are of great significance。Strictly implement the order rectification of the 188bet mobile market“22 measures”And 188bet mobile employees“Eight not allowed”Regulations,Shows Yunnan Province’s firm determination to rectify the 188bet mobile market。Take multiple measures to rectify“Unreasonable low price”,Effectively curbed the speculative behavior of unscrupulous merchants,Guard the healthy development of the 188bet mobile market。123 tourist shopping return supervision centers and 130 tourist return service points established across the province,and“30 days no reason to return”Policy,Provide tourists with sufficient consumption protection,Let tourists shop with confidence,Enhanced trust in Yunnan 188bet mobile。

Guizhou’s 188bet mobile policy focuses on attracting tourists with preferential activities、Resolving travel congestion,Thus stimulating 188bet mobile consumption;Yunnan focuses on regulating the market,Protect the rights and interests of tourists,Improve the quality of 188bet mobile。Although the two policies have different focuses,But they are all playing a key role in promoting the vigorous development of the local 188bet mobile industry。

For other regions,The experience of Yunnan and Guizhou is worth reference。When formulating 188bet mobile policies,Should be combined with its own resource characteristics and market demand,We must not only focus on attracting tourists,We must also care about the quality of tourists and the protection of their rights and interests,The focus should be on effectively reducing tourists’ trial costs,Improving the cost-effectiveness of travel for tourists,Optimizing the 188bet mobile consumption structure,Especially work on reducing transportation costs and accommodation costs,Only this way,In order to achieve the sustainable development of the 188bet mobile industry。

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