The tourism industry is an important part of my country’s economic development，The effectiveness of its policies has always attracted much attention。Provincial tourism policies are diverse，But the effect is uneven。Perhaps due to lack of distinctive positioning，Or poor publicity and promotion，Or the supporting facilities are not perfect。Overall，The fundamental reason why the current tourism policy is ineffective is that it fails to effectively reduce the trial cost of tourists，This reflects a series of deep-seated problems。

The current subsidy policy situation is not optimistic。The subsidy for channels focuses on travel agencies，However, this move backfired。The proportion of China’s travel agency channels has fallen far below 2.76%，Such a low proportion indicates that there is a deviation in the direction of this subsidy。Lack of motivation for subsidies，The program is complicated，The amount of funds is small，Making it difficult to mobilize the enthusiasm of market entities，In the end it’s often just a formality，It simply cannot achieve the expected effect of stimulating the tourism market。

Long time，my country’s tourism policy has been criticized，The key point is the mistake in its starting point。In the past, we mainly relied on subsidies，Whether on the demand side or the supply side，This simple subsidy policy may play a certain role in the rising market period，But it has gradually become invalid since entering the stock market in 2019。Blindly subsidize，Not only is the method too simple，And ignores the structural problems in the development of the tourism market and the real needs and pain points of tourists。

In comparison，From mature tourism markets such as Guizhou、Yunnan’s successful experience，We can be inspired。Their tourism policy focuses on tourism market regulations，Through strict control of market chaos，Protect tourists’ rights，Increase tourist confidence，Reduces tourists’ concerns about irregular market behavior，Thus reducing the cost of trying。At the same time，Cracking travel barriers，Improve traffic、Accommodation、Scenic area services and other infrastructure and service levels，Make it more convenient for tourists、Travel and play comfortably，This also substantially reduces the obstacles and costs for tourists。

To make tourism policy effective，Really promote the development of tourism，We must focus on reducing passengers’ trial costs。Abandon the simple thinking of subsidies，In-depth study of tourism market rules and tourist needs，From the regulated market、Start in many aspects 188bet app download such as overcoming obstacles，Comprehensive policies，In order to guide the health of the tourism industry、Sustainable development。Only this way，In order to prevent the tourism policy from becoming invalid，But it has become a powerful force for the vigorous development of the tourism industry。

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1. Current subsidy policy

1. Xinjiang accommodation supplement in 2024

Reward and subsidy standards: Overseas tourists stay in Xinjiang for more than 3 nights、Travel agencies that receive no less than 1,000 overseas tourists throughout the year are included in the statistics。Sort from high to low according to the number of days the travel agency has received overseas tourists throughout the year，A subsidy of RMB 200,000 to the No. 1 travel agency，The 2nd to 3rd place travel agencies will each receive a subsidy of NT$150,000，The travel agencies ranked 4th to 6th will each receive a subsidy of NT$100,000，The travel agencies ranked 7th to 10th will receive a subsidy of RMB 50,000 each。

Funding source: Special inbound tourism award and subsidy funds are arranged from the autonomous region’s special tourism funds，The total amount is controlled within 1 million yuan。

2. Ningxia、Hebei、Sichuan Supplementary Transportation，Domestic Tourism Charter Award。Rewards and subsidies will be given for each charter flight with more than 100 people (including 100 people)，Where:

Stay in Ningxia 3 nights and 4 days，Reward 1.50,000 yuan/trip；Stay in Ningxia 4 nights and 5 days，Reward 20,000 yuan/trip。Rewards and subsidies will be given for each charter flight with more than 150 people (including 150 people)，Among them: stay in Ningxia 3 nights and 4 days，Reward 2.250,000 yuan/trip；Stay in Ningxia 4 nights and 5 days，Reward 30,000 yuan/trip。

Hebei Province Tourism Charter Award: Each charter flight with more than 100 people (including 100 people) will receive a subsidy，Stay in Hebei for no less than 2 nights and 3 days。Domestic charter flight bonus of RMB 20,000/flight，Inbound charter flight bonus of RMB 50,000/flight。

Sichuan Travel Agency organizes charter flights to Sichuan to travel to Sichuan with incentives。A travel agency that organizes charter flights to travel to Sichuan from outside the province (excluding inbound charter flights)，Complete a round trip with the same travel group as one flight，Two levels of subsidies will be given based on the passenger flight occupancy rate of the travel team。

The attendance rate reaches 80% (inclusive) and above，A one-time subsidy of 280,000 yuan for each flight；

Occupancy rate reaches 60% (inclusive) to 80%，A one-time subsidy of 200,000 yuan for each flight。

3. Inner Mongolia is recruiting people to attract tourists

Outside the area: Travel agencies solicit tourists from outside the area to stay overnight in Inner Mongolia with a total of more than 500 people (inclusive)，The stay is no less than 2 nights and 3 days (accommodation in a 3-star or above hotel、Green Hotel、Level B&B)，Rewards to travel agencies at the rate of 50 yuan/person。

4. Beijing’s measures to subsidize inbound tourists，No shortage of domestic tourists，And inbound tourism is easy to count，There is also a competition mechanism，Beijing’s tourism policy formulation is relatively reasonable。

Travel agency inbound outreach person-day project: for those who meet the qualifications of the applicant，And in the reporting year“Inbound Outreach 188bet online sports betting People’s Day”Highly ranked (within the top twenty) travel agencies，Give rewards and support，The maximum reward can reach 500,000 yuan。

Travel agency inbound outreach person-day increase project: for those who meet the qualifications of declaration entities，And the increase in the number of overseas liaison days in the declaration year compared with the previous year ranks high (within the top ten)，Declaring simultaneously“Inbound Outreach People’s Day”Travel agencies with more than 4,000 person days (inclusive)，Give rewards and support，Maximum reward 300,000 yuan。

2. Supplementary investment

Investment is an important means to create core tourism attractions，Promote tourism investment with subsidies、Promote the upgrading of tourism projects，There are many types of subsidies calculated，But they all revolve around investment。

Liaoning actively subsidizes to create consumption scenarios

For the Liaoning Food Street awarded in 2023，A one-time reward of 300,000 yuan for each，To support the transformation of food court consumption facilities、Software and hardware construction、Carry out publicity and promotion activities, etc.。Give full play to the driving role of the night economy demonstration district，Newly assessed 10 provincial night economy demonstration blocks，A one-time reward of 300,000 yuan for each。Cultivation of 10 new consumption scenarios for the integrated development of culture, sports and tourism，Each reward is 500,000 yuan。Vigorously develop the ice and snow economy: for the newly selected provincial ski tourism resort，1 million yuan for each award。

2. Jilin Subsidy Creation Level

For the newly assessed national and provincial level tourism demonstration areas，The maximum one-time bonus is 5 million yuan、1 million yuan。For new rating 5A、Enterprises in 4A tourist attractions，The maximum one-time bonus is 2 million yuan、1 million yuan。A one-time subsidy of 100,000 yuan for snow entertainment parks with an investment of more than 1 million yuan but less than 2 million yuan；For a snow entertainment park with an investment of more than 2 million yuan，One-time bonus of 200,000 yuan。

3. Shanxi Subsidy Investment Interest Discount

Shanxi multiple departments issued "Accelerating the Promotion of Cultural, Tourism and Health Care Clusters in 2024"、Implementation Plan for the Construction of Cultural Tourism and Wellness Demonstration Zone” proposed，Support cultural, tourism and wellness clusters、Revitalize existing assets in the demonstration area，Report the Cultural Tourism Real Estate Investment Trusts (REITs) project to the Ministry of Culture and Tourism in accordance with laws and regulations，To broaden financing channels。Organize and carry out application for loan interest subsidy funds for major cultural tourism and health care project construction，Loans of one year or more obtained by the project unit during the construction period，Interest discount support will be provided based on the loan amount determined in the project loan contract and 50% of the one-year loan market quotation rate in the reporting year，The annual interest discount amount for the same enterprise shall not exceed 5 million yuan。 

4. Hunan subsidizes accommodation industry

April 2024，The "Several 188bet online sports betting Measures to Promote the Development of Hunan's High-Quality Tourism Accommodation Industry" issued by Hunan includes the following measures:

Increase capital investment。Support high-quality accommodation companies to apply to participate in the national high-star tourist hotel assessment，A one-time subsidy of 2 million yuan will be given to newly rated five-star tourist hotels，A one-time reward of 500,000 yuan will be given to five-star tourist hotels that pass the assessment review；A one-time subsidy of 600,000 yuan will be given to those rated as national Grade A tourist B&Bs，A one-time subsidy of 200,000 yuan will be given to national Grade A tourist B&Bs that pass the assessment review。The pair won first place in the skills competition organized by the national culture and tourism department、二、Individual with third prize，Reward 30,000 yuan each、20,000 yuan、10,000 yuan。Encourage cities and states、County and city are using water、Gas price，For star-rated tourist hotels with an annual operating income of more than 10 million yuan、Accommodation companies with annual revenue growth of more than 10% will be given preferential policies。

5. Subsidized performances in Guangxi

2 months，Guangxi issued the "2024";Guangxi has a show”Detailed Implementation Rules for Subsidies for the Introduction of Performing Arts Consumption Season Performances》，According to the overall subsidy plan，Subsidies are divided into two categories: theater performance subsidies and music festival (concert) performance subsidies。

3. Supplementing enterprises

Subsidize enterprises that represent key links in tourism，Help them tide over the difficulties，Become stronger and bigger。Actually，Travel agencies represent the past business form，Being eliminated by the market，The effect is indescribable。

Jiangsu Bu Travel Agency

Arrange 26 million yuan in provincial cultural and tourism development funds，Rewards and subsidies to travel agencies that have achieved remarkable results in group formation and upgraded tourist B&Bs。Travel agencies that enjoy the policy of temporarily refunding or suspending deposit payment，The margin payment period is extended to March 31, 2024。Travel agencies that have obtained business licenses after April 1, 2023 (inclusive)，You can apply for a deferment of deposit payment，The deadline for making up the margin is March 31, 2024。 

Traffic is the bottleneck in tourism development

In the current development trend of the tourism industry，Some obvious blocking points gradually surfaced，We urgently need to study and discuss in depth。From the perspective of tourism consumption structure，Take the data of Chengdu from 2012 to 2016 as an example，Scenic spot tickets account for a low proportion of tourism expenses，And it shows a downward trend year by year，This phenomenon is not accidental。This phenomenon is not accidental，What is revealed behind this is the serious problem of low cost performance of tourism consumption。

In contrast, the structure of international tourism revenue is more convincing。International tourism (inbound) income statistics are more accurate and have reference value。Take international tourism revenue in 2018 as an 188bet online sports betting example，Visiting ratio 4.23%，Traffic proportion 28.82%；Percentage of residence 14.25%；Catering proportion 11.22%，Shopping proportion 25.78%。

Consumers want to enjoy a scenic spot，A capital allocation of 1:9 is often required，This does not include the consumption of time and energy。In this situation，It is difficult for tourism policies to fundamentally solve the problem by simply reducing tickets，After all, tickets account for an almost insignificant proportion of the overall tourism budget (consumption)。

For medium and long-distance travel，Transportation cost is undoubtedly the most prominent factor。Physical distance has become the primary obstacle to tourism development。With the rise of high-speed rail，Although it has greatly shortened people’s travel time，But corresponding to this is a sharp increase in transportation costs。This reality objectively inhibits the demand for long-distance travel，Significantly increases the start-up cost of tourism。

Deeply explore the reasons for the high cost of tourism transportation in China，You will find that the root cause is the monopoly of transportation infrastructure and energy pricing。such as gasoline、Railway and toll roads and other fields，Making travel costs far higher than those in European and American countries。This situation has seriously restricted people’s willingness to travel and travel choices，Only during the short period of free highway during holidays，In order to effectively stimulate the public’s enthusiasm for travel。

However，Relying on limited freebies during holidays to stimulate tourism is not a long-term solution。To achieve a healthy tourism industry、Sustainable development，We need to start from many aspects，Break the existing monopoly pattern，Optimizing the construction and operation of transportation infrastructure，Lower energy pricing，Thus truly reducing the travel burden of tourists。

Look at Yunnan and Guizhou for policy highlights

During the upswing in the tourism market from 1993 to 2016，Per capita tourism consumption continues to grow。The growth rate of domestic tourism revenue is higher than the growth rate of domestic tourist arrivals，This means that per capita consumption expenditure is increasing。Domestic tourism revenue increased from 86.4 billion yuan in 1993 to 3.9289 billion yuan in 2016。Afterwards，The tourism market enters a countercurrent period，All regions have correspondingly increased policy incentives for the tourism industry。

In Tourism Revenue Ranking 2023，Guizhou with 1.46 trillion ranks first，Yunnan with 1.44 trillion follows。Guizhou stands out，Closely related to its effective tourism subsidy policy；Yunnan has also achieved remarkable results in rectifying chaos in the tourism market。 

Guizhou Cultural Tourism&ldquo launched in 2024;Four free, one more and one less”Special Offers》Very Attractive。To students、People’s Police、Teacher、Medical workers、Free admission for residents of Guangdong Province，This move not only reflects the care and respect for specific groups，Can more effectively guide different groups of people to travel，Expanded the diversity of customer sources。

“One ticket for multiple days”An 188bet app even more innovative policy，Gives tourists the convenience of unlimited access to the scenic spot within 5 days，Greatly improves tourists’ travel experience，Let tourists feel more relaxed、Feel the charm of the scenic spot more deeply，Increases the attraction of the scenic spot and the stay time of tourists。50% discount on highway tolls，Especially for self-driving tourists from outside the province“Half-off discount for self-driving”，Greatly reduces travel costs，Strongly promotes the development of the self-driving travel market。

In comparison，Yunnan’s series of measures to fundamentally rectify the chaos in the tourism market are of great significance。Strictly implement tourism market order rectification“22 measures”And tourism employees“Eight not allowed”Regulations，Shows Yunnan Province’s firm determination to rectify the tourism market。Take multiple measures to rectify“Unreasonable low price”，Effectively curbed the speculative behavior of unscrupulous merchants，Guard the healthy development of the tourism market。123 tourist shopping return supervision centers and 130 tourist return service points established across the province，and“30 days no questions asked”Policy，Provide tourists with sufficient consumption protection，Let tourists shop with confidence，Enhanced trust in Yunnan tourism。

Guizhou’s tourism policy focuses on attracting tourists with preferential activities、Resolving travel congestion，Thus stimulating tourism consumption；Yunnan focuses on regulating the market，Protect the rights and interests of tourists，Improve the quality of tourism。Although the two policies have different focuses，But they are all playing a key role in promoting the vigorous development of the local tourism industry。

For other regions，The experience of Yunnan and Guizhou is worth reference。When formulating tourism policies，Should be combined with its own resource characteristics and market demand，We must not only focus on attracting tourists，We must also care about the quality of tourists and the protection of their rights and interests，The focus should be on effectively reducing tourists’ trial costs，Improving the cost-effectiveness of travel for tourists，Optimizing the tourism consumption structure，Especially work on reducing transportation costs and accommodation costs，Only this way，In order to achieve the sustainable development of the tourism industry。