Yunnan，Once took the lead in the tourism field with its unique scenery and national culture。But now we are stuck in a bottleneck，Overtaken by Guizhou，Thoughtful。Early Yunnan，The natural landscape and ethnic customs are fascinating，Tourists come in droves。

However，In recent years，Excessive commercialization has eroded the charm of the scenic spot，The service quality is unsatisfactory，Chaos such as shopping groups and shopping groups occur frequently。At the same time，Lack of innovation in tourism products，Severe homogeneity，Failed to dig deep into the cultural connotation，Difficult to meet the diverse needs of tourists。In addition，Tourism infrastructure construction lags behind，Traffic jam、Insufficient supporting facilities affect the experience，There are still publicity and promotion issues that cannot keep up with the times，Insufficient use of new media，Marketing problems with single marketing methods。

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Over the years，Yunnan relies on its unique natural resources、National resources and climate resources，Unlimited success in the field of tourism，Rapid development ahead of schedule。However，But regrettably missed the era of large-scale tourism infrastructure，Resulting in the lag of tourism hardware facilities。This shortcoming has seriously restricted its upgrade and transformation from sightseeing and ethnic customs experience to vacation tourism。When tourists’ needs gradually shift from simple sightseeing to the pursuit of high-quality vacation experience，Yunnan’s hardware facilities cannot meet the requirements，Satisfaction of tourists is greatly reduced。

What’s even more distressing is，Although Yunnan is hotly searched almost every year due to service quality issues such as tour guides robbing customers，But it failed to fundamentally solve these stubborn problems in the industrial chain。The&ldquo brought about by long-term dependence on resource advantages;Lie and win”Mindset，It lacks a sense of urgency and determination to reform when facing problems。Negligence in the key aspect of service quality，Gradually eroding the trust and enthusiasm of tourists。

In comparison，Although it is a latecomer in tourism 188bet app development，Guizhou’s performance is quite outstanding，Always maintain a humble attitude，Actively learn advanced tourism concepts from across the country and around the world。Because they know it，Quality service is the key to attracting and retaining tourists。This year，Guizhou focuses on resources、Customer source、These three elements of service，Vigorously carry out four major actions including cultivating market entities，Committed to building a world-class tourist destination，Successfully promoted the high-quality development of tourism。

According to data from Guizhou Province’s press conference on economic performance in the first half of 2024，In the first half of the year, the number of tourists and total tourism revenue in the province increased by 9% year-on-year respectively.6% and 12.4%。Tourism is a comprehensive and strong、Wide coverage、Full-functioning industry，Yes“Food, accommodation, travel, shopping and entertainment”The driving role of each link is very significant。First half of the year，Provincial accommodation industry turnover increased by 6.7%，Catering industry turnover growth 8.0%，Civil aviation passenger throughput reaches 1111.820,000 people，Growth 17.6%。January to May，In the service industry above designated size, the operating income of travel agencies and related services increased 31.3%。

Guizhou uses scenic spots as the core engine of the tourism industry，Reducing travel costs for tourists、The key to improving the cost-effectiveness of tourism，Carefully designed tourism policy。“Four free, one more and one less”Promotion，Covering primary, secondary and university students across the country、Children under 6 years old、Old people over 60 years old and people’s police、Teacher、Specific groups such as medical workers，Let more people enjoy the free ticket discount。And“Half-off discount for self-driving”Policy，It also reduces the travel costs for self-driving tourists，Further stimulated tourists’ enthusiasm for traveling。

Guizhou’s success is no accident，But it stems from its deep insight into and sincere treatment of tourists’ needs。They understand，Only exchange sincerity for sincerity，Only in order to gain a long-term foothold in the highly competitive tourism market。For Yunnan，Guizhou’s successful experience is a mirror。Yunnan needs deep reflection，Abandon“Lie and win”’s thoughts，Increase investment in tourism infrastructure，Improve service quality，Fundamentally solve the problems in the industrial chain。At the same time，We must learn from Guizhou’s innovative spirit and tourist-centered development concept，Win back the trust and love of tourists。

188bet sports betting app download The development of the tourism industry is a long-term marathon，Resources are just an advantage at the start，And continuous innovation、Excellent service and continuous improvement，is the key to winning in this long-distance race。

Resource Monopoly

In the map of Yunnan tourism，The tourism revenue of Kundali region accounts for 80% of the total tourism revenue of Yunnan Province，This significant proportion reveals the uneven distribution of resources and potential monopoly issues。However，Most of the core resources in these places are controlled by provincial tourism enterprises，The winner of many national honors in the early years“Wearing a hat”Although resources are protected to a certain extent，But it also brought many restrictions in subsequent development。

This resource monopoly situation first leads to unbalanced development。The Kundali region has attracted a large number of tourists and funds with its unique core resources，The tourism resources in other regions are relatively ignored and left out，Difficult to obtain adequate development and promotion，Further exacerbating the economic gap between regions。

From a business operations perspective，Provincial tourism companies’ holding of core resources inhibits market competition。Lack of competitive pressure，Companies often lack the motivation to innovate and improve services。Because I can“Make money while lying down”，I am not willing to invest more energy and resources to improve the tourism experience、Develop new tourism products，This is detrimental to the long-term development of the entire Yunnan tourism industry。

Due to limited development of core resources，Difficult to carry out large-scale innovation and expansion。Although the business strategy of maintaining the status quo can ensure stable income in the short term，But it cannot meet the increasingly diverse and personalized tourism market needs。Over time，Tourists may be tired of the same tourist projects，Move to other more attractive and innovative travel destinations，For example, the popularity of Lijiang Ancient Town has dropped sharply because tourists are voting with their feet。

In addition，This kind of resource monopoly may also cause a series of social problems。for example，Local residents’ participation in tourism development may be limited，Unable to fully share the economic results brought by tourism development，Thus leading to social conflicts。

To break this resource monopoly dilemma，The government needs to play a more active guiding role。On the one hand，Strengthen the overall planning and rational allocation of tourism resources，Encourage tourism development in other areas，Promote the balanced development of tourism in the province。On the other hand，Introduce more market competition 188bet sports betting app download mechanisms，Stimulate the innovative vitality of provincial tourism enterprises，Also attract more social capital to participate in tourism development，Inject new blood into the tourism industry。

The monopoly of tourism resources in Yunnan requires our great attention。Only through the government、The joint efforts of enterprises and society，Only in order to break the monopoly，Realizing the sustainable development of Yunnan’s tourism industry，Let more people appreciate the rich and colorful tourism charm of Yunnan。

Passionate about quantitative tourism

In today’s era of booming tourism industry，The trade-off between quantity and quality tourism development models has become a key issue。The so-called quantitative tourism is also extensive tourism，Blinally pursue the overall number of tourists；In comparison，Quality tourism is closely related to refined tourism，Focus more on the quality and experience of tourism products and services。Take the tourism development of Yunnan and Guizhou as examples，We can see many revelations。

Past，Yunnan’s tourism revenue has maintained its leading position in the country for many years，However, it was overtaken by Guizhou in 2023，The reasons behind this change are worth pondering。Undeniable，A certain number of tourists is the basis for supporting 188bet sports betting app download The development of the tourism industry。Not enough visitors，The operating costs of tourist facilities are difficult to allocate，The development and promotion of tourism projects will also be restricted，It is impossible to talk about a quality tourism model。

But if we only focus on the number of tourists，Neglecting the improvement of quality，Inevitably the industry’s “Quality type”Transformation and upgrade cause great damage。Yunnan may have invested too much energy in pursuing tourist numbers in the past，Leading on travel experience、Service quality and product innovation have failed to keep up with tourists’ growing quality demands。

January-June 2024，Yunnan receives tourists 5.7.8 billion people，Total travel cost 7444.4.9 billion yuan，Per capita tourism consumption 1288.6 yuan。From this set of data we can further analyze the problem。Large number of tourists，But per capita consumption is relatively low，This implies that Yunnan tourism may have a single consumption level、The problem of insufficient supply of high-end tourism products。Maybe too many tourists are just doing low-cost sightseeing，But failed to deeply participate in and experience high value-added tourism projects。

In comparison，Guizhou may have found a better balance in tourism development。Guizhou may maintain steady growth in the number of tourists，Pay more attention to improving the quality of tourism，By creating special tourism products、Optimize travel services、188bet app Strengthen tourism marketing and other means，Attracting more tourists who are willing to spend a lot，Thus achieving a surge in tourism revenue。

For the tourism industry，To achieve sustainable high-quality development，Can’t just be satisfied with the increase in the number of tourists。We should start from the needs of tourists，Deeply explore the local culture、Natural and other resources，Create diversity、Personalization、Quality travel products。At the same time，We must strengthen the construction of tourism infrastructure，Improve tourism service level，Regulate the order of tourism market，Create a good tourism environment。

188bet sports betting app download The development of the tourism industry cannot fall into the blind pursuit of quantity，But quality should be the core，Supported by quantity，Achieve synergy between quantity and quality，Only in this way can we remain invincible in the fierce market competition，Bringing tourists a better travel experience，Inject stronger impetus into local economic development。

The Dilemma of Yunnan Tourism Innovation: Why It Is Falling Behind in the Wave of New Business Forms

In recent years，my country’s tourism market shows a trend of hundreds of flowers blooming，All regions have used innovative methods to create eye-catching tourism projects and marketing models。However，In this wave，Yunnan seems a little unable to do what it wants，In new business format、Completely lagging behind in new destination marketing and industrial investment promotion。

When Zibo attracts tourists from all over the country with its unique barbecue culture，Harbin’s ice and snow charm blooms again，When Tianshui emerged with its spicy hotpot and profound historical background，Yunnan seems to have failed to find its own unique tipping point。These successful cases all demonstrate the local government’s precise exploration and innovative packaging of local characteristics，Yunnan’s lack of innovation in this area makes it difficult to create a phenomenon-level tourism event with national influence。

The Everlasting City of the Tang Dynasty combines history, culture and modern technology、Perfect fusion of acting，Create a dream-like immersive experience，Becoming a popular destination for tourists。Rongjiang "Village BA" provides down-to-earth village basketball games，Inspiring the enthusiasm and participation of the whole people。Looking at Yunnan，In the innovation and creation of tourism projects，Lack of in-depth exploration and innovative presentation of local rich national culture and natural resources，Failed to bring new things to tourists、Shocking travel experience。

In terms of investment promotion in the industrial chain，Guiyang successfully attracted Mafengwo headquarters to land with industrial funds，Inject new impetus into 188bet sports betting app download The development of 188bet app the local tourism industry。As for Yunnan’s industrial investment promotion，It is difficult to introduce innovative and leading tourism companies and projects due to the monopoly of the leading market/resources，Resulting in insufficient motivation for the development of the tourism industry。

There are many reasons for the lack of tourism innovation in Yunnan。On the one hand，Bound by fixed mindset，Overly dependent on traditional tourism resources and development models，Lack of understanding of new trends、Kick insight and active response to new needs。On the other hand，In terms of policy support and resource investment，Not giving enough attention and protection to innovation，Making it difficult for innovative projects to take root。

To change this situation，Yunnan needs to break traditional thinking，Strengthen the research and grasp of new trends in the tourism market，Deeply explore local culture and resources，Develop and package with innovative concepts and methods。At the same time，Increase policy support and financial investment，Attract more outstanding tourism companies and innovative talents，Actively promote the transformation and upgrading of the tourism industry。

Looking ahead

Yunnan Tourism，The glory of the past cannot conceal the current predicament。Profound summary，Breaking the situation is a top priority。We need to strengthen supervision with determination to remove the disease with strong medicine，Zero tolerance for illegal activities，Reshape the market order，Improve service quality。Deeply dig into the cultural connotation in product innovation，Launch of personalized experience project，Meet the diverse needs of tourists。

Yunnan is endowed with unique tourism resources，As long as you make up your mind，Multi-pronged approach，Face up and solve the problem，Will be able to break through the difficulties，Gorgeous turn。We firmly believe，Yunnan tourism will surely regain its glory，Become a tourist attraction that tourists are fascinated by。