The National Day holiday has just ended，at“Black Myth: Wukong&188bet login;With the help，“Follow Wukong to travel to Shanxi&188bet login;Driving a new boom in cultural tourism，The number of visitors to major scenic spots in Shanxi is growing rapidly，Datong、Xinzhou、Taiyuan、Hotels and B&Bs in Linfen and other places are hotly booked，“Chongke&188bet login;Service has won praise，Shanxi becomes the winner in the cultural tourism market during the National Day holiday。

Data released by 188bet login Department of Culture and Tourism，66 key monitoring scenic spots in the province (65 open，Manghe Scenic Area is closed due to road construction) and has received a total of 784 tourists.460,000 people，Comparable caliber，An increase of 46 compared with the same period last year.90%；Cumulative ticket revenue achieved 25466.310,000 yuan，Comparable caliber，17 more than the same period last year.13%。

Since August 20“Black Myth: Wukong&188bet login;Since the game was released，Major social media platforms，Related topics about Shanxi cultural tourism“Hot search on the frequency&188bet login;，27 filming locations attracted tourists from all over the country to check in，Driving the rapid development of popular scenic spots and surrounding service formats in the province，Visitor reception、Ticket revenue、Hotel and B&B reservation、Key indicators such as transportation passenger flow showed substantial year-on-year growth。

The "2024 National Day Tourism Consumption Report" released by Ctrip Travel，During National Day holiday，Shanxi Province tourism orders increased by 28% year-on-year，Ticket order volume increased by 59% year-on-year，Inbound orders increased by 71% year-on-year。Then，From behind the growth of these data, let’s analyze and face“Black Myth: Wukong&188bet login;Brought“Splashing Traffic&188bet login;，What measures has Shanxi Cultural Tourism taken to ";Traffic&188bet login;Change to“Travel volume&188bet login;？

Government-led，Market follow-up，Welcome“天明人&188bet login;

at“Black Myth: Wukong&188bet login;Before game release，Shanxi Provincial Department of Culture and Tourism began to use short videos、Start publicity and promotion through soft articles and other methods，With the release of the game，27 shooting locations in Shanxi quickly became the focus of Internet topics，Major media also visited the cultural protection scenic spot to find out，Shanxi also became a hot search topic。In the face of netizens offering suggestions，Proposed“Customs Clearance Document&188bet login;“Themed travel routes&188bet login;“Travel express train&188bet login;“Theme Cultural Creation&188bet login;Waiting for good suggestions，Accepted one by one by relevant local departments，Such“Listen to advice&188bet login;Won a good reputation for Shanxi。

National Day Eve，In order to provide tourists with a better playing experience，Shanxi Provincial Department of Culture and Tourism joins hands with Dianping to launch“Must play list&188bet login;and“Must visit Shanxi’s beautiful scenery&188bet login;Activity jointly recommends must-see places in Shanxi，Welcome everyone“天明人&188bet login;。At the same time，The Provincial Department of Culture and Tourism and Amap jointly create“Follow Wukong to travel to Shanxi&188bet login;Theme activities，Launched Shanxi Ancient Building Characteristic Tourism Route Guide，And online one-click travel itinerary planning、Black Wukong treasure hunt and other tricks，And an interactive activity with free delivery of 100,000 100-yuan taxi tickets，Help tourists easily start their National Day trip to Shanxi。

Under a series of measures taken by relevant departments，The index of searching and booking Shanxi tourism has increased rapidly，Quick follow-up in the market，Tiefo Temple Scenic Spot is used as a cultural protection unit，Officially opened to the public and the reservation platform has been launched，Offline settings at major filming locations and ancient architectural scenic spots in Shanxi“Wukong&188bet login;Offline check-in point。Haijing Travel, a subsidiary of Shanxi Cultural Tourism Group, launches“Follow Wukong to travel to Shanxi&188bet login;Four quality travel route products，Xinghuacun Company follows closely“Black Myth: Wukong&188bet login;Hotspot，Created the first“Follow Wukong to travel to Shanxi&188bet login;Cultural and creative experience space，“Travel to Shanxi&188bet login;The platform is online“Follow Wukong to travel to Shanxi&188bet login;Game guide and related products。

At the same time，On the eve of the National Day holiday，Shanxi Cultural Tourism Group held“Welcome National Day·Celebrating the golden autumn&188bet login;Product Promotion and Tourism Consumption Season Activities，Launch“13 provincial-themed boutique tourism products&188bet login;，36 first batch of tourist routes，And nearly 300,000 total value 1.3.8 billion yuan cultural tourism consumption spree。Shanxi Traffic Control Group welcomes ";天明人&188bet login;，at“Jin e Xing&188bet login;APP building“Jinyou Jinwei&188bet login;Plate，Recommend Shanxi scenic spots and special food for drivers。Launch“Follow Wukong on the Shanxi Expressway‘Treasure’Please keep it&188bet login;Video。“The government sets up the stage，Enterprise singing&188bet login;Get good synergy effects in Shanxi。

Supporting peripherals，Innovative Culture and Creation，Dedicated“Shanxi Gift&188bet login;

Someone said“Black Myth: Wukong&188bet login;Bringing fire to Shanxi，But the author thinks，Because Shanxi’s cultural relics and ancient buildings also give this game more cultural support，From the virtual world to reality“Scenic Area&188bet login;，“天明人&188bet login;You can have an immersive and in-depth understanding of the thousand-year Chinese civilization and the cultural tourism resources of the Three Jin Dynasties“Rich Ore&188bet login;。

From the perspective of market development trends，From the original“Games + Travel&188bet login;With the volcano west，To“Travel + Games&188bet login;Let“Wukong&188bet login;This game has deeper cultural support，The topic about Shanxi cultural tourism continues to increase and expand。

From the perspective of peripheral product packages，Xuankong Temple“Wukong Liujinsha Cultural Creation&188bet login;Datong“Buddha companion&188bet login;“Wukong Cultural and Creative Ice Cream、Yogurt&188bet login;Become the Little Red Book with its unique creativity、Douyin and other social media platforms are popular among young people”;Trend&188bet login;，Shanxi Sliced ​​Noodles、Yellow rice cold cake、Hollow mooncakes and other delicacies，quickly became a hot topic，“Who said Shanxi cuisine&188bet login;Ignorance has become a topic of refutation among netizens。

In this network communication，188bet login’s emergence from cultural relics and ancient buildings to food and cultural creation，Inspires the pride and cultural confidence of 188bet login people，Incited the spread of 188bet login by various Internet celebrities，Opened up a new situation of marketing communication for 188bet login Cultural Tourism。

Minute service，Take multiple measures，Welcome“Golden Week&188bet login;

Entering the National Day Golden Week，“Follow Wukong to travel to Shanxi&188bet login;The popularity continues，“Wukong Effect&188bet login;Driving the cultural tourism boom in Shanxi，Visitors from major scenic spots in Shanxi“People follow the crowd&188bet login;，Facing a sudden surge in tourists during the holidays，Shanxi Province takes measures to serve tourists。Take Xiaoxitian, Xi County as an example，In order to satisfy foreign tourists’ immersive appreciation“Sustaining Sustainability Song&188bet login;，The reservation limit in Xiaoxitian, Xi County has been increased to 10,000 people per day，Xi County with a population of only 90,000，Xiaoxitian, Xi County received a total of 91,722 tourists during the National Day holiday。

Welcoming“天明人&188bet login;Aspects，Xi County has taken at least the following five measures:

First, build a parking lot，Built three temporary parking lots，Can park about 1500 cars，Open agencies at the same time、Parking areas for enterprises and institutions and other measures to facilitate tourists’ travel；

The second is to develop direct trains to scenic spots，The tour bus leads directly to the parking lot of the scenic spot，Allow tourists to enter the scenic spot in the shortest time，A free shuttle bus has been arranged；

The third is to improve scenic area services，Includes rich explanation content，Improve the quality of commentators、Expand the team of commentators, etc.；

The fourth is to arrange volunteer services at important intersections，And let tourists taste Xixian Jade Dew for free；

The fifth is to add additional programs“Please&188bet login;Visitor，The leadership team of Xi County plays the role of four masters and disciples of Tang Monk，Female deputy county magistrate singing live，Deputy Director of the Public Security Bureau sincerely“Shout&188bet login;，In order to alleviate the negative emotions of tourists queuing for a long time，Performed an intangible cultural heritage performance“Mouse gets married&188bet login;。

These series of measures have been frequently performed in many places in 188bet login，Winning good reputation。

Entering the off-season of tourism, five major measures to make traffic more effective

Facing the coming winter，Shanxi will enter the off-season for tourism，How to maintain “Wukong&188bet login;The traffic dividend brought by it has transformed into an endogenous driving force for the development of the cultural tourism industry，Let“Wukong&188bet login;Can be transformed into a variety of shapes and presented in different forms，Become an important support for Shanxi’s economic transformation and development，This is a question that requires in-depth thinking。The author thinks，Shanxi Cultural Tourism should take the following measures:

First, follow up on preferential measures，Invite“天明人&188bet login;。Facing the winter tourism off-season，To continue to attract foreign tourists，Stimulate the vitality of local cultural tourism consumption，It is recommended to select cultural protected scenic spots with opening conditions and representative scenic spots in the province from the 27 filming locations、Peripheral business types，Implementing free first-pass tickets or discounts，Each city is analyzed based on actual situation and data，Issue cultural tourism consumption coupons，Further stimulate the vitality of cultural tourism consumption，Provide communication content elements for Shanxi Cultural Tourism。

The second is to plan holiday activities，Inspiring cultural tourism“Vitality&188bet login;。Scenic spots in various places、Cultural Tourism Block、The cultural tourism and commercial complex can be designed according to local folk customs and intangible cultural heritage、Traditional festival、Customer group characteristics, etc.，Diverse planning forms、Unique themed holiday activities，For example, New Year’s Eve Fireworks Festival、Ice and Snow Festival、Digital Cultural Relics Experience Exhibition、Food Festival、Intangible Cultural Heritage Art Festival and other activities，Especially scenic spots with indoor cold shelter、Cultural museum venues and pyrotechnic cultural and tourism blocks，Through making festivals，Make it a regular holiday，Let tourists experience a different cultural atmosphere in addition to visiting scenic spots。

The third is to focus on cross-border cooperation，Promote business integration。In the early stages of development, the tourism industry relied on cultural and resource advantages as attractions，Need to continue to launch innovative products in the future、Service support。around“Travel+&188bet login;Create a high-quality travel experience for self-driving tours in Shanxi，Especially around“Yellow River、Great Wall、Taihang&188bet login;Tourism services and roadside landscape renovation of three tourist highways，Build internet celebrity project；

Revolving around tourism + intangible cultural heritage，Focus on the performing arts intangible cultural heritage with Shanxi characteristics，For example, those who went out during the National Day holiday“Mouse gets married&188bet login;，“Traveling mountains and rivers with Hui·Shanxi trip&188bet login;Awesome gong and drum performance in Hukou, Shiji County。

around“+Travel&188bet login;Cross-border cooperation，Make full use of technological means，AI creative videos can be used in communication、Digital cultural relics activation、Anthropomorphic cultural creation and other forms，Promote the activation and utilization of cultural relics resources，Realizing the integrated development of cultural tourism and multiple industries。

The fourth is to make good use of“Cold&188bet login;Resource，Pry“Hot&188bet login;Economy。For example, Datong、Xinzhou and other places are rich in ice and snow resources in winter，You can focus on the ice and snow experience、Hot spring health care、Light show、Fireworks show and other forms，Further improvement“Happy Chinese Year·Authentic Shanxi flavor&188bet login;Cultural tourism brand influence。In terms of service，Facing the cold winter，Free hot tea for tourists、Hot porridge、Enthusiastic service，Warming people’s hearts with service。

The fifth is to recruit and cultivate outstanding talents，Introducing cultural tourism investment projects。From“Follow Wukong to travel to Shanxi&188bet login;Look at the series of measures，Cultural Creativity、Marketing Planning、Publicity and promotion and other types of talents are accepted for Shanxi to undertake“Traffic&188bet login;Provided strong support，Whether it is innovative Shanxi cultural creation，It’s still a creative short video of pasta，Make Shanxi cultural tourism communication more topical，More attractive。

Entering winter，188bet login should seize the opportunity of the off-season，Through the Innovation and Creativity Competition、Cultural Tourism Special Job Fair、Discover talents through cultural and creative art exhibitions，Promote talent exchange。At the same time, we must speed up investment promotion around 27 filming locations，Improve surrounding facilities (parking lot、Charging pile、Hotel B&B、Visitor Center)、Add service formats, etc.，Perform through events、Service content increases tourists’ experience and stay time。

“Black Myth: Wukong&188bet login;Bringing fire to Shanxi，Shanxi has also demonstrated efficient response measures and multiple business formats for the tourism industry、Good coordination and linkage among multiple departments，There are lessons learned and things worth learning from。The author thinks，Fire in Shanxi，Not just because“Wukong&188bet login;，And since this year“The four provinces of Shanhe are involved&188bet login;“Walking with Hui&188bet login;Shanxi trip、Concert Economy，Finally let“Black Myth: Wukong&188bet login;Brings "&ldquo to Shanxi Cultural Tourism;Splashing Traffic&188bet login;。