This year’s National Day 188bet Online Sports Betting and Casino report card can be called “;Piaohong”。

Data released by the Ministry of Culture and 188bet Online Sports Betting and Casino，Domestic travel across the country during National Day 7.6.5 billion people，Year-on-year growth of 5 on a comparable basis.9%，10 more than the same period in 2019.2%；The total travel expenditure of domestic tourists is 7008.1.7 billion yuan，A year-on-year increase of 6 on a comparable basis.3%，An increase of 7 compared with the same period in 2019.9%。

Data display，Business district is one 188bet Online Sports Betting and Casino new highlights of consumption，There are more microcosms 188bet Online Sports Betting and Casino matching effect between supply and demand。

The first peak of Nanyue in Hengyang, Hunan·Yanyanfeng area as an example，The cumulative number of tourists received exceeded 200,000 from October 1st to 6th，The number of topic views on the entire network exceeded 10 million during the holidays。

The market has given this new 188bet Online Sports Betting and Casino night tour project good recognition，Behind this is not only the renewal of the business form，It is also the result of breakthroughs in model innovation。

For the operator behind the project, Lifeng Culture，As a leading enterprise in the integration and innovation of culture and technology，Reaching and infiltrating more areas in the 188bet Online Sports Betting and Casino night tour market。

The first peak of Nanyue in Hengyang·Activity scene in Yanyanfeng Area Source: Lifeng 188bet Online Sports Betting and Casino

Based on destinations such as Hengyang，A broader picture is 188bet Online Sports Betting and Casino unfolding:

Rich and unique traditional historical and cultural resources，The urgency of optimizing and upgrading the 188bet Online Sports Betting and Casino supply structure to increase consumption，Constitute two fulcrums for the development of new business formats and new economies in destinations；

IPization of traditional culture、Digitalization of 188bet Online Sports Betting and Casino experience、Comprehensive capabilities in commercial consumption scenarios，It is a leading company that materializes cultural resources、Productization，Three major supports for creating high-quality 188bet Online Sports Betting and Casino projects；

Strength in resources、On the basis of investing both mind and body，Activation of destination 188bet Online Sports Betting and Casino consumption stock、increment becomes larger，Find a convergence point through the development of urban renewal and scenic area improvement。

The trillion-dollar 188bet Online Sports Betting and Casino market also has more room for imagination.

Destination competition requires“Look within&188bet Online Sports Betting and Casino;

Customer groups and consumer demands continue to evolve，Promote the further deepening 188bet Online Sports Betting and Casino product supply structure 188bet Online Sports Betting and Casino destination。

One of its obvious trends，Can be understood as a kind of return and innovation，“Return”Return to the destination itself，The traditional historical and cultural resources it possesses，Become a differentiated 188bet Online Sports Betting and Casino experience product、IP-based kernel source，Even marketing that tells a good destination story、An effective carrier for traffic drainage。One of the key logics of destination differentiated product supply competitiveness，is“Look within”，Discover truly outstanding local cultural resources through rational examination；

Innovation，It is in product form、Uniqueness in terms of experience methods、Differentiation，The creative concept behind it、Technical means、Product model and other innovations，Reflects the product trader’s in-depth insight into the needs of the target customer group，To the 188bet Online Sports Betting and Casino core、In-depth understanding of the technologies used and implementation methods，Achieve the product’s “form、God”Both，In line with market demand。

The prevalence of national trend consumption in recent years，It’s the same reason。Country，It is for traditional culture；Chao，It is the trendy consumer demand。“Contemporary expression of traditional culture”，Makes traditional culture break away from the usual preaching，No more boring，No matter the form，Still content，Connotative、Interesting、Something new，Full of experience、Emotional value is full，So much so that it can be said，The youngest consumer group and the oldest traditional culture，With the most innovative technology、The most fashionable way of expression，It has become one of the most mainstream phenomena and trends in the current 188bet Online Sports Betting and Casino consumer market。

The first peak of Nanyue in Hengyang·Comparison pictures before and after the renovation of various locations in the Yanfeng area improvement 188bet Online Sports Betting and Casino

New supply and demand structure，New 188bet Online Sports Betting and Casino areas will inevitably evolve、New industry chain。

Among them，The trend of immersive experience projects becoming an important component of new 188bet Online Sports Betting and Casino supply，More obvious。"2024 China Immersive Industry Development White Paper" provides some data reference: as of 2023，The number of immersive experience projects in China has reached 32024，The market size has reached 92.7 billion yuan，Compared to 643 in 2019.800 million yuan, an increase of 44%，Total output value reaches 1933.400 million yuan，It is expected to exceed 240 billion yuan in 2024。Among them，Immersive 188bet Online Sports Betting and Casino and immersive theme entertainment、Immersive reality entertainment together constitute the main component of the immersive 188bet Online Sports Betting and Casino industry。

The scale of the immersive 188bet Online Sports Betting and Casino market is expanding，Also derived from immersive experience products in consumption scenarios、Diversified expansion of project boundaries and destination areas，Among them, the field of 188bet Online Sports Betting and Casino and night tourism is the largest。

Differentiation of night scenes、Assistant follow-up of corresponding technological innovation iterations，Coupled with the improvement of cultural resource mining and IP capabilities，The superimposed effect forms a new and highly competitive business supply of 188bet Online Sports Betting and Casino night tour。

From the intuitive product form or composition，A high-quality night tour project is no longer simple or even crude lighting and electricity beautification、Brightening，Instead, it creates a building with outstanding 188bet Online Sports Betting and Casino connotation、Experience scenario with multi-level content structure，Shows deep exploration of local 188bet Online Sports Betting and Casino resources、Reconstruct product elements，The goal mentality of creating a new destination IP，Let the two-way realization of economic value and 188bet Online Sports Betting and Casino value“It will happen when conditions are ripe”。

Take Leyard Lifeng 188bet Online Sports Betting and Casino, one of the representative enterprises, as an example.

“Culture、Technology、Art Fusion，Achieve a better life”It is the philosophy of Lifeng Culture，It also contains the essence of 188bet Online Sports Betting and Casino night tour products: the refinement and condensation of culture is the soul，Technological innovation is crucial，Artistic presentation is the key to creativity。That is，The extent to which the product taps cultural resources，The level of culture determines the basis of differentiation；Technology as culture“Materialization”Online display method，Determines the uniqueness and immersion of the product experience；And artistry is the transformation of culture、Technical one“Jing”一“moving”Creative Fusion，Determines the aesthetics of the product’s external form、Texture，And the inherent cultural tension。

Lifeng Culture’s night tour project of Detian Waterfall Scenic Area in Guangxi“Wonderful·Ye Detian”，With Zhuangxiang culture (Zhuang frog god worship culture) as the soul、With Bagui landscape as its bones，And fully absorb the mountains and water conditions of Detian Transnational Falls，188bet Online Sports Betting and Casino elements and landscape、Light、Shadow、Mist、Sound and other creative integration，Created 11 scenes of the plot，Changing sceneries and interlocking with each other，Bring tourists into“A variegated dream wonderland”，Achieve interactive and immersive 188bet Online Sports Betting and Casino and artistic landscape experience。

Guangxi Detian Waterfall Scenic Area Night Tour Project is Wonderful·Ye Detian Source: Lifeng 188bet Online Sports Betting and Casino

The trillion-dollar 188bet Online Sports Betting and Casino market is still expanding

Refer to the statistics of China 188bet Online Sports Betting and Casino Academy's "2023 China Nighttime Economy Development Report"，The size of my country’s night tour market will reach 1 in 2023.57 trillion。Expected in the next few years，The scale of the night tour market will gradually expand。

Executive President of Leyard Group、Yuan Bo, chairman of Lifeng Culture, also said，“Based on relevant experts and our analysis，The market size of the night tour economy can reach an annual growth rate of 20%。”He thinks，At present, the state’s investment support for night 188bet Online Sports Betting and Casino is very strong，The response speed in various places is also very fast。Scenic spots across the country、Beautiful rural construction、Hometown Story Promotion，In addition, people’s desire and demand for traveling at night are strong，The night tour economy market has a large scale and demand。

The market space is vast, and the enthusiasm 188bet Online Sports Betting and Casino destination is rising.

There are two logics here: under the new consumption transformation situation of 188bet Online Sports Betting and Casino，Find your place with different new supplies，Occupy more markets，It is an internal demand；around products、Intensifying competition in destinations served，The night economy is a new field that cannot be avoided，Pay attention to competition“You have nothing and I have it、You have my advantage”，Based on strength basis，Come up with something innovative and differentiated，Even products that highlight local IP attributes，These are all propositions that need to be answered。

By extension，The current destination is promoting 188bet Online Sports Betting and Casino consumption，Strengthening the 188bet Online Sports Betting and Casino economy faces the following common challenges:

1. To activate the 188bet Online Sports Betting and Casino stock, it is also necessary to achieve an increase in 188bet Online Sports Betting and Casino;

2、Release the needs of local residents，Make 188bet Online Sports Betting and Casino more frequent，Increase 188bet Online Sports Betting and Casino stickiness、frequency，Extend the 188bet Online Sports Betting and Casino chain，Achieve higher total price per customer；

3、Add core attraction，Attract more foreign tourists，And let it stay longer，The entire 188bet Online Sports Betting and Casino chain is lengthened，Increase overall 188bet Online Sports Betting and Casino。

Large-scale immersive real-life light and shadow drama "Above the Xiangjiang River" Picture source: Lifeng 188bet Online Sports Betting and Casino

The 188bet Online Sports Betting and Casino project is to break these challenges，A breakthrough role in transforming opportunities。

Compare a traditional scenic spot project，Increase of 188bet Online Sports Betting and Casino items，Not only adds new core attractions to the scenic spot，It also brings updates and optimization to the supply chain of scenic spot products，Local residents’ leisure and vacation consumption increases、The increase in secondary consumption such as overnight tourists and food and accommodation consumption，May lead to substantial advancement in the consumption chain of traditional scenic spots。

Expand to urban destinations，Logical similarity。Launch of 188bet Online Sports Betting and Casino night tour project，It is a destination attempt to optimize and upgrade the supply chain and its system。

One big background is，Intercity transportation facilitation、Urban residents travel on weekends，Promote local 188bet Online Sports Betting and Casino、Surrounding Tour，The trend of leisure vacation/micro vacation is more obvious，High frequency in short and medium distances、Daily travel consumption，Supply needs change with the trend。

Public information display，During the Hunan 188bet Online Sports Betting and Casino Development Conference in September this year，A song titled "Go to Hengyang when I'm not busy on weekends" was sung，The song title is also used as a slogan，Appearing on the streets of Hengyang，And Guangzhou、Changsha、Chengdu、Xi’an、Chongqing and many other cities。Creation of weekend micro-resort destinations and competition for passenger flow from surrounding important cities，Paralleling。

Passenger flow during National Day“红火”The first peak of Nanyue·Quality improvement project in Yanyanfeng area，As early as during the Hunan 188bet Online Sports Betting and Casino Development Conference, ";Fire out of the circle”，Another project, a large-scale immersive real-life light and shadow drama "Above the Xiangjiang River"，Same thing。Lifeng Culture is the general planning, general contracting and operating unit of the two。

Large-scale immersive real-life light and shadow drama "Above the Xiangjiang River" Source: Lifeng 188bet Online Sports Betting and Casino

About the first peak of Nanyue·The Yanyanfeng area has several public key statements: it is built as a 24-hour "ldquo";Unbounded City Living Room”，It is an in-depth exploration and modern expression of Hengyang’s cultural context，Aims to achieve a gorgeous transformation from cultural context to 188bet Online Sports Betting and Casino。

Take it apart，Reconstruction of scenes and business formats，Operation model innovation，is the successful&ldquo of this project;Two wings&188bet Online Sports Betting and Casino;。

at“One core、District 1、Two pieces、三街、Four Lanes”’s top-level design，This project forms the Dayan Cultural Experience Center、Xiaoxiang Eight Scenic Cultural and Creative Fields、贴雁峰 Square、Fu Shou Street、Dragon Boat Alley、Immersive new 188bet Online Sports Betting and Casino scenes such as Nanyue Seventy-Two Peaks scroll and poetry wall，Jiang Dayan Culture、Famous Mountain Culture、Modern Culture、The organic integration of red culture, Fushou culture and scenic areas，Pass“Culture + Technology + Art”’s integrated innovation method，Some of Hengyang’s most representative cultural resources are materialized、Scenarioization。

Operation level，This project will bring cultural experience value、Functional business value、Operation support value as text、Business type、Important improvement strategies for form fusion，Combining the main line of historical memory of the neighborhood，Constructing cultural narrative clues，Promoting the connection of tourist route traffic，Cleverly combine cultural experience with cultural business operations，Breaking the time boundary between day and night，Creation of night tour leisure experience scene，Achieved full-time diversified business operation。The rich history of the ancient city of Hengyang、Culture and more gather here、Show，Become a 188bet Online Sports Betting and Casino experience destination suitable for both hosts and guests。

The first peak of Nanyue in Hengyang·Fushou Street in the Yanfeng Area Project Source: Lifeng 188bet Online Sports Betting and Casino

In Hengyang，Existing high-quality traditional cultural resources，Digital replacement application of available technologies，And the stimulation of the potential of the consumer market，Produced“Chemical Effect”，Constructed a new 188bet Online Sports Betting and Casino supply and demand structure and market opportunity space，The project is expected to receive more than 5 million tourists per year，Achievable operating income 4.500 million yuan。

The 188bet Online Sports Betting and Casino is changing, how can companies change?

The transformation of Hengyang’s 188bet Online Sports Betting and Casino and the help of Lifeng Culture，can be regarded as a microcosm of the development of the 188bet Online Sports Betting and Casino industry entering a new stage，188bet Online Sports Betting and Casino experience economy has become one of the main themes of market supply and demand，How much can the entrants share，its ability、Business models have put forward new requirements。

From the perspective of direction，The IPization of 188bet Online Sports Betting and Casino、Digitalization of experience、Scenario-based consumption，Considered to be an important development trend in the immersive industry。

In the view of Lifeng Culture，Based on the above three major trends，You can add three more words: IPization of traditional culture、Digitalization of 188bet Online Sports Betting and Casino experience、Commercial consumption scenarios。IPization through excellent culture，Creative transformation integrating digital technology，Formation of a unique new 188bet Online Sports Betting and Casino consumption scene。

In addition，Above“三化”Each has a system，And then form an ecosystem。188bet Online Sports Betting and Casino IP is the top-level 188bet Online Sports Betting and Casino system，188bet Online Sports Betting and Casino IP with unique 188bet Online Sports Betting and Casino characteristics and concepts leads and guides the entire project area、All business types、Full experience planning, design and implementation；Digitization of experience into experience perception system，Combined with 188bet Online Sports Betting and Casino system，Innovation and diversity、Multidimensional、Multi-level experience format；Consumption scenarios transformed into business innovation systems，Under the guidance of the top-level 188bet Online Sports Betting and Casino system，Integrating digital technology and business models，R&D International Model、Chinese flavor immersive business products。

Lifeng 188bet Online Sports Betting and Casino’s“三化”System

This tells several facts:

The thickness and length of Chinese traditional culture determine its inevitable richness、Diversification，High-quality traditional 188bet Online Sports Betting and Casino resources that can be mined，Traditional 188bet Online Sports Betting and Casino IP that can be created，Both have huge space opportunities；

Chinese 188bet Online Sports Betting and Casino and tourism companies have the opportunity to make international examples、Chinese flavor products，That is, it has the core of Chinese culture、Innovation Frontier、Top products with strong enough competitiveness；

The top-level 188bet Online Sports Betting and Casino system is the upper level“Commander”and guidance，It is also the top support base，A project's“188bet Online Sports Betting and Casino”The degree of excavation and the world view it conveys、Outlook on life and values，Determines whether its 188bet Online Sports Betting and Casino IP is established and the possibility of ecological evolution。At the same time，Innovation and application capabilities of digital technology，Product model creation and operational capabilities，It can be understood that this is whether the product can finally be implemented and operated effectively“Double Wings”。

This also means，To get more market dividends，The requirements for companies entering the game are also“A rising tide lifts all boats”。From point to line，See you again，The immersive 188bet Online Sports Betting and Casino market, with 188bet Online Sports Betting and Casino night tour as an important representative, will be more staged“面”competition，There is an absolute single point of ability competition，More tests of the foundation of comprehensive trading。Involves both the vertical and in-depth capabilities of a project service chain，We also pay attention to the construction of closed-loop capabilities to open up industrial services。

Lifeng 188bet Online Sports Betting and Casino provides a reference.

Except the latest project settled in Hengyang，Lifeng Culture in Linyi, Shandong、There are representative projects in Ya’an, Sichuan and many destinations across the country。Who participated in the planning、Designed and implemented Shandong Linyi Shuiyun Langya·Dianliang Yihe Project，It is based on Linyi’s thousand-year 188bet Online Sports Betting and Casino heritage，With“City Conference Living Room”21541_21546，The collective thinking of design、Artistic、Entertainment-in-one city night tour feast。

Large-scale real-life light and shadow drama Shandong Linyi Shuiyun Langya·Dianjing Yihe Project Source: Lifeng 188bet Online Sports Betting and Casino

The&ldquo jointly created by Lifeng Culture and Ya'an Culture and Tourism Group;Night tour of Qingyi River”Project，It is Ya’an’s unique history and culture、Myths, legends and red culture are the foundation，Exploring the local culture of Ya'an，Covering Nuwa Mending the Sky、Ancient myths such as Dayu’s flood control and humanistic stories of Ya’an，Redrawing the beautiful natural scenery of Ya'an、188bet Online Sports Betting and Casino Integration Corridor and Red 188bet Online Sports Betting and Casino Road。

Discoverable，The main thread running through the Lifeng Cultural Night Tour project is the same: the exploration of local cultural resources at the destination，And then create a unique cultural IP，Integrate with existing scenes，Through systematic digital technology，Recreate a new immersive 188bet Online Sports Betting and Casino experience consumption scenario，Provide new consumption scene entrances for scenic spots/destinations。

The authoritative departments have also given more recognition to Lifeng 188bet Online Sports Betting and Casino.

July 2023，The Industrial Development Department of the Ministry of Culture and Tourism released 20 demonstration cases of new immersive 188bet Online Sports Betting and Casino formats，Leyard Group and its subsidiary Lifeng Culture "Meet Pingyao Again", "Tian Niang" and "Meet Dayong"、Night Tour Jinjiang、Wonderful·Ye Detian、Huashan World·Huashan Mystery Cave Theme Park、9 major projects including Shenyang Zhongjie Pedestrian Street were successfully selected。

188bet Online Sports Betting and Casino view of Jinjiang project at 188bet Online Sports Betting and Casino. Source: Jinjiang release

Refining and exploring many projects，Lifeng Culture is also improving itself，Through technology、Business format and model innovation，has developed into a one-stop service provider for the entire 188bet Online Sports Betting and Casino and tourism industry chain，Get through planning、Design、Construction、Closed-loop services for operations and financing。

Exploration of iteration of corporate business philosophy and model innovation，188bet Online Sports Betting and Casino also a typical epitome of industry development。