2011year2In March, Ctrip established Luping.com, and in the same year4Yue will operate it independently，The target is foreign travel 188bet sports betting app download community websitesTripAdvisor。2013The beginning of the year，Ctrip’s strategic goal of building a one-stop 188bet sports betting app download service and consideration of resource integration， Will operate independently2, Luping.com merged into the Ctrip Raiders community. Cui Jirong, then president of LvPing.com, witnessed the establishment of LvPing.com、After the whole process from independence to integration，Think that the model of Luping.com (i.e. based onUGCRecommendations generated by word of mouth，making 188bet sports betting app download booking decisions) has unique value，And this model must operate independently。CompareOTA’s 188bet sports betting app download recommendation ranking (usually affected by the partnership with the 188bet sports betting app download)，Based onUGC’s word-of-mouth ranking provides a more objective choice，Make it easier for users to find the best within their budget、The most suitable 188bet sports betting app download，Thus improving travel satisfaction。With such ideals，Cui Jirong decided to leave Ctrip，Then "Weekend 188bet sports betting app download" was founded。

Having a 188bet sports betting app download is half the success of your vacation

Many people believe that online 188bet sports betting app download booking has been monopolized by several major OTAs，Not much opportunity for innovation。However，Cui Jirong believes that OTA’s standardized products and services have encountered bottlenecks，In the future, based on the needs of specific user groups，188bet sports betting app download many opportunities in niche areas such as providing more personalized products and services。Weekend hotels start from this area of ​​vacation 188bet sports betting app download selection，Through big data and recommendation algorithm，Provide personalized 188bet sports betting app download recommendation and booking services for leisure vacation users。

The meaning of "weekend" is actually more than just the meaning of weekend itself，Also contains the meaning of leisure vacation。With the upgrade of tourism consumption，Vacation has gradually become mainstream，The 188bet sports betting app download is often a very important part of the entire vacation process。Cui Jirong thinks，Users who choose to go on vacation are generally picky，They will rely more on word of mouth to make decisions。So，After the weekend 188bet sports betting app download accurately positioned the user group，Finally focused on the use scenario of resort hotels，To provide users with the ultimate products and services。

Focus on the quality of reviews, UGC and PGC complement each other

The core DNA of Weekend 188bet sports betting app download is reviews.Weekend 188bet sports betting app download collects massive review data，Use natural language processing technology to structure the unstructured review data，And combined with the community operation of weekend 188bet sports betting app download tasters (188bet sports betting app download experts)，Finally provide users with unique features、Good reputation、Recommended cost-effective resort hotels and B&Bs。When talking about how to ensure the quality of products recommended by tasters，Cui Jianrong said，The weekend 188bet sports betting app download has established a healthy taster community operation，Thus driving the generation of high-quality UGC comments、Share and spread，About the taster，The weekend 188bet sports betting app download has a complete screening and incentive system，To ensure the authenticity and high quality of recommended content。

Create more service value based on reviews

With the development of mobile Internet，People’s travel decisions、Purchasing and sharing behaviors are changing，There are many opportunities for innovation。Cui Jirong thinks，The future development trend of reviews is: big data + natural language processing technology + recommendation algorithm。Through big data algorithm，Use structured review data for personalized recommendations，Really create the service value derived from the reviews。simultaneously，Cui Jirong also told Zhihui Travel，Weekend 188bet sports betting app download not only provides standardized 188bet sports betting app download products，It will also be based on the user’s travel and vacation needs，Provide similar hotels + air tickets、188bet sports betting app download + Tickets、188bet sports betting app download + food and other packaged products，Provide more service options for vacation users。

One-stop service closed loop

Currently，General content sharing websites including TripAdvisor，Often complete information is provided，Will jump to the third-party supplier platform during the booking transaction，This user experience is not good，And it is not conducive to the accumulation of reviews。What is different from other review websites，The weekend 188bet sports betting app download can provide users with one-stop service，After the user filters based on reviews on the Weekend 188bet sports betting app download APP，You can make a reservation directly、Transaction and other operations，Form a closed transaction loop。

Analysis of Domestic Dianping Market

Currently，There are three domestic giants providing 188bet sports betting app download services，Like Dianping、Tripadvisor and Ctrip, etc.。But these three 188bet sports betting app download services are all different when broken down:

Dianping is the platform’s approach，No closed-loop services are provided。It is not necessarily the best model to enter the field of booking services，Because the current method of selling coupons is actually extremely efficient for Dianping，Entering the service link will drag down its efficiency。

Tripadvisor entered China in 2009，Because the product form continues to use the PC mode，No big breakthrough in mobile service innovation，And TripAdvisor mainly targets the domestic outbound travel market；There are many reviews on Ctrip，It is also an important reference when people choose a 188bet sports betting app download，But its function is only at the reference stage，The potential value of reviews is not utilized。As the largest domestic online travel market share, Ctrip，It cannot be based on reviews，Because Ctrip pursues a large and comprehensive platform model，The core value of Dianping is to remove the bad and retain the good。Others such as Qiongyou、UGC communities such as Mafengwo are also trying the comment function，But its core user group is strategy users，Doesn’t have the gene for commenting。

Currently，More than 3,000 hotels with weekend 188bet sports betting app download SKU，Number of destinations covered，Nearly 60 in China，Nearly 20 overseas。In more than a year since the establishment of Weekend 188bet sports betting app download，We are constantly verifying the schema。 The current future development model has been basically established，And the cumulative downloads by seed users have exceeded 200,000。

Actually，The review mode itself is no longer unfamiliar，Dianping、Ctrip and other platforms have a large amount of review information，However, the Dianping community website pursues more than just having，And be more useful、More trustworthy，This is the lifeline of the 188bet sports betting app download on weekends。For this，The author believes that as a deeply engaged vacation field，And in terms of a community driven by reviews as its core，First do subtraction，Focus on the use scenario of resort hotels，Providing the ultimate products and services；Secondly，A trustworthy community ecosystem is the cornerstone for the survival of review content websites，In user portrait、In the mobile Internet environment where consumption behavior is constantly being reset，A challenge for 188bet sports betting app download hotels，It’s even more of an opportunity。

*About the author: Wang Feng，188bet sports betting app download travel expert author，Focus on hotels、Non-standard accommodation area，Personal WeChat ID: aaron88551487，Welcome to follow and communicate。