Qyer.com tests paid 188bet best bookmaker monetization,Will this be a good business?

Big Traffic Author of this article: Wang Yanchao 2017-11-01
188bet best bookmaker is the core of UGC platform,Qyer.com attempts to monetize paid 188bet best bookmaker,What is more important is to attract KOL and continue to produce original 188bet best bookmaker。

In the past two years,The gradual rise of paid Internet 188bet best bookmaker,2016 is therefore known as the first year of the development of “Internet paid 188bet best bookmaker” in China。Chinese consumers are increasingly willing to pay for online games、Online live broadcast、Online video、Pay for 188bet best bookmaker such as professional knowledge in vertical fields,Seeing the trend of paid 188bet best bookmaker,Many platforms have launched paid 188bet best bookmaker products,Audio sharing platform "Himalaya FM"、Voice question and answer platform "Funqiao"、The knowledge sharing community “Zhihu Live” and knowledge subscription products “get” and are sought after by capital,At the same time,With the help of these paid 188bet best bookmaker platforms,Many 188bet best bookmaker producers have the opportunity to achieve commercial monetization。

Now,This “188bet best bookmaker payment trend” has also affected the tourism industry,Qyer.com, an outbound travel community operator, relies on its own accumulated travel guide 188bet best bookmaker,Start trying the monetization business of paid 188bet best bookmaker。

Paid for testing 188bet best bookmaker

According to Zhihui’s understanding,The paid 188bet best bookmaker currently launched by Qionyou is mainly the guide and travel notes of some destinations in Qyer’s tips,Complete travel guides and magazines included,Price at 3.9——15.between 9 yuan,In addition, there are more than 20 single feature articles testing the waters of paid 188bet best bookmaker,Price per article 0.9 yuan,There is a system prompt of "Paid Reading" at the bottom of these contents,After the user clicks to complete the payment,You can read the complete travel guide 188bet best bookmaker。

*Paid 188bet best bookmaker in Qionyou’s Tips

Qyer.com CSO Xue Beibei said,“The era of paid 188bet best bookmaker is coming,Make current users aware of paying for high-quality 188bet best bookmaker,And quality 188bet best bookmaker is becoming increasingly scarce,188bet best bookmaker copyright protection becomes strict,Making it possible to charge for high-quality 188bet best bookmaker。”

Reviewing the development history of Internet paid products,In fact, paid 188bet best bookmaker already exists,Paid games on the Internet、There is already a lot of video and music 188bet best bookmaker,Successfully realized the transition from early free to paid model。“Nowadays, a lot of text reading 188bet best bookmaker such as some news media、It’s time to charge fees for community Q&A,Qyer.com relies on its accumulation of a large number of travel expert KOL and guide travel notes,Has the potential to be monetized,We can seize the opportunity of paid 188bet best bookmaker monetization,”She thinks。

The apps currently launched by Qiongyou mainly include Qiongyou App (a one-stop comprehensive outbound 188bet best bookmaker platform)、Qiongyou Tips App (original 188bet best bookmaker guide)、Itinerary Assistant App (Itinerary Planning Tool),Focus on meeting the different 188bet best bookmaker needs of outbound travelers,The Qiongyou Tips App contains many original destination 188bet best bookmaker guides by 188bet best bookmaker experts。

This time,The launch of paid 188bet best bookmaker also means that this outbound travel community operator with a history of 13 years is working hard to develop new sources of income,Now in Qyer.com’s business model,Income mainly comes from user-based advertising revenue and travel product transaction revenue,This is also the revenue model of several other companies with similar models。

Another important consideration is that Qiongyou hopes to deepen its cooperative relationship with Daren KOL,At the "2017 Qiongyou Annual Traveler Summit" held not long ago,Xiao Yi, founder and CEO of Qyer.com, said,“The community is the starting point of Qiong Travel and the place where generations of Internet travel opinion leaders first entered people’s horizons。In addition to providing a platform,Qyer.com has conducted in-depth cooperation with KOLs in many aspects such as traffic and 188bet best bookmaker for many years,Form a unique feedback symbiotic relationship。Qyer looks forward to having more in-depth and diverse cooperation with travel experts in the future。”

What impact will it have on users?

Currently,Qyer.com App can provide a forum community for travelers、Destination、Q&A and other multi-function products,As of June this year,Qyer.com registered users reached 88 million,Average daily unique visits 2.6 million。In today’s world where traffic is becoming more and more expensive,The core of Qyer.com’s attraction of users is the constantly updated guide and travel notes 188bet best bookmaker from the travel community,According to Qyer.com’s public data,The total number of posts collected in the community section of Qyer.com’s forum now exceeds 15 million,The destination section provides more than 600 travel tips and more than 1 million destination POI information around the world,Qyer Q&A has not been launched for a long time,But it has become one of the most active sections in the Qyer.com community,The cumulative number of Q&A sections exceeds 3.8 million。

Qyer.com will start trying ways to monetize paid 188bet best bookmaker this year,For users,You will find that some 188bet best bookmaker that was free before is now suddenly charged,What impact will this have on users?

Although charging for 188bet best bookmaker is what all 188bet best bookmaker producers want,But make users who are accustomed to getting services for free through the Internet start paying for 188bet best bookmaker,There are still certain risks in this transformation process。One of the facts that cannot be ignored is,Now it is easy and convenient to obtain information on the Internet,I am afraid that information about many tourist destinations can be found for free through the Internet,This requires Qiyou paid 188bet best bookmaker to be sufficiently scarce,Otherwise users may not be willing to pay。

Xue Beibei said,The core of successful 188bet best bookmaker monetization is to be able to create 188bet best bookmaker that people are willing to pay for,This is the key to monetizing 188bet best bookmaker,Now Qiongyou has developed after thirteen years,Has been deeply engaged in outbound travel community 188bet best bookmaker operation,Gathers a large number of high-quality expert users and travel guide 188bet best bookmaker,Qyer.com’s 188bet best bookmaker operations revolve around these expert KOLs who can produce distinctive original 188bet best bookmaker,Because behind the scarcity of high-quality 188bet best bookmaker is actually the scarcity of talented KOLs,They are the core competitive resources of the Qiongyou platform。

She thinks,“The meaning of travel is different for everyone,Although travel is a low-frequency consumption,However, travel-related strategy and travel notes are high-frequency 188bet best bookmaker、Massive consumer 188bet best bookmaker,Because the travel 188bet best bookmaker covers a wide range,Gourmet food、Culture、Customs、History、Natural features、Emotion、Fashionable outfits, etc.,Each KOL has different travel pursuits,Gives travel a different meaning,Qyer.com has the advantage of having many travel experts,Users can see here that it is very unique、Interesting travel guide 188bet best bookmaker,To inspire travel。”

More than 70% of Qyer users are located in China、Second-tier economically developed cities,Providing rich and diverse travel 188bet best bookmaker has enabled Qiongyou to establish a unique brand image and influence among outbound travelers。

188bet best bookmaker-based “fan economy”

Over the past two years,Qyer.com has expanded the depth and breadth of 188bet best bookmaker in the travel vertical field,Use multimedia forms to upgrade media roles,Use community experts resources at the same time,Developed a new fan economy。

Previously published the first Chinese book "Small Island 188bet best bookmaker" focusing on the Seto Inland Sea area and the Setouchi International Art Festival、The first paper book "Japan" on Qiongyou、Introduced the "Anatomy Book of Japanese Architecture" and "Anatomy Book of Famous Japanese Places" created by professional architects,Organized and wrote "Wandering in Kyoto";At the beginning of this year, the Qiongyou design team published the first edition of the limited edition magazine "Onuma" with the theme of niche interests,Some interesting borderline fetishes described in this book。

Qiongyou Tips Organization founded on Zhihu in September last year,Focus on solving 188bet best bookmaker problems and inspiring 188bet best bookmaker inspiration,Now has more than 270,000 Zhihu fans,Won the first place in "Zhihu's Most Influential Institutional Accounts" for multiple consecutive issues。

“The biggest competition is not from peers”

Nowadays, for many tourism companies,The boundaries of competition are no longer limited to a few peer companies,Some cross-border players have begun to launch 188bet best bookmaker reviews、Planning Services。such as Google、Facebook has launched services and products related to destination 188bet best bookmaker,Google launches powerful itinerary planning and supply Trips function、Easy to use,Will have an impact on existing itinerary planning tools (the Chinese market is not included for the time being)。

Xue Beibei said,“We are worried about cross-border competition,Because greater competition may come from other fields,But for travel community 188bet best bookmaker platforms such as Qyer.com,The key to survival is whether you can continue to produce interesting 188bet best bookmaker that users like。”

After more than ten years of development,Qyer.com has proven to the market its ability to continuously produce travel guide and travel notes 188bet best bookmaker。But on the road to commercialization,UGC companies are generally facing pressure to realize cash。TripAdivisor, the world’s largest travel review platform, has changed its radical instant booking transformation strategy last year,Slowed down a lot,Nevertheless,Three years since implementing the instant booking strategy,The stock price has dropped by nearly 60%,The current market value is only about US.2 billion。

TripAdvisor’s expansion into the Chinese market has been tepid,In the field of 188bet best bookmaker guide,As a vertical enterprise, there is only Qiongyou、Mafengwo,China has a huge user market,The huge development potential in the future leaves room for imagination for continued growth of the UGC platform。

Qyer launches paid 188bet best bookmaker this time,Except for fully copyrighted models,There is also a split mode with the author,Therefore,Although the pricing is not high,But it relies on Qyer’s own user traffic,This initiative will stimulate the production of original 188bet best bookmaker by KOLs,At the same time, it can also enhance the platform stickiness of these experts,Long term,It will bring favorable factors to the development of the platform。

Income from advertising and product transactions is now Qyer’s main source of income,Xue Beibei revealed,Qyer.com’s losses this year will be reduced by half year-on-year,Estimated to turn losses into profits in fiscal year 2018。

Copyright Statement
Zhihui is based on "dry information"、Depth、Angle、Publish in-depth industry articles based on the principle of "objectivity"。If you want to get the first time to get the heavyweight articles in the tourism consumption industry or interact with Zhihui,Please search "Zhihui" in the WeChat official account and add follow。Contributions welcome,Jointly promote the upgrade of China’s tourism consumption industry chain。To submit articles or seek reports, please send an email to the zjz@tripvivid editorial office email address.com,After passing the review, the article will be published as quickly as possible and your name and organization will be attached。The articles published by Zhihui represent only the author’s personal views,Does not represent the views of favoritism。About investment and financing information,Zhihui 188bet best bookmaker will try its best to verify,Does not endorse any investment or financing activities。Be loyal and respect industry norms,Indicate the author and source for all reprints,Special reminder,If the reprint of the article involves copyright issues,Please contact us in time to delete。Zhihui’s original articles are also welcome to be reprinted,But please be sure to indicate the author and "Source: Zhihui",Any behavior that disrespects originality will be severely punished。
The source of this article is Zhihui, and the copyright belongs to the original author.
Leave a comment
Post a comment
Latest article
View more
# Hot search words #

New users automatically create accounts after logging in

Log in to indicate that you have read and agreed"Zhihui User Agreement" Register

Retrieve password

Register account