2016，It will become the first year of focusing on customized tourism，Expected to be a follow-up group tour、After free 188bet online casino games，The third largest 188bet online casino games mode in the tourism industry。About the basics of customized tourism development，Game mode and future industry suggestions，Such industry analysis has also exploded，No more analysis。Zhihui thinks it’s time to turn over the customized game model，The back，Its essence is the necessary condition to reach the wind outlet。

Invited to this promotion is Lin Ke, CEO of Maiwei 188bet online casino games，How a female CEO from a Japanese manufacturing company uses craftsmanship to polish customized 188bet online casino games products。

188bet online casino games Fordism to Post-Fordism

If you are a manufacturing practitioner, look at the popularity of today’s 188bet online casino games industry from group tours in the early days to customized tours now，You would be surprised to find that this is not a typical feature of the transformation from Fordism to post-Fordism。

Fordism refers to market orientation，Based on division of labor and specialization，A rigid production model that uses lower product prices as a means of competition。

Post-Fordism refers to the purpose of meeting individual needs，Based on information and communication technology，A production model in which both the production process and labor relations are flexible (elastic)。

The above commonalities between manufacturing and 188bet online casino games are the basic argument of this article，This proves that using manufacturing thinking to look at today’s popular customized 188bet online casino games has its practical significance，It can help practitioners look at the red ocean of customized 188bet online casino games calmly。

188bet online casino games manufacturing to customization

Ms. Lin Ke before starting a business，Has more than 10 years of management experience in Japanese companies such as Panasonic，Sales who was responsible for the overall brand&Marketing，And production and marketing supply chain system planning，Internally improve production efficiency and technology implementation，Optimizing external management processes，Similar to the current PM，But the professional quality required by manufacturing PM must be comprehensive。The No. 2 employee of his company is also from Siemens, a famous manufacturing company，The skeleton of the entire IT team comes from Oracle，Focus on business processes and technology research and development，It can be said that the team of Maiwei 188bet online casino games has a craftsman spirit at its core。

The following is an analysis of feelings in customized 188bet online casino games，Is craftsmanship the hammer or the apple that hit Newton?。

1. 188bet online casino games target groups

Analyze the target groups of a market，Data is just a standard of measurement，The information released by the Ministry of Commerce shows that the current middle- and high-income class has been formed，The number has reached about 100 million，And more inclined to personalization、Differentiated consumer demand。And last year our country 1.200 million outbound tourists，The amount spent overseas to purchase high-quality daily consumer goods is as high as 800 billion yuan。 This set of data proves that the trend of consumption upgrading is coming，The rise of the middle class。But sorry，As big as the middle class，You must choose customized 188bet online casino games?Just like the domestic mobile phone manufacturing field，Always dare not easily enter the high-end machine market，Still talking about cost performance。

Simply speaking, there are two types of middle and high-income classes，As soon as you have money and time，Belongs to the top of the pyramid；II has money but no time，This kind of people focus on experience，Pay attention to where your money goes。For non-target groups, it must be forward-looking and disposable，Don’t wait too long，This type of market belongs to group tours and independent 188bet online casino games。

At the same time, the first batch of customers for customized 188bet online casino games must be transformed from personal resources，On this basis, we are working on segmenting the market。Divided into products first and then customers and customers first and then customized products。The product is divided into couples’ honeymoon，Parent-child family，Keeping good health, filial piety, etc.；Customers are the participants in these major scenes。

Take Maiwei 188bet online casino games as an example，Positioning multi-family 188bet online casino games，Big family 188bet online casino games (best for 6-8 people)，What matters is family relationships，Different purposes，The needs are also different,At the same time, the family itself has a certain financial foundation，More spending power；Choose the type of money but no time， It is because of its short 188bet online casino games time，Multiple frequency，Phase 188bet online casino games。Customized 188bet online casino games as it defines: ‘The best love is companionship’，The best companion is traveling’。

2. 188bet online casino games production process

Taking manufacturing production as an example，Complexity and segmentation first，Need to split every detail，Even control the specifications of each part，Production quantity，Loss rate, etc.，Reduce consumption，Reduce failures，Make the service process smooth，The ultimate goal is to reduce costs，Increase production capacity and efficiency；The next step is to start with purchase, sale and inventory，Accurate production cycle of each link，Ensure zero inventory；In the end, inventory is the biggest consumption in the manufacturing industry，Once time is involved，Site and production line shutdown，The capital chain will be broken，188bet online casino games is the basis for the survival of a manufacturing company。

The selling point of customized 188bet online casino games is never low price and high order volume，It’s about re-managing the tourism life cycle，i.e. personalization，This is not a change in marketing model，It’s a subversion of the business model，It is based on online and offline customization + online and offline experience to solve users’ personalized problems，So personalization is the trend of the industry

Same，Customized tours do not rely on routes to make money，Makes money through service and value-added，From a business model perspective，Service and value-added are the big money，Because this is not a one-time sale，But the money for a user’s entire life cycle。Opposite，If customized 188bet online casino games is a subsidized and money-burning model, it will be difficult to compromise on service and price，This is something we need to be alert to。

Last，Focus is the biggest failure of customized 188bet online casino games，Traditional 188bet online casino games companies often focus on a certain TO B or TO C model as their core competitiveness，Dan Zhihui thinks this is one-sided，Because companies focus on their own market size，instead of user。Focus on customized 188bet online casino games has only one direction，That is to focus on the needs of users，The best criterion is word of mouth，Recommended by friends circle。

The layout from generally 188bet online casino games tours to wheat-flavored tours

1. The turning point of wheat flavor 188bet online casino games

Internal: Customer data is complete，Without marketing promotion，Accumulated user consumption data for 3 years，Order conversion rate stable at 30%；Refinement of standardized processes，Achieve teamwork；And the establishment of product models。

External: This year’s explosive emergence of B-side and the promotion of customized 188bet online casino games。

(Note: 188bet online casino games believes that the industry outbreak should be a long-term accumulation process，Quantitative change to qualitative change，Enterprises with good operating models are welcome to continue to grow，Abandon the robberies of entrepreneurial speculators。）

(Maiwei 188bet online casino games Headquarters Building)

2. The manufacturing model of Maiwei 188bet online casino games

Package customization

In theme package，High-end customization (high-end means high cost performance，High experience，High fit；Customization is based on 188bet online casino games，The user is not the one who makes the decision，But more to guide him。) and DIY strategies focus on three parts，Mainly choose the wheat-flavored set meal，As a basic model，Real-time updates of quotes and routes based on family relationships and number of people。DIY itinerary tools can also be provided for personalized customization，Maiwei believes that providing professional tools to professionals is the key to improving the customization efficiency of 188bet online casino games planners and experts，Because target customers lack time, DIY customization is their basic attribute。

188bet online casino games franchise

Similar to Mejim (American early childhood education brand，After being introduced to the Mainland，In a joint venture，Refined operation shapes the quality of the education industry)，Different from p2p，A brand that focuses on wheat flavor，Provided from Sales，Customer Management System (CRM)，Order system，To product library，One-stop solution for destination services。Compared to traditional affiliation，Previously only lines and licenses were provided，Change the traditional form，A complete set of training will be provided after joining，Provides front-end and back-end tools，Concatenate services。You can see that Maiwei 188bet online casino games acquired Hebei Yancheng International 188bet online casino games Service last year，It is the deepening of this model，And pay attention to the value of the local community，I believe in providing good management models and training，Localization will still be the mainstream in the future。

Planner training

The existing human resources are mainly in two modes: expert and 188bet online casino games consultant。There are too many non-commercial things among them，It is also difficult to monetize the routes designed by experts。Then start with the system，How planners become professional has been discussed in the industry，But about how to reduce costs with professionalism；After professionally providing the line，Why not compare prices，Let customers feel the value of service；Reduce service costs to the greatest extent，But there is little discussion----this is also the reason for the wheat flavor training system。

Three. Manufacturing and export of Maiwei 188bet online casino games

As far as current financing is concerned，The business model recognized by the market is the basis for financing，You must first establish your own value，Not Financing。188bet online casino games value comes from customer feedback，The repurchase rate is a direct reflection of value，Instead of a single product price。

Ms. Lin Ke revealed that Maiwei 188bet online casino games is currently undergoing an A+ round of financing，will be used for:

The first is system research and development，Improving existing customization tools，Key technology development supplier management system and evaluation system；The second is the launch 188bet online casino games Itinerary Manager app，A set of customer-based full-process management service tools，Reduce intermediary service costs by improving communication efficiency between buyers and sellers，Thus improving the service experience；

Finally extended deep cultivation destination，You can see the increase in the frequency of nationals going abroad，The increasing value of Chinese passports，Maiwei 188bet online casino games provides high-quality and diversified services at destinations，To meet the growing demand for overseas consumption。

Currently，The tourism market is gradually completing the transition from Fordism to post-Fordism，Transition from seller’s market to buyer’s market。The large-scale rise of customized tours will cause a huge disruption to the tourism industry，The continuous emergence of customized 188bet online casino games companies is just like Taobao e-commerce back then，Who will be Taobao or JD.com in the field of customized 188bet online casino games in the future，This issue is currently unknown，But the user’s model will eventually be greater than all manufacturing models！

Author of this article: Zhou Qiyi，Zhihui 188bet online casino games expert author。Personal WeChat ID: zj-Parker，Welcome to follow and communicate。

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