A smoggy day in Beijing，I ended my exclusive interview with Zhu Wenbo, Vice President of EMI 188bet game。After closing the notebook，I asked Zhu Wenbo two questions beyond the interview outline。

I said: If you could describe yourself in one sentence，What would you say？

He also closed his business plan，Looked at me very seriously and said: "Let me use Zuo Zongtang's words to explain: 'Make a wish to wait'、Mid-level relationship、Enjoy the lower blessings，Choose a high place to stand、Sit in a flat place、Go to the wide area。’”

Listen to him explaining these two simple sentences in detail、24 words，I raised the last question: So what do you think as a startup company within the system，Is the “system” a good thing or a bad thing for you？

He paused for three seconds，Explained: “Although we are a start-up company controlled by People’s Daily，But we are essentially an Internet company，The beginning of the company，All salary systems and management systems are set up according to the model of Internet companies。Within the system，This matter has advantages and disadvantages for us。For example, many people have heard that we are a subsidiary of the People’s Daily，It is inevitable that you 188bet game look at us through colored glasses，It 188bet game bring inconvenience to talent recruitment to a certain extent，But through the interview invitation and the introduction of the company model and operation methods in the specific interview，Such problems can still be solved，80% of the current team members are from well-known Internet companies。In other words，This is also our advantage，Let us obtain destination resources and cooperate more smoothly，The People’s Daily brand still has strong authority and credibility。”

I nodded，Express understanding，Then ended the conversation，Get up and say goodbye。

Push open the door of the conference room，Outside is the EMI 188bet game office。In an office with more than 100 people, the cubicles are densely packed and extend to the end of the room，Footsteps、The sound of typing and slight discussion are lingering。

I suddenly remembered what Zhu Wenbo said during the conversation: "This stage is our busiest time，Is the critical period for product launch。”For any company，Product launch is always a tough battle。Then in the next month，This busy office 188bet game only get busier than it is now，Because the market is fair and objective，Products are the only yardstick for testing truth，And time 188bet game give the final answer。

After walking out 188bet game door of People’s Daily，I looked back at the building，Its tall body covers the sky in the distance，Cast a shade on the asphalt road in the park。

Humanistic 188bet game: a travel method based on cultural heritage

mentioned cultural 188bet game，Many people will immediately think of cultural 188bet game。In fact, on certain occasions，Humanistic 188bet game and cultural 188bet game can indeed be used interchangeably，But cultural 188bet game is different from cultural 188bet game。So what is the difference between cultural 188bet game and cultural 188bet game？

Questions about this，Zhu Wenbo explained as follows: culture is more of a neutral word，For example, sacrifice is a kind of culture，But in ancient times, there was the practice of human sacrifice，This is definitely not in line with the humanistic spirit，Humanities is people-oriented culture、Respect the essence and advanced parts of people，It is a complimentary word。China’s cultural 188bet game can be divided into the following four levels: the first is cultural relics、Historical Site、Ruins、The historical and cultural layer represented by ancient buildings；The second is modern culture、Art、The modern cultural layer represented by technological achievements；The third is the daily life customs of residents、Festival Celebration、Sacrifice、Weddings and funerals、The folk culture layer represented by sports activities and clothing；The fourth moral and ethical cultural layer represented by interpersonal communication。In China，Humanistic 188bet game can not only enhance the attractiveness of 188bet game products，Improve economic efficiency，It can also vigorously promote Chinese culture。

Seven resource types can be derived from the four levels of cultural 188bet game。There are many types of cultural 188bet game resources，The classification is also vague。Various categories in the comprehensive market，Can be summarized into the following types: The first is historical and cultural sites、Ancient Building、Ancient mausoleums and other historical monuments，For example, the Forbidden City、Ming Tombs；The second is religious buildings、Religious Art、Religious culture and other religious categories，For example Donglin Temple、Foguang Temple、Dunhuang Murals；The third is to divide the northern gardens according to the garden area、Jiangnan Garden、Lingnan Garden，Divided into royal gardens according to garden functions、Private garden、Religious gardens and other gardens；The fourth category is historical and cultural cities and other towns；The fifth is festival、Clothing、Diet、Residence、Wedding banquets and other folk customs；The sixth is a novel、Prose、Poetry、Music、Movie、TV、Singing and dancing、Painting、Calligraphy and other literary arts；The seventh is the museum、Man-made landscapes and other comprehensive types。Most of the cultural 188bet game products currently on the market are basically designed and organized around these resource types。

Humanistic 188bet game is a form of 188bet game activity，The main motivation of tourist subjects is to obtain cultural enjoyment and humanistic spiritual pleasure，The main purpose is to realize the spatial and temporal nature of culture、Regional interactive communication。The process of humanistic 188bet game should be perception、Understand、Understand the specific content of human culture，Including appreciation of traditional culture，Following the traces of cultural celebrities，Participate in various cultural activities at travel destinations, etc.。

EMI Travel: a one-stop platform for cultural 188bet game based on PUGC+community+e-commerce model

According to Zhihui’s understanding，EMI Travel was established in August 2015，Belongs to the business department of People's Daily's "National Humanities and History Magazine"，Aims to provide travelers with “authentic localized in-depth travel experience”，is a company specializing in localization、In-depth、A comprehensive 188bet game platform for humanistic travel services。June 2016，EMI Travel will establish a joint-stock company。

Start a business here、In an era where innovation tends to favor outbound travel，At present, the domestic 188bet game market is also showing a boom。However, beneath the surface of prosperity is a scene of demons dancing in chaos，Take cultural 188bet game as an example，Travel experience and viewing are often just a formality，Humanistic 188bet game resources show fragmentation of UGC content、Travel products are uneven and homogeneous，And the travel community has no scale and no organization, etc.。For example, the over-commercialized Fenghuang Ancient City，The over-developed Nanluogu Alley in Beijing，And thousands of theme parks and theme parks in China。How will EMI Travel, as a one-stop travel platform based on humanities enthusiasts, solve these market pain points？

Zhu Wenbo introduced，The solution of EMI Travel is mainly completed through one-stop service，That is: in-depth content push→expert experience sharing→high-quality resource booking。The business model represented is mainly PUGC+community+e-commerce，That is, based on selected destination merchants，Precisely produced by professional experts、Quality content，To attract and guide users to participate，Through convenient e-commerce services，Create an ecological closed loop，Provide users with in-depth cultural 188bet game needs。The high-quality content here is mainly generated by three types of people，One is to cooperate with domestic cultural travel experts；One is to cooperate with the humanities and history departments of universities，Carry out relevant experience activities；In addition, we will also cooperate with professional research institutions、Cooperation with authoritative institutions such as history museums。These contents will be reviewed by EMI Travel editors、After proofreading，Push to user。Last，These humanities enthusiasts will form a communication and sharing community for mid-to-high-end travelers，Form your own precise user group and word-of-mouth marketing。

At present, EMI Travel is still in the stage of concentrating on polishing its products，The user group is mainly the humanities and history enthusiasts who have accumulated many years of experience under the People's Daily and the expert community of EMI Travel。July this year，The first batch of cultural 188bet game products will be launched soon，Mainly food in 13 tourist destinations、Live、row、游、Purchase、Entertainment and other products。This batch of products is about to enter the testing phase。

Zhu Wenbo said，EMI Travel will make independent profits in the future，The main profit model is rebates from e-commerce、Advertising、Destination marketing and promotion of customized travel products。Compared to other entrepreneurial and innovative companies serving independent travel，The difference between EMI travel is that it starts at home，Currently focusing on destination products。In the future, it will expand from focusing on domestic cultural 188bet game to abroad。It is expected that 5 to 10 overseas cultural 188bet game destination products will be launched by the end of 2016，80 to 100 destinations will be added in China。We will also start from two aspects: video and virtual reality，User experience upgrade service。

Experiential Era: Challenges and Opportunities of Cultural 188bet game

1. Opportunities for cultural 188bet game

With the transformation from sightseeing 188bet game to leisure vacation 188bet game，Experiential Economy、Experiential 188bet game、Experiential services become the future trend。In the era of experience economy，As tourists’ travel experiences become increasingly rich and diverse，The increasingly mature concept of 188bet game consumption，Tourists’ demand for experience is also increasing，Homogeneous and popular travel products are difficult to meet the needs of users，They are more eager to pursue personalization、Experientialization、Emotional、Relaxation and beautification of travel experience，This will become a major development opportunity for cultural 188bet game。

Then，What exactly is the experiential nature of 188bet game？Experiential 188bet game refers to providing participatory and experiential activities for tourists，Enable tourists to feel pleasure from their insights。This type of 188bet game pays more attention to bringing tourists an experience different from their original life，For example, providing urban people with the experience of rural life；Bringing different regions to tourists，Or life experiences in different eras, etc.。

2、In an era when experience is king，What are the challenges of cultural 188bet game？

The first is the issue of market education。Due to the influence of various factors，The domestic cultural 188bet game market is still in its infancy，Both user groups and market education still have a long way to go。How should entrepreneurial and innovative companies focusing on cultural 188bet game educate the market，Promote the vigorous development of the cultural 188bet game market？How to educate users，Form a stable and continuously growing user group？How to attract limited users and form positive feedback？These are questions worth thinking about。

The second is the supply of cultural 188bet game products。China is actually one of the countries with the richest cultural 188bet game resources，However, the development of domestic cultural 188bet game resources is not satisfactory。Whether it is in terms of IP effect in product brand formation，Still on the sustainable and healthy development of the product itself，All are in the distortion growth stage。The main reason is that the cultural 188bet game products in the domestic market have not reached maturity，Homogeneity and inferiority of products、The mismatch between supply and market demand and other serious problems。

The last thing is the branding of cultural 188bet game。Take Disney as an example，A theme park organized by a cartoon character park，But it takes the cultural and brand effects to the extreme，Formed a powerful IP effect。How to create a humanistic product with Chinese characteristics into a product with strong IP effect，This is an issue that all companies focusing on domestic 188bet game need to consider。

Author's Note:

After the exclusive interview with Zhu Wenbo that day，Go back from the gate of People’s Daily，I met many people looking at ease by the river on Jintai Road，A very clear old man walks by the river、Chat、Selling small commodities，There are still people playing erhu on the roadside。And in the subway next to the river，Countless young and middle-aged people are running on the road of life with high spirits or melancholy，With the hardships of life，And unruly dreams。

* Author of this article: Si Xi，Zhihui 188bet game expert author。Personal WeChat ID: sixi7890，Welcome to follow and communicate！

[Extra number] with "fusionThe "Zhihui·2016 China 188bet game Consumption Innovation Summit" with the theme of "Joint New Ecology" will be held on June 16 at the National Convention Center，Domestic travel by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life will gather together，Go straight to the forefront of the 188bet game consumption industry，Explore the vast future，Share the most innovative product experience，Aggregation of the best investment and marketing resources，Accumulate energy，Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join