Guest introduction:Wu Zhixiang，Founder and CEO of Tongcheng 188bet game。Graduated from the Tourism Department of Suzhou University，Has more than ten years of entrepreneurial experience in the tourism e-commerce industry，Won the Top Ten Charming Tech Figures in Suzhou，Suzhou’s top ten young entrepreneurial pioneers and other honors。2004，Established Tongcheng Network Technology Co., Ltd.，It has now developed into one of the major leisure 188bet game online service providers in China。

The following content was compiled by 188bet game based on live speeches and recordings:

I am very happy to participate in 188bet game event，It’s interesting that the organizer provides benefits，Arranged me and Lao Yu together，Is it because we often tear it apart，But there is still a tacit understanding？

1. Capital arena of OTA

1. The bleeding happiness of 188bet game

The approximate investment situation in the 188bet game industry is as follows:

Ctrip: Invest in Tuniu，Also voted for our Tongcheng，Also voted for Yilong，Where to go，According to the published financial report，Loss of 1.6 billion 188bet game first quarter；

ELong: Just delisted from the United States，Tencent increases capital in 188bet game，Loss of 100 million in one year，Expected to return to profitability in three years；

Qunar: Distribution loss including equity last year exceeded 7 billion，Loss narrowed significantly 188bet game year，Made very impressive progress，But still lost 400 million in one quarter；

Tuniu: The financial report showed a loss of more than 500 million last quarter;

In addition, Tencent invested in eLong、JD.com、Tongcheng；JD.com invested in Tuniu；Baidu hands Qunar to Ctrip，Ctrip becomes the second largest shareholder，188bet game is the more complicated situation in the industry。

We are almost the same，Loss of about 400 million，188bet game is the intricate and bloody current situation of 188bet game industry，But there are still hundreds of entrepreneurs and hundreds of millions of funds pouring into 188bet game industry，What a magical and happy industry 188bet game is!

2. Standard products are more important than traffic and conversion

Mr. Yu just talked about the theory of unit price that I am very familiar with，Very beneficial。Let’s take a look at China’s entire large consumer industry，In terms of 188bet game industry，The competition for standard products has initially come to an end，The chart just now also shows it visually，Hotel、Air tickets、Train ticket、Competition for standard products such as bus tickets，The consumer role cycle is very fast，When booking a ticket, it takes no more than one minute for a consumer to make the payment，The page should not stay for more than 30 seconds，The core that determines the success of standard products，Traffic and conversion are very important。

Therefore, the standard product industry does not have very strong competition，Ctrip bears the huge losses of Qunar，On the ticket、The train ticket field has entered a profitable state，We feel 188bet game deeply from ourselves。When Ctrip and Qunar announced their merger in October last year，We just happened to have an internal monthly review meeting within the company，I called out the ticket boss on the spot，Added a hard target of 100 million net profit for 188bet game year，He was stupid at that time，The air tickets were very expensive last year，It can be completed in the first half of 188bet game year，Same flight ticket、The profit from train tickets will exceed 100 million。

3、Non-standard product era，Who will be the first to get out of the predicament and successfully break through？

In the field of non-standard products，Including surrounding tours、Relatively complex products such as outbound travel，Of course, non-standard accommodation is also included。For example，Live in Hanting、Home Inn does not require long-term thinking，Live in Huajiantang、Baizhu family has decision-making time，Profits can be generated in 188bet game area during 188bet game consumption decision-making time。

Profits of listed hotel companies in China are currently declining，The hotel booking company is losing money，Hotel company profits are also declining，What is the reason？Because the products provided are standard products，Causing consumers to compare too easily。But when we enter non-standard accommodation，Merchant gets more bargaining space inside。Take outbound 188bet game as an example，Several people online are fighting and bleeding like a river，I still think I’m awesome，What are the facts？Past six months，We are also very anxious and confused，To find answers to your confusion，In half a year，We visited more than 50 cities，Inspected more than 50 stores for classmate Yu，Viewed more than 200 offline stores。

During 188bet game process，We found that online companies including Tongcheng lacked the most important lesson in the past two years，We don’t know what the offline scene is like？When I sit in the Nanhu store on Education Road in Guangzhou，The store’s annual operating income is approximately 1.500 million to 200 million，Net profit is about 5% to 8%，means turnover income of 100 to 200 million，Will generate a net profit of 10 million，If you add an Internet connection in front of 188bet game store，How much money will it cost？How much is the valuation！

2. Online and offline difficulties and breakthroughs

1. War of words, ranking war, price war

The dilemma of the online 188bet game industry，We also have very clear perceptions。Everyone keeps tearing it up，Keeps saying his name，Say that you are number one，In fact, I don’t even know who is first in the end。The result is one round of price wars，Continuous subsidies，In hopes of getting more customers，Used to be deposited on the brand，Precipitated in the membership system。

2. Efficiency, capital, confidence

But offline travel stores don’t think like 188bet game at all，But living well，Of course they have problems too，Their problem may be efficiency，Their overall information level，Their very clear ideas and models for capital，Of course there is also their confidence in the future，Actually they have done pretty well in the past 20 years。

Despite the crazy pursuit and relative bombardment of various forums and media，Made many offline companies panic，Are we abandoned by the times，But I saw that they have 188bet game strong vitality，There is a lot worth learning from their accumulation over the past 20 years。

I’m glad we saw 188bet game offline，Including colleagues here、Entrepreneur，Continuously discover and explore more interesting ideas。

3. 188bet game’s solution

Of course there are difficulties，We haven’t completely found the way to break through so far，But we think the theme of the meeting，Integration is actually very important，How to better combine online and offline。So in the past six months，Tongcheng has carried out rapid offline layout and implementation in nearly 200 cities in China，Tongcheng may also be the fastest in opening offline stores，Including offline 188bet game consultants，Nearly 200 new city stores were added in one year，More than 10,000 new sales，And all are directly operated stores，When we think back, we all wonder why we are so awesome。

After completing 188bet game step, we still feel that there is a problem，Continuously communicate with many offline travel agencies，Continuously experience our products，I asked a question internally，Said it doesn’t matter if it’s Tongcheng today、Tuniu、Ctrip still has all its offline products，You just close your eyes and pick one，Do you dare to send your parents there？None of the answers given to me are 100%，Explain what the problem is？We burned so much money，I talked about so many concepts，Today’s products cannot 100% reassure us，I think there is something wrong with 188bet game。

3. The essence of 188bet game agency

Come back and see，Our industry，Whether it is online travel or offline travel, the essence is a travel agency，What is the essence of a travel agency？Why travel agencies are placed in the major category of life services in the national economic classification，Why？188bet game is where we have to think。

1. From air tickets to outbound 188bet game, is it 1 or 100?

Finance communicate with me，I often think about 188bet game question，Finance booked a flight ticket in the middle of business、One thousand yuan air ticket，The financial report income only includes the commission part of 30 yuan，Why does the full amount of 3,000 yuan from the outbound travel product we sell go into our financial report income？188bet game question is a very simple financial question，But I keep thinking，What is the reason？I’ve figured it out a little bit recently，When you book a flight，You have completed the flight booking process，188bet game ticket has nothing to do with you，Consumers can enjoy airline services immediately，He accepts the airline brand，Immerse yourself in airline service value concept，You are only 30 yuan out of a thousand yuan，Booked 100,000 air tickets for the same journey in one day，The value created by Tongcheng here is only 30。

When we sell an outbound trip for 3,000 yuan，Although hotels and air tickets are included，Why enter the income in full？In six to seven days，The consumer thinks he chose you，Immerse yourself in all your service processes，188bet game would have been a burden。You are responsible for everything he does，The consumer accidentally fell，He will file a lawsuit with you，You have to pay money；If the airline delays your flight, you have to pay for it，188bet game is a very good opportunity，You provide consumers with 6 to 7 days of service，188bet game contains huge value，188bet game value is far from being recognized and explored online and offline，No one feels that the essence of a travel agency is service，Who can take good care of a tourist in a down-to-earth manner，No more war of words，Price war，Ranking battle。The more work we will do in 188bet game field in the future，You can build greater value，Build stronger barriers。

2. Service will become the core competitiveness

Service 188bet game matter，For us，It’s not like throwing down 100 million，Service is here，He needs a very long time to practice and polish，At 188bet game time，A considerable part of the tourism competition will be more fierce than before，Everyone competes to raise funds，Who can get the most money，It is necessary to say or do more achievements，We need larger investment or larger advertising、Larger subsidies，188bet game was the pattern before。188bet game year we see the industry slowly moving closer to its origin，Everyone slowly started paying attention，What kind of value can I create for consumers。

188bet game is also very determined to polish our overall service chain，Visited more than 200 cities，Viewed more than 500 stores，There is still a lot of room for improvement。

4. Return to the original intention, return to the origin

Return to original intention，Back to basics！188bet game industry is no longer a war of words、There are many things that can be done besides price war。

Use data，Tongcheng has 100 million users placing orders，229845 negative reviews，The reason behind the bad reviews is that a large number of consumers’ pain points are not satisfied，Non-standard products only have a 60% review rate，Starting from 188bet game month we will increase the review rate to 100%，Non-standard products return 100% reviews。Always remember，Users scolding you is giving you a chance，If I don’t even scold you, you won’t even have a chance，If users do not actively comment，We take the initiative to invite users；The user calls you and scolds you，I want to give more wages to employees on behalf of the company，Because you took the blame from users on behalf of the company。I think it is very meaningful to continue doing 188bet game，In Chinese service，Tongcheng is willing to spend 3 to 5 years improving the service process，Only you can trust any product of Tongcheng，Only in 188bet game way can more consumers enjoy the fun of life during the travel process，Thank you everyone！

[Zhihui 616 Summit] "Zhihui 2016 China 188bet game Consumption Innovation Summit" is organized by Zhihui，Co-organized by Zuoyu Capital and Chunshi Capital，The conference focuses on “Integration Acceleration，The topic of "How to build a new ecology of the 188bet game consumption industry" is unfolding，On-site gathering tour、Investment、Marketing、Entertainment、Outdoor、Sports and other industries，Go straight to the forefront of the 188bet game consumption industry，Explore the vast future，Share the most innovative product experience，Gathering the best quality industrial resources，Accumulate energy，Create value together。Welcome to click on the official website of Zhihuihttp://www.tripvivid.com/，188bet game will see summit-related speech articles in the "Executive Interviews" column。