Internet 188bet sports betting app download companies represented by OTAs compete on price、The resource side seizes the market，An unprecedented impact on traditional 188bet sports betting app download agencies，When major 188bet sports betting app download agencies are struggling to cope with the impact of the Internet，Latin American Tu, which has been focusing on the Latin American market for 12 years, has achieved sales growth against the trend with the help of online e-commerce channels。

In Sui Yi’s own opinion，She is not a person who understands Internet thinking，The reason why Latin America can maintain growth in an environment of fierce 188bet sports betting app download competition，The most fundamental reason is that we have been pursuing dedication to service、Excellence and reputation！

Online 188bet sports betting app download brings more traffic to Latin American 188bet sports betting app download purposes

Last three or four years，Island、Japan and South Korea、Singapore, Malaysia and Thailand、Tourist products for tourist destinations such as the United States，With the increase of independent 188bet sports betting app download users，Changes in users’ Internet habits，And large OTA、Many 188bet sports betting app download startups，Rukoubei 188bet sports betting app download Network、The emergence of local fragmented product platforms such as destination 188bet sports betting app download networks，Destination tourism products have been severely impacted by the pressure of low prices on the Internet。In Sui Yi’s opinion，“The impact of e-commerce on other tourist destination products，Does more harm than good。But for Latin America，E-commerce brings traffic，Tourists know Latin America through e-commerce，On the contrary, it opened up the Latin American market。”

Many Latin American countries，Rich tourism resources，But it is one of the farthest destinations from China。For Chinese consumers，It’s not easy to go out once，Users mostly connect online，That is, you can cross several countries at one time。For 188bet sports betting app download suppliers，This requires a strong ability to integrate local resources。

“South American visas were particularly complicated in the past few years，The embassy has restrictions on sending visas，It is difficult for general 188bet sports betting app download agencies to obtain visa qualifications。Also，Involving many countries along the way，If you don’t have a very professional team，How to set the route、How to match flights、How to get a visa is a problem。”In Sui Yi’s opinion，South America must take a long time to polish，Continuous cultivation and persistence。

Latin America Line Leader，Large time span，As little as 15 days and as long as more than 20 days，Mostly high-end people，Most of them 188bet sports betting app download in group tours。This group of people is not price sensitive，But pays special attention to service，Internet price orientation is obvious，188bet sports betting app download products are dazzling，They prefer offline methods，Get professional service，solve everything。

Online 188bet sports betting app download companies hope to see efficient returns in the short term，For them，Instead of spending a lot of energy and financial resources to develop these destinations one by one，It is better to purchase products from wholesalers directly，So efficient、Quick。

Use Internet standards to make traditional 188bet sports betting app download

Become a supplier to online 188bet sports betting app download companies，It’s just a matter of letting nature take its course。But because of the characteristics of Latin American products，Not all e-commerce tourism companies will have good sales performance。Sui Yi analyzed it，“So we only signed with Tuniu，Ctrip，Several large e-commerce companies with Tongcheng，Concentrate on the key points，The effect is more obvious than catching everyone。”

Now that we have signed the contract，Lamiitu has established an e-commerce docking department，In-depth study of the characteristics of e-commerce sales，And actively improve our products and services through the results of research。The logic of e-commerce is customer thinking，Give customers whatever they want，The logic of offline 188bet sports betting app download agencies is resource thinking，What resources are available and what products are sold。If you can combine the two well，Only there will be perfect results。Look at it in details，The differences between e-commerce sales and offline sales are as follows:

First，From the perspective of product production and display，If the user is unclear about offline 188bet sports betting app download products，Guests can ask directly by calling。After the online 188bet sports betting app download platform opened customer service，Customer service may not be very clear either。So the production and display of products，Online products must satisfy e-commerce users’ perceptions to the greatest extent，The highlights and advantages of the product should be displayed as detailed and comprehensively as possible，Every detail，We must consider users in advance。For example，Brazil and Argentina 15-day tour on September 23rd，Offline, generally you only need to indicate where to send the team leader。But online，Except product introduction，I also need to tell you why this group chose to set off on September 23rd (just in time for the National Day，After the 25th，National Day product，Expensive，This product requires a long leave period in the early stage)；Who is the leader of this group，The leader’s date of birth，Experience in leading groups，User’s evaluation of the team leader，You may also need to attach a letter of praise from the tourist to the team leader。Details like this，Think of every question for users in advance，To help users make decisions as quickly as possible。

Secondly，From the order level。Offline 188bet sports betting app download agency，If there is no group，Directly tell them the reason why they did not form a group，Then refund the deposit。This is the normal way to deal with offline reservations that are not completed。But for online 188bet sports betting app download agencies，If there is no group，May be subject to heavy fines。The penalties for online products are particularly harsh according to the contract，Once proposed to form a group，You must form a group，All procedures will also face strict control。Risk and pressure doubled，This forces Latin America to continue to make progress，Continuously demand ourselves with stricter standards，Change yourself。So all the tour groups in Latin America in the second half of 2016，Any tour period，They are all Betfair groups，No matter how many guests we receive。

Last，From an evaluation mechanism。In the past, offline only focused on simple good and bad，But for online，Every order must be evaluated in detail，Incomplete review，This order is not complete。For general guests，If the 188bet sports betting app download experience is good，She may not necessarily comment，But if you encounter poor service, you are likely to leave a negative review。So Lameitu’s tour group will do its best to give guests a perfect experience，If the guest has an opinion on a certain link due to special reasons，We will also provide value-for-money compensation，Minimize guest dissatisfaction。

With the increasing penetration rate of the online 188bet sports betting app download industry，For Latin America，The Internet has opened another door，This strict Internet standard system allows Latin America to continue to improve，Thus becoming more professional。Sui Yi said，"Although，We are not big enough at the moment，But we have the standard majors of big companies，We have always held ourselves to the strictest standards，Do what other South American suppliers dare not do。”

How 188bet sports betting app download agencies handle the contradiction between offline and online customer reception

In the early days，Sui Yi is the same as others，Worried about the impact of 188bet sports betting app download channels。But soon，Sui Yi realized clearly，188bet sports betting app download has little impact on the Latin American market，And，As long as we treat 188bet sports betting app download and offline sales scientifically，The impact of e-commerce can be turned into an advantage，But the most important thing is whether you can keep up with the idea。This point，Sui Yi has a very clear positioning of 188bet sports betting app download and offline products。“We need the traffic brought 188bet sports betting app download，But we must ensure that sales through offline channels are not impacted by e-commerce，The current prices sold by e-commerce are generally lower than offline store prices，So Latin American Tour must find ways to ensure sales through offline channels。”After many discussions，Sui Yi tries the product、Rebates and other methods treat 188bet sports betting app download and offline sales differently。

1. Differentiated 188bet sports betting app download period settings on products

On the premise of ensuring group formation，In order to prevent the loss of customers caused by 188bet sports betting app download and offline price wars，Lamiitu specializes in bulk group products with high group formation rate，Set different tour dates 188bet sports betting app download and offline，The two are staggered from each other。On the other hand，For high-priced customized groups，High service requirements，The group formation rate is relatively low，According to different attributes 188bet sports betting app download and offline，Latin America Tour puts high-end tours in offline channels。

2. Rebate promotions

Same 188bet sports betting app download product，The price given is the same，The commission ratio is also the same。But in order to reduce the impact of online e-commerce on offline channels，Latin American Tu has planned some rebate promotion methods offline。Complete a certain amount within a certain time，Lamiitu will give offline incentives a certain commission。Also，Packaging sales through lines，Provide the biggest discount。Regular tourist after selecting "Brazil Argentina Route"，Generally, you will choose "Chile and Peru" again，If within two years，Complete the first line，Take the second line，Users will enjoy certain discounts，But only through offline channels。

3. Teach high standards 188bet sports betting app download to offline

Teach the high standards of 188bet sports betting app download products and services to offline stores，Let sales staff be more judged based on customer experience，Increase the frequency of training for offline store sales staff，Encourage everyone to identify the differentiated groups of people selling offline and 188bet sports betting app download，Provide differentiated services，These actions，All provide great support for offline channel customer acquisition!

Except this，Concentration is another important aspect，Many companies that provide dedicated lines，I did pretty well at first，But in the past two years, we have seen a large number of financing and mergers and acquisitions cases in the industry，So I focused my energy on making APP，Do things you are not good at，So it slowly lost its original advantage。“In recent years, many Internet 188bet sports betting app download startups have emerged in the market that make a living by selling traffic，But now many startups are facing challenges to survive，Lamiitu is not that kind of company，Traveling，In the final analysis, we still provide services，Make service the best，How to produce more new products that meet the market，This is what a company that is moving forward steadily should consider，"Sui Yi said。

*Author of this article: Jiang Ying (personal WeChat ID: Ying-0558)，Welcome to follow，Please indicate "name + unit + position" when adding for convenience，Thank 188bet sports betting app download very much for your support！