How to meet external challenges for inbound 188bet Online Sports Betting and Casino in the new era、Coping with changes in market demand and other issues，In the roundtable discussion session of "China Inbound 188bet Online Sports Betting and Casino Development Annual Report 2016"，Experts and scholars gave their own opinions and suggestions。

Seminar guest

• Deputy Secretary General of World 188bet Online Sports Betting and Casino Cities Federation Yan Han

• Researcher at the Institute of Geographic Sciences and Natural Resources, Chinese Academy of Sciences Zhong Linsheng

• Director of the Public Service Department of Beijing 188bet Online Sports Betting and Casino Development Commission Wang Qing

• Dean of the School of 188bet Online Sports Betting and Casino Management of Beijing International Studies University Li Xinjian

Excellent opinions from guests

Yan Han：In recent years，The National 188bet Online Sports Betting and Casino Administration and other government departments approved the establishment of the 188bet Online Sports Betting and Casino Year、Holding mutual 188bet Online Sports Betting and Casino years and high-level forums, etc.，Having done a lot of effective work in marketing destinations。From the perspective of destination construction，Inbound 188bet Online Sports Betting and Casino has more procedures than domestic 188bet Online Sports Betting and Casino，Such as immigration procedures、Language problem、Cultural differences、Quality grade of facilities and equipment, etc.。

Zhong Linsheng:The "China Inbound 188bet Online Sports Betting and Casino Development Annual Report" shows a slight increase in the 188bet Online Sports Betting and Casino services trade surplus，China’s outbound 188bet Online Sports Betting and Casino plays an irreplaceable role in improving the country’s image and carrying out 188bet Online Sports Betting and Casino diplomacy。About how to improve the quality of inbound 188bet Online Sports Betting and Casino，Build destination competitiveness，I think there are mainly the following four aspects:

First，Product。There must be better products, especially products that meet the needs of international 188bet Online Sports Betting and Casino consumption，This product is not only a tourist attraction，Also includes the organization of tourist routes，It is a systematic product。Only good products，In order to attract more inbound tourists。

Second，Public Services。There is still a lot of room for improvement in terms of service convenience for inbound 188bet Online Sports Betting and Casino，A sound public service system will help improve the convenience of inbound 188bet Online Sports Betting and Casino，This is also the key to ensuring word-of-mouth effect。

Third，Comprehensive environmental issues。188bet Online Sports Betting and Casino has practical motivating effect，A country’s public environment，includes food safety、Air quality, etc.，Although these are not things that the 188bet Online Sports Betting and Casino Bureau can actually solve，But this is a particularly important aspect to improve comprehensive inbound 188bet Online Sports Betting and Casino services。

Fourth，Policy。Visa-free through transit、Policies such as tax exemption for shopping and reducing the price difference between domestic and foreign 188bet Online Sports Betting and Casino and shopping to promote the development of inbound 188bet Online Sports Betting and Casino。

Overall，Need product、Service、Policy、Consider a tourist destination comprehensively based on the environment，In order to enhance the attraction of international inbound tourists。

Wang Qing:Over the years，The government has always used foreign exchange indicators and the number of arrivals to assess whether a tourist destination is mature、Internationalization。According to statistics，The number of inbound tourists from China last year was 7.2.3 billion people，The total number of real arrivals (including Hong Kong, Macao and Taiwan) is more than 4 million，Accounting for less than 1% of the visitors，The number of immigrants is an important indicator for evaluating an international metropolis，Therefore it is necessary to adjust the statistical indicators accordingly。

The government has mainly done the following work in the field of inbound 188bet Online Sports Betting and Casino in recent years:

First，Introducing 72-hour transit visa exemption，15 cities across the country have enjoyed this policy，And we are striving for 6 days or 144 hours of international visa exemption。

Second，Create a gift from Beijing—tax refund policy，Currently, some outlets have been set up at airports or in some provincial capital cities to carry out this work，In the future, more outlets will be added to facilitate tourists’ tax refund。

Third，Public facilities，In recent years, the government has invested hundreds of millions to build public facilities, especially public toilets，and parking lot、Visitor center and some information service stations, etc.。

Fourth，Build a new 188bet Online Sports Betting and Casino complex，For example, Universal Studios opened in 2019 and the upcoming 2020 Winter Olympics、Yanqing World Horticultural Expo, etc.，Large-scale comprehensive exhibition activities will attract more tourists。

Anyway，No matter from public service、Convenience for tourists is still in terms of marketing promotion and large-scale project investment，The government has been making unremitting efforts。

Li Xinjian:In terms of inbound 188bet Online Sports Betting and Casino, I think the following points are worth paying attention to:

First，China’s new strategic advancement in the process of 188bet Online Sports Betting and Casino development。The effective implementation and promotion of the all-region 188bet Online Sports Betting and Casino strategy recently launched by the National 188bet Online Sports Betting and Casino Administration，Easing inbound 188bet Online Sports Betting and Casino to a certain extent，When developing 188bet Online Sports Betting and Casino, space makes 188bet Online Sports Betting and Casino dispersed more balanced，The probability of crowding at popular attractions has been slightly reduced，Make the travel environment more comfortable。

Second，Competition factors。China in the process of 188bet Online Sports Betting and Casino development，Competition is needed to capture the approximately 1 billion international tourists in the inbound market，Compared with other competitors in recent years，The advantage lies in the safe travel environment。

The other aspect is the price advantage in competition，The internationalization of the RMB or the trend of depreciation of the RMB exchange rate will help promote the development of inbound 188bet Online Sports Betting and Casino in our country，It is also conducive to the growth of China’s inbound 188bet Online Sports Betting and Casino market。

There are several aspects that can be considered regarding inbound 188bet Online Sports Betting and Casino:

First，From the perspective of the destination government，As a market-oriented behavior，The foundation of market development depends on the enterprise。If the inbound 188bet Online Sports Betting and Casino market lacks the attention and efforts of many domestic 188bet Online Sports Betting and Casino companies，It will be difficult to sustain development，The stability will also be relatively poor。We encourage companies to invest more energy in the inbound market，Including guiding enterprises to upgrade their products，Make some customized high-end products，Gradually establish the dominant position of enterprises。

Second，To do product innovation，Many innovative products in our country cannot be put on shelves abroad，It’s because it doesn’t meet the business characteristics of foreign countries，We should tell Chinese stories in a way that foreigners like，We must truly put our country’s products on foreign shelves。

Third，Environment optimization issues。Environmental optimization is not a simple optimization process from scratch，But it needs to integrate the environment。In addition to the extension of time, transit visa exemption also has the issue of space expansion，How to put 72 hours、Integrate the extension of 144 hours of time and the expansion of space。

The construction of China’s market environment is an important factor，Chinese people believe that bargaining is an experience，But in the foreign market environment, the price is the selling price，Therefore foreigners will gradually distrust domestic prices。

About the future direction of inbound 188bet Online Sports Betting and Casino，You can pay more attention to the expectations and evaluations of young people traveling to China from abroad about the Chinese 188bet Online Sports Betting and Casino market and products，Because only young people truly mean the future。The current market for the elderly，Maybe it can grow，But is it sustainable？If the elderly market is the source market for inbound 188bet Online Sports Betting and Casino，The young people market is the source of wealth for inbound 188bet Online Sports Betting and Casino。On the other hand，China is in the process of developing the inbound 188bet Online Sports Betting and Casino consumption market，How to make better use of China’s Chinese immigrant network，Is vital to the development of our future inbound 188bet Online Sports Betting and Casino market。

*This article was compiled by Zhihui reporter Zhihong (personal WeChat: youyan18701201571) based on on-site discussions。