Project Investment Salon
May 17-19, 2019
Beijing Foreign Studies University
English
Activity details
In recent years,Practical activities represented by study tours and camp education have become hot topics in off-campus education。On the one hand,Thanks to the new generation of families’ emphasis on quality education and their acceptance of new concepts far beyond the past。According to the forecast of Zhihui Discovery Culture, Tourism and Big Consumption Research Institute,2019-2020 Domestic Participation Comprehensive Practice、Family-child tour、domestic research、Student Competition、The number of primary and secondary school students studying abroad will reach 184.36 million respectively、81.34 million people、56.97 million people、4.59 million people、3.67 million people,There is huge market potential for primary and secondary school students’ activities with up to 300 million people each year。
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On the other hand,The market boom is coming,It also benefits from policies that have been continuously promoting the vigorous development of study tours and camp education in China for many years。According to incomplete statistics,Currently, at least half of the prefecture-level cities in China have introduced specific policies to promote the implementation of study tours and camp education,The development of study tours and camp education in China has gradually become a prairie fire。

However, China’s study tours and camp education still face many problems,Zhihui’s research on more than 200 institutions in the current market shows,The lack of talent is the biggest problem faced by enterprises currently;At the same time,Marketing Promotion、Course content upgrade、Many problems such as event operation and management also need to be solved urgently。

To help companies solve the difficulties they are currently facing、Pain Points,Zhihui teamed up with nearly a hundred experts and practitioners with rich practical experience in the industry,Jointly 188bet app launch a series of training courses "Study Travel and Camp Education Systematic Training Camp",The training activities on May 17-19 will focus on "Course Design、Activity leadership and marketing promotion module”,Everyone is welcome to participate。

Course Highlights:
1、Quality lecturers: The training lecturers are all people with many years of theoretical and practical experience;
2、Systematic course: multi-level advanced learning,Comprehensive improvement;
3、Specialized Advanced: Answering Questions and Answers to Practical Problems,More peace of mind;
4、Emphasis on practical operation: combination of theoretical study and practical exercises,Use it after learning;
5、Connecting upstream and downstream resources,Promote the direct transformation of learning results;
6、Introducing the “credit bank” system in vocational training,Provide students with a basis for ability assessment。

Teaching Team

Training instructor introduction:

Wang Zhenmin
Vice Chairman of the Children’s Off-Campus Education Branch of the Chinese Education Society
Director of Education of China Soong Ching Ling Youth Science and Technology Cultural Exchange Center
Director of China-Europe Friendship Association、Director of Soong Ching Ling Foundation、Beijing Municipal Government Inspector

Liu Naizhong
Executive Vice Principal of Beijing Middle School
National Outstanding Teacher, Beijing Model Worker
Have been cordially received by party and state leaders

Wang Huiling
Founder of Hehui, graduated from the Department of Social Work of the University of Hong Kong
Former social worker、Administrative General Manager of Professional Theater Company、Senior Training Director of Breakthrough Organization and served as Beijing Qixing Project Director from 2012 to 2014;Continuously creating different types of experience activities for more than ten years、Camp training and creative art workshops,Has rich frontline planning、Training、Supervision and leadership development experience。Have participated in the planning and leadership of more than 400 different types of camps,Good at combining creative arts、Telling stories、Experiential learning、Group counseling and other elements,Create multiple types of games、Experience activities、188bet app Music Party、Life and cultural reflection tools。In recent years, we have integrated experiential learning in the past years、Camp Design、Project-based learning、Practical experience in comprehensive teaching methods such as service-based learning,R&D worker training course。

Tian Zhiqi
Graduated from Hong Kong Polytechnic University, Master of Management
Marketing expert at China Tourism Hotline Alliance Think Tank Center,Former National Marketing General Manager of Tongcheng Travel Network Member Center,Former Shanghai Ctrip Senior Operations Manager,Partner of Shanghai Shangyechi Tourism Marketing Agency,Focus on online travel marketing and big data research。

Project drill review instructor introduction:

Li Jinsong
Director of the National Culture and Tourism and Leisure Research Center of Minzu University of China、Master’s tutor、Master’s tutor;Member of National Leisure Standardization Technical Committee、Expert on the establishment and acceptance of Beijing’s national all-region tourism demonstration zone、Specially appointed third-party expert on the assessment and evaluation of scientific tourism development in Shandong Province、Distinguished researcher at Guizhou Wuchuan Gelao Cultural Research Institute;Research direction: tourism economy、Ethnic Tourism、Tourism Anthropology、Research on National Culture and Tourism and Leisure。

Introduction from the ice-breaking activity leader:

Chen Hongyang
Co-founder of Aiying, Director of Aiying
Junior Ambulance Officer of Red Cross Society of China、Member of the American Summer Camp Association (ACA),Member of the World Summer Camp Federation (ICF)、Have participated in many international camp education trainings、The first batch of educational backbones of systematic learning camps in China,One of the founding members of Qixing Training Academy、Director of the Training Department of CCA China Summer Camp Association。Served as the head of the training company of Beijing Youth University of Political Science and Technology since 2016,Carrying out camp education practice courses for 4 consecutive years,Designed and led camp counselor 188bet app download training projects for many times。
In recent years,Practical activities represented by study tours and camp education have become hot topics in off-campus education。On the one hand,Thanks to the new generation of families’ emphasis on quality education and their acceptance of new concepts far beyond the past。According to the forecast of Zhihui Discovery Culture, Tourism and Big Consumption Research Institute,2019-2020 Domestic Participation Comprehensive Practice、Family-child tour、domestic research、Student Competition、The number of primary and secondary school students studying abroad will reach 184.36 million respectively、81.34 million people、56.97 million people、4.59 million people、3.67 million people,There is huge market potential for primary and secondary school students’ activities with up to 300 million people each year。

On the other hand,The market boom is coming,It also benefits from policies that have been continuously promoting the vigorous development of study tours and camp education in China for many years。According to incomplete statistics,Currently, at least half of the prefecture-level cities in China have introduced specific policies to promote the implementation of study tours and camp education,The development of study tours and camp education in China has gradually become a prairie fire。

However, China’s study tours and camp education still face many problems,Zhihui’s research on more than 200 institutions in the current market shows,The lack of talent is the biggest problem faced by enterprises currently;At the same time,Marketing Promotion、Course content upgrade、Many problems such as event operation and management also need to be solved urgently。

To help companies solve the difficulties they are currently facing、Pain Points,Zhihui teamed up with nearly a hundred experts and practitioners with rich practical experience in the industry,Jointly 188bet app launch a series of training courses "Study Travel and Camp Education Systematic Training Camp",The training activities on May 17-19 will focus on "Course Design、Activity leadership and marketing promotion module”,Everyone is welcome to participate。

Course Highlights:
1、Quality lecturers: The training lecturers are all people with many years of theoretical and practical experience;
2、Systematic course: multi-level advanced learning,Comprehensive improvement;
3、Specialized Advanced: Answering Questions and Answers to Practical Problems,More peace of mind;
4、Emphasis on practical operation: combination of theoretical study and practical exercises,Use it after learning;
5、Connecting upstream and downstream resources,Promote the direct transformation of learning results;
6、Introducing the “credit bank” system in vocational training,Provide students with a basis for ability assessment。

Teaching Team

Training instructor introduction:

Wang Zhenmin
Vice Chairman of the Children’s Off-Campus Education Branch of the Chinese Education Society
Director of Education of China Soong Ching Ling Youth Science and Technology Cultural Exchange Center
Director of China-Europe Friendship Association、Director of Soong Ching Ling Foundation、Beijing Municipal Government Inspector

Liu Naizhong
Executive Vice Principal of Beijing Middle School
National Outstanding Teacher, Beijing Model Worker
Have been cordially received by party and state leaders

Wang Huiling
Founder of Hehui, graduated from the Department of Social Work of the University of Hong Kong
Former social worker、Administrative General Manager of Professional Theater Company、Senior Training Director of Breakthrough Organization and served as Beijing Qixing Project Director from 2012 to 2014;Continuously creating different types of experience activities for more than ten years、Camp training and creative art workshops,Has rich frontline planning、Training、Supervision and leadership development experience。Have participated in the planning and leadership of more than 400 different types of camps,Good at combining creative arts、Telling stories、Experiential learning、Group counseling and other elements,Create multiple types of games、Experience activities、188bet app Music Party、Life and cultural reflection tools。In recent years, we have integrated experiential learning in the past years、Camp Design、Project-based learning、Practical experience in comprehensive teaching methods such as service-based learning,R&D worker training course。

Tian Zhiqi
Graduated from Hong Kong Polytechnic University, Master of Management
Marketing expert at China Tourism Hotline Alliance Think Tank Center,Former National Marketing General Manager of Tongcheng Travel Network Member Center,Former Shanghai Ctrip Senior Operations Manager,Partner of Shanghai Shangyechi Tourism Marketing Agency,Focus on online travel marketing and big data research。

Project drill review instructor introduction:

Li Jinsong
Director of the National Culture and Tourism and Leisure Research Center of Minzu University of China、Master’s tutor、Master’s tutor;Member of National Leisure Standardization Technical Committee、Expert on the establishment and acceptance of Beijing’s national all-region tourism demonstration zone、Specially appointed third-party expert on the assessment and evaluation of scientific tourism development in Shandong Province、Distinguished researcher at Guizhou Wuchuan Gelao Cultural Research Institute;Research direction: tourism economy、Ethnic Tourism、Tourism Anthropology、Research on National Culture and Tourism and Leisure。

Introduction from the ice-breaking activity leader:

Chen Hongyang
Co-founder of Aiying, Director of Aiying
Junior Ambulance Officer of Red Cross Society of China、Member of the American Summer Camp Association (ACA),Member of the World Summer Camp Federation (ICF)、Have participated in many international camp education trainings、The first batch of educational backbones of systematic learning camps in China,One of the founding members of Qixing Training Academy、Director of the Training Department of CCA China Summer Camp Association。Served as the head of the training company of Beijing Youth University of Political Science and Technology since 2016,Carrying out camp education practice courses for 4 consecutive years,Designed and led camp counselor 188bet app download training projects for many times。
Speaker
Zhang Haifeng

Deputy Secretary General of Ecotourism Branch of China Ecological Civilization Research and Promotion Association、Chairman of Nanjing Seven Plus Two Network Technology Company

Xie Chengjie

Chairman of Shanghai Sonic Marina Co., Ltd.

Liang Ming

Founder of Fantasy Forest Magic Culture Industry Group&Chairman

Zhang Jinlong

RV Life Home Technology Co., Ltd.  Chief Product Officer of Cultural Tourism

Joseph Corbo

Pudefu Asia Chief Operating Officer&Executive Producer

Li Wen

General Manager of Lifeng Culture Digital Experience Division

Ji Lingjun

Partner and Vice President of Yichi Garden

Xu Tingting

General Manager of Luyue Group Business Center

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