Domestic tourism revenue in 2018 is about 5.13 trillion yuan，12 year-on-year increase.3%，In the context of economic downturn，Domestic cultural tourism industry continues to maintain rapid growth momentum，The development of cultural tourism industry is entering "4.0The Golden Age of Resortization，And become an important starting point to promote consumption growth。2019 is the first year for the implementation of cultural and tourism integration policies，The development of cultural tourism industry will usher in more changes。
Traditional cultural tourism projects and scenic spots are in urgent need of upgrading。The trend of tourism consumption upgrading，Post-80s、The post-90s generation has an urgent and strong demand for leisure and vacation consumption，They prefer products with unique design features、Full of humanized services、A travel project with a strong sense of play experience。Simply rely on tickets、Live off the ropeway income，Paradise scenic spots that lack business content will become increasingly difficult to attract tourists' interest，Passenger flow growth is becoming increasingly weak。
The creation of the theme content is not clear、Tourists have a weak sense of immersion、At a loss for marketing activities、Weak growth in passenger flow、The lack of management talents... is a common problem faced by these cultural tourism projects and scenic spots。
Facing these industry problems，How to solve the early planning and planning、Investment and Development，Marketing to the mid-term、Management system construction，There are many difficulties in later operations and management？How to conduct product iteration、Business upgrade，Realize the transformation to resort development？
July 12-14，Zhihui will join forces with Dinosaur 188bet sports betting app download Park Cultural Tourism Group，Jointly launch a systematic training course on theme park and scenic spot management，Focus on "Investment and Development、Market Research、Marketing Management、Match 2 promotion、System Construction" and other modules。
━ Course Highlights ━
Course content, covering many aspects of the project: Grasp the key points of park scenic area management，System Learning、Comprehensive improvement；
Training instructor, share without reservation: They are all people with many years of theoretical and practical experience，Q&A；
Special advancement, aiming at practical difficulties: The course combines the pain points and difficulties of each section of park and scenic spot management，More targeted；
Scenario teaching, focusing on practical combat: Combination of theoretical teaching and field case analysis of scenic spots，Direct conversion，Use it after learning；
━ You will get 8 core tips ━
Core tips for investment and development of paradise scenic spots
Core tips for creating immersive experience in amusement park scenic spots
Core tips for iterative upgrade of theme park scenic spots
Core tips for theme park marketing event planning
Core tips for overcoming the second elimination dilemma of scenic spots and improving business performance
The core key to breaking through inertial thinking and building a mature talent team for scenic spots
Core tips for building a complete scenic spot management system
Core tips for creating a corporate culture that combines happiness and efficient execution
━ Teaching Team ━
Lin Huanjie
Dean of China Theme Park Research Institute，Visiting Professor at Shanghai Jiao Tong University Overseas Education College，Adjunct Professor, School of Political Science and International Relations, Beijing Normal University、Doctoral Supervisor，Theme Park、A tourist attraction practitioner and theoretical researcher
Wu Jing
Assistant President of Dinosaur 188bet sports betting app download Park Cultural Tourism Group，General Manager of Dinosaur Park Cultural Tourism Management Company，Senior tourist attraction marketing expert，Has more than 20 years of experience in marketing management 188bet Online Sports Betting and Casino of cultural tourism scenic spots，Keeping a keen sense of market and sales of cultural tourism products。Currently，Committed to empowering all aspects of cultural tourism projects，Responsible for consulting and planning、Planning and Design、Engineering Construction、Brand Building、Operations, operations, marketing, etc.。
Sun Donghui
Executive Dean of Dinosaur Park College，Former General Manager of Human Resources Department of Dinosaur Park Group，Senior tourism human resources management expert，Has more than 20 years of practical management experience in human resources and system construction in cultural tourism scenic spots，Participated in, organized and led the establishment of 5A-level scenic spot of Dinosaur Park Group、Formulation of theme park service specifications、National tourism standardization creation and other projects。
Wang Qi
Executive Vice President of Investment and Development Center of Dinosaur 188bet sports betting app download Park Cultural Tourism Group，Former Executive Vice President of China Dinosaur Park Scenic Area Company，Vice President of China Amusement Park Association Theme Park Non-Ticket Consumption Branch。Committed to the top-level commercial design of the Chinese Dinosaur Park Scenic Area、Business Research Strategy、Product Development、Operation Management、Full-process management of event planning and second-hand consumer goods，Has more than 20 years of experience in commercial operation and management 188bet Online Sports Betting and Casino of cultural tourism scenic spots。Currently responsible for the external investment business of Dinosaur Park Group，Engaged in research on the integrated development of various ports of the composite cultural tourism industry chain。
Wang Xiaochun
Senior Commercial Director of Dinosaur 188bet sports betting app download Park Cultural Tourism Group，Senior commercial secondary consumption management expert in tourist attractions，Has more than 20 years of experience in brand catering management and commercial operation management 188bet Online Sports Betting and Casino of cultural tourism scenic spots，Committed to the top-level commercial design of cultural and tourist attractions、Business Research Strategy、Product Development、Operation Management、Full-process management of event planning and second-hand consumer goods。
