Speaking of IP，What is the first thing that comes to everyone’s mind？Nothing more than a literary work、Film and TV、Game、Animation and brand IP，Not Sports。But actually，Sports+IP,In fact, in real life, an ecology has naturally formed。

“Love xx，We need a jersey for him，Or a signed photo，Otherwise you are a fake fan” - this may be the voice of many sports fans。In "Because of Love，Instigated by the social psychology of pursuing "，What controls consumers is not reason，But emotion。

All content 188bet sports betting app download has an ultimate direction，It’s content monetization，At this point, sports IP is the same as current content entrepreneurs，From establishment to operation，The final destination is commercialization。Realizing the value of sports IP may not necessarily be pure sports，Can be integrated with other fields，Maximizing the value of sports IP in various ways。

Adidas、Nike、Jordan、Li Ning、The reason why brands such as Anta have high popularity，It is the result of painstaking management of its own brand。But a brand can be recognized by consumers，Relying solely on trademarks is not enough。Patent protection is also needed、Excellent marketing plan、IP image that is deeply rooted in the hearts of the people......A series of backup support。

The sports industry is not a competitive game for small groups，It is a cultural product that belongs to the common 188bet Online Sports Betting and Casino development of the whole world。How should we keep pace with the times，Use IP to further expand the influence of the sports industry？Everything is in this IP Economic Development Trend Forum！