This is an IP era，The power of IP accelerates industrial upgrading，The ability to attract attention and money is beyond imagination。With capital、Cultural tourism industry driven by creativity and technology 2.In 0 era，The creation of cultural tourism IP is more diverse and rapid，Whether we can create super IP first has become the key to leading the industry。
The Central Government’s 13th Five-Year Plan clearly states that 1,000 characteristic towns will be cultivated across the country。Local provinces, cities and counties responded actively，One after another released their own characteristic town plans。According to investigation，my country’s cultural tourism towns account for 47%，In some provinces, the proportion of characteristic towns that include tourism industry exceeds 70%
The IP of a characteristic town represents individuality and scarcity，It is the label of the 188bet online sports betting unique attributes of the characteristic town，It is a simple, distinctive and distinctive element and symbol。A successful IP，Must have unique core attraction and theme，Can form a clear distinction from other similar IPs，Perfectly consistent with the characteristics of its own industry，Can have a certain activation effect on the market，And help build brand awareness，Improve industry introduction capabilities and customer stickiness。
Today，IP is under crazy speculation on the Internet，The meaning is exaggerated，Already suspected of flooding。On the cultural tourism town "IP"，We discovered three strange phenomena:
Strange phenomenon 1: Mistaking scenic spots for IP。Many cultural tourism towns are planned and constructed based on local scenic spots。Therefore，Many people ignore the market recognition of scenic spots、Famousness and share，Only by “X A-level scenic spots”、"XXX Tourism Demonstration Area"、"X-star" brand，claims to have “XX IP”。
Strange phenomenon 2: Mistaking features for IP。In different types of cultural tourism towns，The highest proportion of “hot spring towns”。Whether it is Ziyong Hot Spring，Extraction of underground hot springs，It’s still 188bet app download an artificial hot spring，Everyone thinks the hot spring is a good feature，Grandly named “IP”。The same problem also appears in many ice and snow towns。
Strange phenomenon three: serious copycat IP。Many places lack distinctive natural scenery resources，There is no historical and cultural heritage to be discovered，But I want to be a cultural tourism town。At this time，“Copycat” has become a means to solve problems。Plant a patch of lavender，It will become “China’s Provence Town”；Create a piece of Italian architecture，It can be called "Oriental Venice Town"。Such copycat IPs often appear in cultural and tourism towns。
Owning can bring customer flow，Big IP that promotes the development of small town industrial chains is not easy to obtain。So how to choose IP?Where to start?Everything is in this IP Economic Development Trend Forum！
