Impulsive consumption guided by emotions has gradually replaced rational consumption to some extent，Becoming today’s mainstream consumer trend，In other words, more and more consumers are more likely to be affected by external factors。However, among the many factors that can affect consumers，In addition to increasingly convenient payment methods、Besides one-click purchase，Various social media、Effective methods such as fan marketing play a more important role

McKinsey Analysis 2016-03-20 08:43:48