188bet app download in the industry for three consecutive quarters in growth rate. What is the real reason?

Recently,Analysys Industry Database released the "China Online Vacation 188bet app download Market Quarterly Monitoring Report for the Third Quarter of 2016" Research Display，China’s online vacation 188bet app download market transaction size reached 254 in this quarter.900 million yuan，Monthly increase of 49.9%，37 year-on-year increase.6%。Among them，Lvmama 188bet app download Network has a market share of 13.9%，An increase of 4 compared with the same period in 2015.6%，The growth rate ranks first among OTAs。

It is reported that this has been since the first quarter of 2016,188bet app download in the industry’s growth rate for the third consecutive time。According to the online vacation quarterly monitoring report previously released by Analysys，188bet app download transaction share in the first quarter and second quarter was 13 respectively.6% and 13.8%，An increase of 5 compared with the same period in 2015.7% and 5.3%，Not only does its growth rate rank first among OTAs，Market share also continues to increase。

Analysys analysis believes that,The overall online 188bet app download market concentration was relatively high in 2016、Online bonus gradually disappears，Mama Donkey、Ctrip、Tuniu、Tongcheng and other leading companies in the industry have improved the operating efficiency of the industry chain by accelerating offline Internetization，And improve user experience。2016，No money spent on advertising，Not backed by the "BAT tree"，In the fiercely competitive OTA field，What’s the secret to Lv 188bet app download’s sustained and rapid growth？

Insist on users first

It is difficult to summarize in one sentence the reasons why 188bet app download Lv has achieved such growth，But when more and more young users want to book scenic spot tickets、Surrounding Hotels，Reminds me of opening Mother Donkey，This company that insists on user-first thinking has slowly gained reputation among users。

Wang Xiaosong, CEO of Donkey 188bet app download, has said many times,2016 is the year of quality for Mother 188bet app download，Win the favor of users through quality services。April 8，As a leading company in the online scenic spot ticket business，Lv Mama was the first in the industry to propose four major guarantees: If you are not satisfied, you can play again、If lightning retreat is not used、Express entry and free ticket、Guaranteed companion for admission to the park，Improve tourists’ gaming experience。Solved the difficulty of refunding tickets in the past、Poor experience in queuing at the door、Pain points of scenic spots such as inconsistency between publicity and reality，Effectively improve tourists’ 188bet app download experience。

Lv 188bet app download’s “Quality One-Day Tour” Special Car

June 29，Lv Mama has repeatedly banned “black day tours” from various places、Defrauding tourists happens from time to time，Launching "Quality One-Day Tour"，To develop by ourselves、Improving tourism quality by optimizing routes and self-operated services，In Shanghai、Beijing、Sanya、Xi’an、Chengdu、Xiamen、Zhangjiajie、Guilin、Suzhou、Nanjing、More than 10 high-quality lines have been opened in cities such as Changzhou and Yan'an，Received unanimous praise from tourists, etc.。In the "China Tourism Electronic Tickets 2016 Annual Report" previously released by iResearch，188bet app download user satisfaction ranks first among OTAs。

Offline layout begins to gain momentum

In addition to improving the richness and quality of products，While other competitors are increasing their offline presence，Lv 188bet app download has already taken the lead in establishing a national online and offline system。

2015，Lvmama has been established in provincial capital cities and major tourist source areas across the country、Establish multiple subsidiaries at the destination，A model that runs through the entire chain of “resources-channels-service capabilities”。2016，Lv 188bet app download increases O2O strategic layout，In Xining、Urumqi、Kunming、Chongqing、Established subsidiaries in 110 cities across the country including Yanbian，And opened more than 1,000 offline stores，Covering major tourist destinations across the country。

Lv 188bet app download Store

Different from competitors who “start from scratch” across the country，Lvmama’s O2O strategy adopts the model of controlling excellent local 188bet app download agencies，“Traditional 188bet app download agencies are anxious，Hope to embrace the Internet，And we want to go down，Need local connections。"Hong Qinghua, founder of Donkey Mama, once said，Donkey Mama offline points、Subsidiaries can play a role in attracting online traffic，On the other hand, offline 188bet app download agencies are closer to consumers，Consumers can directly perceive the products or services provided by Lvmama through offline 188bet app download agencies，Enhance trust in donkey mother。

After more than a year of layout，Lvmama’s offline sector has begun to exert strength on the business side，For example, Xiamen subsidiary links 40 stores，Mainly "Quality One-day Tour"、The two major brands of "Happy Donkey 188bet app download"，1 out of 2 tourists from Xiamen to Kinmen is from Lv Mama。With the in-depth implementation of Lvmama’s O2O strategy，Collaboration between branch offices nationwide and parent company，will capital、Resource、Brand advantages, etc. are brought into full play，Pushing Mother Donkey forward quickly。

Control upstream resources

Today，rising on vacation、The preemption of C-side resources has passed its peak period、When the capital winter is coming，The importance of B-side resources has become increasingly prominent。All major OTAs are stepping up their efforts to control upstream resources 188bet app download industry chain，Mother Donkey has already made arrangements。

Lv 188bet app download becomes the exclusive agent of Nanyue Hengshan Network

It is reported，Donkey 188bet app download has successively captured Sanqing Mountain in Jiangxi Province in 2017、Exclusive network agency rights for many well-known scenic spots such as Nanyue Hengshan Scenic Area。Not only that，Lv 188bet app download also has a lot of cooperation with scenic spots in marketing。Mother Donkey sponsored many Happy Valley events in 2016，Conducted 19 interactions in Chengdu Happy Valley，Go deep into each Happy Valley scenic spot，Join large-scale festival event planning，Provide scenic spots with channels from early stage marketing to late stage publicity and promotion。By interaction，Continuously create products that tourists like，Let tourists feel happy。

Wang Xiaosong, CEO of Lvmama, said,When Donkey 188bet app download was founded，Started from the scenic spot planning business and moved into the online scenic spot ticket business，Already has the gene for the integrated development of the upstream and downstream tourism industry chain。With the continuous development of business，Lvmama has become one of the most important 188bet app download scenic spot ticket and vacation product booking platforms in China。We will continue to deepen the deep integration of 188bet app download and offline in 2017，Increasing O2O strategic layout。Under the premise of maintaining its own advantages，Achieve effective 188bet app download and offline collaboration、Highlight the flagship product、Strengthen product competitiveness，Improve service satisfaction。