January 5, 2017，Shandong Longgang Tourism Co., Ltd. transferred by agreement，Par value per share: 1.00 yuan，Total number of shares: 103.15 million shares，Officially listed on the base layer of New OTC Market。Securities abbreviation: Longgang Tourism，Security code: 870257。Longgang Tourism，As a result, it became the first tourism company in Shandong Province to be listed on the New OTC Market。

Longgang Co., Ltd. (including the early limited company) started in 2004 to the present，After several equity transfers and capital increases，Finally, we have the situation shown in the picture above。Among them，Longgang Tour Approximately 79.50% of the shares are controlled by Zhang Shanjiu and Zhang Qian (father-daughter relationship)，So these two people are the actual controllers of Longgang shares。

Longgang Tourism has three 100%-controlled subsidiaries: Yishui Underground Fluorescent Lake Tourism Development Co., Ltd.、Daxin Longgang Tourism Development Co., Ltd.、五六人 Tourism Information Technology (Beijing) Co., Ltd.。Among them, the two scenic spots, the Underground Grand Canyon 188bet sports betting app download and the Underground Fluorescent Lake, operated by Yishui Underground Fluorescent Lake Tourism Development Co., Ltd., are national AAAA-level scenic spots；The business scope of Daxin Longgang is: tourism development、Service；Travel crafts sales；Travel for five or six people is more responsible for ticket booking、Hotel booking and other business contents。The three subsidiaries together form a business model of “purchasing + service + sales”。

Longgang Tourism 2014、2015、The operating income from January to April 2016 was 1.2 billion yuan、1.4.5 billion yuan、2416.510,000 yuan；Net profit is 4932 respectively.430,000 yuan、6300.980,000 yuan、700.270,000 yuan。Longgang tourism has therefore become，The first domestic cave tourist area with a single revenue of over 100 million。

From the perspective of business segmentation，Longgang Tourism January-April 2016、2015、The main business income in 2014 accounted for 97% respectively.39%、98.85% and 98.98%。

Main business segmentation by products and services，Select 2015 for analysis，The business income of the top three scenic spots is ticket prices、Drifting、Tube rail car，Accounting for 58% of the main business revenue respectively.75%、25.76% and 8.89%，Gross profit margin reaches 87 respectively.69%、89.73% and 90.29%，The overall gross profit margin of its main business is as high as 87.25%。Due to rafting being inside the cave，Open all year round，So the proportion is relatively high。The above 9 categories of projects，Excluding tickets，It is a secondary charge item。

All its operating income comes from Shandong Province，Such statistics，The author thinks that the relevant issues are not explained clearly，In other words, the definition is unclear in some aspects。188bet Online Sports Betting and Casino This scenic spot is located in Yishui County, Linyi City, Shandong Province，Located in east or south of Shandong，The transportation in this area is not very convenient，Especially the railway；This is located in Yimeng Mountain，Road transportation is its main mode of transportation。As far as Dan scenic spots are concerned，For most areas in Linyi City and Rizhao City, it is more suitable for one-day trips，But for areas outside Shandong Province，Mostly two-day tours，Also involves parts of Anhui and Jiangsu。

So，For the above，Sales area from Shandong，It may be that the local tour operator is within Shandong Province or that tourists from outside the province who purchase tickets for scenic spots are also included in the province。

From price and group separation、Looking at revenue data，As far as 2015 is concerned, the number of people who have separated from a group is basically at a state of 1:2，Because the unit price of individual customers is on average about 60%-100% higher than the group price，So the amount of cash collection will be larger，Individual passenger income is nearly 4 times of team income。

Judging from the group and dispersal situation in the scenic spot，Some aspects of scenic spot design are not suitable for a certain type of tourists，For example, rail cars may be more suitable for individual tourists，The proportion of people leaving the group is close to 1:6，It has obvious effect on increasing the income of scenic spots；And rafting may be more suitable for group play，The proportion of people leaving the group is about 1:2，But because the group price is nearly 60% lower than that of individual travelers，So the income from individual travelers is three times that of the team，This may be a consideration for increasing the revenue of the scenic spot。The 188bet app download same will inevitably involve related costs、There are problems such as increase in depreciation expenses。

Looking at the current proportion of people who have separated from a group，Compared with domestic scenic spots of the same level，is at a disadvantage，Normal group-to-dispersion ratio should be close to 3:7 or even 2:8。The main reason for this is its close relationship with the local travel agency。Among its top 5 sales customers in 2015，They are all travel agencies。This is not unrelated to its location competition，Although this resource is relatively unique，But the traffic factor is unfavorable。Even if we cooperate with relevant OTA，It does not change this dilemma。And the media role of OTA，The promotion of this area is far less effective than the recommendation of local travel agencies，Easier to use。

But there is a long-term team attracted by travel agencies，It is undoubtedly a huge burden on the revenue and expenditure of the scenic spot，This may be the case for some time in the future，Things to consider in scenic spots。And he established a company with "five or six people"，Also expressed its determination to operate self-operated e-commerce，But the Internet factor of the scenic spot itself is not high，But I don’t want to abandon the original travel agency channel all at once，I don’t want to “lead the wolf into the house” by the existing OTA，It can be seen that the scenic spot seems to be in a contradictory state，This will become an obstacle to its independent operation。

Looking at the top five companies in terms of other payables of the company on December 31, 2015，The sales rebates of 3 travel agencies account for 11% of accounts payable.43%，About 47.780,000 yuan。For Shandong Provincial Tourism Bureau since 2015，At least 3 years of advertising expenses 91.600,000 yuan，188bet online sports betting Accounting for 21.92%。Not only shows that travel agencies have a greater influence on it，Also reflects the scenic spot’s promotion of tourism brands，In particular, government propaganda pays more attention to it。Also visible，Cooperate with this scenic spot，Focus on highlighting the characteristics of brand promotion，This can also be used to compensate for the adverse effects caused by traffic location。

In short，Current situation of Longgang tourism，Basically shows the current status of tourist attractions in Shandong Province，Especially the situation in eastern Shandong or the southern region。Longgang Tourism，Became the first tourism company in Shandong Province to be listed on the New OTC Market，Actively raise funds to generate income，Expand online scale while forming a complete tourism industry chain；And became the first domestic cave tourist area with a single revenue of over 100 million，Closely related to its special location factors。In addition，Actively respond to government policies，Good relationship with the government，Promote and recommend the brand，Introducing visitors to Yishui。

*Author of this article: Liang Guoqing，Expert Author,Currently a researcher at the Electronic Ticket Research Center of Lvmama Travel Network，Most of the works are published on the WeChat public account "Travel Teahouse"，Personal WeChat: liangzi2015，Welcome to follow and communicate。