Regarded as the most &ldquo in history;Fire”’s 2024 Summer Market，Officially ended this week。The "2024 Summer Travel Market Report" recently released by Ctrip shows，This domestic tour、Both inbound and outbound tourism continues to maintain high prosperity，The summer tourism market shows consumption resilience。

According to data from China State Railway Group Co., Ltd.，Summer travel period from July 1st to August 31st，National railways have sent a total of 8 passengers.8.7 billion people，YoY growth of 6.7%；Average 1,431 passengers sent per day.20,000 people，A record high number of summer passengers sent，A new high for the same period in history。The popularity of summer travel is evident。

Qimeng Beach Water Park Water Dragon Source: Xiangyang Overseas Chinese Town Fantasy Resort

July to August every year，Family trip、Study travel and summer vacation are the key words of summer travel，Incorporating new scenes、A themed resort with new experiences and new gameplay，It has become the first choice for many tourists。As the first one-stop parent-child vacation brand in Central China、New landmark of Xiangyang cultural tourism，Xiangyang Overseas Chinese Town Fantasy Resort created a ";Fantasy summer vacation, a refreshing summer”is the subject，Covering a full-day fantasy tour、Water summer vacation、Three highlights of the summer with wonderful night tours“Family vacation season”，Providing tourists with a wonderful cultural and tourism feast。

It is reported，During summer vacation，Xiangyang Overseas Chinese Town Fantasy Resort is very popular，Not only a place to escape the summer heat and cool down in Hubei Province、A good place for gathering and fun，It has become a popular summer travel choice for tourists in Central China and even across the country，Set off a new upsurge in family vacation spending，Supporting the development and recovery of the cultural tourism industry。

Fantastic Childhood Parent-child Paradise Super Wings Fan Meeting Source: Xiangyang Overseas Chinese Town Fantasy Resort

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Based on the data from various platforms，This summer’s cultural tourism market shows strong supply and demand、Accelerating recovery，further continued the growth momentum of the same period last year。Tuniu Travel Network's "2024 Summer Travel Report" display，The summer travel peak lasts from mid-July to mid-to-late August。This summer’s tourism market is more popular 188bet app than the same period last year，The number of trips in the tourism market in August increased by more than 10% compared with July。

Meanwhile，Summer travel is based on the seasonal theme of summer escape，Extend a more diversified segmented experience，Playing with water、Night Tour、IP、Immersion has become a popular demand for parent-child travel。The Xiangyang Overseas Chinese Town Fantasy Resort combines the above elements，In Fantasy Valley、Funny Childhood Parent-child Paradise、Qimeng Beach Water Park and theme hotel group carry out family fun、Cool and colorful theme activities，Bringing you the ultimate experience of summer parent-child carnival。

During summer vacation，Super popular anime IP“Classic Ultraman”With popular celebrity IP“Super Wings”Big move。Classic Ultraman Theme Exhibition、Classic Ultraman Parade、Classic Ultraman stage plays, etc.，Create a highly stimulating &ldquo in the resort;Ultraman Universe”；Other side，Super Wings Interactive Area、Super Wings Stage Play、Super Wings Games and other exciting activities，Bringing you a childlike Chinese comic journey。

Fantasy Valley Classic Ultraman Stage Play Source: Xiangyang Overseas Chinese Town Fantasy Resort

In addition，China Central Radio and Television Station’s Literary and Art Program Center’s new outdoor children’s music program “Youth Please Come on the Stage” Xiangyang Chapter，Filmed and recorded at Qimeng Beach Water Park and Funny Childhood Parent-child Park in Xiangyang Overseas Chinese Town Fantasy Resort during the summer vacation。The program became popular before it was broadcast，The hot topic on Weibo #襄阳也在CCTV#ranked first in the city list，TikTok hot topic#Another CCTV program lands in Xiangyang#、#襄阳太阳精品Where to go during summer vacation# has over 6 million views，Mainstream media and local media have reported on it，Received a lot of attention and discussion。

“Entertainment+”Becoming one of the key words of Xiangyang Overseas Chinese Town Fantasy Resort this summer: First, targeting the target customer group，Introducing popular animation IP based on the advantages of the park，Join powerful forces to create a new scene for vacation travel、New experience，Introducing more customers offline；Two pieces using CCTV variety show IP，Show the city’s unique style and cultural heritage through the lens，Realizing online communication of resort scenes and experiences，Explore further“Entertainment+”Cultural tourism marketing model。

Fantastic Childhood Parent-child Paradise "Let's Go，Doctor" children's drama Source: Xiangyang Overseas Chinese Town Fantasy Resort

In addition to playing with IP，Xiangyang Overseas Chinese Town Fantasy Resort also continues to innovate in real-life entertainment experience。In Fantasy Valley“Five new fantasy releases”，Includes Screaming New Equipment“Wrath of the Snow Monster”、Through the New Universe“Interstellar Adventure 2.0”Free trial、New sci-fi experience "Ready Player One 4D"、Cute new interaction“Sea 188bet app Lion and Her Friends”、Immerse yourself in a new area——The original ecological animal world is renewed，Create a richer immersive gaming experience。

In addition，In terms of summer vacation and water activities，Visitors can visit “Qimeng Water Challenge”Experience hearty water games、at“Explosive Ice Party”Unlock Operation Ice Explosion、Ice Cream Party，Get a cool summer experience。

And when night falls，The lanterns come on，Clusters of fireworks rising into the sky and blooming，Lighting up the night sky of this thousand-year-old city in Xiangyang, Hubei。This year，“Fantasy Fireworks Light Years”Fireworks show has been renovated in 7 major sections，Not only has brand new 2.0plot、High-burning 7D visual effects，More integrated into interstellar mecha battle、Snow and flames intertwined、Whale ocean wonders、Shocking waterfalls, fireworks and other elements。Excellent look and feel brought by large-scale explosive fireworks，Provide an ultimate audio-visual feast to tourists from all over the country。

Fantasy Valley Fantasy Fireworks Lightyear Source: Xiangyang Overseas Chinese Town Fantasy Resort

This romantic and dreamy fireworks show，Burn for 43 days during summer vacation。The night that belongs to Xiangyang Overseas Chinese Town Fantasy Resort，More than just fireworks show。Every Saturday from July 13th to 28th，Xiangyang Overseas Chinese Town Fantasy Resort also cooperates with well-known bars inside and outside Hubei Province，Create a BOOM electronic music party in Fantasy Valley。In addition, there is a new national carnival dance，Set off rounds of summer night carnival craze。

IP joins powerful alliance、Immersive real-life entertainment experience continues to upgrade、New night tour interactive performances are constantly updated，Xiangyang Overseas Chinese Town Fantasy Resort adopts a rich business combination、Continue to innovate，Present“Entertainment+”“Immersive+”“Night Tour+”Three highlights of the integration of culture and tourism，Continuously refreshing tourists’ expectations，Bringing all business formats、All weather、Diversification、Differentiated vacation experience，Leading the summer parent-child vacation market in Central China。

Fantasy Valley Fantasy Night Light Parade Source: Xiangyang Overseas Chinese Town Fantasy Resort

From one-stop family vacation to“Carnival for all ages”

Ctrip’s “2024 Summer Tourism Market Forecast Report” shows，Parent-child tourists are the absolute main force in the summer tourism market，Family and child tourists account for about 48% of the domestic tourism segment，Among them，Mainly high-quality companionship、Projects with high emotional value are highly favored。With the continuous increase of per capita disposable income of residents，And those born in the 1980s、Parents born in the 1990s have become the main force in parent-child consumption，Consumers’ diversification of summer vacation experiences、Quality、The requirements for cost-effectiveness continue to increase。

As the first one-stop parent-child vacation brand in Central China，Xiangyang Overseas Chinese Town Fantasy Resort has always focused on ";Parent-child+”’s vacation experience，In the summer vacation, 188bet app download we actively explore“Parent-child+”Cultural tourism industry，Create a diverse parent-child consumption scene，Also pay attention to family tourists of all ages，Creating family vacation products。

For example“Parenting + Sports”，Summer in Paris“Olympic fever”Ignite the enthusiasm of the national movement，Fun upgrade of Xiangyang Overseas Chinese Town Fantasy Resort Fun Warrior Challenge，Family tourists actively participate in the Mini Olympics、Torch relay and other activities，Qimeng Beach also held“Qimeng Water Challenge”Activity，Specially set up water football、Interesting levels such as balance beam，Parents accompany their children to test their courage through fun adventures，Feel the exciting competitive atmosphere。

Fantasy Valley Ark Adventure Source: Xiangyang Overseas Chinese Town Fantasy Resort

Another example“Parenting + Nature”，In the new natural ecology museum，Parents can accompany their children to explore the world of animals and plants，And capybara、Alpaca、Close-to-distance interaction with cute pets such as ponies，Feel the charm of a companion nature parent-child paradise。

“Parenting + Studying”Continue to bring educational and entertaining parent-child experience。The resort cooperates with well-known domestic research teams to create a research brand“Fun and learn”，Innovatively developed more than 180 special course modules and more than 60 study-themed products，Cultivation of children’s core competencies and comprehensive practical abilities from multiple dimensions。

As a park“Four Gardens, One Town, Seven Hotels”Important components，The Xiangyang Overseas Chinese Town Fantasy Resort themed hotel group also launched a number of new experiences during the summer。Yunhai Hotel、Cloud Sea·Licheng Courtyard、Funny Childhood Hotel and other hotels have launched various products、Warmly decorated theme rooms，Whether it’s Ultraman、Little Yellow Duck and other celebrity IP，Or cave exploration、Bee Tribe and other exploration themes，can bring tourists into a new fairy tale world，Enjoy a comfortable stay for the whole family。

Fantasy Valley Original Ecological Animal World Source: Xiangyang Overseas Chinese Town Fantasy Resort

What deserves attention，Based on summer orders and reviews from various platforms，Parent-child family customers pay attention to product quality and service quality at the same time，Also pursue high cost performance and rich experience。This summer，More and more parents are lamenting on social media ";It’s not that I can’t afford to go to Disneyland，But local parks are more cost-effective”。

Xiangyang Overseas Chinese Town Fantasy Resort pays attention to tourists’ demands，Introducing a number of policies to benefit the people during the summer vacation，Limited sale of special package for two persons、Fantasy Valley Women’s Half Price Ticket、Special discount tickets for Fantasy Valley nightclub、A series of preferential packages 188bet online sports betting such as hotel and park packages，Bring high quality、A cost-effective dual experience，Achieving a win-win situation between the resort and tourists。

Qimeng Beach Water Park "Young Appearance" recording scene Source: Xiangyang Overseas Chinese Town Fantasy Resort

Set a new benchmark for leisure and vacation projects in Central China

Looking at this summer’s peak season，Hubei tourism market is active，New business format、New scene、New experience ignited summer cultural tourism consumption in Hubei。Ctrip data display，Hubei tourism orders in July alone increased by 14% compared with the same period last month。According to the relevant person in charge of the Hubei Provincial Department of Culture and Tourism，This year Hubei Province is focusing on promoting the development of the summer study tourism market，The number of tourists coming to Hubei for study and study increased by 35% compared with the same period in 2023。

To further unleash the potential of summer cultural tourism consumption，The Hubei Provincial Department of Culture and Tourism even issued the "2024 Culture and Tourism Industry";Introducing visitors to Hubei”Reward Policy Plan》，Develop culture and tourism“Introducing visitors to Hubei”Incentive policy plan，Actively promote the sustained growth of local economy。
Market supply and demand are booming、Under the dual benefits of further policy support，Cultural tourism project represented by Xiangyang Overseas Chinese Town Fantasy Resort，will continue to inject vitality into the continued prosperity and innovation of Hubei’s cultural tourism market，Polish the &ldquo of urban cultural tourism;Golden Signboard”。

Since settling in Xiangyang，Xiangyang Overseas Chinese Town Fantasy Resort seizes the location advantage，Filling the industry gap in Xiangyang without an international large-scale theme park，Building the first world-class parent-child paradise in Central China、Central China’s first one-stop parent-child vacation brand，And China’s new generation“Urban Cultural Tourism and Leisure Resort”。

Fun Childhood Parent-child Paradise "Youth Please Appear" recording scene Source: Xiangyang Overseas Chinese Town Fantasy Resort

In OCT“Read often and learn new things、Frequently played and always new”Under the philosophy，Our theme parks and resorts focus on new consumption trends，Innovative product formats、Immersive travel experience，Create“Cultural Tourism+”New consumption scenarios，Promoting the high-quality development of culture and tourism integration，Xiangyang Overseas Chinese Town Fantasy Resort is one of them。

And the summer market that just passed was full of customers，Once again confirmed that Xiangyang Overseas Chinese Town Fantasy Resort has been completed“Four gardens, one town, four hotels”The product system has reached maturity，While continuing to stimulate the consumption vitality of the cultural and tourism market in Xiangyang and surrounding markets，has become a driving force for the development of industries around Xiangyang、An important force that promotes urban economic growth。

Fantasy Valley Fantasy Fireworks Lightyear Source: Xiangyang Overseas Chinese Town Fantasy Resort

And next，To further enhance the high-quality development 188bet online sports betting of urban cultural tourism，Glowing new vitality in cultural tourism consumption，Period from October 1st to November 10th，Xiangyang Overseas Chinese Town Fantasy Resort will explore the innovative integration of traditional Chinese culture and modern entertainment，Revolving around traditional classic culture、Trend dimensional culture、Xiangyang chivalrous culture、Virtual IP culture, etc.，Create two fantasy-themed neighborhoods，Gathering more than a hundred entertainers for immersive interaction，Launching a new event“Surprise Fun Festival”，Bringing family fun to tourists、A wonderful non-stop vacation experience。

The trend of deep integration of culture and tourism，Injecting new momentum into city branding and economic growth。The Xiangyang Overseas Chinese Town Fantasy Resort accurately understands market demand，Continuously innovate，Resonating with the integrated development of Xiangyang culture and tourism，Creating a new business card for urban cultural tourism，Innovating cultural tourism market project benchmarks in Central China and even the country。