With the increasing economic strength and social status of female users，The strong consumer demand and consumption power it presents are giving rise to many new economic growth points。Following the "Lipstick Economy"、After "Skirt Length Theory"，Proposition of the concept of “her economy”，It also attracts more attention to the market potential of female users。For the tourism market，Same thing。

at 3.On the eve of the 8th Goddess Day，Tuniu released the "Analysis Report on Travel Consumption Trends of Female Users in 2017"，Based on the travel consumption situation of female users on the platform in the past year，Systematic analysis of current female users’ travel consumption trends。

"Report" display，Past year，The proportion of female users of Tuniu service is 52%，Is the main force in traveling；Mobile APP has a higher penetration rate for female users，The proportion of female mobile ordering is as high as 85%；67% of female customers prefer to travel together，And prefer short distances；188bet app Libra、Scorpio、Virgo women love to have fun，Sanya、Lijiang、Dali and Japan、Thailand、Indonesia’s list of women traveling domestically、Top three popular outbound destinations。

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In modern life，Women’s requirements for quality of life are gradually increasing，Relax through travel、Relieving stress has become an integral part of women’s lives，And in the tourism consumption decision-making，Female users’ preferences occupy a “pivotal” position。

China is known as the “male leader”，The tradition of "female housewife"，Sexy to women、The influence of natural factors such as thoughtfulness，Tuniu user survey data display，On group and family outings，Most travel decisions are made by women，Including travel destinations、Schedule、Activities、Consumption quota, etc.。Meanwhile，Past year，The proportion of female users of Tuniu’s service exceeds “half the sky”，reached 52%。

While the number of trips continues to increase，Female users’ travel consumption is also amazing。"Report" display，Past year，The average number of female customers traveling more than 2 times per year，Single travel consumption up to 630,000 yuan。It is worth mentioning，The tourism consumption of 630,000 yuan is Tuniu’s first Antarctic contract order，Created a new record for the highest unit price，The female customer who placed the order also became the person who reached the extreme pole in the shortest time in history。

Libra loves to have fun, and female students born in the 2000s prefer self-guided tours

"Report" 188bet sports betting app download display，Divided by constellation，188bet app Libra、Scorpio、Virgo women have the highest frequency of travel consumption，Followed by Leo and Sagittarius。

In terms of age group，After 70、Women born after 60 spend more on travel，The next is 80、Post-90s white-collar women。It’s worth noting，The consumption proportion of post-00s women is gradually increasing，The proportion of tourists increased to 7%，It has become a new economic growth point in the leisure tourism market。

Specific to group tours and self-guided tours，Female students born after 00 prefer time and freedom、Self-guided tour with comfortable itinerary，17% of tourists，More than those born in the 90s。

Also，Mobile APP has higher penetration rate for female customers。85% of female users place orders through mobile terminals。Mobile ordering anytime, anywhere，More convenient、Flexibility is the main factor why female customers prefer to use mobile devices to book travel products。

Women in Beijing and Shanghai love to travel  Popular tourist destinations Sanya and Japan are on the list

"Report" display，The top ten tourist destinations for women traveling are Shanghai、Beijing、Nanjing、Shenzhen、Guangzhou、Hangzhou、Tianjin、Suzhou、Wuhan、Chengdu，Basically a domestic economically developed city。Travel is a consumption activity to a certain extent，Traffic in the process、Accommodation、Meals and beverages require corresponding expenses，Therefore，Female customers’ travel consumption behavior will be affected by income level，Showing certain regional characteristics。

Women usually like to travel at a relaxed pace，So a beautiful travel 188bet sports betting app download destination、Shopping paradise where you can “buy, buy, buy” and leisure and comfortable island tours are more popular among them。Among the most popular destinations for women，Sanya、Lijiang、Dali、Hangzhou、Xiamen has captured the hearts of more women，Ranked among the top 5 popular destinations for domestic tourism；Japan、Thailand、Indonesia、France、Italy is the most popular outbound travel destination among female users。Take Japan as an example，Shopping is one of the important factors for most women to travel。Japanese skin care products that have become very popular in recent years、Cosmetics、Clothes, etc. are very attractive to women，This will affect their choice of travel destination。Also，Japan、Thailand、Simplification of visa procedures for Indonesia and other countries、Convenient transportation and other factors also provide convenient conditions for women to travel。

Specify the popular outbound destinations，Osaka、Kyoto、Pattaya、Fukuoka、Paris and other places are more popular。Also，Phuket、Bali、Boracay、Saipan、Okinawa is the overseas island where women travel most。

Women prefer to travel together, and shorter travel itineraries are popular

Viewed from the travel direction，More women prefer domestic travel，At the same time, outbound tourism has grown significantly。

Because women attach greater importance to safety during travel，In order to ensure safety during travel，Most of them travel in group tours，The number of tourists exceeds that of self-guided tours by 13 percentage points。

Female users who are afraid of loneliness 188bet app love to travel with companions，Or play in groups of three or five friends。"Report" display，The proportion of orders with 2 people traveling is 22%，Orders for 3 people or more account for 67%。Also，11% of women choose to be “loners”，Enjoy the free travel time。

In terms of travel schedule，Domestic tours with an itinerary of 3 days or less account for 87%，4-6 days account for 11%，Only 2% for more than 6 days；This means enjoying flowers、Playing in the water、Short-distance peripheral tours focusing on mountain climbing are more popular among female users。In terms of outbound travel，Itineraries of 4-6 days are most popular among female users，Accounting for 33%，Mainly Japan、Mainly short-distance outbound travel in Southeast Asia。At the same time，Local tour groups and local entertainment products with an itinerary of less than 4 days are also popular among female users，The sales situation is relatively hot。Whether it is domestic travel or outbound travel，Itineraries with shorter travel time are more popular with women。