Jia Jianqiang, founder and CEO of 6-person Travel Customized Travel, announced that the company’s birth date will be June 6 every year，Build into China’s first 188bet online live casino，At that time, 6 million tourism funds will be used to directly subsidize consumers。

Customized tours are traditionally seen as a complement to group tours，The boundary with group tours, especially small packages, is unclear。Jia Jianqiang told Zhihui，The original intention of 188bet online live casino，I want to confirm this concept to the industry，That is, "customized travel" is an independent category independent of group tours and self-guided tours，The core changes from selling resources to selling services。Despite technical background，But he seems to think that technology is not the core of customized games。

Jia Jianqiang speaks out，From a strategic perspective，Currently there is no company in the industry that creates customized 188bet online live casino into a festival，If he does it, he can seize the opportunity。

The scale of the 188bet online live casino market is growing rapidly at a rate much higher than the GDP growth rate，Ten years ago, the leisure travel market accounted for about 30%，The current proportion of leisure travel market and business travel market is about 50% each，This proportion is expected to reach 70% in ten years。It’s worth noting，Consumers with the ability to travel independently are not the target group for 6-person tours，No time，No energy，Consumers who are dependent on customized 188bet online live casino services must exist，This is the basis for the existence of customized games，When the price is acceptable、When product supply with excellent service system exists，The business model will work。

Jia Jianqiang thinks，Customized tours have three indispensable characteristics: private 188bet online live casino、Non-standard product production methods、Full protection。He does not think that the itinerary tool is a customized tour。

At the press conference，The first “6.6 188bet online live casino” related activity plans，Contains 4 major series of themes:

First, IP release: 6-player game created the original content IP "Table in the World"，By including Germany、France、Thailand、Israel、Belgium、Japan、Program shooting and dissemination of representative delicacies and restaurants in 7 countries including India，Promote for the 188bet online live casino bureaus of these countries，Promotes the growth of 188bet online live casino。

The second is welfare release: during the 188bet online live casino，6 people will spend 6 million in tourism funds，Free online distribution，Encourage quality travel。

The third event announcement: Mother’s Day、Children’s Day、A series of theme activities will be held during the 188bet online live casino；And this is just the beginning，Future，6 Players will develop its efforts in more market segments，Launch exclusive activities suitable for different segments of the population。

The fourth is voting，6-person tour will join hands with well-known media，Joined forces to launch a series of online selections focusing on the 188bet online live casino preferences of "elite families"。Include their favorite 188bet online live casino destinations，Favorite tourist city，Favorite hotel brand，Favorite airlines, etc.。

In addition to these four major sectors，6 people travel is still 6.6 188bet online live casino created a theme song related to customized tourism；Submit an application to the national authority for the establishment of a 188bet online live casino，And apply for copyright protection for the "188bet online live casino" slogan and trademark。

Jia Jianqiang said，In recent years，Overseas tourist destinations are increasingly emphasized，Hope to attract mid- to high-end Chinese customers，Compared with OTA，Guests traveling with 6 people are more accurate。It is based on this foundation，6 people travel and destination 188bet online live casino agencies conduct fully integrated marketing。He is referring to the food video program "Tables Around the World"，will be released on Tencent Video、Youku、iQiyi、LeTV、Sohu video broadcast simultaneously。“Creating IP is our key to brand development，One thing I will definitely do。On the one hand，The content of the IP itself is valuable，Can indirectly promote the brand；On the other hand，Self-created IP will feed back its own products and services。6 players create their own IP，In addition to continuously improving service quality and manual service efficiency，Be able to truly define the brand、New opportunities for marketing products and services。”He said，Overview of the entire market，Those winners，We often do not rely on buying the product or service itself to win over consumers，But rely on marketing to win。6 Games hopes to create IP，Let the company’s image become richer and more three-dimensional in the minds of users，Thereby creating a sense of uniqueness，Future，Competition between homogeneous companies is to walk on multiple legs，How much resultant force can be generated。

Talk about leisure travel，Jia Jianqiang does not agree with OTA’s move to move the business travel market model to the leisure travel market，This involves the problem of online leisure travel products - acquiring customers。Different from the rigid business travel market，The characteristics of leisure 188bet online live casino consumption are，If 100 guests are willing to travel，Only 30 people may finally make the trip，If it is a business trip，There may be 95 bits。The business model of 6-person tour is，Choose the category with higher unit price - customized tour，Under the premise of admitting that there are bottlenecks in scale，Customer unit price of more than 70,000 yuan、Products with a gross profit margin of more than 8%，At the same time, the price is not too high to be accepted by the middle class，At the level of 100 million yuan in revenue in 2016，Ability to maintain bargaining prices with suppliers。

Even with subsidies，He seemed confident: "There is a profit margin"，It doesn’t matter if you cultivate consumption habits。”

"It may cost 8,000 yuan for guests to 188bet online live casino independently，The price of a tour for 6 people is 9,000 yuan，Can reach 8,500 yuan through subsidies，Guests can accept it，The guests will come again next time。" Jia Jianqiang revealed，2016 6-person 188bet online live casino data display，Users who consume twice account for 30%。

Talk about the future，Jia Jianqiang said，No threshold for customized 188bet online live casino，Subject to the number of service personnel，The problem of scaling has long existed。He pays more attention to the company’s per capita production capacity。Now，6-person 188bet online live casino is about to complete its fifth round of financing，The New OTC Market listing process is also coming to an end。2017，He hopes to lose less，Profitable in 2018。

*The author of this article: 188bet online live casino Analyst_Liu Chenchen (WeChat: AIex-chenchen)，Welcome to pay attention and communicate.