Jia Jianqiang, former Qihu360Senior Product Manager, former Kuxun 188bet online casino games NetworkVP，Responsible for the vacation and self-guided 188bet online casino games community and tourism experiencer project。2013Year6Founded in month6人游游网, deeply involved in the Internet+Customized 188bet online casino games services.

From Qihoo 360 to Kuxun，Then start your own 6-person tour，From a pure Internet company to a major vertical industry，Always regard "product manager" as his most important role。Many friends also hope to see the difference between "pure Internet" and "Internet +" 188bet online casino games perspective of product managers。

188bet online casino games pre-traffic market to the post-traffic market

The so-called pre-traffic market is currently the most mainstream business model of the traditional Internet，Whether it is a news portal、Search engine、Chat tool、Security software，The earliest model of the Internet is a tool，Acquire users through tools，Then with the help of appropriate distribution mechanisms，Selling users’ attention or consumption behavior to enterprises，By exposure、Obtain advertising revenue 188bet online casino games clicks and other cross forms。

The post-traffic market refers to purchasing precise users from 3BAT，Guide consumption and earn profits，Obtain income 188bet online casino games difference between consumption profit and purchased traffic cost。

So what 188bet online casino games before traffic is the company’s money，What 188bet online casino games after traffic is consumers’ money。

How to beat the traffic 188bet online casino games?

For a traffic after-market service，Rely on feeling，Depending on whether the user needs it，Reliability brings an improvement in experience，It’s not possible。We first need to confirm whether it can be called a profitable business。188bet online casino games perspective of product rationality, we can make a formula like this。

Assume that the acquisition cost of a potential consumer user is 20 yuan，The probability of conversion into purchase is 5%，The second repurchase rate is 30% (multiple repurchases are ignored for the time being)。Then the profit 188bet online casino games one consumption must be:

20 yuan/5%/(1+30%)=307.7 yuan

So for service types with relatively constant 188bet online casino games margins，To outperform the traffic market，Or we need to reduce the cost of acquiring users，How to improve the purchase conversion rate and repurchase rate。If your customer acquisition cost is high，Conversion rate and repurchase rate are very low，It is bound to require more gross 188bet online casino games to support，Once the gross 188bet online casino games margin increases，Will the customer still pay the bill？

Why do OTAs for vacation 188bet online casino games consumption all lose money?

2015，OTAs that mainly focus on holiday 188bet online casino games consumption have suffered huge losses across the board，And the loss amount almost exceeds the annual product gross profit。

On the ticket、Hotel、Tickets and other standardized products，The convenience of online transactions improves user experience，Service efficiency has also been greatly improved，So traditional ticket sales points were quickly replaced。But for non-standard holiday 188bet online casino games consumption，But there are more complexities。

From the perspective of conversion rate，Vacation 188bet online casino games consumption is not a rigid demand，It’s not like a business trip，If you decide to go to Shanghai for a business trip, you will definitely make a reservation，It’s just a matter of which platform you order from。Tourism consumption is very variable from the generation of 188bet online casino games intention to the final purchase，Maybe because of the price、Because of the line、Because of the number of people traveling、Last order canceled due to holidays，This results in a very low conversion rate from obtaining potential users to final consumption，And because of the complexity and non-standard nature of vacation products，You also have to pay higher customer service costs。

From the perspective of repurchase，Tourism consumption belongs to the industry consumption，OTA for current vacation 188bet online casino games，The products sold are not produced by oneself，Just optimized the experience during the booking process，The experience of the consumption process is provided by the cooperative 188bet online casino games agency，So there is no guarantee that the experience will be consistent with the promises made during the purchase process，leading to low repurchase rate。

Selected "Customized 188bet online casino games", 70% of repurchases beat the customer acquisition cost

Online 188bet online casino games field in a red sea，How to start a 6-person tour from scratch，And survived？

1) Having a product with gross 188bet online casino games is a prerequisite

Maybe many people will say，Isn’t it natural to have product gross profit?，In fact, many early online 188bet online casino games projects had almost no gross profit or low profit operation，And obtain income flow through subsidies，Plus potential inventory risk，The faster the growth, the greater the losses。

But customized 188bet online casino games is different，Gross profit comes from the value of services，And the value of the service does not have much room for price comparison，So it can form a stable business profit margin。

2) Experience is king, use repeat purchases to improve customer acquisition capabilities

70% of the users who spent money on 6Ryou.com in 2014 had repeated purchases in 2015。This greatly increases the available cost for purchasing users。The premise of this repurchase rate is that 6-person 188bet online casino games provides full guarantee services，Inquiries from consumers、Purchase、All experiences during the trip are guaranteed by a 6-person tour。This is fundamentally different from OTA。So we have always positioned ourselves as an OTS (online 188bet online casino games service provider)。

3) Focus on 188bet online casino games in exchange for value

Many online 188bet online casino games companies dislike the service model of 6-person tours，High requirements on the professional ability and service awareness of service personnel，At this point，6renyou insists that what users need is what we should do，Because it is important, users will pay for the service，What we need to do is how to focus on service processes and standardization，Improve service efficiency。

So in 2014-2015，6renyou.com exchanges 188bet online casino games margins by focusing on services，Improved online customer acquisition capabilities through repurchase rate，Strive to be known as the pacesetter in the tourism industry that outperforms the post-traffic market。