March 29-31, 2017，The 13th China Outbound Tourism Trade Fair (COTTM2017) was successfully held at the Beijing National Agricultural Exhibition Hall (New Hall)。The China Outbound Travel Trade Fair (COTTM) was founded and organized in China by the British Tarsus Group in 2005，A B2B professional exhibition positioned in China’s outbound tourism market。

During the exhibition，The "COTTM Conference" jointly organized by COTTM organizer and Zhihui Travel will be held in the conference room in the exhibition hall，This meeting will focus on seeking change&Reshape·Pattern，Invited industry celebrities to discuss the development and trends of China’s outbound tourism and overseas destinations。

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Many people must have noticed it in the past two years，China’s outbound tourism development begins to slow down。China’s outbound tourism has entered single-digit growth since 2015，The pace slowed down further last year，The slowdown is relatively large。It can be said that the era when overseas travel relied entirely on speed is slowly passing。At the same time, we noticed something new happening；All sectors of society pay more attention to outbound tourism than ever before，Whether it is the outbound destination or the way of outbound travel，Or source of funds for outbound travel。Everyone wants to leave the country，What to do if there is a funding gap？Now there is a new solution，This is the first payment。Anyway，Outbound tourism has been fully integrated into public life，Everywhere you go you can hear people talking about overseas travel。Whether it’s a big shot in the industry、Ordinary tourists、The government and academia are talking。

Outbound tourism is manifesting itself as a comprehensive information diffusion process，Not just the expansion of the number of people and the increase of income，In fact, it includes many aspects。Compared with domestic travel，Outbound travel faces more obstacles and links，such as visa、Flight、Language and customs。In fact, these obstacles provide us with business opportunities，Find the direction of innovation。

We observed and found，Nowadays, outbound tourism has a more active market segment performance。Currently, outbound tourism is still dominated by the short-distance market，Except Hong Kong, Macao and Taiwan，Southeast Asia is the more important outbound market。Tourists to Thailand exceeded 8 million last year，The number of tourists visiting Vietnam is also growing very fast。On remote destination，The biggest destination is still the United States，Reached 3 million visitors。Are we looking at the short-range market or the long-range market？At the 13th China Outbound Tourism Fair，We are seeing a lot of new destinations popping up，And there is a strong sense of theme。Many Central Asian and European countries have set up booths in the “One Road, One Belt” area；There are also subdivided high-end luxury tours，Like hunting、High-end hotels, etc.；There are also new business formats such as ground connection alliance。In such a market segment, whether it is long-range or short-range，We will all have more opportunities in the future。

Speaking of motivation and goals，We can start from the events that happened last year。The World Tourism Development Conference was held in Beijing in 2016，Many countries come to China to discuss tourism development。A series of 188bet sports betting app download tourism years were also held，Including China-US Tourism Year，Five tourism years will be held this year。Why destinations are so motivated to participate in these activities？Hope to further cooperate with China？We have also seen that Chinese people are applying for visas on arrival in more and more countries，More than 60 so far，Our passport is becoming more and more valuable；We can also see that ADS is being implemented more and more widely，153 countries and regions have signed agreements with China so far，125 of them have been officially implemented。In the field of tourism facilitation and tourism services，Think more about the destination，Also do more。Now more and more visa centers are beginning to spread to second- and third-tier cities，More and more flights are spreading to second- and third-tier cities，What does this mean？Indicates that the destination is actually committed to creating a more complete service experience，Also provides more possibilities for future business activities。

The current evolution of the outbound tourism industry system is confusing and confusing，But there are a lot of industrial innovations，There are many developments whether online or offline or related business formats，Destination fun、Study Tour、Excellent performance in car rental and other aspects，Industry giants are also entering，such as Alibaba and Baidu；Car rental brand Hertz begins to target the Chinese market，Youhui Car Rental is self-driving in 180 overseas countries and regions、A lot of work has been done on visas and related services。The current outbound tourism market has a clear trend，Ctrip is gradually establishing competitive advantages by leveraging traffic and supply chain barriers，Not only in your own areas of expertise，Currently also talking about internationalization，What does internationalization mean？means international two-way exchanges and the introduction of international talents。It also means that we may have to get used to being with these predators in the future。However, outbound travel is still paradise for some people，We should be optimistic。

In this case，Facing the temptation of technology，We see many opportunities for entrepreneurship and growth，There are also unimaginable challenges，What should we do？We need to be adequately prepared for the next exit scenario，Because it is necessary to use modern technology to solve the personalized needs of outbound travel，Diversified target market，Diverse scenes，Online and offline coexistence，There is room for both traditional and modern solutions，This is the characteristic of the current market。We often say that we need to use 188bet Online Sports Betting and Casino big data and modern technology，But traditional solutions still have room for survival until now，We need to think about it too and bring it。There are obvious differences in economic development between different regions of Chinese society，This provides us with market space in the east, middle and west，It also provides us with the opportunity to discover market segments。It can be said that there are diplomatic relations between domestic and foreign regions in different regions、Flight changes、The support systems of tourist destinations are very different，This is a two-way match，More than just a destination match，Also includes source location matching。Such a match is very complicated，If we want to use a pattern，Works under certain conditions，Not possible under certain conditions。These are the components of consumer demand from different groups of people，For example, the middle class is the main consumer of our outbound travel。Although the middle class is a concept of a group of people，But in fact, there are also very different consumption situations。

We can see from big data analysis，The China Tourism Academy conducts user portraits for this every year，Although they are the same group，But there are obvious differences in consumption habits。The consumption habits of the middle class in the east and west are completely different，What should we do？We must match，Such a match is actually more than just considering their current situation，Their entire ecological cycle should also be considered，For example, their family was before they got married，After marriage，Do they have children, etc.。Then there are the pain points caused by the all-round embedding of overseas lifestyles，There are still very few problems we have solved，Just solved the big traffic、Visa and daily arrangements，Especially how can we solve the small pain points in independent travel？There is now a platform for itinerary arrangement，There are also local people providing services，Or one-to-one sharing mode，So how to regulate to ensure the interests of tourists，Manage business risks at the same time？For example: Sharing economy may trigger 188bet Online Sports Betting and Casino local supervision，How should we deal with it during the supervision process？Should it be solved with technology or with business model operation？ 

The above complexity comes from all aspects of lifestyle，Complex matching mechanism derived from technology。Now we must grasp this complexity，Don’t think of it too simply，Although the simpler, the more powerful，But this also means more risks。We also need to grasp the most critical period of developing consumption habits，China’s outbound tourists have now reached 1.2.2 billion people，But most tourists are still traveling abroad for the first time，Accounting for 70%，What does this mean？It shows that we are facing a rare opportunity to shape tourists’ consumption habits，Set a benchmark for them。What is the benchmark？Is the key to forming business value in the future，Tourists accepted our service，Learned whether the service met his requirements、Is it of sufficient value to him，In the future, we will make a strong comparison with the first service or several services，How will your loyalty be in the future，Whether it can bring us more business value depends on the first few times。This is the most important stage，Must be able to ensure standards and service quality，Otherwise we will lose more markets in the future。

What should be done if you want to participate in the exhibition again in the future？What kind of services do we hope COTTM will provide？Actually these are all innovations，Including cooperation between COTTM and Fliggy。Although the speed of outbound travel is slowing down，But it doesn’t mean the end，But a new beginning。Now is the initial stage of development，What should we do in the primary stage？It actually depends on everyone’s innovation，Such innovation enables us to have more prospects and support in the future。

A French historian once said，The development of social activities and personal activities，Closely related to the progress of society and human nature，Now we are creating a civilization of outbound travel。Such a civilization depends on everyone，What responsibilities should we bear，The actual market situation in the next ten years is in everyone’s hands。

*This article was compiled by Zhihui reporter Hong Liping (Wechat:hongliping719) based on the shorthand of the on-site recording，Not confirmed by myself。