March 29, 2017，The 13th China Outbound Tourism Trade Fair (COTTM2017) grandly opened at the National Agricultural Exhibition Hall (New Hall) in Beijing。During the exhibition，A themed meeting focusing on “Planning and Seeking Change”，Attracted hundreds of industry visitors from home and abroad。

2016 is undoubtedly the most shocking year for the tourism industry，Tourism M&A integration continues to accelerate this year，The European tourism market has suffered an unprecedented impact，With the booming trend of outbound travel, tourism companies are in decline。2017，How to find new opportunities when traveling abroad？Here，COTTM organizer and Zhihui jointly organized a unique conference forum focusing on "outbound travel"。

Conference host: Senior Vice President of Pathfinder Group&President of Travel Business Group&Founder of Yiyoutianxia Zhen Hao

Dr. Yang Jinsong of the China Tourism Academy pointed out around the trend of outbound tourism: the development speed of China’s outbound tourism is actually in a process of slowing down。China’s outbound tourism has entered a single-digit growth rate since 2015，188bet sports betting app download The speed slowed down further last year，It should be said that the slowdown is still relatively large。China’s outbound tourists have now reached 1.2.2 billion people，70% are first time travelers，This is a rare opportunity。Facing this trend，Need to use modern technology to solve the personalized needs of outbound travel、Diverse target markets、Various scenes、Online and offline coexistence、Different characteristics such as traditional and modern，Based on user habits，Provide the most sustainable、Valuable services to match the user's situation，And the entire ecological cycle。

Zhihui founder and CEO Liu Zhaohui

Under the trend that the development speed of outbound tourism continues to slow down，Zhihui founder and CEO Liu Zhaohui thinks，Although outbound travel has slowed down，But it will still be a hot market in the next ten years，The ultimate experience of travel must be in-depth、Interactive and warm，Instead of simply watching the show，In the future, we may need practitioners to operate our products in a more refined manner、Services and Resources。

Under the traffic monopoly of large companies，It’s not just the OTA monopoly caused by domestic Ctrip，Ctrip is not the only one in China，Also Alibaba Fliggy and HNA、Jinjiang、First Travel、Wanda, etc.，These large companies are actually at the traffic level，It has a very strong monopoly in terms of resources and user convenience。Small and medium-sized businesses need to look for the long-tail market from multiple dimensions。

Zhao Xinjun, Marketing Director of Huayuan International Travel Service

For the European travel market，Zhao Xinjun, marketing director of Huayuan International 188bet sports betting app download Travel Service, brought a report on China’s travel trends to Europe in 2017。The report emphasizes that the European market is gradually beginning to pick up，Among them, group tours account for the largest proportion。Secondly, the people going to Europe are still mainly from Beijing, Shanghai, Guangzhou and Shenzhen，But the growth rate of second- and third-tier markets is fast。Third，In-depth products from one country or two countries will be increasingly favored by the market，Maybe it will become a new way to travel in Europe。Fourth，Female tourists account for a large proportion of Chinese outbound tourists。

From left to right: Yang Yang, General Manager of Beijing Spring and Autumn Tourism、He Yong, President of Huayuan International Travel Service、Zhang Xiangming, General Manager of Jetta Tourism、Hong Zhe, General Manager of Wynn iGateway、Phoenix Tourism Vice President Zhuang Baoping

In the first roundtable discussion session of the day，Yang Yang, General Manager of Beijing Spring and Autumn Tourism、He Yong, President of Huayuan International Travel Service、Zhang Xiangming, General Manager of Jetta Tourism、Hong Zhe, General Manager of Wynn iGateway、Zhuang Baoping, Vice President of Phoenix Tourism, conducted an in-depth discussion on "How to find vitality in the changing situation"，Each traditional travel agency combines its own resources and advantages，Revolving around keywords such as "change" and "development"，Shared his views on the traditional tourism development path driven by capital。

Wang Liwu, Vice President of Qyer

Wang Liwu, Vice President of Qyer, looks at the user base of self-guided tours，The United States is the most popular destination for outbound travel、UK、Changes in exchange rates in Japan and other places，Using statistical methods to analyze the appreciation of the exchange rate、The impact of devaluation on current tourism。

Chen 188bet app download Xiaoshun, Chairman of Shenzhen Changshun Travel Agency

As a traditional travel agency focusing on visa products，Chen 188bet app download Xiaoshun, Chairman of Shenzhen Changshun Travel Agency emphasized，Visa is the entrance to tourism，There is a huge market demand for visas。Judging from Chang Shun’s data，The price per customer is usually more than 400 yuan，In other words, the total annual market value of the entire visa industry is about 45 billion yuan。Chang Shun focuses on visa processing，Trying to turn visa into an industry。

Longtu Interactive CEO Cao Zhigang

Longtu Interactive CEO Cao Zhigang from the perspective of data marketing，Analyzed the current marketing of the tourism industry，For different countries or destinations，Even overseas national tourism bureaus、Local Tourism Bureau、Hotel Group、Airline、Car rental company、Cruise companies conduct different marketing promotions。At the same time，He also further elaborated on the difference between marketing and distribution。

Jiang Zizhen, General Manager of One-Stop Travel

Jiang Zizhen, General Manager of One-Stop Travel，Explains the application of electronic contracts in the tourism industry from the perspective of "tourism +"，Including how to improve the efficiency of traditional travel agencies through efficient contracts，Under the condition of ensuring that the passenger traffic of travel agencies is not lost，How to reduce disputes between tourists and travel agencies。

From left to right: Zhong Hui, President of On the Road Tourism、Beijing Kanghui CEO Hu Xinwei、Wang Liwu, Vice President of Qyer、Chen Zuozhi, founder and CEO of Yiyida.com、Chen 188bet app download Xiaoshun, Chairman of Shenzhen Changshun Travel Agency、Du Bin, Vice President of Mafengwo Travel Network

In the final moment，"New Scenarios for Online and 188bet online sports betting Offline Customer Acquisition" hosted by Zhong Hui, President of On the Road Tourism，Gathered Beijing Kanghui CEO Hu Xinwei、Wang Liwu, Vice President of Qyer、Chen Zuozhi, founder and CEO of Yiyida.com、Chen 188bet app download Xiaoshun, Chairman of Shenzhen Changshun Travel Agency、Du Bin, Vice President of Mafengwo Travel Network and other senior executives representing the company，Wonderful sharing on how to obtain traffic online and offline。

Same period，More than 450 product/resource suppliers from 70 destination countries/regions around the world gather here，The products displayed cover all corners of the world。