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Zhihui founder and CEO Liu Zhaohui

Explains and analyzes the general trend of sports tourism from the perspective of "Internet +" mass consumption upgrade，He pointed out，The sports market is ushering in a golden period of development，Entrepreneurship and innovation will continue to emerge。The development of mobile Internet technology will help the mobilization of sports tourism、Intelligent、Verticalization，Professional development。Sports has become a new content of tourism、New lifestyle，Sports tourism products will become mass consumer goods。

Alibaba Sports COO Yu Xingyu

He analyzed the 188bet app current status of China’s sports development by combining Alibaba and big data of sports tourism，Point out that the structure of sports tourism products is showing a trend of diversified development，There are a huge number of products suitable for sports tourism，Many projects with Chinese characteristics are gradually enriched，Travel including events、Sports performance、The experience of sports。The entire product structure of sports tourism is very rich，It is also gradually showing a trend of diversified development。

Ji Ning, founder and CEO of Weining Sports

Believe that my country’s sports tourism is in a ten-year golden strategic opportunity period，The World Series blowout period is coming，A series of international events will be held from 2015 to 2025: the 2022 Beijing Zhangjiakou Winter Olympics、2019 Basketball World Cup、Hangzhou Asian Games, etc.，In addition，Marathon、Super IP for triathlon and other events has become the target of competition for many sports event companies，A number of outstanding international and domestic listed sports event companies have been produced。

Roundtable Discussion 1

I saw the new changes in tourism consumption，More and more domestic tourism companies are actively developing sports tourism。Mr. Zhong Hui, Vice President of Pathfinder Group Travel Business Group，Zhang Rui, deputy general manager of Zhongxin Travel Outbound Travel Company、Caesar 188bet online sports betting Travel Sports Outdoor Chief Marketing Officer and Slide World CEO Liu Tianyi、Qi Chunguang, Executive Vice President of Tuniu Tourism North China Region、Long Jie, Vice President of Private Cars of UCAR Group、Sun Changcai, General Manager of Beijing Wanda Wuzhou International Travel Service，From the perspective of tourism + sports，Combined with own practice，Expounded on “tourism + sports at the forefront of the trend，How to develop？”

Daming, the founder of skiers

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Xu Ruifen, founding partner of Palm Springs Capital Management

Mr. Xu analyzed the current investment direction from the perspective of sports investment。Sports tourism is mainly the overlap between the two industries of sports and tourism，The upstream of sports tourism includes venues、Related surrounding facilities and some good sports venue resources。Event IP，Sports tourism will continue to expand to the surrounding areas in an overall industrial center。

Han Ze, Director of Zuoyu Capital

Mr. Han shared the research results of “Sports Investment: Building Sports IP”。Han Ze believes that there are currently six major pain points in my country’s sports industry: insufficient supply。Although the growth rate is fast，But high-quality supply is still lacking；Weak profitability。The company size in the industry is small，The profit model is not clear；Production、Operation、Sales efficiency 188bet online sports betting is generally low，Low level of informatization in the industry；Service is highly non-standard，Focus on offline operations；Shortage of outstanding talents，The correlation between the speed of enterprise development and the speed of talent training is higher；Capital seeking speed，Service improvement，The industry lacks professionalism、Dedicated investment institution。

Zhou Fuyuan, Chairman and CEO of Meiqi.com

Share from the influence of bicycle event marketing and consumer values: Bicycles are a very important sub-category of sporting goods，Global sporting goods market，The bicycle market is the largest single market，Accounted for 12.5%，Because bicycles have a very long product chain，From complete vehicle to spare parts、To equipment，And some very rich and derived services，The consumer market derived from bicycles has huge potential。

Roundtable Discussion 2

In addition to the crazy layout of the above large tourism companies，The sports tourism industry has also attracted many entrepreneurial companies and venture capital to enter，A number of entrepreneurial and innovative companies have emerged targeting the sports tourism industry。Zhihui reporter learned from the scene，The heads of seven start-up companies and investors were present at this summit，They are sliding all over the world、Greenfield Network、China Outdoor Network、LeDian Skiing、Ski Assistant、Skiers、188bet Online Sports Betting and Casino Heshuabei APP。Dear business leaders and investors discuss the integration process of the two major industries of "sports + tourism"，Discuss how to enhance understanding and interaction in the sports tourism industry。

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