April 9, 2017，According to Sina Technology News，Yidao Yongche founder Zhou Hang was revealed to have joined Shunwei Capital。Shunwei Capital Management Partner Xu Dalai confirmed to Sina Technology: Zhou Hang has joined Shunwei，Served as investment partner。

Subsequently，Posted by Phoenix Technology，Indicates Yidao’s official reply，Zhou Hang has not resigned yet，Still CEO of Yidao。When asked further whether Zhou Hang joined Shunwei while still employed，Yidao aspect name，Unable to answer。

Actually，From the moment it was acquired by LeTV in 2015，Follow the rules of capital，Yidao founder Zhou Hang’s “loss” to Yidao is doomed。Over a long period of time，There are rumors that he has left Yidao。36Kr has also sought confirmation from Peng Gang and Yidao PR many times before，Unified reply——Zhou Hang is still at Yidao。

This article was first published on November 10, 2016，At that time，There are also rumors about Zhou Hang leaving Yidao，The craziest period of time。The original title is "Yidao Founder Zhou Hang，My Failure and Greatness》。

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Recent，Except for regular meetings every Monday，The office of Yidao CEO Mr. Zhou Hang is idle most of the time。

Someone said，Zhou Hang took the lead in setting up a new fund outside，Some people also say，Some people say，Some people say，He went to another car company。His whereabouts triggered discussions among Yidao employees。so that every few weeks，Yidao Public Relations Department needs to refute rumors: Zhou Hang is still at Yidao。

A series of subtle changes have also quietly occurred in this 43-year-old man - his circle of friends pays more attention to travel、Food and Wine。36Kr reporter’s first interview with Zhou Hang，He talked about discussing Hololens technology and quantum computing with American scientists during the Burning Man Festival in the United States，“Once quantum computing breaks through，It may bring about earth-shaking changes to the whole world。”He is very excited，“People’s perception will be completely changed，I am very happy when I think of this。”

Past six months，Some voices from the outside believe that，Zhou Hang’s change was precisely because he gradually lost control of Yidao。October 20, 2015，LeTV announces strategic investment in Yidao，Acquired 70% controlling interest in Yidao。

Early 2016，Peng Gang, an executive from LeTV, serves as the president of Yidao。Zhou Hang once said，The one who took the initiative to "ask" Jia Yueting。He hopes to inject LeTV’s wolfish spirit of rebirth into the ever-weakening Yidao。

The domestic private car industry burned more than 20 billion yuan in 2015，One month before LeTV became a shareholder，According to an Yidao insider who wishes to remain anonymous，Yidao’s daily order volume is only 20,000，Equivalent to 1/350 of Didi’s daily orders during the same period。

Peng Gang, who landed in Yidao, is the executive talent cultivated by LeTV。He serves as CMO at LeTV Holdings，Regarded by the industry as a manager with a strong style，Won the trust of Jia Yueting。Peng Gang said in an interview with a 36Kr reporter，The problem with Yizhi now is that the strategic breadth is very small，“The impact is only so great”，"In a limited space，It is already very innovative。But because it went through a very intense period of decline，Morale is very weak，Everyone’s expectations for the future are also very weak。”

After joining Yidao，Peng Gang is responsible for the large market of Yidao Automobile、Sales、Traffic operation, etc.。“As an Internet company，Market and operation management is the top priority。Once you lose control of these two parts，It is equivalent to losing the actual leadership role of this company。”Zhang Hua (pseudonym) is one of the former LeTV employees who followed Peng Gang to Yilao，He thinks，A series of changes actually mean that Zhou Hang’s identity as the founder is gradually being diluted，Transition to a professional manager，“Zhou Hang seldom cares about specific matters。”

From left to right: Peng Gang, President of Yidao、Yidao founder and CEO Zhou Hang、(Former) Sun Ke, Vice President of Yidao Investment and Financing

The night Didi and Uber announced their merger on August 1, 2016，Yidao issued a statement in the name of Zhou Hang，This open letter, which netizens called "an outrage at the sense of existence", was not entirely written by Zhou Hang himself。"It should be someone from the company who called him，It is also possible that Peng Gang called in person，Tell Zhou Hang that this statement needs to be issued in his name。"Zhang Hua said。

Peng Gang publicly stated，Report to Zhou Hang yourself，But a more complete version of this reporting chain is，Zhou Hang reports to Jia Yueting，For example, Yidao’s strategic choices in the current competitive landscape。

"This is inevitable，I already have a controlling stake，This is another money-burning thing，I definitely need someone to work closely with you。”Zhou Hang accepted a series of changes in the company very calmly，And his current role，He is becoming more and more like a supporter of Yidao，Or a spiritual flag，“You know the rules of the game，You know that such a change is bound to happen。Whether you like it or not。”

Peng Gang and Zhou Hang, two kinds of managers

Peng Gang and Zhou Hang—two completely different management styles，Also represents two different corporate cultures in China。To some extent，The appearance 188bet sports betting app download of Peng Gang highlights Zhou Hang’s personality。

“Peng Gang will arrange everything，People below don’t need to use their brains。"Zhang Hua said，For example, all external communications from the public relations department，Peng Gang personally reviewed，Change verbatim。And Zhou Hang’s management method is relatively simple，“He prefers to delegate power to the people below，But if he thinks you can’t do it，will overturn all your efforts。”

As a boss，Zhou Hang pays too much attention to details，Instead of the overall strategic layout，Sometimes it is inevitable to appear arbitrary。He once asked his colleague in charge of government relations to obtain an operating license within a month，Otherwise leave。Yidao once poached a group of executives from large companies such as Amazon，But because I couldn’t stand Zhou Hang’s pressure，Many people resigned soon after joining the company。

6 years since the founding of Yida，Zhou Hang admits that he rarely has in-depth communication with others。In his subconscious，It is a foolish thing to ask others for answers，“It’s hard to talk about”，Even in a very close relationship。

Wang Ming (pseudonym), a former executive who has resigned from Yidao, commented on Zhou Hang: “Sometimes decision-making is more casual，Not very good at listening to other people’s opinions”。Yidao once bought thousands of self-operated vehicles for bus business，In 2014, we also tried to do overseas and channel business，Failed to meet expectations。Zhou Hang decided to stop the project at an internal meeting，“If you say you won’t do it, you won’t do it。”

In Peng Gang’s opinion, this is due to the different experiences of the two people，“Zhou Hang has always been an entrepreneur，He is a boss type，And I have always been a professional manager，is a staff member。Our perspectives are different。"He compared his own personality with that of Zhou Hang，The conclusion is，Zhou Hang’s observation of the people around him is not as good as his own。

Once，The two went to Shanghai to participate in the show，The host asked，Do you know what sport the other person likes the most。Zhou Hang answered: "I don't know"，Peng Gang responded quickly，“Zhou Hang likes rowing。”“He (Zhou Hang) will put the spotlight on himself，And I will put the spotlight on the people I care about。”It’s been more than half a year since Peng Gang joined the company，Already able to name the company owners，And have a good understanding of the families and hobbies of middle-level and above employees。

Nearly half a year，Alibaba department executives are also joining Yidao one after another。May 2016，Feng Quanlin, who previously served as general manager of Alibaba Group’s former Rural Taobao Central and Western Region, joined Yidao，Ren as Chief Operating Officer (COO)。Feng Quanlin’s nickname is “Changmao”。Chang Mao，The founding general of the Ming Dynasty，Known as the “Invincible General”。

After Feng Quanlin joined the company，Discovered that Yidao employees do not drink during team building，“No drinking during team building？What an insult to a capable team。”

This is because Zhou Hang hates the wine table culture，“Everyone smokes and drinks，Smoky。”Zhou Hang is not happy，“A room full of people cursing and yelling，‘Drink！’I felt very uncomfortable at the time。”

Alibaba’s wolf-like working mechanism was also introduced to Yidao with the arrival of Feng Quanlin，He encourages overtime work、Encourage PK performance between teams，And cancel the afternoon tea given to employees every afternoon。

Feng Quanlin

There is a conspicuous "Tough Soldier" inscription hanging in Feng Quanlin's office，The huge mural on the wall is a ferocious wolf，A 5kg copper ax lies in the center of the room，Feng explained，The ax is meant to split the evil forces in the world。There is also a bottle of Hermès men's perfume in his drawer，Sent to him by Zhou Hang，Put it away for a long time，Not opened yet，“A man gave me a perfume to improve my taste？“A man gave me a perfume to improve my taste。But if I also pursue taste，I also pursue a high quality of life，I am useless。”

Zhou Hang’s office, which is not far from Feng’s office, is larger，But there are not many items that leave a deep impression，He prefers to introduce visitors to the books he is reading on art and history。

Zhou Hang was interviewed by a 36Kr reporter in the office

Zhang Hua recalls the time when he first joined Yidao，The first impression is "small but beautiful"，Female employees at Yidao generally wear professional attire，Stiletto heels、Exquisite makeup。Disposable toothbrushes are always placed in the company’s bathroom、mouthwash、comb。According to insider explanation，Zhou Hang is more concerned about the daily appearance of his employees。

Feng Quanlin once advised Zhou Hang to expand his manpower，“Didi has almost 10,000 people，If we go to war with others，Nothing can compare to it。"But Zhou Hang said，I prefer the company to be light and small，“Too many people，I don’t feel safe in Wuyangyang。”

Feng Quanlin thinks，This is actually because Zhou Hang has no feeling for this part of the business，He cares more about products、Technology、“I think those things are the so-called craftsman spirit。”

But even so，Yidao is still expanding，This is undoubtedly contrary to Zhou Hang’s philosophy of small and beautiful，“I don’t like it，I will shut up too。”Zhou Hang chooses to accept the change。

But the intriguing detail is-Peng Gang compared Zhou Hang and Didi’s Cheng Wei，“The relationship between people is very delicate，I’m pretty sure Cheng Wei is a person I don’t like。”Dan Zhou Hang，Peng’s attitude is “not exclusive”，Even if they are limited to work 188bet app download exchanges，No personal relationship。
A series of incomprehensible questions

Yidao President Peng Gang compared the current online ride-hailing market to a football match，Zhou Hang may be the founder of football，But I used to play in regional leagues。“The scale and difficulty of the ride-hailing market are now World Cup level，He must also readjust himself。The comparison at this time is your ability to transform。”

In China’s online ride-hailing market，Zhou Hang is a veritable “early riser”。In his opinion，Many people only know about “private car service” through Yidao。"Before 2014，The entire ride-hailing field in China belongs to us，Others started it after following us。"Zhou Hang once said。

Before founding Yidao，Zhou Hang achieved financial freedom very early。He and his brother founded an audio company，Earned the first pot of gold in life。At that time，He is surrounded by township entrepreneurs，Everyone eats, drinks and has fun every day，“But I don’t like it at all，I can’t fit in either。”Zhou Hang has greater ambitions，He hopes to do something big that can affect the lives of millions of people。

6 years ago，He queued for a taxi at Shanghai Hongqiao Airport，This story has been told many times by Zhou Hang: He has been waiting for a long time，Can’t get a taxi。Start thinking about this: whether the middle and high-income people can afford more convenient and faster private car services，Instead of spending time waiting in line for a taxi？

Based on this beautiful dream，May 2010，Zhou Hang founded Yidao，Start from business car rental，Solve the pain points of car use through online car-hailing。3 months later，Kalanick just founded Uber in the United States。At that time，The domestic private car market is almost vacuum，Soon，Yidao swept half of China，Year，A Magotan driver said that the net income of 20,000 yuan a month in Yidao is a guaranteed base。

In Zhou Hang’s ideal blueprint: easy-to-reach drivers who are gentle and polite，Extraordinary conversation，Yidao’s users should also be from China’s high-income class，Even if someone wants to take a taxi from Beijing to Tibet，Yidao drivers must also take orders。Yidao once designed a small function，After the driver takes the order，Received user preference recommendation，For example, if the passenger wants to chat with the driver，And preferences for in-car music。

But in China，The competition in the online ride-hailing field is far beyond Zhou Hang’s expectation，Soon，Didi and Kuaidi have successively entered the travel market through online “taxi booking” methods，When both were first launched，Zhou Hang once asked some taxi drivers，I found that everyone has a common confusion，“How to make money with this thing？”

Zhou Hang admits，I don’t understand the business model of taxi hailing。As early as the early days of Yidao，He once launched China's first one-click taxi calling product through a mobile APP - "Taxi Secret"。Yidao CTO Tang Peng, who has been following Zhou Hang in starting a business, told 36Kr，As early as the early days of Yidao，An engineer proposed，Can the system be used in taxis，“It’s just from a technical perspective rather than a market perspective，We have not realized the value of the taxi industry”。

At that time，Early investor of Didi，Angel investor Wang Gang once found Zhou Hang，Discussing the taxi hailing model。Zhou Hang said，I am not optimistic about it，Because "there is no demand"，“The taxi market is always in short supply，It is impossible for you to get money from the driver。”For this，He also argued with another investor，“It’s easy for you to take a taxi when no one usually takes a taxi，When it is difficult to take a taxi during peak hours，People don’t like taking taxis。"The implication，Users do not need to download the App to book a taxi。

Half a year after it went online, Zhou Hang stopped “Taxi Secret”.

2013，Didi and Kuaidi launched a crazy taxi subsidy war，“Taxi Secret” is online again on Yidao，But Zhou Hang is still not optimistic，“But I feel that if we don’t do it, it will erode us。”This time the taxi driver is more like a defensive measure，Compared to Didi、Kuaidi products in progress、Technology and operations can cost tens of millions of dollars，The total investment in “Taxi Secret” is only US$2 million。

Same as 2011，The share of Taxi Assistant is not as good as Didi、A fraction of the fastest。Zhou Hang decided not to get involved in the taxi market，Concentrate on making a special car，“Taxi Secret” was offline again。

Soon，Didi and Kuaidi gather traffic，Enter the private car market。Later，Zhou Hang has expressed regret for the "taxi taxi secret" many times。This is since he started his business，The biggest mistake ever made。If you had stuck to the "taxi-hailing secret" back then，may be rewritten and Didi、Kuaide’s historical pattern。But there are no “ifs” in starting a business，Perhaps the most fundamental reason is that Zhou Hang himself does not fully understand the pain points of taxi rides，“I haven’t taken a taxi in so many years，I have no feeling or determination about this market。”

In addition to taxi secrets，Zhou Hang also lost the popularity of mobile payment。Actually，Zhou Hang once saw the prospect of electronic payment early: "Private car on call，How can I give you money。”Business people should get out of the car, pat their butts and leave，For a long time，Yidao’s payment method allows users to bind their credit cards，The fare will be deducted directly from the card。

Zhou Hang admits that he is very "axis"。If you are not optimistic about your competitor’s business model，He is not interested in research。

April 2013，Didi received US$15 million in Series B financing from Tencent，Get Alibaba quickly、Matrix Partners’ 188bet online sports betting million Series A financing。Backed by Tencent、Alibaba’s two giants，Didi、Quickly access mobile payment。By the end of 2013，Didi accounts for nearly 60% of the taxi-hailing market。

Du Yongbo, Managing Director of China Renaissance once commented，“Yidao encounters Alibaba and Tencent vigorously promoting mobile payment in the travel field，Didi and Kuaidi bring huge traffic advantages，Entering the field of private cars。In a normal market，The top three in the industry can all move forward according to their own paths，But the giants enter，Yidao is under great pressure in the capital market。”

At that time，Yidao accepted US$60 million in Series B financing led by Ctrip，After financing, nearly half of Yidao Yongche’s orders come from Ctrip。When the user books a flight，You can directly choose Yidao airport pick-up service，But this traffic is far less intense than the payment interface。

Zhou Hang’s feelings，The situation went “wrong” in an instant，Before 2014，Didi and Kuaidi only have tens of thousands of orders per day，“Not much”。But after accessing the payment interface，A latest market data in 2014，Zhou Hang saw at a glance that the number one Didi received millions of orders a day，Compared to three months ago，Increased hundreds of times，The market has undergone earth-shaking changes。

Didi and Kuaidi continue to invest hundreds of millions in subsidies in the private car market，Quickly copied its overwhelming momentum in the field of online ride-hailing。

Misjudgement, Chinese-style competition

Zhou Hang cannot understand this market more and more。According to his understanding，The Internet industry burns money to cultivate users’ consumption habits，But long-term subsidies are neither logical nor common sense。He always takes the trouble to explain his point of view: subsidizing users is a very childish thing，Yidao will never participate in the subsidy war。

Before the 2014 APEC meeting in Beijing，Beijing traffic control odd and even number restrictions，The supply contradiction in the travel market intensifies，Didi、Kuaida still increases subsidies，Encourage users to choose taxis and private cars，Instead of the public transportation promoted by the government。Memory Didi、Kuaiti’s subsidy policy at that time，Zhou Hang described it as “simply outrageous”。

First half of 2014，A total of six investment institutions found Zhou Hang，Hope to participate in a new round of financing。Accept all，Zhou Hang can get 300 million US dollars。But Zhou Hang refused，It is so easy that there is no need to exchange equity for so much money，“Didi、Kuaiti is providing subsidies，very short of money，But Yidao will not participate in the subsidy。”

In his opinion，The development path of the domestic travel market in 2014 has violated the laws of economics，Two years have passed now，In an interview with a 36Kr reporter，He still laments: Until now, he has not seen clearly the capital logic of the online ride-hailing market，"If it is a normal business (environment)，Everything Yidao does is correct，It’s just that Yidao is in an abnormal business (environment)。”

Create Yidao，Zhou Hang’s dream is to build a sharing economic platform，He once visited the famous economist Mao Yushi，Ask me about the concept of green travel，The latter proposed many basic theories of economics，Including the changes in people’s lives and consumer psychology caused by public transportation and the sharing economy。Zhou Hang began to study economics in depth，He told reporters，If you don’t do it, it’s easy to do，I want to be an economist，“Economics makes people think more rationally and objectively。”

Theoretical knowledge helped Zhou Hang make many correct choices，However，or，“Sometimes learning and research is too much，Not a good thing either。”First destroyed his imagination，or，Understanding of China’s online ride-hailing market，"Any company meeting，All subsidy plans will be passed，Because this is a no-budget war，beating，Both sides are out of control，Both sides are out of control。”

At that time，Many people within Yidao have proposed joining the subsidy war。One board meeting，Someone suggested pricing according to the saturation model，That is, calculating the number of orders per day，If income saturation is reached, reduce the price of each order。Zhou Hang thinks this requires a lot of money to support，Later it was proposed to let it go。One more time，Someone suggested Zhou Hang，Tired the driver like a dog，The business is successful。Zhou Hang felt that this went against his original intention of creating Yidao，“Drivers who drive private cars should have dignity，It’s better to live a more comfortable life than a taxi driver。Tire them into dogs，Won’t they just go back and reopen the rental business？”

Secondly，Over-reliance on theory also caused Zhou Hang’s misjudgment of China’s competitive environment。In 2013, Ctrip founder Liang Jianzhang once suggested that Zhou Hang keep the price of private cars to the lowest，Zhou Hang refused，He feels it is inconsistent with the laws of economics。"If I could go back to the past，I will listen to his advice。" Zhou Hang told 36Kr reporter。

Early 2014，Uber enters the Chinese market，Soon aroused Didi and Kuai’s alarm，The first half of 2014 was also the most intense period of subsidies for these two companies。Zhou Hang’s reaction was，“There are already special cars on the market，Another Uber，Isn’t that a repeat?，Can Uber survive in China？”

Looking back at 2014 today，This is a watershed moment for the online ride-hailing market，It’s easy to fall behind，“Online ride-hailing was once a world easily accessible，But after 2014，We dare not say that。"Zhou Hang 188bet sports betting app download said，Although I don’t want to look back and examine the past，But if there is a chance to go back to the past，He will remind himself of that time，Don’t be soft-hearted when getting financing in 2014，“Yidao’s subsequent failure in the market，It started in 2014 when I didn’t get financing。”

Second half of 2014，Yidao received US$100 million in Series C financing from Singapore government funds，But at the same time，Didi’s Series D financing amounted to US$700 million。

"If you have money，You can decide to participate or not，But without money, you don’t even have the power to make decisions。" Zhou Hang sighed，At that time，But without money, you don’t even have the power to make decisions，“You can only hit the outside in circles，Can’t enter the core battlefield at all。”

An insider said，In Didi、The end of 2014 when Kuaidi issued special car vouchers on a large scale，Yidao’s market share shrank the fastest。

Not greedy enough and too fearful

A friend who is familiar with Zhou Hang commented: He has a distinctive personality，A sentimental and artistic idealist，Zhou Hang’s self-evaluation: A businessman who has made money but is unhappy。In other words，Making money is not a strong driving force for Zhou Hang’s work。

Zhou Hang once wrote an article "Greed and Fear"。“People are greedy，No attachment to the desire for more and better，Humanity will not progress。But，Human nature is fearful，Fear of change，Fear and uncertainty。”This passage explains Zhou Hang’s personality very well，One side of idealism，One side of pessimism，But he is not greedy enough，Full of fear。

From Yi to the early days of establishment，His desire for a better world and the fear caused by the unclear policies of the industry in which he works have always affected this company。

Just founded Yidaoshi，Zhou Hang expected that there would be policy conflicts in the online ride-hailing market。I once chatted with Ctrip’s Vice President Guo Dongjie about policy risks，The other party encourages him，“We still have to do something that we think is right in our hearts。”Zhou Hang also went to Tongzhou with lawyer Sun Jianzhang in winter to inspect the black car business。Two people were observing the illegal driver on the roadside。Watched it all morning，Zhou Hang asked Sun Jianzhang，"Will Yidao be considered a black car business?"，Sun Jianzhang said，"You are going to be caught，I will bring you food every day。”

Before the Spring Festival in 2012，Yi reaches the most difficult moment of financing，In the kitchen of Flight Butler CEO Wang Jiang’s house，Zhou Hang asked anxiously: "Is what I did really a big deal?？" Wang Jiang said: "What do you think？”

"Maybe it's not a problem."

“I don’t think it’s a problem either.”

“What to do。”Zhou Hang is very anxious，"Otherwise，I turn to？”

“If it’s time to transfer, just transfer.”

The oppressive feeling of the policy has become the sword of Damocles hanging over Zhou Hang’s head，"Long time，I’m so worried that I can’t sleep at night，Insomnia。”The most difficult time，He sat up in the middle of the night，Smoking one cigarette after another。

At that time，The only one in China’s online ride-hailing market is Yidao，Zhou Hang feels that many policies are aimed at him as soon as they come out。“We can’t tell our shareholders this either，Speaking out scared them to death，It turns out the risk is so high。”

At that time，Traffic stations in various places write reporting letters every day，Treat Yidao as a black car。There is a slight disturbance，Zhou Hang was interviewed by relevant departments。“It’s an appointment，Actually, I’m admonishing you。”He is like a primary school student who made mistakes，Suddenly called to the office by the teacher，"trembling in my heart。”

Once，Zhou Hang is preparing to go to Sweden for inspection，Received a call on the way to the airport，Government leaders are coming to Zhongguancun to inspect high-tech enterprises，The park recommended Yidao。Zhou Hang immediately canceled the inspection，Turn around and return to the company。Result，The leader did not come。

August 2014，The Beijing Municipal Transportation Commission issued the "Notice on Strictly Prohibiting Car Rental Enterprises from Facilitating Illegal Operations"，The media almost unanimously criticized online ride-hailing，Yidao is at the critical juncture of negotiating financing with Baidu，Yidao’s bus coupons are distributed in large quantities within Baidu。Finally，This investment that seemed to be almost finalized ended without any problems。An insider revealed: “Baidu discovered that Yidao has a bad relationship with the Beijing Traffic Management Bureau，Until August 2016。”

Until August 2016，Didi obtains investment from China Post，Including CIC、CITIC、China Ping An、China Merchants Bank、A large number of “national teams” including BAIC Group chose to invest in Didi，Online ride-hailing market policies are becoming slightly clearer。Zhou Hang once sighed，“The new policy for online car-hailing came two years ago，Now is the world of Yi Dao。”

But there is no if，——This man who has a deeper fear of policy than others is now sitting in front of reporters，Fell into deep thought，After a long sigh，half-reflection and half-helpless said: "People of my age，Instinctively, I am still afraid of the policy，Unlike young people, they don’t have so much baggage，At any cost, hit it through。”

March 2015，Uber China comprehensively adjusts prices，Also joined the subsidy war，This breaks Zhou Hang’s previous notion that “private cars should not be subsidized”。Observed by Wang Ming (pseudonym), a former executive who has resigned from Yidao，Zhou Hang started to become impatient，Frequently complains 188bet online sports betting in the company，"How to control this。”

2015，Didi and Kuaidi announced merger，Occupied more than 80% of the market share in one fell swoop。According to an Yidao insider，September 2015，Yidao’s daily order volume has dropped to 20,000 orders，Didi’s order number during the same period was an average of 7 million orders per day。To the second half of the year，Yidao almost burned through the financing it received the previous year，The capital winter is coming，“No more subsidies，No promotion，Even laid off people，It’s that simple。” said Wang Ming, a former Yidao employee，Yidao laid off more than 100 customer service personnel in 2 days。

Zhou Hang suddenly realized: If you still want to see the sun in 2016，Must find a strong backer。

End of May 2015，Zhou Hang and LeTV CEO Jia Yueting met for dinner near Chaoyang Park。That day，Because of overtime，Jia Yueting came later than the agreed time。Sit down soon，Jia then began to talk about ideas and strategies，The word used is nothing more than "ecology"、"Rebellion"。

"What does this mean？”Zhou Hang “can’t understand”、"Have doubts"。One month before the formal meeting with Jia Yueting，Yidao has contacted LeTV several times regarding financing matters。But Zhou Hang thinks，LeTV is just an ordinary potential investor，“LeTV is a film and television content company，We belong to completely different worlds。”For survival，Yidao talked with both Uber and China in 2015，But no agreement could be reached due to differences in valuation。

With more and more meetings with Jia Yueting，Zhou Hang changed his mind，Especially after seeing the success of LeTV’s first-generation mobile phone，Zhou Hang’s judgment，If LeTV mobile phone shipments reach tens of millions，It will be of great help to Yidao’s business。

From left to right: Zhou Hang、Jia Yueting、Ding Lei, co-founder of LeTV Super Car

When LeTV proposed to take control，Zhou Hang has no objection，"The critical moment of life and death，It’s good that LeTV can take action。"Zhou Hang said，"This is good equity (change)，I have no regrets。”

June 21, 2016，246 days have passed since LeTV became a shareholder，Yidao held a press conference in Beijing，Zhou Hang announced at the meeting: “Yidao’s daily completed orders have exceeded 1 million。”

"Resurrection from the dead"，These are the four big characters written on Zhou Hang’s PPT，This is also how he felt in 2015。

Zhou Hang at the LeTV press conference on June 21

Idealist

Zhou Hang likes kayaking，"On the lake，The scenery is very good，The wind is blowing，It also makes people feel good。”And boxing、Fencing is a confrontational sport，He is disgusted。

Zhou Hang’s understanding of competition is not to knock down his opponents，More like a race，Inspire each other，Although there is victory or defeat，But everyone finally reached the destination together，Instead of PKing away the opponent during the chase。“It’s actually bad for business”，Zhou Hang commented that his personality led him to ignore competition，“Especially in China’s current business environment。”

Summer 2016，Zhou Hang went to Japan to visit the famous designer Kenya Hara。When he saw the knife designed by Kenya Hara，His feeling is - simple but too sharp，Not in line with Chinese people’s aesthetic experience。“The beauty of China that I understand has one root，It’s ‘moderate’”。A knife of "golden mean" in Zhou Hang's ideal，“Want to be fast、Sharp，But don’t hurt anyone。”

Keywords such as "aesthetic" and "high-end" implement Zhou Hang's entrepreneurial path。His mobile phone has hundreds of apps，His favorite app is similar to zodiac walking，“Put your phone up at night，It’s like seeing the vast night sky，Look at Sagittarius，Look at Leo，Very wonderful，Specially dreamy。”

He also likes a mobile game called "Monument Valley"，Because this game is not utilitarian，Won’t put all the effort into designing levels、Give up，"I don't like "Zhengtu"，Very thief，Let everyone download it for free，Sell props to make money。”Shi Yuzhu once published a new book，Invite Zhou Hang to write the preface。Zhou Hang wrote the title - "Learn from the People You Hate"，But half written，I really can’t write anymore，Give up。

Yidao’s current App is not Zhou Hang’s favorite version，“I don’t understand why we have to start with the map (opened)？”But he understands，It is so easy that it must become more and more efficient，This is a compromise he had to make between personal preferences and business reality。

Looks like，Zhou Hang is indeed more like a scholar，Soft tone，Dress appropriately，There is an intellectual temperament hidden in the conversation。To this world，He has strong personal opinions，Hate centralization、Autocracy，Advocating freedom、Equality。Many of his friends are intellectuals and philanthropists，For example, Xing Wenyi, deputy secretary-general of Leping Charity Foundation。

Zhou Hang said，Starting a business should be fun，A thing to fully enjoy in order to realize one’s own ideals，A voluntary journey to make the world a better place。

With such original intention and intention，His behavior is more in line with his heart，This makes him more like a child who is curious about the world at certain moments，Instead of a pragmatic and bloodthirsty entrepreneur，Most successful people are interested in taking something from 1 to 100，And Zhou Hang is more interested in “from 0 to 1”，"If a new thing is generated，I may give up the previous one，Move to the new one。”

Zhou Hang’s friend、Wang Jiang, the founder of Flight Butler, commented on Zhou Hang: “I hope to have a higher influence in all things，Can make him think、The concept benefits more people。This is his obvious strength。”

A few days ago，An entrepreneur in the field of Peking Opera talked with Zhou Hang about investment and valuation，“I’m going crazy hearing this。"Zhou Hang said，“Can you tell me how good Peking Opera is?，Come over and tell me how much your company is worth。”

End of 2015，Zhang Hua once read an article "From the Eyes of a Founder in his circle of friends

A few months later，Zhang Hua only knows，The author is Zhou Hang。At the time of writing this article，Yidao has just been acquired by LeTV two months ago。“I sometimes feel that he is quite lonely。”

2016 Spring Festival，Zhou Hang visits Xu Xiaoping，The latter persuaded him to write a book about his entrepreneurial experience，“Let entrepreneurs know which path is right，What’s wrong。”The words “What is wrong” moved Zhou Hang，He doesn’t have a strong feeling about worldly success，On the contrary, it is more like sharing a vivid story about yourself with the world，A business story without drama。

Now，Zhou Hang is becoming more and more like Yidao’s facade，"As the founder of the company，He has so much exposure and entrepreneurial stories，better known to the public。"Zhang Hua commented on Zhou Hang's significance to Yidao。

Six years in business，Zhou Hang said，The biggest gain is that you no longer disobey your heart，He accepts everything today，"Yidao Today，In summary, no one can complain，Today’s fruits are the result of yesterday’s sowing。”

No matter success or failure，No matter whether you leave or not，Or do something from 0 to 1 again，Everything is not that important，Zhou Hang has found a comfortable posture with himself、Getting along with the world - always maintain the original intention and status of entrepreneurship。As he said in his approval: "Obviously trembling，I still have to keep moving forward" - "Because I want to have my own opinion on this world。”

Postscript:

This is after Didi acquired Uber in 2016 and became the largest platform in the online ride-hailing market，A story about Zhou Hang and Yidao published by 36Kr。This is not an attempt to tell a story about success and failure from a utilitarian perspective，Just the opposite is true，We believe this more: as long as we are still walking on the road，There is no talk of success or failure。

Business war is exciting，The winner is the king and the loser is the bandit，Enjoyment，But if there are millions of entrepreneurs in China，There should be a million ways to start a business - the standard of success is not just higher、Faster、Stronger。Compared with Yidao，Didi has changed the travel life of Chinese people with extremely high efficiency and speed，But does it count as failure if it is easy?？Many people think，Judgment based on the logic of capital，Yi Dao lost，Didi won the final war。

But is Zhou Hang a loser？His story is actually full of countless what-ifs——
What if he realized the importance of the taxi market early?
What if he soon joins the subsidy war started by Didi and Kuaidi?
If he chooses to rely on BAT, which will greatly increase his traffic？
If he is more sensitive to Internet competition with Chinese characteristics，Instead of being too immersed in the business model、Thinking about products？

“If”——Zhou Hang and 36 Krypton reviewed the “if” of many key nodes，If not that，It may rewrite today’s online ride-hailing landscape。

But would Zhou Hang like himself who finally won the war？This is also an "if"。Today，He may not be depressed。As he said，He enjoys the process of starting a business。

36 Krypton Record Entrepreneurship Wave Triumphant Song，I also hope to discover other stories under the wave，Some stories with a richer critical dimension。Human values ​​constitute the values ​​of a society，Polymorphism is also a sign of the progress of the times。When the tide goes down，Those who cannot be changed by temporary success or failure，Believe that entrepreneurship is not a means to an end，But the mission，And determined to constantly surpass ourselves、Entrepreneurs who help the world become a better place are the most beautiful people of this era。

*Source of this article: 36氪，Author: Yang Lin，Original title: "Yidao founder Zhou Hang joins Shunwei Capital，Seven years in business，His failure and greatness》。