Theme hotel improves quality as a hotel in the era of experience economy、Important measures for innovative development，In China, it is increasingly welcomed by the market and valued by the industry。According to incomplete statistics，As of 2013，The theme hotel investment scale reaches 115.6.4 billion yuan，It is expected that the investment scale of the theme hotel industry will remain at an average annual growth rate of about 15% in the next few years。However, in practice，Due to lack of deep understanding of the inherent laws of theme hotels，There are many misunderstandings in the work of creating theme hotels，Need to attract great attention from the industry。

188bet sports betting app download

One of the distinctive features of theme hotels is to use all the space and services of the hotel to create a unique atmosphere around the theme，So as to resonate with consumers’ thoughts，The purpose of leaving beautiful memories。That is to say, theme hotels are marketed as a themed product based on the hotel as a whole，Therefore, creating a theme hotel must comply with the basic rules of product development。

Theme is the central idea and core of the theme hotel，The choice of theme is by no means a task that a few people can complete based on their own preferences，It must demand from the market，Including actual needs、Start with potential demand and future demand analysis，Only in order to determine the one that is most acceptable to the market，Most likely 188bet sports betting app download to arouse consumers’ thoughts、The theme of emotional resonance。

Take Chengdu Jingchuan Hotel as an example，The reason why we chose the culture of the Three Kingdoms as the theme，It is based on the results of in-depth analysis of the Chengdu market。According to the "2003 Chengdu Domestic Tourist Sample Survey Data Collection"，75.More than 3% of tourists are very fond of the culture of the Three Kingdoms，At the same time, the Three Kingdoms period was the period when Chengdu had the greatest influence nationwide，The story of the Three Kingdoms is most remembered and praised by Chengdu people of all generations。With this culture as the theme，Has broad market space，It also gives the hotel strong regional characteristics。

Therefore, theme positioning cannot replace market positioning.

Theme positioning can only answer the question "What do I do?"，Whether the business content has market space，What are the needs of consumers is a problem that can only be solved by market positioning。So in the creation of the theme hotel，To achieve consistency between business content and market demand，The choice of theme must rely on the premise of market analysis，Must be followed first through market segmentation and environmental analysis，Determine target market positioning，Start from the demand characteristics of the target customer sources，Basic mode for theme selection。

Myth 2: New, strange, and unique themes are all good themes

It is true that theme hotels are built on the basis of differentiation theory，Ability to create a unique and impressive hotel product，New、odd、Specially an effect pursued by theme hotels。But is it new、odd、Special themes are good themes？The conclusion is negative。Many “prison hotels” have appeared abroad in the past few years、"Toilet Hotel"、“Hot hotel” etc.，The themes of these hotels are undoubtedly new、odd、Special features，But does this creation model have any reference significance，Whether it is worth promoting 188bet app requires in-depth thinking。

First，The first function of theme hotels is the same as that of ordinary hotels，Must be able to meet customers’ basic hotel consumption needs，Must have ease、Freedom、Comfortable、A dignified consumption environment，People’s psychological needs for aesthetics must be met，Leave a good memory for customers。To what extent do the above hotels meet the basic attributes of the hotel，How wide a range of customers can it be?，It is a question worth thinking about。

Secondly，The hotel is a symbol and window of social civilization in a region，The theme of the hotel should reflect the mainstream culture of the location，Reflect the spiritual outlook of local residents，Achieve the purpose of creating a good city image for the location，Purely for the pursuit of newness、odd、Special and ignored，It is not advisable to even distort the image of the location。The theme of the theme hotel should be healthy、Beautiful、Positive characteristics，Can increase customers’ knowledge，Cultivation of customers’ sentiment。

Secondly，Theme is the yardstick of differentiation，Lay the foundation for the formation of overall differentiation of the hotel，So the theme must have profound connotations，Must be able to inject continuous power into the development of hotel products，Create enough space and platform，New theme hotel、odd、Especially reflected in the perfect materialization and continuous presentation of the theme，The above is new、odd、Special and new、odd、The unique theme selection is just a way to pursue gimmicks，Their appeal must be limited，The life cycle of the product is short。

So a good theme should have the following characteristics:

First，The theme is the crystallization and embodiment of the "cultural context" of the hotel's location；

Second，Can bring people the enjoyment of beauty，Create a wonderful experience；

Third，Create the greatest space for the in-depth development of hotel products，Provides the richest material。

Myth 3: The more complex and rich the decoration, the greater the atmosphere

Many people think，The more cultural symbols there are，Crafts displayed in the hotel、The richer the decorations，The better the atmosphere of the theme hotel。Everything in the world has its limits，Must be clearly understood，Creating a theme hotel is not a museum，It’s not about developing tourist attractions，The atmosphere creation of the theme hotel must conform to the characteristics of the hotel，Customer consumption characteristics and behavioral patterns must be considered，Must meet people’s aesthetic needs。

First，Too strong color，Excessive symbols and artwork decoration will not only fail to enhance the atmosphere of the hotel，On the contrary, it will make the hotel atmosphere appear heavy and depressing，Give customers bad psychological feelings；

Secondly，Complex decoration not only fails to show the connotation of the theme，On the contrary, because too much cultural information is intertwined，Overwhelming customers，Unable to feel and appreciate the charm of the theme，actually dilutes the distinctive features of the theme；

Third，Overly complex decoration will inevitably occupy a larger space，Invisibly narrowing the hotel’s business scope，Hindering the service functions of the hotel；

Fourth，Overly complicated decoration、Decoration increases the cost，Affected the hotel’s operating efficiency。

Therefore，Theme hotel decoration、Decoration should reflect the principle of simplicity，About the theme，Form a unified design，Form harmony in the unobtrusive scenery、Uniform style，The design and application of cultural theme symbols should play a finishing touch，Artwork、There are not many arrangements of handicrafts，It’s about reasonableness and coordination，Reflects a charm that is closely related to the theme。

Myth 4: Creating a theme hotel is just a matter of hardware modification

Creating 188bet sports betting app download a theme hotel is actually based on theme，The process of realizing all-round differentiation of hotel products。The transformation of hardware is just about the theme of the hotel，Create an objective environment，Basic project to set up a stage to show the inner charm of the theme hotel。The advantage of theme hotels lies in integrating the theme cultural connotation into the product system，Form all-round differences，In the increasingly fierce competition，Differentiate your products from your competitors，Better than the competition，Increase additional price，Thus making consumers love their products。

The all-round differentiation of theme hotels has three levels:

The first is the sensory level,Through hardware modification，Form a unique hotel environment atmosphere，From vision、Hearing、Taste、Skin sensation and other aspects have an impact on customers，Form a new feeling。

The second is product level,Form a characteristic service system around the theme，From service content、Service program、To deepen the theme from multiple perspectives such as service art，Show the connotation and charm of the theme，Thus enabling consumers to enjoy services，Get physical and mental pleasure and spiritual satisfaction。

The third is the strategic level,Topic-centered，Form a complete business strategy and management system，Create characteristics，Building brand，Occupy the market，To ensure the continued development of the hotel。

Therefore, the more arduous task of creating a theme hotel lies in software construction，Required to work through theme hotel creation，Form a new way of thinking and decision-making mechanism for the hotel，Create more features、Targeted management system and service procedures，Further improve employees’ service awareness and work skills，Improve service quality，Enhancing the hotel’s comprehensive competitiveness。

There are still many issues worthy of study and practice in China-themed hotels 188bet sports betting app download that have been developed for ten years，Market-based，For the purpose of benefit，Follow the inner rules，The construction of theme hotels in China will surely achieve fruitful results。

*Original source: Maidian.com，Original author: Li Yuan，Original title: "Are you aware of the four major misunderstandings in creating a theme hotel?》