Surge in house prices and decrease in willingness to buy a house，But tourism and other consumption have become popular this year，More and more people are willing to spend money on spiritual enjoyment。CCTV’s recent annual national economic survey data show，People’s willingness to buy houses has continued to decline in the past three years，“Travel” has been listed as the first choice of respondents’ consumption intention for three consecutive years。

The investigation also found，Second- and third-tier cities are more willing to travel than first-tier cities。From the perspective of happiness，High income does not necessarily mean happiness，Families with an annual income of more than 300,000 yuan have higher incomes，Happiness gradually decreases。And the travel company’s data shows，The happiness index of citizens in second- and third-tier cities exceeds that of first-tier cities。

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Recently，CCTV Finance releases "China Economic Life Survey (2016-2017)"。CCTV joins forces with national authorities、Top think tank，Tencent、Baidu、Ctrip and other Internet companies conduct joint investigation，Including a questionnaire survey of 100,000 Chinese households in 104 cities and 300 counties across the country，The total number of online and offline participants exceeds 500,000。

What are people willing to pay for in 2017，Which industries will be popular?Data display from "China Economic Life Survey"，The top three expected consumption items in 2017 are tourism、Computers and other digital products、188bet online sports betting Home appliances。The selected proportions are 45.52%、42.33%、40.42%。This year, travel intention is definitely leading the way with a high proportion。

From CCTV Finance's "China Economic Life Survey (2016-2017)"

CCTV survey historical data display，“Travel” has been ranked at the top of the list of respondents’ consumption intentions for three consecutive years，Continuously rising trend。Large survey predicts that the tourism market will be even more popular in 2017。

CCTV also teamed up with my country’s largest online travel agency Ctrip to conduct a joint investigation，And publish tourism consumption data。Yang Lei, CEO of Ctrip’s Tourism Division, serves as a representative of the tourism industry，Interpretation of my country’s tourism consumption trends。

She gave an example，Everyone used to think that “the world is a big place” when traveling.，I want to go see it”，Nowadays the reasons for traveling are all kinds of strange，Become a way of life。For example, I registered for the marathon through Ctrip in 2016、The number of tourists on the game viewing route increased by more than 200% year-on-year，Some high-end runners even spend hundreds of thousands of dollars to go to the United States in one year、Australia and even Africa participate in marathon events。Adventure、Outdoor sports、Diving、Skiing and other "theme travel" products are selling well online。

Medical tourism has also become a hot spot，Go to overseas countries for physical examination、Oxygen therapy and health care、Detect genes, etc.，Popular among mid- to high-end consumers。Ctrip’s overseas medical tourism product order volume in 2016 was five times that of the previous year，The average price exceeds 50,000 yuan。

Aging society，Travel has also become a mainstream way for Chinese children to express gratitude to their parents。Last year, per capita consumption of Ctrip’s “Parents Safe Travel” product reached 4,061 yuan，30% year-on-year increase，Most of them are children placing orders on mobile phones or online 188bet sports betting app download for their parents，The per capita cost is almost twice what the elderly would spend on a group tour。

Ctrip Travel’s big data also shows，Women have become the mainstay of tourism consumption，70% of women spend more than 10,000 yuan on travel every year，And only 61% of men。The comprehensive two-child policy was officially implemented in 2016，The new service guarantee "Pregnancy Travel Protection" is also available，Cancellation of domestic travel due to unplanned pregnancy and unsuitable travel、Outbound travel products，Ctrip’s insurance covers an additional loss of more than 5 million yuan for pregnant women，120% year-on-year increase。

Ctrip travel experts think，It is very reasonable for tourism to become the first choice of consumption for Chinese people。After the income level increases，Having a higher pursuit of quality of life，Chinese people’s consumption has shifted from physical goods to service goods and spiritual enjoyment。Future purchases of services may exceed purchases of goods。Also，Travel is also one of the most cost-effective ways of consumption，Most domestic travel、Price of outbound travel routes，It has remained stable or even declined in recent years，There are also endless special sales and promotions online，Greatly lowers the travel threshold。Technological innovation also makes the travel experience better and better，As long as you have Ctrip、Qunar.com and other APPs，Can solve almost all travel needs。Travel has become affordable for everyone、The casual way to go as soon as you want。

According to Ctrip travel big data，The total national tourism consumption in 2016 reached 4.66 trillion yuan，Equivalent to 3,406 yuan spent on tourism per capita by all citizens throughout the year。But the per capita tourism in our country is only 3 times per year，Only 0 flights per capita.3 times，Only 10% of people in the country have outbound travel documents，Far lower than developed countries such as the United States。

Decreased willingness 188bet Online Sports Betting and Casino to buy a house and outstanding cost-effectiveness for tourism

CCTV’s survey provides insight into changes in people’s views on wealth through data，Discover the past three years，People’s willingness to buy houses continues to decline，Nearly 80% of young respondents said，If the quality of the rental house is good enough，Or the lease term is stable enough，Willing to rent forever。

Buying a house，Or use it for travel and other consumption，It has also become a topic of concern to many people。If you only look at it from the perspective of cost-effectiveness，Travel has far surpassed buying a house。

Reporter found on travel website，Currently many outbound travel products are priced as low as two to three thousand yuan。30% off promotion page for travel routes launched by Ctrip，Free trip to Hong Kong from Beijing，Min. 999 yuan，Singapore + Malaysia 7-day tour，1995 yuan to 1999 yuan。The minimum cost for Southeast Asian routes is only two to three thousand yuan。

Industry expert analysis，The prices of travel products have been relatively stable in recent years，No obvious increase，Some domestic tours、The price of outbound travel routes is still falling。Especially the rise of major travel websites and APPs，Making prices more and more transparent，And there are endless travel promotions，Lowered the price threshold for travel，Making many people walk out of their homes for the first time、国门。

Second- and third-tier cities are more willing to travel than first-tier cities

From CCTV Finance's "China Economic Life Survey (2016-2017)"

Interesting thing，Maybe it has something to do with the lighter housing prices and other burdens，The willingness to spend on tourism in second- and third-tier cities exceeds that in first-tier cities。CCTV survey shows，Next year，First line、Second line、The distribution of travel intention among residents in third-tier cities is 41.9%、45.3%、46.4%，More second and third tier cities，The stronger the citizens’ willingness to travel。

Big data from travel companies also 188bet app download illustrates the consumption potential of second- and third-tier cities。2016，Ctrip’s two main players in China、The number of users in third-tier cities increased by 80% year-on-year。By enriching product categories and implementing targeted marketing activities in 2017，Further penetration into lower-tier cities。Ctrip has launched the annual largest promotion of “30% off global travel routes” in 25 cities since March，Also by Travel Know-How、Qunar vacation further integrated，Comprehensively implement the “landing strategy” in second, third and fourth tier cities across the country，More than 5,500 stores have been opened so far，Covering 22 provinces and cities。

The happiness index of second- and third-tier cities exceeds that of first-tier cities

CCTV survey found，Although "income" and "happiness" are basically "positively related"，But the annual income of 300,000 yuan forms a happy turning point。Families with more than 300,000 people have higher incomes，Happiness gradually decreases。The happiness of high-income groups with an annual income of more than 1 million yuan is lower than that of families with an annual income of 80,000 to 120,000 yuan。

Internet travel company data shows，The happiness index of citizens in second- and third-tier cities exceeds that of first-tier cities。Ctrip travel through millions of group tours、Research findings from independent travel users’ reviews，Top 15 cities with the highest point ratings and happiness index，In order: Chengdu、Kunming、Jinan、Zhengzhou、Shanghai、Changsha、Shenyang、Qingdao、Taiyuan、Nanjing、Xi’an、Wuhan、Tianjin、Hefei、Hangzhou。Most of them are provincial capital cities in the central and western regions。Chengdu、Kunming、Jinan ranks among the top three。

Which type of people are more happy when traveling?Ranking based on reported "Groups with the highest point scores"，Highest average point rating among single travelers，reached 4.87(full score 5 points)，Friends’ trip is second best，Average 4.67 points，Ranked third among couple travelers，Bringing parents and family 188bet online sports betting members to the last place。It can be seen that there is still room for improvement in the happiness of family tourists in my country。

*Source: Ctrip Blackboard, original title "CCTV and Ctrip survey: Travel has become the first choice for consumption for three consecutive years》.