If you can go back，Roger Hu, CEO of Lehui.com said，I would still choose to start my own business 5 years ago，But we will make better preparations。Roger, born in 1984, started playing 188bet mobile login at the age of 8，Have been playing 188bet mobile login for 25 years now。“The risk of starting a business is very high。Many things，Many conflicts，A lot of pressure，Emotions are often stimulated，It is indeed not something that ordinary people can bear”。

The most difficult year for Roger in 2012 is over。Roger’s expression of favor，Although it is 4 years behind the launch of the 188bet mobile login course management SaaS system，But in less than half a year, more than 50 stores have settled in it，Including Sheshan International Club、Palm Beach Ocean View Club、Huatang International Club、Famous courses and driving ranges such as Palace Club and Citi 188bet mobile login Driving Range。Roger has been very persistent in the past 5 years，The results obtained by rushing extremely hard are quite positive。“Lehui 188bet mobile login APP is officially launched in 2014，50,000 installed capacity so far，15% of them are paid users，Repurchase rate reaches 57%，Served a total of 160,000 188bet mobile login enthusiasts。”

“But we can’t attack by force in the future，You can only hold steady，Can only be kept。”Venue booking business has low gross profit margin，User stickiness is difficult to guarantee，After Pre-A round investment，The big market has encountered a capital winter，Lehui begins to adjust its business strategy and business direction，Vigorously develop 188bet mobile login To B-oriented course information services。Despite the downturn in the entire 188bet mobile login market，But Roger is still optimistic about the development prospects of the 188bet mobile login industry and music play。Overview of the investment and financing status of the entire 188bet mobile login market，There are dozens of Internet + 188bet mobile login entrepreneurial projects in 2014，After two years，Only iWan, a subsidiary of Ctrip, completed the A+ round of financing in January 2016，188bet mobile login O2O platform Baijia received Series A financing in April 2016。

The profit model and capabilities of any enterprise are based on a specific industrial structure；The value of any enterprise，Also based on a specific industrial structure。What is the truth about China’s 188bet mobile login industry structure？Being a freak、Water depth、The world of 188bet mobile login that is not familiar to outsiders，How Internet + 188bet mobile login Entrepreneurs Persevere？188bet mobile login Travel，Is it their life-saving straw？

Real estate developers all know this，When the stadium opens, it will lose money。Continuous operation has become a major problem，Among the more than 900 closed stadiums, many of them were closed down by the developers themselves，On the one hand, it is because the stadium has completed its historical mission of driving up surrounding housing prices；On the other hand, the cost of continuing operations is high，And there is no possibility of profit 188bet mobile login future。

"Field Affairs、Pesticides、Fertilizer，Mechanical fuel cost、Loss、Staff salary、Water bill、Electricity bills, land rent, etc.，Even if a guest doesn’t pick up，Six to seven million investment is not a penny less。”High means，Recently, Beijing Runbo International 188bet mobile login Group, run by Gao Law Firm, rejected the business of many customers who could not resist membership requirements but could only spend 2 million to renovate the 188bet mobile login course lawn，A lawn with little money has no effect，The second one has no profit。After government restrictions，To add insult to injury，188bet mobile login course water fee increased from 4 yuan to 160 yuan/ton，40 times increase，Some 188bet mobile login courses spend tens of millions on water each year；Business tax has also increased from 3-5% in the sports and health industry to 20% in the entertainment industry。Currently，Many 188bet mobile login courses on the market have changed owners，Professional managers also frequently change jobs。

A high-end industry in the eyes of outsiders，Practitioners know how difficult it is；In the eyes of the general public, golfers enjoy supremely glorious products and services，188bet mobile login enthusiasts know that they have been experiencing bundled sales。Gao Yuzhong sorted out the three major deceptions in history to Zhihui: 1、1995-2000，Lifetime membership sold for 80,080，Being given false propaganda such as flaunting one’s identity to gain fame；2、2005-2010，A mix of real estate and 188bet mobile login，90% of property owners find that housing prices are inflated，188bet mobile login membership is not worth it；3、2005-2015，Hot money enters and tries to cash out，Member information has been maliciously used，In the name of 188bet mobile login，Promote various combination products and services。

“What the industry urgently needs to solve is to improve the efficiency of stadium asset use，Reduce operating costs，Only technology can bring about revolutionary cost reduction。”Although since its establishment, it has wanted to serve domestic 188bet mobile login courses through informatization，But it wasn’t until 2014 that Roger really waited for the opportunity。When many fields have popularized mobile Internet and even begun to explore the Internet of Things、When artificial intelligence and other applications are used，188bet mobile login course management and operation are still in the PC era。

"The system supports SaaS and private deployment，We charge customers system usage fees and service fees，In addition，We are also wholesalers of 188bet mobile login travel and other products，Responsible for product research and development and service provision。From the data，We believe that physical 188bet mobile login venues are absolutely effective product sales channels and platforms，They also urgently need to monetize highly sticky users。"Hu said to Zhihui。“In the future, more and more young people will join 188bet mobile login through the Internet，But the online platform is just the traffic entrance，Real transactions and consumption，Many traditional sales links are still needed。”

Looking back at the beginning of the business 5 years ago，Although Roger’s Chinese is very average，But still gave up the executive position of a well-known financial company，Come to Beijing and start working as a "salesman" - by train，Traveling to 188bet mobile login courses all over China with my computer and BlackBerry。He is grateful to his first customer，Richard, the general manager of a 188bet mobile login course in Tianjin。After two years of ups and downs and market expansion，Finally a good opportunity in 2014。The government’s macro-control has caused the income of the traditional business model of the stadium to decline，They are beginning to be open to Internet-based cooperation in venue booking and stadium systems。

“Some stadiums with deep cooperation，We will plan and execute overall online marketing，Including APP-based online advertising spaces、Member activities and industry channel promotion，For example, the ‘accumulated bookings to win gifts event’ planned for the entire month，Bringing nearly a thousand people to the stadium。"Lehui.com marketing manager Sun Xiaoxuan told Zhihui。However, it is the same as other O2O companies，Single venue booking business is generally in an unprofitable dilemma: on the one hand, it is because of the low bargaining power of stadium resources，The commission earned is extremely limited；On the other hand，The domestic playing population is limited，Online booking is still a low-frequency behavior。With the decrease in the number of stadium resources，The bargaining power of stadium booking platforms continues to decline，Large-scale user subsidies are not a long-term solution；It is difficult for a platform that is ineffective in the long term to invest in the market popularization and product service of 188bet mobile login，This is also the reason why most 188bet mobile login course booking platforms have not entered the next round of financing。

However, the giants have been making plans，Baidu 188bet mobile login once entered the venue with a direct number，Tencent becomes a strategic investor of Yungao 188bet mobile login，Alibaba Sports joins hands with Ruge 188bet mobile login at this China International Expo，Ctrip entered the industry with a high profile because of its love of playing 188bet mobile login。

From simple booking cooperation to stadium informatization，Taking system business opportunities，Lehui.com breaks down the barriers to B2B cooperation in the industry，Starting from 2016，Lehui.com tries to launch tourism business (Lehui Travel)，Monetize existing registered users，At the same time, provide its products to venues in a targeted manner，As part of the concept of “IT services + consumption upgrade”。Roger said: “The reason why we chose 188bet mobile login theme tour，Displayed according to statistical data，80% of 188bet mobile login enthusiasts want to play abroad。” According to the “China Luxury Tourism White Paper 2015” released by Hurun Report&2016》Show，Among the young generation of high-end tourists in China in 2015，188bet mobile login accounts for 7% of the themes of overseas travel，100% growth in 2015。

The integrated development of 188bet mobile login and tourism creates a new lifeline

Now Lehui Travel takes Japan as its main market，Cooperating with 400+ Japanese stadiums、100+ top hotels and hot spring hotels、30+ authoritative medical institutions have reached cooperation。According to Roger，Tourism revenue has become the company’s main profit point。“However, the problem is also quite obvious，One，Service cost is too heavy，The increase 188bet mobile login number of tourist services will also increase the company's costs，Marginal cost does not decrease；Part 2，Sales channels are relatively single；Part 3，The "circle effect" is serious，Difficult to scale。”Roger is calmer，He said，The market is not conducive to a strong attack now，Laying a solid foundation，Solving current problems，Find the future direction。

There are misunderstandings in the current development of 188bet mobile login tourism in China，With travel agency、Management companies with major 188bet mobile login courses as the main players often equate 188bet mobile login tourism with sightseeing in the general sense，Insufficient understanding of his profession，Resulting in serious loss of customer base。In Beijing Yiyang Technology Co., Ltd.、He Yongguang, founder of Magic T 188bet mobile login, looks at it，“188bet mobile login tourism will continue to maintain high growth，The market calls for the emergence of brand service providers，The transaction process will not be monopolized by OTA platforms，More likely to rely on vertical e-commerce。”

There are expert suggestions，All links in the industrial chain should end their independent efforts as soon as possible、The wrong approach of fighting alone。188bet mobile login tourism involves courses、Travel agency ground pick-up、Scenic area reception and transportation、Accommodation, food and other aspects，To meet the travel needs of overseas tourists, it is often necessary to conduct cross-regional research、Cross-industry and even cross-border cooperation，For related business enterprises in resource integration、There are higher requirements in market cooperation and other aspects。

*The author of this article: Zhihui reporter_Hong Liping (WeChat: hongliping719)，Editor: Liu Chenchen (WeChat: alex-chenchen)，Welcome to communicate！

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